Digital Marketing Masterclass:Get Your First 1,000 Customers from Udemy

What's inside

Learning objectives

Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use twitter and facebook to conduct research and sales outreach
Canvas reddit, meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through google analytics
Successfully drive sales through posting & commenting on reddit, producthunt, & hackernews
Set up, populate, and use an instagram account
Market using 3 different techniques on instagram
Set up, populate, and use a snapchat account
Market using 4 different techniques on snapchat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas

Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on youtube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site seo factors and optimize them
Conduct keyword research for seo opportunities
Manage keyword density and other metrics needed for ranking on google
Design, plan, and start advertising on google, bing, and facebook
Analyze & understand search engine marketing & social ad marketing metrics
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Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use twitter and facebook to conduct research and sales outreach
Canvas reddit, meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through google analytics
Successfully drive sales through posting & commenting on reddit, producthunt, & hackernews
Set up, populate, and use an instagram account
Market using 3 different techniques on instagram
Set up, populate, and use a snapchat account
Market using 4 different techniques on snapchat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas
Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on youtube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site seo factors and optimize them
Conduct keyword research for seo opportunities
Manage keyword density and other metrics needed for ranking on google
Design, plan, and start advertising on google, bing, and facebook
Analyze & understand search engine marketing & social ad marketing metrics
Show more
Show less

Syllabus

Introduction

Course overview

Join our community on Slack!

The basics

Intro to traction channels

The 19 channels explained (part 1)

The 19 channels explained (part 2)

The growth process

Two components of every growth strategy

Optimization audit

Optimization audit: DEMO

Review & Recap: Section 2

Building your strategy

Intro to building your strategy

What pain do you solve?

Frequency & depth of the problem

Review & Recap: Section 3

Get your first 10

Intro to manual effort section

Intro to Strategy 1: Complainy people

Finding the complainy people

DEMO Finding the complainy people

Conversing with the complainy people

Intro to Twitter & why we use it

Topicality on Twitter

Competitors on Twitter

Locating forums & like-minded communities

Messaging on forums

Spreading the word on Slack

The wonderful world of Reddit

Using your network to announce your new business

DEMO Writing an email to your network

Facebook & LinkedIn sharing

Events & meetups

Review & Recap: Section 4

Get your first 100

Intro to community posting

Reddit overview

Raising your Reddit IQ

Finding your subs

Optimize your experience

Observing from a distance

Emerging platforms: How to tell which platform is worth trying

Intro to Snapchat

Snapchat: Setting up your account

Snapchat: Taking snaps and promoting

Snapchat Tactic #1: The Takeover

Snapchat Tactic #2: Run a promotion

Snapchat Tactic #3: Using your Snapcode

Intro to Instagram

Instagram: Setting up your account

Instagram: Taking and posting pictures

Instagram Tactic #1: Hashtag the right way

Instagram Tactic #2: Run a promotion

Instagram Tactic #3: Engage with others

Review & Recap: Section 5

Take a break

Intro to Take a break

Survey of analytics tools

Installing Google Analytics

Exploring Google Analytics

Setting up goals in Google Analytics

Origin source sorting in Google Analytics

Linking strategies with Bit.ly

Alternate linking strategies

Review & Recap: Section 6

Get your first 500 - PR

Intro to PR

A day in the life of a reporter

Common angles for getting press

Basing your angle off outlet and person

Pitching vs. press releases

Core concepts in getting press

Step 1: Finding journalists

Tip: Use helpareporter.com

Step 2: Researching and compiling interests of journalists

Step 3: Getting the attention of journalists

Tactic: Quora pull-in

Tactic: Doing research & polling for journalists

Step 4: Pitching and writing the email (part 1)

Step 4: Pitching and writing the email (part 2)

Practice writing emails and headlines

Preparing a press package

Closing thoughts & comments

Review & Recap: Section 7

Get your first 500 - Content Marketing

Intro to content strategy

Inbound vs. outbound

Why should we define our audience?

How do we define our audience?

Creating user personas

Content types 1: Tutorials, interviews, roundups

Content types 2: Listicles, resource compilations

Content types 3: Company stories, case studies, infographics

Content types 4: Minisites, ultimate guides

Common topics you can use (part 1)

Common topics you can use (part 2)

The key to content creation

Creating a system for recording your ideas

What to write: #1 Google autocomplete

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the latest principles for customer acquisition and retention

Examines a variety of marketing channels and teaches learners how to align their approach to their personal preferences and skills

Helps learners develop a comprehensive understanding of SEO and marketing campaign strategies

Provides learners with the opportunity to apply their knowledge through hands-on exercises using industry-standard tools

Offers a solid overview of key players in different channels and effective strategies for outreach and engagement

Requires a strong foundation in digital marketing concepts and familiarity with various social media platforms

Reviews summary

Somewhat helpful digital marketing introduction

Learners say that this digital marketing course is generally helpful, though some say the lectures are outdated in a few places.

