Publicidad con Meta from Coursera

Con este curso, te convertirás en experto en el Administrador de anuncios de Facebook. Aprende a estructurar campañas en el administrador de anuncios; para ello, selecciona un objetivo del anuncio, un público objetivo, un presupuesto y las ubicaciones que se ajusten a tus propias metas. Aprende a crear y administrar anuncios en Facebook e Instagram, y evalúa y optimiza los resultados de tus campañas del administrador de anuncios. Cuando finalices el curso, podrás crear una campaña publicitaria real en el administrador de anuncios de Facebook y así expandir no solo tus conocimientos, sino tu portfolio de marketing en redes sociales.

Al finalizar este curso, serás capaz de:

• Estructurar campañas en el administrador de anuncios de Facebook

• Identificar los principales componentes y elementos de un anuncio en el administrador de anuncios de Facebook

• Crear un anuncio que esté alineado con tus objetivos de marketing y dirigirlo a tu público objetivo

• Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook

• Editar los anuncios y solucionar cualquier problema en el administrador de anuncios de Facebook

Este curso está destinado a quienes desean aprender a usar el Administrador de anuncios de Facebook para crear, administrar y optimizar campañas en Facebook e Instagram, y así recibir la Certificación de Asociado de marketing digital de Facebook. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales.

Los alumnos deben tener una cuenta de Facebook. Una cuenta de Instagram también ayuda. Idealmente, los alumnos deberán haber completado los cuatro cursos anteriores del programa.

What's inside

Syllabus

Primeros pasos en el administrador de anuncios de Facebook

En esta primera semana, aprenderás cómo funciona la publicidad en Facebook e Instagram con el administrador de anuncios. Te enseñaremos a estructurar una campaña publicitaria en el administrador de anuncios y de qué modo Facebook cobra por los anuncios y dónde se muestran.

Determinar el objetivo y el presupuesto de la campaña

En la segunda semana del curso, aprenderás a alinear tus objetivos de marketing con el objetivo adecuado para tu campaña en Facebook. También aprenderás a determinar el presupuesto para tu campaña y a establecerlo y elegir tus estrategias de puja en el administrador de anuncios.

Seleccionar el público, las plataformas y el cronograma

Esta semana aprenderás a seleccionar el público para tu campaña publicitaria y a usar el píxel de Facebook para crear públicos personalizados o similares. También aprenderás a elegir las ubicaciones y el cronograma de tus anuncios en el administrador de anuncios.

Crear anuncios y evaluar los resultados de la campaña

Esta semana, aprenderás a crear tus anuncios, incluida la selección de imágenes o videos y la redacción del texto que los acompañará. También aprenderás a evaluar los resultados de tu campaña en el administrador de anuncios.

Crear tu propia campaña en el Administrador de anuncios de Facebook

Por último, aprenderás a crear tu propia campaña en el administrador de anuncios de Facebook mediante un proyecto práctico.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades muy buscadas en marketing en redes sociales, brindando una ventaja competitiva

Incluye un proyecto práctico, lo que permite a los alumnos aplicar directamente lo aprendido

Prepara a los alumnos para la certificación de Asociado de marketing digital de Facebook, un reconocimiento de la industria

Profundiza en la gestión de campañas a través del Administrador de anuncios de Facebook, brindando un conocimiento integral

Para aprovechar al máximo el curso, los alumnos deben tener habilidades básicas de navegación en Internet y una pasión por las redes sociales

Requiere que los alumnos tengan una cuenta de Facebook, lo que puede ser un obstáculo para aquellos que no tienen una

Reviews summary

Highly-rated meta blueprint course

Students universally praise this top-rated course for its instructional value, clear breakdowns of the Facebook Ads Manager, and guidance throughout campaign creation.

Presented in a clear and engaging way.

"...explicado de forma muy clara y amena"

Packed with up-to-date and relevant information.

"Un curso con contenido actualizado..."

Valuable content that can help students immediately.

"Mucha información valiosa!"

Hands-on projects provide practical application of learning.

"Es un curso muy completo y con mucho material de estudio."

"Además ofrece proyectos prácticos para entender mejor el funcionamiento del mismo. "

Students learn from start to finish how to create an ad campaign.

"Excelente curso, te permite conocer a detalle el proceso de la creación de una campaña en Facebook."

Clear explanations and real-world examples.

"Me encantó el curso, presenta ejemplos y actividades muy reales que permiten entender al 100% las herramientas básicas del administrador de anuncios"

Highly-rated course with positive reviews only.

"There are 44 5-star reviews."

"There are 0 4-star reviews."

"There are 0 3-star reviews."

"There are 0 2-star reviews."

"There are 0 1-star reviews."

Career center

Learners who complete Publicidad con Meta will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning, executing, and managing digital marketing campaigns. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular digital advertising platforms in the world. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective digital marketing campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for Digital Marketing Manager

Advertising Manager

An Advertising Manager is responsible for planning, executing, and managing advertising campaigns. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular advertising platforms in the world. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective advertising campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for Advertising Manager

Marketing Specialist

A Marketing Specialist develops and executes marketing campaigns that promote products or services. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are essential skills for any Marketing Specialist. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective marketing campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for Marketing Specialist

E-commerce Manager

An E-commerce Manager is responsible for planning, executing, and managing e-commerce campaigns. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular e-commerce platforms in the world. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective e-commerce campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for E-commerce Manager

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular social media platforms in the world. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective social media campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for Social Media Manager

Brand Manager

A Brand Manager is responsible for developing and executing marketing strategies for a brand. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for brand marketing. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective brand marketing campaigns that reach your target audience and achieve your business goals.

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Product Marketing Manager

A Product Marketing Manager is responsible for developing and executing marketing strategies for a product or service. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for product marketing. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective product marketing campaigns that reach your target audience and achieve your business goals.

See salaries and explore the career path for Product Marketing Manager

Business Analyst

A Business Analyst is responsible for analyzing a company's business processes to identify areas for improvement. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for business analysis. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to analyze a company's business processes to identify areas for improvement.

See salaries and explore the career path for Business Analyst

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to identify trends and patterns. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for data analysis. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to collect, analyze, and interpret data to identify trends and patterns.

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Market Researcher

A Market Researcher is responsible for conducting market research to identify and understand customer needs. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for market research. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to conduct effective market research that identifies and understands customer needs.

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Public relations manager

A Public Relations Manager is responsible for managing a company's public relations. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for public relations. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to develop effective public relations campaigns that reach your target audience and achieve your business goals.

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Entrepreneur

An Entrepreneur starts and operates their own business. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for entrepreneurs. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to start and operate your own successful business.

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Consultant

A Consultant provides advice and guidance to businesses on a variety of topics. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for consulting. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to provide advice and guidance to businesses on a variety of topics.

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Freelance Writer

A Freelance Writer writes articles, blog posts, website content, and other written materials for clients. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for freelance writing. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to write effective articles, blog posts, website content, and other written materials for clients.

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Teacher

A Teacher educates students in a variety of subjects. The course Publicidad con Meta teaches you how to create and manage advertising campaigns on Facebook and Instagram, which are two of the most popular platforms for teaching. The course also covers how to target your audience, set a budget, and measure the results of your campaigns. This knowledge will help you to educate students in a variety of subjects.

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