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Michelle Flores
Al final de este proyecto guiado, podrás dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los intereses de los usuarios en Facebook para que puedas ajustar tu estrategia de Marketing en Facebook de manera correspondiente.
La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo.
Read more
Al final de este proyecto guiado, podrás dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los intereses de los usuarios en Facebook para que puedas ajustar tu estrategia de Marketing en Facebook de manera correspondiente.
La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo.
Read more
Al final de este proyecto guiado, podrás dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los intereses de los usuarios en Facebook para que puedas ajustar tu estrategia de Marketing en Facebook de manera correspondiente.
La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo.
Hoy crearas una página de negocio en Facebook. Luego aprenderás a acceder a Facebook Insights. Vamos a analizar estadísticas para luego crear un perfil de nuestro cliente ideal que te servirá como plantilla para futuros proyectos.
Register for this course and see more details by visiting:
OpenCourser.com/course/fnqmyn/entiende
What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto guiado, podrás dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Dirigido a personas que buscan promocionar sus negocios en Facebook utilizando el marketing en redes sociales
Desarrolla habilidades prácticas para crear y administrar una página de Facebook para empresas
Proporciona conocimientos sobre cómo analizar las estadísticas de Facebook Insights para comprender el comportamiento de la audiencia
Utiliza un enfoque práctico con ejercicios y ejemplos para aplicar los conceptos aprendidos
Save this course
Save Entiende el usuario típico en Facebook to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entiende el usuario típico en Facebook with these
activities:
Read 'Social Media Marketing Mastery' by Phil Mershon
Show steps
Expand your knowledge of social media marketing techniques by studying a foundational text in the field.
Browse courses on
Social Media Marketing
Show steps
-
Acquire a copy of 'Social Media Marketing Mastery'
-
Read through the book, taking notes and highlighting key concepts
-
Complete exercises or assignments at the end of each chapter to test your understanding
Revise core marketing concepts
Show steps
Review foundational marketing theories to strengthen your comprehension of course materials.
Browse courses on
Marketing Fundamentals
Show steps
-
Read textbook chapters or review lecture notes on key marketing principles
-
Complete practice problems or quizzes to test your understanding
Join study groups or Facebook discussion groups
Show steps
Engage in discussions and exchange ideas with peers to deepen your understanding of course concepts and gain diverse perspectives.
Show steps
-
Find and join relevant study groups or discussion forums
-
Participate actively in discussions, ask questions, and share insights
-
Collaborate with peers on projects or assignments
Five other activities
Expand to see all activities and additional details
Show all eight activities
Design a sample Facebook ad campaign
Show steps
Create a simulated ad campaign to apply course concepts and enhance your campaign planning skills.
Browse courses on
Facebook Advertising
Show steps
-
Identify your target audience and advertising objectives
-
Select appropriate ad formats and placements
-
Craft compelling ad copy and visuals
-
Set a budget and optimize your campaign for performance
-
Track and analyze campaign results to make adjustments as needed
Explore Facebook Insights and Analytics
Show steps
Enhance your understanding of Facebook's analytics tools to improve your data-driven decision-making for marketing campaigns.
Browse courses on
Facebook Insights
Show steps
-
Access Facebook Insights and navigate its dashboard
-
Identify key metrics and understand their significance
-
Extract insights from campaign data and analyze audience demographics
-
Apply insights to optimize campaign performance and target specific segments
Develop a social media marketing plan for a real-world business
Show steps
Demonstrate your understanding of course materials by creating a comprehensive social media marketing plan for a business, incorporating research, analysis, strategy development, and evaluation.
Browse courses on
Marketing Strategy
Show steps
-
Conduct market and audience research
-
Establish clear social media marketing goals and objectives
-
Develop a content strategy and editorial calendar
-
Choose and manage appropriate social media platforms
-
Track and monitor campaign performance and make adjustments as needed
Offer marketing support to a local non-profit organization
Show steps
Apply your marketing skills in a practical setting while contributing to a worthy cause.
Browse courses on
Community Engagement
Show steps
-
Identify a local non-profit organization that could benefit from marketing support
-
Reach out and offer your services, outlining your skills and experience
-
Collaborate with the organization to develop and implement marketing campaigns
-
Track and measure the impact of your efforts and make necessary adjustments
Create a social media marketing campaign for your own business or a personal project
Show steps
Apply your learning by executing a real-world social media marketing campaign, managing all aspects from planning to execution and measurement.
