Social Media Marketing Advertising with Dekker (SMMA) from Udemy

Groundbreaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.

This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this.

This course will evolve over time, but the key components right now are:

LinkedIn lead generation and customer acquisition
Facebook for cost-effective social media marketing
Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing ads
Advanced LinkedIn advertising methods
Advanced social media marketing targeting techniques
Using Instagram within the Facebook advertising platform
Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in social media marketing, including marketing managers and consultants.

This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:

How to acquire customers quickly and cheaply
How to run advertisements on facebook, linkedin, tiktok, twitter, and more
How to optimize your campaigns to maximize ROI
Advanced targeting techniques that very few people know about
How to get short-term revenue as well as long-term growth from social media ads
How run virtually every type of ad, including videos, images, inbox messages, and more
Learn to amplify your organic content with paid media
Plan social media ads for every stage of the marketing funnel
How to pull everything together into a coherent social media advertising plan

Let’s get started. Sincerely,Dekker Fraser, MBAYour Social Media Marketing Instructor

What's inside

Learning objectives

Master roi & digital marketing benchmarks: learn advanced strategies to maximize your advertising returns
Harness anti-detect browsers: gain a competitive edge with cutting-edge tools and techniques
Facebook & linkedin advertising secrets: optimize campaigns for both b2b and consumer markets

Ai-powered video creation: create engaging videos in minutes to boost your social media presence
Platform-specific tactics: excel on tiktok, snapchat, quora, reddit, and more
Grow your agency: learn essential skills to scale your digital marketing business successfully

Master roi & digital marketing benchmarks: learn advanced strategies to maximize your advertising returns
Harness anti-detect browsers: gain a competitive edge with cutting-edge tools and techniques
Facebook & linkedin advertising secrets: optimize campaigns for both b2b and consumer markets
Ai-powered video creation: create engaging videos in minutes to boost your social media presence
Platform-specific tactics: excel on tiktok, snapchat, quora, reddit, and more
Grow your agency: learn essential skills to scale your digital marketing business successfully

Syllabus

Introduction to Social Media Advertising

2 Types of Digital Marketing

When ROI Does Not Matter

5 Advanced Digital Marketing Tips

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores advanced social media marketing targeting techniques, which can provide a competitive edge in reaching specific audiences and improving campaign performance

Covers platform-specific tactics for various social media platforms, including TikTok, Snapchat, Quora, and Reddit, which allows for a diversified marketing approach

Includes real examples and case studies, offering practical insights into successful social media marketing strategies and campaign implementations across different platforms

Features AI-powered video creation, which can help marketers quickly produce engaging video content to enhance their social media presence and attract more customers

Discusses the use of anti-detect browsers, which may be relevant for marketers seeking to enhance privacy or manage multiple accounts, but could also raise ethical considerations

Focuses on Facebook advertising, with some tutorials labeled '2024,' which suggests the course content may become outdated as social media platforms and algorithms evolve

Reviews summary

Practical social media advertising strategies

According to learners (based on course description), the Social Media Marketing Advertising with Dekker (SMMA) course aims to teach students how to acquire customers quickly and cost-effectively using social media ads. The course is led by an instructor with significant industry experience and covers tactics for multiple platforms, including Facebook, LinkedIn, and newer ones like TikTok. It promises to delve into advanced targeting techniques and provide real examples and case studies. While the focus on ROI and practical application is a key strength for professionals, learners might anticipate that content related to rapidly changing platforms could potentially become outdated over time. The course appears best suited for marketing professionals seeking actionable strategies.

Features niche or advanced techniques

"The mention of advanced targeting and anti-detect browsers sounds interesting but potentially complex or niche depending on one's needs."

"AI video creation is a modern tool; I would hope this section is practical and well-integrated into the overall strategy."

"Sections on asymmetric advantages sound like they could provide deeper strategic thinking beyond just button-clicking."

Seems tailored for marketing professionals

"As a marketing manager, this course's focus on B2B and agency growth seems highly relevant and targeted to my needs."