Helpful intro to digital marketing.

"Very fun and helpful class"

Some lectures are outdated.

"just a bit outdated in some lectures"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Masterclass:Get Your First 1,000 Customers with these activities:

Compile a list of your favorite growth marketing tools

Show steps

Helps you organize and catalog useful resources for growth marketing, making them easier to find and use later.

Show steps

Make a list of your favorite growth marketing tools.
Include a brief description of each tool.
Categorize the tools by type (e.g., social media, email marketing, etc.).

Review the basics of online marketing

Show steps

Refreshes your knowledge of the basics of online marketing to ensure a stronger understanding of course materials.

Browse courses on Online Marketing

Show steps

Read articles and blog posts about online marketing.
Watch videos about online marketing.
Take a free online course on online marketing.

Read a book on growth marketing

Show steps

Expands your knowledge of growth marketing and provides a deeper understanding of the concepts covered in the course.

View Traction on Amazon

Show steps

Find a book on growth marketing that interests you.
Read the book.
Take notes on what you read.
Apply what you have learned.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Follow a tutorial on a specific growth marketing topic

Show steps

Provides a structured way to learn more about a specific growth marketing topic.

Show steps

Find a tutorial on a specific growth marketing topic that you are interested in.
Follow the steps in the tutorial.
Practice what you have learned.

Attend an industry conference or trade show

Show steps

Provides real-world context and a chance to connect with professionals in the field, expanding your knowledge of growth marketing.

Browse courses on Networking

Show steps

Find an industry conference or trade show that is relevant to your interests.
Register for the event.
Attend the event and network with other attendees.

Practice using Google Analytics

Show steps

Ensures you become comfortable using a key tool for growth marketing and can use it to improve your results.

Browse courses on Google Analytics

Show steps

Set up a Google Analytics account for your website.
Add the Google Analytics tracking code to your website.
Explore the Google Analytics dashboard.
Generate and analyze reports in Google Analytics.

Write a blog post about a growth marketing topic

Show steps

Allows you to synthesize your learning by creating content that combines knowledge from the course with your own perspective.

Show steps

Choose a topic that you are interested in.
Research your topic.
Write your blog post.
Promote your blog post.

Attend a growth marketing workshop

Show steps

Provides an immersive learning experience that allows you to learn about growth marketing from experts in the field.

Show steps

Find a growth marketing workshop that is relevant to your interests.
Register for the workshop.
Attend the workshop and participate in the activities.

Career center

Learners who complete Digital Marketing Masterclass:Get Your First 1,000 Customers will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers are responsible for planning and executing marketing strategies. This course can help Marketing Managers understand the basics of growth marketing and traction channels, which is essential for developing effective marketing strategies. Additionally, the course covers a variety of marketing channels, including social media, community management, and video marketing. By taking this course, Marketing Managers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers are responsible for managing social media accounts and developing social media strategies. This course can help Social Media Managers understand the basics of growth marketing and traction channels, which is essential for developing effective social media strategies. Additionally, the course covers social media marketing, which is a key aspect of social media management. By taking this course, Social Media Managers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. This course can help Digital Marketing Specialists understand the basics of growth marketing and traction channels, which is essential for developing effective digital marketing campaigns. Additionally, the course covers social media marketing, community management, and video marketing, which are all important aspects of digital marketing. By taking this course, Digital Marketing Specialists can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Digital Marketing Specialist

SEO Specialist

SEO Specialists are responsible for optimizing websites for search engines. This course can help SEO Specialists understand the basics of growth marketing and traction channels, which is essential for developing effective SEO strategies. Additionally, the course covers SEO, which is a key aspect of SEO optimization. By taking this course, SEO Specialists can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for SEO Specialist

Content Manager

Content Managers develop and execute content strategies to engage audiences and achieve business goals. This course can help Content Managers understand the basics of growth marketing and traction channels, which is essential for developing effective content strategies. Additionally, the course covers content marketing, which is a key component of any content manager's toolkit. By taking this course, Content Managers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Content Manager

Video Producer

Video Producers are responsible for creating and producing videos. This course can help Video Producers understand the basics of growth marketing and traction channels, which is essential for developing and producing effective videos. Additionally, the course covers video marketing, which is a key aspect of video production. By taking this course, Video Producers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Video Producer

Web Developer

Web Developers are responsible for developing and maintaining websites. This course can help Web Developers understand the basics of growth marketing and traction channels, which is essential for developing and maintaining websites that are effective at attracting and engaging users. Additionally, the course covers SEO, which is a key aspect of web development. By taking this course, Web Developers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Web Developer

Product Manager

Product Managers are responsible for developing and managing products. This course can help Product Managers understand the basics of growth marketing and traction channels, which is essential for developing and managing successful products. Additionally, the course covers user research, which is a key part of product development. By taking this course, Product Managers can gain the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Product Manager