Browse courses on
Social Media Marketing
Show steps
-
Define your campaign goals and objectives
-
Identify your target audience and develop a content strategy
-
Choose and manage appropriate social media platforms
-
Create engaging content and run targeted ads
-
Monitor and measure campaign performance and make adjustments as needed
Read 'Social Media Marketing Mastery' by Phil Mershon
Show steps
Expand your knowledge of social media marketing techniques by studying a foundational text in the field.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Acquire a copy of 'Social Media Marketing Mastery'
- Read through the book, taking notes and highlighting key concepts
- Complete exercises or assignments at the end of each chapter to test your understanding
Revise core marketing concepts
Show steps
Review foundational marketing theories to strengthen your comprehension of course materials.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Read textbook chapters or review lecture notes on key marketing principles
- Complete practice problems or quizzes to test your understanding
Join study groups or Facebook discussion groups
Show steps
Engage in discussions and exchange ideas with peers to deepen your understanding of course concepts and gain diverse perspectives.
Show steps
Show steps
Show steps
- Find and join relevant study groups or discussion forums
- Participate actively in discussions, ask questions, and share insights
- Collaborate with peers on projects or assignments
Five other activities
Expand to see all activities and additional details
Show all eight activities
Design a sample Facebook ad campaign
Show steps
Create a simulated ad campaign to apply course concepts and enhance your campaign planning skills.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Identify your target audience and advertising objectives
- Select appropriate ad formats and placements
- Craft compelling ad copy and visuals
- Set a budget and optimize your campaign for performance
- Track and analyze campaign results to make adjustments as needed
Explore Facebook Insights and Analytics
Show steps
Enhance your understanding of Facebook's analytics tools to improve your data-driven decision-making for marketing campaigns.
Browse courses on
Facebook Insights
Show steps
Show steps
Show steps
- Access Facebook Insights and navigate its dashboard
- Identify key metrics and understand their significance
- Extract insights from campaign data and analyze audience demographics
- Apply insights to optimize campaign performance and target specific segments
Develop a social media marketing plan for a real-world business
Show steps
Demonstrate your understanding of course materials by creating a comprehensive social media marketing plan for a business, incorporating research, analysis, strategy development, and evaluation.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Conduct market and audience research
- Establish clear social media marketing goals and objectives
- Develop a content strategy and editorial calendar
- Choose and manage appropriate social media platforms
- Track and monitor campaign performance and make adjustments as needed
Offer marketing support to a local non-profit organization
Show steps
Apply your marketing skills in a practical setting while contributing to a worthy cause.
Browse courses on
Community Engagement
Show steps
Show steps
Show steps
- Identify a local non-profit organization that could benefit from marketing support
- Reach out and offer your services, outlining your skills and experience
- Collaborate with the organization to develop and implement marketing campaigns
- Track and measure the impact of your efforts and make necessary adjustments
Create a social media marketing campaign for your own business or a personal project
Show steps
Apply your learning by executing a real-world social media marketing campaign, managing all aspects from planning to execution and measurement.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your campaign goals and objectives
- Identify your target audience and develop a content strategy
- Choose and manage appropriate social media platforms
- Create engaging content and run targeted ads
- Monitor and measure campaign performance and make adjustments as needed
Career center
Learners who complete Entiende el usuario típico en Facebook will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, developing, and executing marketing campaigns. This course can help you learn how to use Facebook to reach your target audience and achieve your marketing goals.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. This course can help you learn how to use Facebook to generate leads and close sales.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to improve the effectiveness of marketing campaigns. This course can help you learn how to use Facebook Insights to track your progress and identify areas for improvement.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and executing business strategies to grow a company or organization. This course can help you learn how to use Facebook to identify and target new business opportunities.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This course can help you learn how to use Facebook to build relationships with key stakeholders and promote your company or organization in a positive light.
Nonprofit Manager
Nonprofit Manager
A Nonprofit Manager is responsible for managing a nonprofit organization. This course can help you learn how to use Facebook to raise funds, recruit volunteers, and promote your organization's mission.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events. This course can help you learn how to use Facebook to promote your events and attract attendees.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing, executing, and analyzing social media campaigns. This course can help you learn how to create a Facebook business page, access Facebook Insights, and analyze statistics to create a profile of your ideal customer. This information can be used to develop targeted social media campaigns that will reach your target audience and achieve your business goals.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for creating and executing digital marketing campaigns. This course can help you learn how to use Facebook to reach your target audience and achieve your marketing goals.
Customer Service Manager
Customer Service Manager
A Customer Service Manager is responsible for managing a team of customer service representatives and ensuring that customers have a positive experience with your company or organization. This course can help you learn how to use Facebook to provide excellent customer service.
