Fase final de Marketing en redes sociales de Meta from Coursera

En este curso final, practicarás la creación de una presentación sobre la campaña de marketing que has desarrollado durante el programa con un proyecto donde adquirirás experiencia práctica en la comunicación de resultados y la formulación de recomendaciones en función de los resultados de una campaña de marketing en redes sociales. Asimismo, te registrarás en el examen de certificación de Asociado de marketing digital de Facebook, lo realizarás y recibirás tu certificado de Asociado de marketing digital de Facebook. Una vez que hayas completado el proyecto con éxito y hayas aprobado el examen de Facebook, recibirás el certificado de Coursera de finalización del programa Certificado de profesional de marketing en redes sociales de Facebook.

Al finalizar este curso, serás capaz de:

• Presentar y comunicar los resultados de una campaña a un equipo

• Completar el examen de certificación de Asociado de marketing digital

Este curso está destinado a personas que completaron los 5 cursos anteriores de Certificado de profesional de marketing en redes sociales de Facebook, y están listas para realizar el examen de certificación de Asociado de marketing digital y completar un proyecto final para recibir el Certificado de profesional de marketing en redes sociales de Facebook.

Para realizar el examen, los alumnos deben tener acceso a un equipo Mac o PC con cámara web.

What's inside

Syllabus

Descripción general del curso final del programa

Esta semana, te registrarás para el examen de certificación de Asociado de marketing digital en Facebook, y comenzarás a prepararte para el proyecto final y el examen de certificación de Asociado de marketing digital.

Proyecto final del programa

En la segunda semana, completarás un proyecto final en el cual practicarás la creación de una presentación sobre las conclusiones de la campaña para un equipo de profesionales de marketing en el trabajo. Este es el último de los proyectos que completaste durante todo el programa.

Realizar el examen de certificación de Asociado de marketing digital de Facebook

Esta semana, realizarás el examen de certificación de Asociado de marketing digital y seguirás los pasos necesarios para acceder al examen en la plataforma de Facebook También concluirás el programa Certificado de profesional de marketing en redes sociales de Facebook.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Fortalece las habilidades de los aprendices para presentar datos basados en datos y ofrecer recomendaciones como profesionales

Este curso no aporta nuevas habilidades o conocimientos esenciales para los profesionales del marketing digital

Requiere que los estudiantes tengan una comprensión profunda de los principios de marketing en redes sociales antes de inscribirse

Se centra exclusivamente en el marketing en redes sociales, lo que limita su aplicabilidad a otras áreas del marketing

Proporciona experiencia práctica en la formulación de recomendaciones basadas en el análisis de campañas de marketing en redes sociales

Cubre los conceptos y habilidades necesarios para aprobar el examen de certificación de Asociado de Marketing Digital de Facebook

Reviews summary

Facebook social media final project

This final course in the Facebook Social Media Professional Certificate program wraps up your learning. You'll prepare for the Digital Marketing Associate certification exam, and create a presentation about your marketing campaign, applying what you've learned throughout the program. Students will also complete a capstone project.

This final course is excellent, providing a wrap-up of everything learned.

"Es un curso en dónde tu concluyes todo lo aprendido a lo largo de la certificación profesional, en dónde encuentras la forma de presentar los resultados de tu gestión y marketing digital en diferentes redes sociales. Gran Curso."

"EXCELENTE, APRENDÍ MUCHÍSIMO, JUSTO LO QUE NECESITABA"

Prepare to take the Digital Marketing Associate certification exam.

"- Esta semana, te registrarás para el examen de certificación de Asociado de marketing digital en Facebook, y comenzarás a prepararte para el proyecto final y el examen de certificación de Asociado de marketing digital."

Prepare for your final project by creating a presentation with conclusions from your campaign for a team of marketing professionals.

"En la segunda semana, completarás un proyecto final en el cual practicarás la creación de una presentación sobre las conclusiones de la campaña para un equipo de profesionales de marketing en el trabajo."

Career center

Learners who complete Fase final de Marketing en redes sociales de Meta will develop knowledge and skills that may be useful to these careers:

Content Marketing Manager

Content Marketing Managers plan, develop, and execute content marketing strategies. They must be able to create engaging content that will attract and retain customers. The Fase final de Marketing en redes sociales de Meta teaches learners how to develop and execute social media marketing campaigns, which is a key part of content marketing.

