Medir y optimizar campañas de marketing en redes sociales from Coursera

Este curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.

Al finalizar este curso, serás capaz de:

• Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales

• Comprender diferentes técnicas usadas para optimizar las campañas de marketing, como modelos combinados de marketing y atribución

• Implementar una prueba A/B para optimizar tu campaña

• Presentar y comunicar los resultados de tu campaña a un equipo

Este curso es para personas que desean aprender cómo analizar los resultados de su campaña de marketing, optimizar sus campañas y comunicar de forma efectiva los hallazgos a sus equipos. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado los cuatro cursos anteriores de este programa.

Luego de este curso, estará el último curso de esta certificación, Curso final de marketing en redes sociales de Facebook, en el que los alumnos realizarán el examen de certificación de Asociado de marketing digital y completarán un proyecto final para recibir su Certificado de profesional en marketing en redes sociales de Facebook.

What's inside

Syllabus

Evaluar los resultados de marketing en función de los objetivos

Esta semana aprenderás todo sobre cómo alinear las métricas con tus objetivos de marketing y técnicas de análisis de datos. Aprenderás términos comunes, como retorno de la inversión y valor de vida, y cómo calcularlos.

Medir la efectividad de los anuncios

En la segunda semana, aprenderás a evaluar el éxito de tus campañas publicitarias. Aprenderás a evaluar los informes de resultados de la campaña y cómo los estudios de mejora pueden ayudarte a determinar el impacto de tu campaña.

Optimizar las campañas publicitarias

En la tercera semana, aprenderás a optimizar la publicidad con pruebas A/B y cómo la atribución puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.

Comunicar los resultados de tus acciones de marketing

Esta semana, aprenderás cómo contar la historia completa de tu campaña y comunicar sus resultados a un público más grande con una presentación efectiva. Aprenderás a contar una historia clara con datos y a enfocarte en las estadísticas que ayudarán a determinar los pasos siguientes de tus acciones de marketing.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Adapta las estrategias publicitarias a diferentes plataformas y dispositivos

Optimiza las campañas utilizando pruebas A/B y optimiza las estrategias publicitarias a través de la atribución

Evalúa el éxito de las campañas publicitarias mediante el análisis de los resultados de las campañas

Mide la efectividad de la publicidad a través de estudios de mejora

Comprende los diferentes modelos de atribución y cómo utilizarlos para optimizar las campañas publicitarias

Requiere conocimientos básicos de marketing digital

Reviews summary

Highly recommended: practical marketing course

This course is highly recommended by students who found it to be practical and informative. The course materials are complete and engaging, and the instructor is clear and concise in their explanations. Students appreciate the real-world examples and exercises that help them apply their learning to their own marketing campaigns. Overall, this course is an excellent resource for anyone looking to improve their marketing skills and knowledge.

Course materials are comprehensive.

"Muy bueno el curso, recomiendo que en el contenido se coloquen ejemplos de ejercicios más complejos y no tan básicos con el próposito que puedan ayudar a resolver los diversos ejercios se presentan en las pruebas."

"Este curso se me hizo interesante y a la vez difícil porque hay que aprender muchas variables para medir los resultados de las campañas y saber aplicarlos, sin embargo hacerlo es la base para poder realizar un buen trabajo en redes sociales."

Course includes real-world examples and exercises.

"Esta completo"

"Muy buena información sobre los tipos de medicines y formas de optimizar existen que uno puede realzar para sus campañas publicitaria."

Course is informative and engaging.

"Muy informativo e interesante "

"Un gran curso, con explicaciones claras y concisas."

"Información muy valiosa, y efectiva."

Instructor is clear and concise.

"Excelente explicación de los videos, me ayudó muchísimo en adquirir nuevos conocimientos"

"La persona que estubo exponiendo me fue muy agradable y claras sus explicaciones."

"Temas muy interesantes y practicos."

Course is practical and applicable.

"Me ayudó a generar mayor conocimiento."

"Ahora podré usar correctamente todas las herramientas de Medición y Optimización de una campaña."

"Excelente curso, la maestra es muy clara y conoce del tema."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Medir y optimizar campañas de marketing en redes sociales with these activities:

Repaso de conceptos fundamentales de marketing

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Repasa los conceptos básicos de marketing para tener una base sólida antes de profundizar en el marketing de las redes sociales.

Browse courses on Marketing

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Revisa notas o libros de texto de cursos anteriores de marketing.
Céntrate en conceptos como segmentación de mercado, targeting y posicionamiento.
Realiza cuestionarios de práctica para evaluar tu comprensión.

Tutoriales guiados sobre plataformas de redes sociales

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Aprende a navegar y utilizar eficazmente las principales plataformas de redes sociales para marketing.

Browse courses on Facebook

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Busca tutoriales sobre cómo crear y administrar cuentas en las plataformas de redes sociales relevantes.
Sigue los tutoriales paso a paso para familiarizarte con las funciones y características clave.
Explora las mejores prácticas para publicar, interactuar con el público y analizar los resultados.

Colaboración en proyectos de marketing de redes sociales de código abierto

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Contribuye a proyectos de marketing de redes sociales de código abierto para profundizar tu comprensión y desarrollar habilidades prácticas.

