Donor Care
This book is about one How to use marketing and effective communications to build donor loyalty after the first gift.The research is conclusive. When your nonprofit connects with its donors at a deeper, more emotional level – when it shows CARE – all of your fundraising metrics improve. Your donor retention, average gift size, and lifetime value will all reach new heights. Follow John Haydon’s clear and concise “CARE framework” for donor communications and you’ll attract additional support from existing donors and see your retention rates improve significantly. What others have to “Proven, practical advice on what it truly takes to keep your donors happy . . . A towering legacy containing John’s lifetime of precious knowledge.” —Lisa Sargent, international fundraising copywriter and donor retention communications expert “Following the advice in this book will mean billions more in donations to improve our world.” —Harvey McKinnon, co-author of The Power of Giving
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