Corporate Communications Manager
Corporate Communications Manager
A Corporate Communications Manager is responsible for managing the communications of a company or organization. This course can help you learn how to use Facebook to build relationships with key stakeholders and promote your company or organization in a positive light.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This course can help you learn how to use Facebook to create and manage a community of engaged users.
Content Manager
Content Manager
A Content Manager is responsible for creating and managing content for a website or social media platform. This course can help you learn how to create engaging content that will attract and retain your target audience.
Political Campaign Manager
Political Campaign Manager
A Political Campaign Manager is responsible for managing a political campaign. This course can help you learn how to use Facebook to reach voters and win elections.
Public Policy Manager
Public Policy Manager
A Public Policy Manager is responsible for developing and implementing public policy. This course can help you learn how to use Facebook to advocate for your policy priorities.
For more career information including salaries, visit:
OpenCourser.com/course/fnqmyn/entiende
Reading list
We've selected 17 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entiende el usuario típico en Facebook.
Esta guía completa cubre todos los aspectos de la publicidad en Facebook, incluyendo la segmentación de la audiencia, la creación de anuncios y el seguimiento de resultados.
Este libro proporciona una guía práctica y actualizada sobre el marketing de Facebook, cubriendo todo, desde la creación de páginas hasta la publicidad avanzada.
Este libro ofrece una guía completa de marketing en Facebook, cubriendo temas como la creación de una página de empresa, la ejecución de campañas publicitarias, el uso de Facebook Insights y el seguimiento de resultados. Es un recurso valioso para cualquier persona que busque aprender más sobre marketing en Facebook.
Save
Este libro explora el poder de la comunidad y el compromiso de los fans, y ofrece estrategias para construir relaciones duraderas y rentables con los clientes a través de Facebook y otras plataformas de redes sociales.
Save
Este libro de texto ampliamente utilizado ofrece una visión estratégica del marketing en redes sociales, cubriendo temas como la segmentación de la audiencia y la medición del ROI. También dedica un capítulo a Facebook.
Save
Este clásico del marketing ofrece ideas sobre cómo construir relaciones con los clientes basadas en el permiso y la confianza, lo que es crucial para el marketing eficaz en Facebook.
Save
Esta guía fácil de seguir proporciona una introducción completa al marketing de Facebook, adecuada para principiantes o aquellos que buscan repasar los conceptos básicos.
Este libro proporciona una visión general integral del marketing digital, incluyendo consejos sobre cómo crear un sitio web, utilizar las redes sociales y ejecutar campañas de marketing por correo electrónico. Es un buen recurso para cualquiera que busque aprender sobre marketing digital.
Save
Este libro proporciona un marco para crear contenido atractivo y valioso que resuene con la audiencia en las redes sociales.
Este influyente libro proporciona información sobre los principios psicológicos que influyen en la persuasión, que es esencial para comprender cómo conectar con la audiencia y conducirlos a la acción en Facebook.
Este libro proporciona un marco para desarrollar y probar nuevas ideas rápidamente y con bajo coste, lo que es útil para las empresas que buscan optimizar sus campañas de Facebook.
Este libro explora el papel de la cultura en el consumo y el marketing. Proporciona información valiosa sobre cómo comprender el comportamiento del consumidor y desarrollar estrategias de marketing efectivas.
Save
Este libro práctico proporciona tácticas para atraer a los primeros clientes y construir una base de usuarios sostenible, lo que es crucial para las empresas que utilizan Facebook para el crecimiento.
Este libro de referencia proporciona información sobre los desafíos únicos de comercializar productos tecnológicos a un público más amplio, lo que es relevante para las empresas que intentan utilizar Facebook para llegar a nuevos clientes.
Este libro ofrece una introducción al growth hacking, un enfoque de marketing centrado en el crecimiento rápido y sostenible. Proporciona ideas que las empresas pueden utilizar para optimizar sus campañas de Facebook.
Este libro fue uno de los primeros en explorar el impacto de Internet en el marketing. Proporciona información valiosa sobre cómo construir relaciones con los clientes en línea y crear comunidades en torno a las marcas.
Save
Este libro ofrece una guía para desarrollar y evaluar estrategias efectivas, lo que es esencial para el éxito a largo plazo en Facebook.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fnqmyn/entiende
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Effort
2 horas
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Dirigido a personas que buscan promocionar sus negocios en Facebook utilizando el marketing en redes sociales
Desarrolla habilidades prácticas para crear y administrar una página de Facebook para empresas
Proporciona conocimientos sobre cómo analizar las estadísticas de Facebook Insights para comprender el comportamiento de la audiencia
Utiliza un enfoque práctico con ejercicios y ejemplos para aplicar los conceptos aprendidos
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