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Crea una cuenta de negocio en Instagram

Michelle Flores

Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

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Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

El marketing de redes sociales requiere encontrar métodos creativos para atraer la atención de los usuarios para sus productos o servicios, muchas veces con un presupuesto de marketing mínimo.

El objetivo de este proyecto es familiarizarte con Instagram for Business crear una cuenta de negocio para que puedas anunciar tu marca o tu empresa. A través de anuncios, fotos y posts en Instagram alcanzarás tu grupo objetivo en la red social Instagram.

Conocerás hoy las funciones básicas de Instagram for Business creando una cuenta de Instagram y personalizando tu perfil. Aprenderás a navegar la plataforma y a publicar anuncios y contenido en tu página de Instagram para anunciar y crecer tu marca o tu empresa.

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What's inside

Syllabus

Visión general del proyecto
Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Adapta tu estrategia de marketing de redes sociales a Instagram, una plataforma clave para llegar a tu público objetivo
Aprende a crear y personalizar una cuenta de negocio en Instagram para promover tu marca o empresa de manera efectiva
Familiarízate con las funciones básicas de Instagram for Business para navegar y gestionar tu presencia en la plataforma
Potencia tu presencia en Instagram publicando anuncios y contenido personalizado para conectar con tu público objetivo
Requiere una comprensión previa de las estrategias de marketing en redes sociales para aprovechar al máximo el potencial de Instagram

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Activities

Coming soon We're preparing activities for Crea una cuenta de negocio en Instagram. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Crea una cuenta de negocio en Instagram will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for managing social media accounts for businesses. This course can help build a foundation for success in this career by providing a deep understanding of Instagram marketing.
Media Buyer
Instagram for Business is a great course for aspiring Media Buyers. This course can help build a foundation of knowledge needed for success in this career. The course covers topics such as creating and managing Instagram ads, which is commonly a responsibility of this role.
Digital Marketing Manager
Digital Marketing Managers are responsible for creating and managing social media campaigns. This course can enhance your skillset in this area by teaching you how to use Instagram for Business. Instagram marketing is a valuable skill for any aspiring or current Digital Marketing Manager.
Marketing Manager
Similar to Social Media Managers, Marketing Managers are responsible for developing and executing marketing campaigns. This course can aid in your ability to do this by teaching you how to use Instagram for Business.
Brand Manager
Brand Managers are responsible for managing a brand's identity and reputation. This course may be useful for aspiring or current Brand Managers by teaching them how to use Instagram for Business to build and strengthen a brand's reputation.
Content Strategist
Content Strategists are responsible for developing and executing content strategies. This course may be useful for aspiring or current Content Strategists by teaching them how to use Instagram for Business to develop and execute a content strategy.
Public relations manager
Public Relations Managers are responsible for managing a company's public relations. This course may be useful for aspiring or current Public Relations Managers by teaching them how to use Instagram for Business to build and maintain relationships with the public.
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course may be useful for aspiring or current Entrepreneurs by teaching them how to use Instagram for Business to market their businesses.
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns. This course may be useful for aspiring or current Digital Marketing Specialists by teaching them how to use Instagram for Business to develop and execute a digital marketing campaign.
Marketing Consultant
Marketing Consultants are responsible for providing marketing advice to businesses. This course may be useful for aspiring or current Marketing Consultants by teaching them how to use Instagram for Business to help their clients.
Social Media Analyst
Social Media Analysts are responsible for analyzing social media data. This course may be useful for aspiring or current Social Media Analysts by teaching them how to use Instagram for Business to collect and analyze data.
Community Manager
Community Managers are responsible for managing online communities. This course may be useful for aspiring or current Community Managers by teaching them how to use Instagram for Business to build and manage an online community.
Freelance Writer
Freelance Writers are responsible for writing content for businesses. This course may be useful for aspiring or current Freelance Writers by teaching them how to use Instagram for Business to find clients.
Communications Manager
Communications Managers are responsible for managing a company's communications. This course may be useful for aspiring or current Communications Managers by teaching them how to use Instagram for Business to communicate with the public.
Influencer Marketing Manager
Influencer Marketing Managers are responsible for managing influencer marketing campaigns. This course may be useful for aspiring or current Influencer Marketing Managers by teaching them how to use Instagram for Business to find and manage influencers.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea una cuenta de negocio en Instagram.
Esta guía práctica ofrece una introducción completa al marketing en las redes sociales, con consejos para construir una presencia en línea, interactuar con los clientes y medir los resultados.
Este libro es una guía completa para el marketing en redes sociales, cubriendo temas como el análisis de datos, la creación de contenido y la gestión de crisis.
Provides a practical guide to using Instagram for business, covering topics such as creating a content calendar, engaging with your audience, and driving traffic to your website.
Provides a comprehensive overview of Instagram marketing, covering topics such as creating a business account, developing a content strategy, running ads, and tracking your results.
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, using social media tools, and measuring your results.
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, using social media tools, and measuring your results.

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