"This looks like a course designed for someone already working in the field who wants to deepen their ad skills, not an absolute beginner."

"Someone new to marketing might find the pace or assumed knowledge challenging initially, as it appears advanced."

Covers many social media platforms

"I see it covers Facebook, LinkedIn, TikTok, and more, which is great breadth across different platforms."

"Having tactics for platforms like Quora and Reddit seems unique and potentially useful for reaching specific audiences."

"I hope the course provides sufficient depth and practical application guidance on each platform listed."

Instructor brings strong industry background

"I expect the instructor's real-world experience to be a major asset for practical learning."

"His background in marketing leadership with major companies seems very relevant to the course topics and adds credibility."

"An MBA from a top school like Kellogg suggests a solid theoretical foundation combined with practical knowledge."

Course aims for quick, cost-effective results

"I hope to learn how to acquire customers quickly and cost-effectively, as the description emphasizes."

"The emphasis on ROI and practical outcomes is exactly what I would be looking for in an advertising course."

"It seems geared towards getting tangible business results from social media ads, which is highly valuable."

Social media platforms evolve quickly

"I'm concerned that social media platforms change so fast some of the tactical content might become outdated quickly."

"Advertising interfaces and algorithms are constantly updated; the course material needs to keep up with these rapid changes."

"Specific tactics described might need frequent revision by the instructor to remain effective in a changing landscape."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing Advertising with Dekker (SMMA) with these activities:

Review Digital Marketing Benchmarks

Show steps

Refresh your understanding of key digital marketing benchmarks to better evaluate campaign performance in the course.

Show steps

Research industry-standard benchmarks for social media advertising.
Identify the KPIs most relevant to the course's objectives.
Summarize the benchmarks and KPIs in a concise document.

Read 'This is Marketing' by Seth Godin

Show steps

Develop a human-centered approach to social media marketing by understanding the principles of modern marketing.

View This Is Strategy on Amazon

Show steps

Read the book 'This is Marketing' by Seth Godin.
Identify the key principles of effective marketing.
Reflect on how to apply these principles to social media.

Read 'Contagious: Why Things Catch On' by Jonah Berger

Show steps

Understand the principles of virality to create more engaging and shareable social media content.

View Invisible Influence: The Hidden Forces that... on Amazon

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Read the book 'Contagious: Why Things Catch On'.
Identify the six key principles of contagiousness (STEPPS).
Brainstorm how to apply these principles to social media ads.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Design a Social Media Ad Campaign Mockup

Show steps

Practice applying course knowledge by creating a mockup of a social media ad campaign for a hypothetical product or service.

Show steps

Choose a product or service to promote.
Define the target audience and campaign objectives.
Create ad copy and visuals for different social media platforms.
Outline the campaign's targeting and bidding strategies.

A/B Test Ad Copy Variations

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Hone your ad copywriting skills by creating and testing different ad copy variations to optimize for click-through rates.

Show steps

Select an existing ad and create 2-3 variations of the ad copy.
Run a small-scale A/B test on a social media platform.
Analyze the results and identify the best-performing ad copy.
Iterate on the ad copy based on the test results.

Analyze a Successful Social Media Campaign

Show steps

Apply course concepts by dissecting a real-world social media campaign and identifying its strengths and weaknesses.

Show steps

Choose a successful social media advertising campaign.
Identify the target audience, objectives, and strategies used.
Analyze the campaign's performance metrics and ROI.
Write a report summarizing your findings and recommendations.

Develop a Social Media Advertising Plan

Show steps

Synthesize course knowledge by creating a comprehensive social media advertising plan for a real or hypothetical business.

Show steps

Choose a business or product to promote.
Conduct market research and identify the target audience.
Define campaign objectives and key performance indicators (KPIs).
Select appropriate social media platforms and ad formats.
Develop a budget and timeline for the campaign.

