Fundamentos de la publicidad en redes sociales from Coursera

Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios. Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.

Al finalizar este curso, serás capaz de:

• Determinar por qué y cuándo invertir en publicidad paga en redes sociales

• Comprender la estructura de los anuncios en redes sociales y en qué difieren de las publicaciones orgánicas

• Evaluar en qué plataformas conviene lanzar las campañas publicitarias en redes sociales y qué hace que un anuncio sea efectivo

• Elaborar recursos visuales y escritos atractivos y efectivos para anuncios en redes sociales

• Aprender a colaborar con otros de forma efectiva mediante briefs creativos

• Desarrollar un conocimiento básico de los datos, la publicidad basada en datos y la protección de la privacidad

• Crear un anuncio directamente desde tu página comercial de Facebook y tu cuenta profesional de Instagram

• Usar efectivamente los anuncios en las historias de Instagram para conectarte con los clientes

• Redactar un brief creativo y crear un anuncio en redes sociales

Este curso está pensado para quienes desean aprender a crear y administrar anuncios en redes sociales. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el Curso 1 (Introducción al marketing en redes sociales) y el Curso 2 (Gestión de redes sociales) de este programa.

What's inside

Syllabus

Introducción a la publicidad en redes sociales

En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

Crear anuncios efectivos en redes sociales

En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

Datos, privacidad y políticas en redes sociales

Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

Primeros pasos para anunciar en Facebook e Instagram

Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

Crear un brief creativo para un anuncio en redes sociales

Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseñada especialmente para aquellos que buscan crear y administrar anuncios efectivos en las redes sociales

Es ideal para estudiantes que ya han completado los cursos previos de este programa (Introducción al marketing en redes sociales y Gestión de redes sociales)

No requiere experiencia previa en marketing, pero sí habilidades básicas de navegación por Internet y ganas de participar e interactuar en las redes sociales

Incluye módulos sobre la estructura de los anuncios, las plataformas de redes sociales más adecuadas y cómo elaborar recursos visuales y escritos efectivos

Enseña a trabajar en equipo mediante briefs creativos y a comprender cómo las políticas de privacidad afectan a los anuncios

Ofrece un proyecto final donde los estudiantes deben crear un brief creativo y un anuncio en redes sociales

Reviews summary

Straightforward paid social ads course

This is a straightforward and well-liked course for beginners who wish to learn more about paid social advertising, particularly on Facebook and Instagram. Students praise the course for its clear explanations, engaging video instruction, and practical, actionable steps for activating ad campaigns. With most reviewers giving it a perfect score, this course is a great choice for learners new to the world of paid social advertising.

Beginner-friendly

"Curso muy básico para gente que se está iniciando."

Focus on Facebook and Instagram

"enfocado en Facebook e Instagram"

Clear explanations

"excelente curso"

"muy claro"

"todo muy bien explicado."

Knowledgeable instructors

"los instructores demostraron un profundo conocimiento en el tema"

Practical, actionable exercises

"lo recomiendo 100 %"

Career center

Learners who complete Fundamentos de la publicidad en redes sociales will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for planning, executing, and analyzing social media campaigns. This course can help you build a foundation in social media advertising, which is a key part of many social media marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns. This course can help you build a foundation in social media advertising, which is a key part of many digital marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Specialist

A Content Marketing Specialist is responsible for planning, creating, and distributing content for businesses. This course can help you build a foundation in social media advertising, which is a key part of many content marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Content Marketing Specialist

Social Media Analyst

A Social Media Analyst is responsible for collecting and analyzing data from social media campaigns. This course can help you build a foundation in social media advertising, which is a key part of many social media marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Social Media Analyst

Social Media Specialist

A Social Media Specialist is responsible for managing social media accounts for businesses. This course can help you build a foundation in social media advertising, which is a key part of many social media marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Social Media Specialist

Digital Marketing Analyst

A Digital Marketing Analyst is responsible for collecting and analyzing data from digital marketing campaigns. This course can help you build a foundation in social media advertising, which is a key part of many digital marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Digital Marketing Analyst

Content Marketing Analyst

A Content Marketing Analyst is responsible for collecting and analyzing data from content marketing campaigns. This course can help you build a foundation in social media advertising, which is a key part of many content marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Content Marketing Analyst

Social Media Advertiser

A Social Media Advertiser is responsible for creating and managing social media ads. This course will teach you how to create effective ads, target your audience, and measure your results. This course is a great option for those who want to start a career in social media advertising.

See salaries and explore the career path for Social Media Advertiser

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns. This course can help you build a foundation in social media advertising, which is a key part of many digital marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results. This course may also be helpful for those who want to start their own digital marketing business.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Advertiser

A Content Marketing Advertiser is responsible for creating and managing content marketing ads. This course can help you build a foundation in social media advertising, which is a key part of many content marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results. This course is a great option for those who want to start a career in content marketing advertising.

See salaries and explore the career path for Content Marketing Advertiser

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content for businesses. This course can help you build a foundation in social media advertising, which is a key part of many content marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results. This course may also be helpful for those who want to start their own content marketing business.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Advertiser

A Digital Marketing Advertiser is responsible for creating and managing digital ads. This course can help you build a foundation in social media advertising, which is a key part of many digital marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results. This course is a great option for those who want to start a career in digital marketing advertising.

See salaries and explore the career path for Digital Marketing Advertiser

Social Media Marketing Manager

A Social Media Marketing Manager plans, executes, and analyzes social media campaigns for businesses. This course will help you build a foundation in social media advertising, which is a key part of many marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results. This course may also be helpful for those who want to start their own social media marketing business.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Coordinator

A Digital Marketing Coordinator is responsible for assisting with the development and execution of digital marketing campaigns. This course can help you build a foundation in social media advertising, which is a key part of many digital marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Digital Marketing Coordinator

Content Marketing Coordinator

A Content Marketing Coordinator is responsible for assisting with the planning, creation, and distribution of content for businesses. This course can help you build a foundation in social media advertising, which is a key part of many content marketing campaigns. You will learn how to create effective ads, target your audience, and measure your results.

See salaries and explore the career path for Content Marketing Coordinator