Building and Pitching Marketing Campaigns in Tech Industries from Coursera

Once we have a great strategy , much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and ROI analysis lay the foundation for profitability and the entry ticket to being taken seriously by equity investors. We take-up how to pitch those executives and VCs. Once operations are rolling, distribution, supply chains and ongoing data analytics provide the opportunity to iterate and increase performance. The means of generating that NEXT great idea are taken-up with innovation & product design, both supported by a (hopefully) strong brand and logo. Lastly we look at what truly polished companies aspire to: Customer focus and loyalty that create the ultimate prize of long-term competitive advantage.

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

What's inside

Syllabus

Analog Media, Digital/Analog Media Integration

Sales, Public Relations and Sponsorships

Profitability Factors

Understand Financial Concerns facing Startups and Profitability Factors.

Communicating with Executives, Pitching and Pivots

Organize, Edit and Finalize Your PLAN. Learn to Deliver a Compelling Presentation to Secure Funding.

Company Operations

Understand Operational Concerns facing Startups and Profitability Factors.

Sustaining Innovation and Building Creative Assets

Here we focus on the creative and subjective areas of marketing and advertising: , creating successful brands, how companies develop a solid logo, and how Mood Boards are built to bring design consensus and coordination within a firm.

Customer-Focus

Customer Service, Customer Centricity, CRM and Loyalty Programs.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches operational concerns facing startups and profitability factors

Develops customer focus, customer centricity, CRM, and loyalty programs

Explores pricing, forecasting, and ROI analysis, which are core skills for profitability

Builds creative assets such as logos and brands

Examines distribution, supply chains, and ongoing data analytics

Taught by John Svoboda

Career center

Learners who complete Building and Pitching Marketing Campaigns in Tech Industries will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as public relations, sponsorships, and customer loyalty, which are all important aspects of marketing management.

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Product Manager

Product Managers are responsible for developing and launching new products or services. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as innovation and product design, which are both critical to the success of new products.

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Brand Manager

Brand Managers are responsible for developing and managing brands. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as brand building and logo design, which are both critical to the success of brands.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as sales techniques and customer relationship management, which are both critical to the success of sales teams.

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Marketing Analyst

Marketing Analysts are responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as data analysis and forecasting, which are both critical to the success of marketing analysts.

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Public relations manager

Public Relations Managers are responsible for managing the public image of organizations. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as public relations techniques and media relations, which are both critical to the success of public relations managers.

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Event Planner

Event Planners are responsible for planning and executing events. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as event management and logistics, which are both critical to the success of event planners.

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Market Researcher

Market Researchers are responsible for conducting research to understand the needs and wants of customers. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as research methods and data analysis, which are both critical to the success of market researchers.

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Media Planner

Media Planners are responsible for planning and buying advertising space. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as media buying and negotiation, which are both critical to the success of media planners.

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Account Manager

Account Managers are responsible for managing relationships with clients. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as account management and customer service, which are both critical to the success of account managers.

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Business Development Manager

Business Development Managers are responsible for generating new business for organizations. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as business development and sales techniques, which are both critical to the success of business development managers.

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Marketing Consultant

Marketing Consultants provide advice and guidance to organizations on marketing strategy and execution. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as consulting and client management, which are both critical to the success of marketing consultants.

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Advertising Copywriter

Advertising Copywriters are responsible for writing advertising copy for print, broadcast, and online media. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as copywriting and storytelling, which are both critical to the success of advertising copywriters.

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Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as digital marketing channels and analytics, which are both critical to the success of digital marketing specialists.

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Social Media Manager

Social Media Managers are responsible for planning and executing social media campaigns. This course provides a foundation in marketing strategy, campaign planning, and execution, which are all essential skills for success in this role. Additionally, the course covers topics such as social media marketing and community management, which are both critical to the success of social media managers.

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