Facebook Ads Profit Bootcamp: Covert Ads into Sales! from Udemy

What's inside

Learning objectives

Create high-converting audiences that are more likely to buy products
Know how and when to use the power editor

Implement the facebook pixel onto your wordpress website so track conversions and visitor behaviour
Build warm custom and retargeting audiences

Create high-converting audiences that are more likely to buy products
Know how and when to use the power editor
Implement the facebook pixel onto your wordpress website so track conversions and visitor behaviour
Build warm custom and retargeting audiences

Syllabus

Welcome To Facebook Advertising! Here is what you will learn!

Thank you for learning Facebook with me! Here is what you will learn!

What is Facebook Advertising?

Where can you Advertise on Facebook?

Quiz 1 - What have you learnt about Facebook Ads?

Let's Get Started With Facebook Ads!

Setting up your Facebook Adverts Manager Account!

Overview of Facebook Ads Campaigns!

What is a Campaign?

What is an Advert Set!

Advert Creation - Explained!

Advertising Guidelines - Make sure you follow these!

Navigating the Facebook Platform!

Quiz 2 - What have you learnt about Campaigns?

Building a Buying Audience on Facebook!

Introduction to Audiences

Types of Buying Audiences on Facebook!

Advertising Tactics Per Buying Audience

Build an Audience from Scratch!

Audience Insights - Build a x50 more powerful audience!

Choosing a Facebook Ad Objective - All Objectives Explained!

An Overview of Choosing An Objective

Brand Awareness Advertising

Reach Advertising

Traffic Generation Advertising!

Page Post Engagement Adverts!

Page Like Adverts!

Event Ads!

App Install Adverts

Video View Adverts!

Lead Generation Ads!

Conversion Ads for Website and Apps

Product Catalogue Ads!

Store Visits Ads!

Quiz 3 - What have you learnt about Objective types?

Placements, Budgeting & Bidding!

Placements - how to decide where your advert is shown!

How to Budget strategicially!

Selecting either automatic or manual bidding, and why?

How to Schedule your Adverts for your Prime Audience!

Basic-Level Facebook Advertising!

Introduction to Basic Facebook Ads!

Do Page 'Likes' Matter, and why do you need them?

Proof about the importance of Page Likes!

How to get Facebook Page likes for $0.003 per Like!

How to get $0.004 if 'Worldwide' option is not available!

See the early results of the Facebook Like campaign!

What are Boosted Posts, and why not to do it!

How to Boost Posts like a Boss!

Build traffic to your website with an amazing Slideshow!

Installing the New Facebook Pixel - Optimise your Ads for Conversions!

Introduction to the Facebook Pixel

What is the Facebook Pixel & What are the benefits!

How does the Facebook Pixel work?

Creating the Facebook Pixel

How to Install the Facebook Pixel with Tracking Code Plugin!

Installing a single Pixel event on a Website!

How to check the Facebook Pixel is working?

Adding a Facebook Pixel on a non-wordpress site?

How to create a separate Pixel per Website!

How to make custom audiences with the Pixel!

Quiz 4 - What have you learnt about the Facebook Pixel?

Intermediate-Level Facebook Advertising!

Overview of Intermediate Facebook Ads!

Creating a powerful Retargeting audience!

Retargeting an audience for Website Conversions!

Advertising killer offers to Custom Audiences!

How to create a powerful Video to get website clicks!

Advanced-Level Facebook Advertising!

Overview of Advanced Facebook Ads!

What you need to create amazing Facebook videos!

Killer Video Types - Create videos that convert!

4 Steps to Structuring a Powerful Facebook Video!

How to Post the Video and Add Subtitles to it!

Ads to warm up your Converting audiences with Social Proof!

Advertising to your Converting Audiences the best way!

Why Facebook Events create 'Hot' buying audiences!

Webinar event setup and how to get free attendees!

Using Event Ads to convert huge cold audiences into hot!

Why Facebook Live is the most powerful Video type!