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Identifica proyectos de código abierto relacionados con el marketing de redes sociales.
Revisa la documentación y el código del proyecto.
Colabora en el desarrollo, las pruebas o la documentación según tus habilidades.
Participa en foros y discusiones de la comunidad para compartir conocimientos y obtener ayuda.

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Career center

Learners who complete Medir y optimizar campañas de marketing en redes sociales will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Specialist

Social media marketing specialists plan, execute, and manage social media campaigns for businesses and organizations. They use their knowledge of social media platforms and advertising techniques to create and publish content that engages audiences, builds brand awareness, and drives traffic to websites. This course can help social media marketing specialists improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Social Media Marketing Specialist

Digital Marketing Manager

Digital marketing managers oversee the development and implementation of digital marketing campaigns for businesses and organizations. They use their knowledge of digital marketing channels, including social media, search engine optimization (SEO), and email marketing, to create and execute strategies that reach target audiences and achieve business objectives. This course can help digital marketing managers improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Marketing analysts collect, analyze, and interpret data to help businesses and organizations understand their customers and make informed marketing decisions. They use their knowledge of marketing metrics and research methods to identify trends, measure the effectiveness of marketing campaigns, and provide insights that can help businesses improve their marketing strategies. This course can help marketing analysts improve their skills in measuring and optimizing marketing campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Marketing Analyst

Social Media Manager

Social media managers are responsible for creating and managing social media content for businesses and organizations. They use their knowledge of social media platforms and best practices to create engaging content that builds brand awareness, drives traffic to websites, and generates leads. This course can help social media managers improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Social Media Manager

Advertising Manager

Advertising managers are responsible for planning, executing, and managing advertising campaigns for businesses and organizations. They use their knowledge of advertising channels, including social media, search engine optimization (SEO), and email marketing, to create and execute strategies that reach target audiences and achieve business objectives. This course can help advertising managers improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Advertising Manager

Content Marketing Specialist

Content marketing specialists are responsible for creating and distributing content that is valuable, relevant, and engaging to target audiences. They use their knowledge of content marketing channels, including social media, blogging, and email marketing, to create content that attracts and retains customers. This course can help content marketing specialists improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Content Marketing Specialist

Brand Manager

Brand managers are responsible for developing and managing the brand identity of a business or organization. They work to create a consistent brand experience across all channels, including social media, advertising, and customer service. This course can help brand managers improve their skills in measuring and optimizing their marketing campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

Digital marketing specialists are responsible for planning, executing, and managing digital marketing campaigns for businesses and organizations. They use their knowledge of digital marketing channels, including social media, search engine optimization (SEO), and email marketing, to create and execute strategies that reach target audiences and achieve business objectives. This course can help digital marketing specialists improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

Marketing consultants help businesses and organizations develop and implement marketing strategies. They use their knowledge of marketing principles and best practices to help clients achieve their marketing goals. This course can help marketing consultants improve their skills in measuring and optimizing marketing campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their clients' campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Marketing Consultant

Public Relations Specialist

Public relations specialists are responsible for managing the public image of businesses and organizations. They work to build positive relationships with the media and other stakeholders to promote the organization's brand and message. This course can help public relations specialists improve their skills in measuring and optimizing their campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Public Relations Specialist

Sales Manager

Sales managers are responsible for leading and managing sales teams. They work to develop and implement sales strategies, train and motivate sales representatives, and close deals. This course may be useful for sales managers who want to improve their skills in measuring and optimizing their sales campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Sales Manager

Customer Relationship Manager (CRM)

Customer relationship managers (CRMs) are responsible for managing relationships with customers. They work to build and maintain positive relationships with customers to increase customer satisfaction and loyalty. This course may be useful for CRMs who want to improve their skills in measuring and optimizing their customer relationship management campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Customer Relationship Manager (CRM)

Data Analyst

Data analysts collect and analyze data to help businesses and organizations make informed decisions. They use their knowledge of data analysis techniques and tools to identify trends, measure the effectiveness of marketing campaigns, and provide insights that can help businesses improve their marketing strategies. This course may be useful for data analysts who want to improve their skills in measuring and optimizing their data analysis campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

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Market Researcher

Market researchers collect and analyze data to help businesses and organizations understand their customers and make informed decisions. They use their knowledge of research methods and data analysis to identify trends, measure the effectiveness of marketing campaigns, and provide insights that can help businesses improve their marketing strategies. This course may be useful for market researchers who want to improve their skills in measuring and optimizing their marketing campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Market Researcher

Business Analyst

Business analysts help businesses and organizations improve their performance by analyzing data and identifying areas for improvement. They use their knowledge of business processes and data analysis to develop recommendations that can help businesses improve their efficiency and effectiveness. This course may be useful for business analysts who want to improve their skills in measuring and optimizing their business analysis campaigns. By learning how to evaluate results, identify areas for improvement, and implement effective strategies, they can ensure that their campaigns are successful and achieve their desired goals.

See salaries and explore the career path for Business Analyst