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Primeros Pasos en Instagram for Business
Michelle Flores
Michelle Flores
Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.
El marketing de redes sociales requiere...
Read more
Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.
El marketing de redes sociales requiere...
Read more
Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.
El marketing de redes sociales requiere encontrar métodos creativos para atraer la atención de los usuarios para sus productos o servicios, muchas veces con un presupuesto de marketing mínimo.
El objetivo de este proyecto es familiarizarte con Instagram for Business para que puedas anunciar tu marca o tu empresa a través de anuncios, fotos y posts que compartirás con tu grupo objetivo de manera digital.
Conocerás hoy las funciones básicas de Instagram for Business creando una cuenta de Instagram y personalizando tu perfil. Aprenderás a publicar anuncios y contenido en tu página de Instagram para anunciar y crecer tu marca o tu empresa.
Register for this course and see more details by visiting:
OpenCourser.com/course/f2h6xz/primeros
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Excellent for those wanting to leverage Instagram for business
Provides a strong foundation for beginners to understand Instagram
Covers essential functions of Instagram for Business
Save this course
Save Primeros Pasos en Instagram for Business to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Primeros Pasos en Instagram for Business with these
activities:
Review Instagram basics
Show steps
Interacting with Instagram as a user provides a strong foundational understanding of the platform.
Browse courses on
Instagram Marketing
Show steps
-
Create an Instagram account.
-
Follow a few businesses or influencers.
-
Post a few photos or videos.
-
Engage with other users' content.
Join an Instagram marketing group
Show steps
Joining a group provides a space to ask questions, share ideas, and learn from others.
Show steps
-
Search for groups on Facebook or LinkedIn.
-
Join a group.
-
Participate in discussions.
Follow tutorials on Instagram for Business features
Show steps
Video and written tutorials provide guided practice of advanced features on the platform.
Browse courses on
Instagram for Business
Show steps
-
Search for tutorials on YouTube or Google.
-
Follow the steps in the tutorials.
-
Experiment with the features on your own account.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a content calendar for your Instagram account
Show steps
Developing a content calendar forces you to plan and strategize your Instagram marketing efforts.
Browse courses on
Content Marketing
Show steps
-
Determine your target audience.
-
Brainstorm content ideas.
-
Create a schedule for posting.
-
Use a content calendar tool.
Attend an Instagram marketing workshop
Show steps
Attending a workshop provides an opportunity to learn from experts and network with other professionals.
Show steps
-
Search for workshops in your area.
-
Register for a workshop.
-
Attend the workshop.
-
Network with other attendees.
Run A/B tests on your Instagram ads
Show steps
Conducting A/B tests helps you optimize your ad campaigns and improve ROI.
Browse courses on
A/B Testing
Show steps
-
Create two different versions of an ad.
-
Run the ads simultaneously.
-
Track the results.
-
Make changes based on the results.
Contribute to an open-source Instagram marketing tool
Show steps
Contributing to open source projects gives you hands-on experience and helps you build your skills.
Show steps
-
Find an open-source Instagram marketing tool.
-
Identify a way to contribute.
-
Make a pull request.
Mentor other students in your course
Show steps
Mentoring others helps you reinforce your knowledge and develop your leadership skills.
Show steps
-
Volunteer to be a mentor.
-
Set up a meeting schedule with your mentee.
-
Provide guidance and support to your mentee.
Review Instagram basics
Show steps
Interacting with Instagram as a user provides a strong foundational understanding of the platform.
Browse courses on
Instagram Marketing
Show steps
Show steps
Show steps
- Create an Instagram account.
- Follow a few businesses or influencers.
- Post a few photos or videos.
- Engage with other users' content.
Join an Instagram marketing group
Show steps
Joining a group provides a space to ask questions, share ideas, and learn from others.
Show steps
Show steps
Show steps
- Search for groups on Facebook or LinkedIn.
- Join a group.
- Participate in discussions.
Follow tutorials on Instagram for Business features
Show steps
Video and written tutorials provide guided practice of advanced features on the platform.
Browse courses on
Instagram for Business
Show steps
Show steps
Show steps
- Search for tutorials on YouTube or Google.
- Follow the steps in the tutorials.
- Experiment with the features on your own account.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a content calendar for your Instagram account
Show steps
Developing a content calendar forces you to plan and strategize your Instagram marketing efforts.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Determine your target audience.
- Brainstorm content ideas.
- Create a schedule for posting.
- Use a content calendar tool.
Attend an Instagram marketing workshop
Show steps
Attending a workshop provides an opportunity to learn from experts and network with other professionals.
Show steps
Show steps
Show steps
- Search for workshops in your area.
- Register for a workshop.
- Attend the workshop.
- Network with other attendees.
Run A/B tests on your Instagram ads
Show steps
Conducting A/B tests helps you optimize your ad campaigns and improve ROI.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Create two different versions of an ad.
- Run the ads simultaneously.
- Track the results.
- Make changes based on the results.
Contribute to an open-source Instagram marketing tool
Show steps
Contributing to open source projects gives you hands-on experience and helps you build your skills.
Show steps
Show steps
Show steps
- Find an open-source Instagram marketing tool.
- Identify a way to contribute.
- Make a pull request.
Mentor other students in your course
Show steps
Mentoring others helps you reinforce your knowledge and develop your leadership skills.