5 Reasons why you should use Facebook Live (and reasons why people don't...)

What to present on Live Video & what you need!

Easy set up OBS Studio for Desktop Steaming with Webcam!

The easy way to go Live via Desktop on Facebook!

Ad text for your Facebook Live post!

Using the Power Editor (Deep breath!)

Overview and posting Dark / Unpublished Adverts

Full walkthough of the Power Editor!

Quiz 5 - What have you learnt about the Power Editorl?

Conclusion To Facebook Ads Bootcamp! Hope you enjoyed!

Congratulations on completing the Facebook Ads Course!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides beginners with the essentials of Facebook Advertising

Suitable for learners who have a basic understanding of advertising

Introduces advanced strategies for more experienced advertisers

Offers practical guidance for implementing effective ad campaigns

Covers a wide range of topics relevant to Facebook Advertising

Provides access to the latest Facebook Ads interfaces and updates

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Facebook Ads Profit Bootcamp: Covert Ads into Sales! with these activities:

Join a study group or discussion forum for Facebook Ads

Show steps

This activity will give you the opportunity to learn from and collaborate with other students who are interested in Facebook Ads.

Browse courses on Facebook Ads

Show steps

Find a study group or discussion forum for Facebook Ads.
Join the group or forum.
Participate in discussions and ask questions.

Follow a tutorial on how to use the Facebook Ads Power Editor

Show steps

This activity will help you gain a deeper understanding of the Power Editor and how to use it to create and manage your Facebook Ads campaigns.

Browse courses on Facebook Ads

Show steps

Find a tutorial on how to use the Facebook Ads Power Editor.
Follow the steps in the tutorial to learn how to use the Power Editor.
Practice using the Power Editor to create and manage your own Facebook Ads campaigns.

Attend a workshop on Facebook Ads

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This activity will give you the opportunity to get hands-on training from an expert in Facebook Ads.

Browse courses on Facebook Ads

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Find a workshop on Facebook Ads.
Register for the workshop.
Attend the workshop and learn from the expert.

Five other activities

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Show all eight activities

Create a blog post about your experience using Facebook Ads

Show steps

This activity will help you organize and synthesize your learning and develop your ability to communicate about the key concepts from the course.

Browse courses on Facebook Ads

Show steps

Brainstorm a topic for your blog post.
Research your topic and gather information.
Write a draft of your blog post.
Edit and revise your blog post.
Publish your blog post.

Attend a local meetup or conference on Facebook Ads

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This activity will give you the opportunity to network with other professionals in the field and learn about the latest trends in Facebook Ads.

Browse courses on Facebook Ads

Show steps

Find a local meetup or conference on Facebook Ads.
Register for the event.
Attend the event and network with other professionals.

Volunteer to help with a Facebook Ads campaign for a non-profit organization

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This activity will allow you to give back to your community while gaining valuable experience in Facebook Ads.

Browse courses on Facebook Ads

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Find a non-profit organization that is running a Facebook Ads campaign.
Contact the organization and offer your help.
Volunteer your time to help with the campaign.

Enter a contest or competition for Facebook Ads

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This activity will challenge you to apply your skills in Facebook Ads to a real-world problem.

Browse courses on Facebook Ads

Show steps

Find a contest or competition for Facebook Ads.
Develop a Facebook Ads campaign for the contest or competition.
Submit your campaign for the contest or competition.

Develop a Facebook Ads campaign for a local business

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This project will give you hands-on experience in applying the concepts you've learned in the course to a real-world scenario.

Browse courses on Facebook Ads

Show steps

Identify a local business that could benefit from Facebook Ads.
Research the business and its target audience.
Develop a Facebook Ads campaign strategy.
Create and launch your Facebook Ads campaign.
Track and analyze the results of your campaign.

Career center

Learners who complete Facebook Ads Profit Bootcamp: Covert Ads into Sales! will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers plan, develop, and manage social media strategies. This role requires a detailed knowledge of social media and successful marketing practices. This course provides valuable information that can help gain or refine this knowledge.