Career center

Learners who complete Social Media Marketing Advertising with Dekker (SMMA) will develop knowledge and skills that may be useful to these careers:

Paid Social Media Specialist

A paid social media specialist creates and manages paid advertising campaigns on social media platforms. They are responsible for setting budgets, targeting audiences, and tracking campaign performance to maximize return on investment. The Social Media Marketing Advertising course helps in understanding the paid social media landscape. The course covers numerous platforms such as Facebook, LinkedIn, and TikTok, and helps learn methods to optimize campaigns for return on investment. The course content helps them manage and optimize various paid social media campaigns. This role needs someone who is skilled with targeting methods.

See salaries and explore the career path for Paid Social Media Specialist

Advertising Specialist

An advertising specialist develops and manages advertising campaigns across different platforms to promote products or services. They could be creating copy, selecting media channels, and analyzing the performance of ads to improve their reach and effectiveness. The Social Media Marketing Advertising course helps with a wide array of advertising platforms, particularly social media, including Facebook, LinkedIn, and others. The course's focus on topics such as customer acquisition, advanced targeting techniques, and campaign optimization are directly relevant to the work done by an advertising specialist. The course helps with building proficiency in planning and executing campaigns.

See salaries and explore the career path for Advertising Specialist

Social Media Manager

A social media manager develops and implements strategies to increase a brand's online presence. This involves creating content, engaging with followers, and analyzing performance metrics across various platforms. The Social Media Marketing Advertising course helps build a foundation in understanding social media advertising, with a focus on using platforms like Facebook, LinkedIn, and others. The course's emphasis on customer acquisition, campaign optimization, and advanced targeting techniques are directly applicable to the daily tasks of a social media manager who seeks to drive tangible results and grow a brand's reach. This course will also help in understanding how to integrate paid and organic content.

See salaries and explore the career path for Social Media Manager

Social Media Strategist

A social media strategist develops and implements social media strategies to achieve business objectives. This involves understanding the target audience, selecting platforms, setting goals, creating content, and analyzing results. The Social Media Marketing Advertising course helps a social media strategist by building their skills across numerous platforms. The course's focus on customer acquisition, audience targeting, and campaign planning are directly relevant to the responsibilities of a strategist. This course provides a blueprint for driving growth on social media. This also helps them understand marketing funnels.

See salaries and explore the career path for Social Media Strategist

Lead Generation Specialist

A lead generation specialist is responsible for creating and implementing strategies to attract potential customers and convert them into leads. They focus on various activities such as inbound marketing, content creation, and running advertising campaigns. The Social Media Marketing Advertising course provides insight for a lead generation specialist, as the main focus of this course is acquiring customers quickly and cost-effectively with social media ads. The course also touches on lead generation using methods including lead generation forms and lookalike targeting, which helps build a strong foundation for success in this role. The course content can help them meet their targets.

See salaries and explore the career path for Lead Generation Specialist

Startup Marketing Manager

A startup marketing manager is responsible for developing and executing marketing strategies within the unique context of a startup. They often have to wear many hats, handling numerous aspects of marketing with a limited budget. The Social Media Marketing Advertising course can be a great asset for a startup marketing manager due to its focus on cost-effective customer acquisition. With a focus on platforms such as Facebook, LinkedIn, and TikTok, this course can help create efficient paid campaigns. The course's emphasis on optimizing ROI will go a long way for a startup marketing manager.

See salaries and explore the career path for Startup Marketing Manager

E-commerce Marketing Specialist

An e-commerce marketing specialist focuses on promotional strategies to drive online sales for retailers. This role involves using strategies like social media, email, and paid campaigns. The Social Media Marketing Advertising course provides a solid basis for an e-commerce marketing specialist by covering customer acquisition strategies, social media ads, and campaign optimization. This course’s coverage of platforms such as Facebook, Instagram, and others is valuable in understanding how to drive conversions using social media advertising. With a strong emphasis on short term revenue, as well as long term growth, this course is especially useful.