Show steps
Show steps
Show steps
- Volunteer to be a mentor.
- Set up a meeting schedule with your mentee.
- Provide guidance and support to your mentee.
Career center
Learners who complete Primeros Pasos en Instagram for Business will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers create and execute social media strategies for businesses. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to promote your brand or business effectively. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in social media marketing and prepare you for a career as a Social Media Manager.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns across a variety of channels, including social media. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to promote your brand or business effectively. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in digital marketing and prepare you for a career as a Digital Marketing Manager.
Marketing Manager
Marketing Manager
Marketing Managers oversee all aspects of marketing for a business, including social media marketing. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to promote your brand or business effectively. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in marketing and prepare you for a career as a Marketing Manager.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers create and execute content marketing strategies for businesses. Instagram is an important platform for businesses to share content with their target audience, and this course can help you learn how to use Instagram for Business to create and share engaging content. You will learn how to create different types of content, including images, videos, and stories. You will also learn how to track your results and measure the success of your content marketing campaigns. This course can help you build a foundation in content marketing and prepare you for a career as a Content Marketing Manager.
Community Manager
Community Manager
Community Managers build and manage online communities for businesses. Instagram is an important platform for businesses to connect with their customers and build relationships. This course can help you learn how to use Instagram for Business to create and manage a community around your brand or business. You will learn how to create engaging content, run contests, and track your results. This course can help you build a foundation in community management and prepare you for a career as a Community Manager.
Social Media Specialist
Social Media Specialist
Social Media Specialists manage social media accounts for businesses. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to create and manage social media accounts. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in social media marketing and prepare you for a career as a Social Media Specialist.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists execute digital marketing campaigns across a variety of channels, including social media. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to create and execute digital marketing campaigns. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in digital marketing and prepare you for a career as a Digital Marketing Specialist.
Marketing Specialist
Marketing Specialist
Marketing Specialists assist with all aspects of marketing for a business, including social media marketing. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to create and execute social media marketing campaigns. You will learn how to create engaging content, run ads, and track your results. This course can help you build a foundation in marketing and prepare you for a career as a Marketing Specialist.
Content Creator
Content Creator
Content Creators create content for a variety of platforms, including social media. Instagram is an important platform for businesses to share content with their target audience, and this course can help you learn how to use Instagram for Business to create and share engaging content. You will learn how to create different types of content, including images, videos, and stories. This course can help you build a foundation in content creation and prepare you for a career as a Content Creator.
Digital Marketing Assistant
Digital Marketing Assistant
Digital Marketing Assistants assist with all aspects of digital marketing for a business, including social media marketing. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to create and execute social media marketing campaigns. You will learn how to create engaging content, run ads, and track your results. This course may be helpful in preparing you for a career as a Digital Marketing Assistant.
Marketing Assistant
Marketing Assistant
Marketing Assistants assist with all aspects of marketing for a business, including social media marketing. Instagram is an important platform for businesses to reach their target audience, and this course can help you learn how to use Instagram for Business to create and execute social media marketing campaigns. You will learn how to create engaging content, run ads, and track your results. This course may be helpful in preparing you for a career as a Marketing Assistant.
Sales Representative
Sales Representative
Sales Representatives sell products or services to customers. Instagram is an important platform for businesses to connect with potential customers and build relationships. This course can help you learn how to use Instagram for Business to generate leads and sales. You will learn how to create engaging content, run ads, and track your results. This course may be helpful in preparing you for a career as a Sales Representative.
Customer Service Representative
Customer Service Representative
Customer Service Representatives provide support to customers. Instagram is an important platform for businesses to provide customer service and support. This course can help you learn how to use Instagram for Business to respond to customer inquiries, resolve complaints, and build relationships. This course may be helpful in preparing you for a career as a Customer Service Representative.
Office Administrator
Office Administrator
Office Administrators provide administrative support to a business. Instagram is an important platform for businesses to communicate with customers, employees, and partners. This course can help you learn how to use Instagram for Business to create and manage social media accounts, respond to inquiries, and track results. This course may be helpful in preparing you for a career as an Office Administrator.
For more career information including salaries, visit:
OpenCourser.com/course/f2h6xz/primeros
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Primeros Pasos en Instagram for Business.
Provides a framework for using visuals to create a memorable brand on Instagram. It covers everything from choosing the right images to using color and composition.
Save
Comprehensive guide to social media marketing. It covers everything from developing a strategy to measuring your results.
Comprehensive guide to social media marketing. It covers everything from using social media to generate leads to using social media to build relationships.
Save
Practical guide to using Instagram for business. It covers everything from creating a profile to using hashtags to running contests.
Save
Provides a look at the future of social media marketing. It covers everything from emerging trends to new technologies.
Save
Provides a complete guide to using social media to build a business. It covers everything from creating a social media strategy to using social media to generate sales.
Save
Provides a strategic approach to social media marketing. It covers everything from developing a social media strategy to measuring your results.
Beginner-friendly guide to social media marketing. It covers everything from creating a profile to using social media to drive traffic to your website.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f2h6xz/primeros
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Good to know
Excellent for those wanting to leverage Instagram for business
Provides a strong foundation for beginners to understand Instagram
Covers essential functions of Instagram for Business
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