Marketing digital en redes sociales from edX

En este curso se presentan los conceptos básicos y el papel de las redes sociales dentro del marketing digital.

En el primer bloque se abordan contenidos en relación al papel de las redes sociales como herramienta para realizar marketing de contenidos. Se habla sobre el plan de social media, la calendarización de contenidos, la gestión de redes sociales y las crisis de reputación online así como estrategias para fomentar la marca personal en el entorno online.

En el segundo bloque se habla sobre la publicidad en redes sociales, en especial sobre WhatsApp marketing, Facebook, Instagram, Linkedin y Youtube. Explicamos también de una manera sencilla e intuitiva como crear campañas de publicidad en estas redes sociales, así como los objetivos que se persiguen dependiendo de la estrategia de la empresa o marca.

Todos los conceptos se tratan a nivel muy descriptivo pero con carácter práctico con el objeto de que el alumno se lleve una idea general del funcionamiento de cada uno de los procesos, conceptos y prácticas que se explican.

What you'll learn

Diseñarás y evaluarás estrategias de marketing digital y social media acordes a los objetivos de tu negocio
Escogerás las mejores redes sociales dependiendo de la actividad de tu negocio y las necesidades de tus clientes
Aprenderás a crear contenido de valor para tus clientes, con el objetivo de fomentar relaciones duraderas con ellos
Crearás campañas publicitarias optimizadas en redes sociales como Facebook, Instagram, Linkedin o YouTube
Utilizarás WhatsApp como herramienta de marketing digital para tu negocio
Calendarizarás tus contenidos y tendrás a tu disposición herramientas gratuitas para ello
Gestionarás crisis de reputación en redes sociales y crearás planes de contingencia

What's inside

Learning objectives

Diseñarás y evaluarás estrategias de marketing digital y social media acordes a los objetivos de tu negocio
Escogerás las mejores redes sociales dependiendo de la actividad de tu negocio y las necesidades de tus clientes
Aprenderás a crear contenido de valor para tus clientes, con el objetivo de fomentar relaciones duraderas con ellos
Crearás campañas publicitarias optimizadas en redes sociales como facebook, instagram, linkedin o youtube

Utilizarás whatsapp como herramienta de marketing digital para tu negocio
Calendarizarás tus contenidos y tendrás a tu disposición herramientas gratuitas para ello
Gestionarás crisis de reputación en redes sociales y crearás planes de contingencia

Diseñarás y evaluarás estrategias de marketing digital y social media acordes a los objetivos de tu negocio
Escogerás las mejores redes sociales dependiendo de la actividad de tu negocio y las necesidades de tus clientes
Aprenderás a crear contenido de valor para tus clientes, con el objetivo de fomentar relaciones duraderas con ellos
Crearás campañas publicitarias optimizadas en redes sociales como facebook, instagram, linkedin o youtube
Utilizarás whatsapp como herramienta de marketing digital para tu negocio
Calendarizarás tus contenidos y tendrás a tu disposición herramientas gratuitas para ello
Gestionarás crisis de reputación en redes sociales y crearás planes de contingencia

Syllabus

Semana 1: Creación de contenido para las redes sociales

Semana 2: Publicidad en las redes sociales

Casos Prácticos

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores redes sociales, brindando información sobre su papel en el marketing

Desarrolla habilidades para crear y programar contenido en redes sociales

Enseña a utilizar la publicidad de redes sociales para alcanzar objetivos específicos

Proporciona conocimientos prácticos para la gestión eficaz de redes sociales

Incluye casos prácticos para ilustrar conceptos y estrategias

Está dirigido a estudiantes de negocios y marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing digital en redes sociales with these activities:

Revisit concepts of social psychology

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Revisiting these concepts will ensure that you are fully prepared for the advanced material covered in this course.

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Review the basic principles of social psychology such as conformity and obedience.
Read articles or books about the latest research in social psychology.

Follow online tutorials on social media marketing

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Following online tutorials will allow you to learn about social media marketing at your own pace and on your own time.

Browse courses on Social Media Marketing

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Search for online tutorials on social media marketing.
Choose a tutorial that is a good fit for your interests and level of experience.
Follow the steps in the tutorial.

Create a social media calendar

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Creating this calendar will allow you to plan and schedule your social media content in advance, ensuring that you are consistently posting high-quality content that is relevant to your target audience.

Browse courses on Social Media Marketing

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Identify your target audience.
Research different social media platforms to determine which ones are most relevant to your audience.
Create a content calendar that includes a mix of different types of content, such as blog posts, infographics, and videos.
Schedule your content in advance using a social media management tool.

Four other activities

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Join a study group or online forum dedicated to social media marketing

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Joining a study group or online forum will allow you to connect with other students and professionals who are interested in social media marketing. You can share ideas, ask questions, and learn from others.

Browse courses on Social Media Marketing

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Search for study groups or online forums dedicated to social media marketing.
Join a group that is a good fit for your interests and level of experience.
Participate in discussions and ask questions.

Practica la creación de anuncios en Facebook Ads

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Te permitirá mejorar tus habilidades prácticas y comprender cómo crear anuncios efectivos en Facebook.

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Crea una cuenta publicitaria en Facebook.
Define el objetivo de tu anuncio.
Selecciona el público objetivo de tu anuncio.
Crea el contenido de tu anuncio.
Monitoriza el rendimiento de tu anuncio y realiza ajustes según sea necesario.