See salaries and explore the career path for Content Marketing Manager

Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to help businesses understand their marketing performance. They must be able to understand how to measure campaign results and develop strategies to improve them. The Fase final de Marketing en redes sociales de Meta will be especially helpful for a Marketing Analyst, as it teaches learners how to analyze campaign results and develop and present strategies to optimize marketing efforts.

See salaries and explore the career path for Marketing Analyst

Social Media Marketing Manager

Social Media Marketing Managers are responsible for developing and executing social media marketing campaigns. They must be able to understand their target audience and develop strategies to reach them. The Fase final de Marketing en redes sociales de Meta teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Social Media Marketing Manager

Advertising Manager

Advertising Managers develop and execute advertising campaigns. They must be able to understand how to reach target audiences and develop strategies to engage them. The Fase final de Marketing en redes sociales de Meta teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Advertising Manager

Public relations manager

Public Relations Managers develop and execute public relations campaigns. They must be able to understand how to reach target audiences and develop strategies to engage them. The Fase final de Marketing en redes sociales de Meta teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Public relations manager

Social Media Manager

Social Media Managers lead social media campaigns and keep brands engaging with their audiences online. They must be up-to-date on social media trends and be able to analyze campaign results. The Fase final de Marketing en redes sociales de Meta fits well into this career, as it teaches learners how to optimize campaigns, communicate results, and pass the Facebook Digital Marketing Associate certification exam. This certification is an industry standard and will make you a more competitive candidate.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers oversee digital marketing campaigns and lead teams of marketing professionals. They must be well-versed in social media marketing and keep up with social media trends, as this is a primary channel for digital marketing campaigns. The Fase final de Marketing en redes sociales de Meta helps build a foundation in social media marketing by teaching learners how to optimize campaigns and communicate results.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity. They must be able to understand their target audience and develop strategies to reach them. The Fase final de Marketing en redes sociales de Meta teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

Digital Marketing Specialists develop and execute digital marketing campaigns. They must be able to analyze campaign results and understand how to reach target audiences. The Fase final de Marketing en redes sociales de Meta will be especially helpful for a Digital Marketing Specialist, as it teaches learners how to analyze campaign results and develop and present strategies to optimize marketing efforts.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

Marketing Consultants provide guidance to clients on how to improve their marketing strategies. They must be able to analyze campaign results and understand how to develop campaigns that will engage target audiences. The Fase final de Marketing en redes sociales de Meta will be especially helpful for a Marketing Consultant, as it teaches learners how to analyze campaign results and develop and present strategies to optimize marketing efforts.

See salaries and explore the career path for Marketing Consultant

Sales Manager

Sales Managers lead sales teams and develop sales strategies. They must be able to understand their target audience and develop strategies to reach them. The Fase final de Marketing en redes sociales de Meta may be helpful for a Sales Manager, as it teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers help customers achieve their goals with a product or service. They must be able to understand their customers' needs and develop strategies to help them succeed. The Fase final de Marketing en redes sociales de Meta may be helpful for a Customer Success Manager, as it teaches learners how to develop and execute social media marketing campaigns, which can be used to engage with customers and build relationships.

See salaries and explore the career path for Customer Success Manager

Product Manager

Product Managers develop and manage products. They must be able to understand their customers' needs and develop strategies to meet them. The Fase final de Marketing en redes sociales de Meta may be helpful for a Product Manager, as it teaches learners how to develop and execute social media marketing campaigns, which can be used to engage with customers and gather feedback.

See salaries and explore the career path for Product Manager

Chief Marketing Officer

Chief Marketing Officers lead marketing departments and develop marketing strategies. They must be able to understand their target audience and develop strategies to reach them. The Fase final de Marketing en redes sociales de Meta may be helpful for a Chief Marketing Officer, as it teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Chief Marketing Officer

Marketing Director

Marketing Directors lead marketing teams and develop marketing strategies. They must be able to understand their target audience and develop strategies to reach them. The Fase final de Marketing en redes sociales de Meta may be helpful for a Marketing Director, as it teaches learners various social media marketing strategies that can be used to connect with and engage target audiences.

See salaries and explore the career path for Marketing Director

Fase final de Marketing en redes sociales de Meta

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Reviews summary

Facebook social media final project

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