See salaries and explore the career path for Social Media Manager

Social Media Marketing Specialist

Social Media Marketing Specialists are responsible for creating and maintaining a company's social medial presence. A strong social media background, both theoretically and practically, can be helpful to someone in this role. This course may be very useful as it contains knowledge of Facebook advertisements and audience building which are key to succeeding in this career.

See salaries and explore the career path for Social Media Marketing Specialist

Marketing Analyst

Marketing Analysts gather, track, and analyze data to inform marketing campaigns and make informed decisions. This role requires a bachelor's or master's degree and can use the skills learnt in this course such as building audiences, setting objectives, and using the Facebook Pixel to implement better marketing strategies.

See salaries and explore the career path for Marketing Analyst

Data Analyst

Data Analysts gather and analyze data to solve problems and inform decisions. This course teaches data gathering and analysis skills which are useful in this field. This course may help someone starting or working in this role to use information from Facebook advertisements to refine business decisions.

See salaries and explore the career path for Data Analyst

Digital Marketing Manager

A Digital Marketing Manager creates, builds, and maintains the marketing campaigns of a company. Higher education can help gain the foundational knowledge and critical thinking skills employers seek. This course may be useful to a Digital Marketing Manager as it covers topics such as creating high-converting audiences, retargeting visitors, installing the Facebook Pixel, and using the Power Editor.

See salaries and explore the career path for Digital Marketing Manager

Customer Relationship Manager

Customer Relationship Managers manage the relationship between a company and its customers. This course is useful to this role as it covers skills in managing audiences, retargeting, and more. This course may give someone working as a CRM specialist new ideas for managing the customer base.

See salaries and explore the career path for Customer Relationship Manager

Web Developer

Web Developers build and maintain websites. They may have some overlap with social media management, which is covered extensively in this course. This course may be helpful to a Web Developer as it discusses creating and implementing retargeting campaigns and using code to install the Facebook Pixel.

See salaries and explore the career path for Web Developer

Business Development Manager

Business Development Managers identify, build, and maintain relationships with new and existing customers. A business development manager can benefit from this course's teachings on audience creation, defining objectives, and campaign strategy.

See salaries and explore the career path for Business Development Manager

Sales Manager

Sales Managers direct and oversee sales strategy, working with clients and potential clients to help them procure goods or services. This course may be useful to someone starting or expanding in a sales role as it discusses audience building, retargeting, pixel installation, and selling using social media.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers oversee marketing efforts in various settings. A strong foundation in marketing theory is helpful to build a successful career and is often a core requirement of this role. This course may be useful to a Marketing Manager as it builds knowledge of advertising, which is a key component of marketing.

See salaries and explore the career path for Marketing Manager

Media Planner

Media Planners work with advertising clients to place ads in the most effective media outlets to reach their target audience. This role may see benefit from this course's information about building and reaching the right audiences with advertisements.

See salaries and explore the career path for Media Planner

Advertising Manager

Advertising Managers manage all aspects of an advertising campaign, choosing the right platforms and overseeing the campaign's profitability. This role typically requires or prefers a masters degree. The knowledge gained from this course may provide a strong foundation for developing and directing advertisements.

See salaries and explore the career path for Advertising Manager

Content Marketing Manager

Content Marketing Managers plan and execute content marketing strategies for a company. This course may be useful to someone starting or changing careers to this role. The information in this course can help develop or refine skills in audience building and advertising.

See salaries and explore the career path for Content Marketing Manager

Public relations manager

Public Relations Managers manage and cultivate the public's perception of a company or organization. A successful PR professional will have solid written and verbal communication skills and can benefit from a well-rounded marketing education. The knowledge and skills developed in this course may be of use in the context of a PR campaign.

See salaries and explore the career path for Public relations manager

Advertising Salesperson

Advertising Salespeople sell space or time on platforms for promotional purposes. This course may be useful to someone in this role as it covers the basics of advertising, building audiences, and determining the best platforms for advertisements.

See salaries and explore the career path for Advertising Salesperson