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Crea una cuenta de negocio en Instagram

Michelle Flores

Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

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Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

El marketing de redes sociales requiere encontrar métodos creativos para atraer la atención de los usuarios para sus productos o servicios, muchas veces con un presupuesto de marketing mínimo.

El objetivo de este proyecto es familiarizarte con Instagram for Business crear una cuenta de negocio para que puedas anunciar tu marca o tu empresa. A través de anuncios, fotos y posts en Instagram alcanzarás tu grupo objetivo en la red social Instagram.

Conocerás hoy las funciones básicas de Instagram for Business creando una cuenta de Instagram y personalizando tu perfil. Aprenderás a navegar la plataforma y a publicar anuncios y contenido en tu página de Instagram para anunciar y crecer tu marca o tu empresa.

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What's inside

Syllabus

Visión general del proyecto
Al final de este proyecto podrás navegar y usar la red social Instagram. Podrás aplicar tu estrategia de marketing de redes sociales a esta plataforma social para anunciar tu marca o tu negocio con eficiencia.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Adapta tu estrategia de marketing de redes sociales a Instagram, una plataforma clave para llegar a tu público objetivo
Aprende a crear y personalizar una cuenta de negocio en Instagram para promover tu marca o empresa de manera efectiva
Familiarízate con las funciones básicas de Instagram for Business para navegar y gestionar tu presencia en la plataforma
Potencia tu presencia en Instagram publicando anuncios y contenido personalizado para conectar con tu público objetivo
Requiere una comprensión previa de las estrategias de marketing en redes sociales para aprovechar al máximo el potencial de Instagram

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea una cuenta de negocio en Instagram with these activities:
Familiarízate con la plataforma de Instagram
Explora la plataforma de Instagram para familiarizarte con sus funciones básicas y comprender cómo navegarla.
Show steps
  • Descarga la aplicación de Instagram
  • Crea una cuenta de Instagram
  • Explora la interfaz y las funciones básicas
Desarrolla una estrategia de marketing de Instagram
Crea un plan integral de marketing de Instagram que te permita alcanzar tu público objetivo, generar clientes potenciales y promover tu marca o negocio.
Show steps
  • Define tus objetivos de marketing
  • Identifica a tu público objetivo
  • Desarrolla una estrategia de contenido
  • Establece un presupuesto
Optimiza tus publicaciones en Instagram
Mejora el alcance y la participación de tus publicaciones en Instagram mediante prácticas de optimización para atraer a más seguidores y generar más clientes potenciales.
Show steps
  • Utiliza hashtags relevantes
  • Optimiza tus descripciones
  • Interactúa con tus seguidores
Three other activities
Expand to see all activities and additional details
Show all six activities
Crea contenido atractivo para Instagram
Desarrolla contenido visual y escrito atractivo que resuene con tu público objetivo, mantenga su interés y promueva tu marca o negocio.
Show steps
  • Crea contenido de alta calidad
  • Utiliza una combinación de formatos
  • Promociona tu contenido
Publica anuncios en Instagram
Practica la creación y publicación de anuncios en Instagram para dominar el proceso y mejorar la eficacia de tus campañas de marketing.
Show steps
  • Crea una campaña de anuncios
  • Diseña anuncios atractivos
  • Publica y gestiona tus anuncios
Amplía tus conocimientos sobre el marketing de redes sociales
Explora recursos y tutoriales adicionales para profundizar tu comprensión del marketing de redes sociales y obtener información de expertos en el campo.
Show steps
  • Lee blogs y artículos
  • Mira tutoriales en vídeo
  • Asiste a seminarios web y talleres