Write a blog post about a topic related to social media marketing

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Writing a blog post will allow you to demonstrate your understanding of social media marketing concepts and share your knowledge with others.

Browse courses on Social Media Marketing

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Choose a topic that is relevant to your target audience.
Research the topic thoroughly.
Write a well-structured and engaging blog post.
Promote your blog post on social media.

Practice creating social media ads

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Creating social media ads will allow you to put your social media marketing skills into practice.

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Choose a product or service to promote.
Identify your target audience.
Create a social media ad that is relevant to your target audience and meets the requirements of the platform.
Monitor the performance of your ad and make adjustments as needed.

Career center

Learners who complete Marketing digital en redes sociales will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is in charge of developing and executing a company's social media strategy. This includes creating and distributing content, engaging with customers, and running social media campaigns. This course will provide a Social Media Manager with the skills and knowledge they need to plan, implement, and measure the success of their social media marketing efforts.

See salaries and explore the career path for Social Media Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public relations. This includes using social media to communicate with the public and to build relationships with key stakeholders. This course will provide a Public Relations Manager with the skills and knowledge they need to plan, implement, and measure the success of their public relations efforts.

See salaries and explore the career path for Public relations manager

Social Media Marketing Specialist

A Social Media Marketing Specialist helps a company increase awareness of its brand. One of the key ways of increasing brand awareness and engagement is through the creation of content that is relevant to the company's target audience. A Social Media Marketing Specialist will use brand and target-audience research to decide what type of content to create, when to post it, and which social media networks to use to maximize engagement. This course will help build a foundation in social media marketing by covering the fundamentals of content creation and social media management.

See salaries and explore the career path for Social Media Marketing Specialist

Brand Marketing Manager

A Brand Marketing Manager is tasked with managing and promoting a company's brand. This includes managing the company's brand strategy and its digital presence. A Brand Marketing Manager will use social media, as well as other forms of marketing, to convey and enhance the company's brand message. This course will provide a foundation in social media marketing that is essential to any Brand Marketing Manager. It will also cover reputation management, which is a critical skill for a Brand Marketing Manager to have.

See salaries and explore the career path for Brand Marketing Manager

Marketing Manager

A Marketing Manager is responsible for planning, executing, and evaluating marketing campaigns. This includes using social media to create and share content, and to engage with customers. This course will provide a Marketing Manager with the skills and knowledge they need to plan, implement, and measure the success of their marketing efforts.

See salaries and explore the career path for Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is in charge of planning, executing, and optimizing all of a company's digital marketing activities. This includes using social media to develop and implement campaigns and to evaluate their success. This course will help a Digital Marketing Manager understand how to create social media campaigns, select the right social media platforms, and create content that will engage their target audience.

See salaries and explore the career path for Digital Marketing Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. This includes using social media to create and share content, and to engage with customers. This course will help a Digital Marketing Specialist build a foundation in social media marketing and will help them to understand how to use social media to achieve their digital marketing goals.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Communications Manager

A Marketing Communications Manager is responsible for developing and implementing marketing communications strategies that will reach the target audience. This includes using social media to create and distribute content and to engage with customers. This course will help a Marketing Communications Manager build a foundation of social media marketing skills and will help them to understand how to use social media to achieve their marketing communications goals.

See salaries and explore the career path for Marketing Communications Manager

Content Marketing Manager

A Content Marketing Manager is responsible for creating and distributing content that will attract and engage a target audience. This includes using social media to create and share content, and to engage with customers. The course will help a Content Marketing Manager build a foundation in social media marketing and will help them to understand how to use social media to achieve their content marketing goals.

See salaries and explore the career path for Content Marketing Manager

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. This includes using social media to create and share ads, and to track their performance. This course will help an Advertising Manager build a foundation in social media marketing and will help them to understand how to use social media to achieve their advertising goals.

See salaries and explore the career path for Advertising Manager

Social Media Analyst

A Social Media Analyst is responsible for collecting and analyzing social media data. This includes using social media analytics tools to track the performance of social media campaigns and to identify trends. This course will help a Social Media Analyst build a foundation in social media marketing and will help them to understand how to use social media data to inform their marketing decisions.

See salaries and explore the career path for Social Media Analyst

Community Manager

A Community Manager is responsible for building and managing online communities. This includes creating and distributing content, engaging with customers, and running social media campaigns. This course will provide a Community Manager with the skills and knowledge they need to build and manage successful online communities.

See salaries and explore the career path for Community Manager

Online Marketing Manager

An Online Marketing Manager is responsible for planning and executing online marketing campaigns. This includes using social media to create and share content, and to engage with customers. This course will help an Online Marketing Manager build a foundation in social media marketing and will help them to understand how to use social media to achieve their online marketing goals.

See salaries and explore the career path for Online Marketing Manager

Sales Manager

A Sales Manager is responsible for planning and executing sales campaigns. This includes using social media to generate leads and to build relationships with customers. This course may be useful for a Sales Manager who wants to learn more about using social media as a tool to generate leads and build relationships.

See salaries and explore the career path for Sales Manager

Customer Service Manager

A Customer Service Manager is responsible for managing the customer service department of a company. This includes using social media to provide customer support and to resolve customer complaints. This course may be useful for a Customer Service Manager who wants to learn more about using social media as a tool to provide customer support and resolve customer complaints.

See salaries and explore the career path for Customer Service Manager

Marketing digital en redes sociales

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