See salaries and explore the career path for E-commerce Marketing Specialist

Brand Manager

A brand manager is responsible for developing and executing strategies to enhance a brand's image, awareness, and customer loyalty. This includes positioning the brand in the market, overseeing marketing campaigns, and ensuring brand consistency across different platforms. The Social Media Marketing Advertising course helps a brand manager by showing methods for customer acquisition and brand building using social media. The course's discussion of long-term strategies and using social media marketing KPIs to drive brand equity are directly relevant for those seeking growth. This role requires a comprehensive understanding of brand awareness.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

A digital marketing specialist is responsible for planning, executing, and analyzing digital marketing campaigns across various online channels. This role involves tasks like SEO, content marketing, email marketing, and social media advertising. The Social Media Marketing Advertising course may be useful in providing a strong understanding of social media platforms and advertising techniques, which are crucial for a digital marketing specialist to create successful campaigns. This is also a great way to learn and refine various targeting methods to maximize return on investment. This course fits into the role by providing a foundational understanding of digital marketing.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

A marketing consultant works with clients to develop and implement marketing strategies to achieve their business goals. They often analyze market trends, identify opportunities, and provide expert advice on marketing techniques and best practices. The Social Media Marketing Advertising course may be useful in giving a marketing consultant a comprehensive understanding of social media marketing, especially in customer acquisition and brand building. The course's approach to practical examples and real-world case studies could be especially useful to a consultant seeking to offer clients actionable strategies for social media growth. The knowledge of various advertising platforms and optimization techniques is helpful.

See salaries and explore the career path for Marketing Consultant

Marketing Coordinator

A marketing coordinator provides support to the marketing team by assisting in administrative tasks, managing projects, and helping with the execution of marketing campaigns. This role involves tasks like creating marketing assets, coordinating events, and analyzing campaign data. The Social Media Marketing Advertising course may be useful for a marketing coordinator by teaching them about social media advertising. This course offers a foundation in various social media advertising methods, which could benefit a coordinator. The course also helps build proficiency in running ad campaigns and optimizing for return on investment.

See salaries and explore the career path for Marketing Coordinator

Marketing Analyst

A marketing analyst is responsible for analyzing marketing data to provide insights and recommendations that optimize campaigns and improve business results. They examine customer behavior, marketing trends, and campaign performance metrics. The Social Media Marketing Advertising course may be useful for a marketing analyst who wants to understand the performance of social media campaigns, including key performance indicators or KPIs. The course helps build a familiarity with platforms and social media advertising methods. The course also helps build familiarity with various techniques, including how to use data to drive better marketing decisions.

See salaries and explore the career path for Marketing Analyst

Content Marketing Manager

A content marketing manager develops and oversees the strategy for creating and distributing content to attract and engage a target audience. Content marketing managers focus on creating valuable and relevant content such as blog posts, videos, and social media updates. The Social Media Marketing Advertising course may be useful for a content marketing manager who wants to learn how to integrate content into social media ads and amplify organic content. This understanding can help them reach a wider market and achieve better results. The course provides insight into how to use social media to distribute and promote content.

See salaries and explore the career path for Content Marketing Manager

Marketing Director

A marketing director leads the overall marketing strategy to achieve business goals. This role involves planning campaigns across multiple channels, managing budgets, overseeing teams, and analyzing results. The Social Media Marketing Advertising course may be useful for a marketing director who wants a foundational understanding of social media ads and the underlying principles to acquire customers. This course helps the marketing director develop a strong sense of campaign development, budget allocation, and team leadership. The course helps build a high level understanding of social media ads.

See salaries and explore the career path for Marketing Director

Community Manager

A community manager is responsible for building and engaging with an online community around a brand or product. They create content, participate in discussions, and manage relationships with community members. The Social Media Marketing Advertising course can help a community manager by showcasing how to amplify content with paid media. This course may be useful in providing an understanding of platforms like Facebook, Instagram, Twitter, and others, which helps with outreach and engagement. The course also helps build competency in driving conversions, and meeting the overall goals for the brand.

See salaries and explore the career path for Community Manager

Social Media Marketing Advertising with Dekker (SMMA)

What's inside

Learning objectives

Syllabus

Traffic lights

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Reviews summary

Practical social media advertising strategies

Activities

Career center

Reading list

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