Career center

Learners who complete Crea una cuenta de negocio en Instagram will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for managing social media accounts for businesses. This course can help build a foundation for success in this career by providing a deep understanding of Instagram marketing.
See salaries and explore the career path for Social Media Manager
Media Buyer
Instagram for Business is a great course for aspiring Media Buyers. This course can help build a foundation of knowledge needed for success in this career. The course covers topics such as creating and managing Instagram ads, which is commonly a responsibility of this role.
See salaries and explore the career path for Media Buyer
Digital Marketing Manager
Digital Marketing Managers are responsible for creating and managing social media campaigns. This course can enhance your skillset in this area by teaching you how to use Instagram for Business. Instagram marketing is a valuable skill for any aspiring or current Digital Marketing Manager.
See salaries and explore the career path for Digital Marketing Manager
Marketing Manager
Similar to Social Media Managers, Marketing Managers are responsible for developing and executing marketing campaigns. This course can aid in your ability to do this by teaching you how to use Instagram for Business.
See salaries and explore the career path for Marketing Manager
Brand Manager
Brand Managers are responsible for managing a brand's identity and reputation. This course may be useful for aspiring or current Brand Managers by teaching them how to use Instagram for Business to build and strengthen a brand's reputation.
See salaries and explore the career path for Brand Manager
Content Strategist
Content Strategists are responsible for developing and executing content strategies. This course may be useful for aspiring or current Content Strategists by teaching them how to use Instagram for Business to develop and execute a content strategy.
See salaries and explore the career path for Content Strategist
Public relations manager
Public Relations Managers are responsible for managing a company's public relations. This course may be useful for aspiring or current Public Relations Managers by teaching them how to use Instagram for Business to build and maintain relationships with the public.
See salaries and explore the career path for Public relations manager
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course may be useful for aspiring or current Entrepreneurs by teaching them how to use Instagram for Business to market their businesses.
See salaries and explore the career path for Entrepreneur
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns. This course may be useful for aspiring or current Digital Marketing Specialists by teaching them how to use Instagram for Business to develop and execute a digital marketing campaign.
See salaries and explore the career path for Digital Marketing Specialist
Marketing Consultant
Marketing Consultants are responsible for providing marketing advice to businesses. This course may be useful for aspiring or current Marketing Consultants by teaching them how to use Instagram for Business to help their clients.
See salaries and explore the career path for Marketing Consultant
Social Media Analyst
Social Media Analysts are responsible for analyzing social media data. This course may be useful for aspiring or current Social Media Analysts by teaching them how to use Instagram for Business to collect and analyze data.
See salaries and explore the career path for Social Media Analyst
Community Manager
Community Managers are responsible for managing online communities. This course may be useful for aspiring or current Community Managers by teaching them how to use Instagram for Business to build and manage an online community.
See salaries and explore the career path for Community Manager
Freelance Writer
Freelance Writers are responsible for writing content for businesses. This course may be useful for aspiring or current Freelance Writers by teaching them how to use Instagram for Business to find clients.
See salaries and explore the career path for Freelance Writer
Communications Manager
Communications Managers are responsible for managing a company's communications. This course may be useful for aspiring or current Communications Managers by teaching them how to use Instagram for Business to communicate with the public.
See salaries and explore the career path for Communications Manager
Influencer Marketing Manager
Influencer Marketing Managers are responsible for managing influencer marketing campaigns. This course may be useful for aspiring or current Influencer Marketing Managers by teaching them how to use Instagram for Business to find and manage influencers.
See salaries and explore the career path for Influencer Marketing Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea una cuenta de negocio en Instagram.
Cover image
Social Media Marketing For Dummies
Save
Esta guía práctica ofrece una introducción completa al marketing en las redes sociales, con consejos para construir una presencia en línea, interactuar con los clientes y medir los resultados.
Social Media Marketing For Dummies
Paperback
Check
Social Media Marketing For Dummies
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
Este libro es una guía completa para el marketing en redes sociales, cubriendo temas como el análisis de datos, la creación de contenido y la gestión de crisis.
(English) Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Two Weeks Notice
Save
Provides a practical guide to using Instagram for business, covering topics such as creating a content calendar, engaging with your audience, and driving traffic to your website.
(English) Two Weeks Notice: Find the Courage to Quit Your Job...
Hardcover
$$
(English) Two Weeks Notice: Find the Courage to Quit Your Job...
Kindle Edition
$$
Cover image
Ultimate Guide to Social Media Marketing
Save
Provides a comprehensive overview of Instagram marketing, covering topics such as creating a business account, developing a content strategy, running ads, and tracking your results.
(English) Ultimate Guide to Social Media Marketing
Paperback
$$
(English) Ultimate Guide to Social Media Marketing
Kindle Edition
$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, using social media tools, and measuring your results.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$
Cover image
The Social Media Bible
Save
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, using social media tools, and measuring your results.
The Social Media Bible
Paperback
Check
The Social Media Bible
Kindle Edition
Check

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Course image
Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Adapta tu estrategia de marketing de redes sociales a Instagram, una plataforma clave para llegar a tu público objetivo
Aprende a crear y personalizar una cuenta de negocio en Instagram para promover tu marca o empresa de manera efectiva
Familiarízate con las funciones básicas de Instagram for Business para navegar y gestionar tu presencia en la plataforma
Potencia tu presencia en Instagram publicando anuncios y contenido personalizado para conectar con tu público objetivo
Requiere una comprensión previa de las estrategias de marketing en redes sociales para aprovechar al máximo el potencial de Instagram
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