Value Creation and Building Enduring Relationships from Coursera

The most effective leaders in complex technical organizations are successful leading the performance of large-scale technical endeavors. These leaders have generally established a network of professional relationships, supporting them throughout their career. This third Leading Technical Organizations course, "Value Creation and Building Enduring Relationships", explores techniques for building relationships that have a multiplicative impact on business success. The course provides insight into how authentic leadership yields employee engagement that is critical to strategizing, planning and performing large scale technical endeavors.

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

What's inside

Syllabus

Stakeholder Perspectives

This first module of Leading Technical Organizations examines stakeholders and how meeting the needs of stakeholders is important to business. You will take an in-depth look at the stakeholders for your fictional aerospace corporation, LTO, and identify the specific relationships that exist between each group of stakeholders and the company. Stakeholder mapping will be introduced as a way to make a project or initiative at a company more successful.

Value Creation

This module will focus on how to create value for the stakeholders that were identified and mapped in module #1. We will investigate how value creation has changed over the past couple decades and explore shared value creation where all stakeholders' needs are addressed, creating win – win situations. We’ll see how companies are looking to address the future of value creation by internally disrupting themselves using intrapreneurship.

Building a Competitive Strategy

This module covers different types of strategies that companies have and explorers what a leader’s role is in developing those different types of strategies. It will investigate a very interesting differentiation in strategy, that of a "red ocean" strategy and a "blue ocean" strategy. The importance of well-conceived vision and mission statements and how they can motivate and empower your team will also be discussed. As a conclusion to the module, the idea of building your own personal strategic plan will be introduced.

Establishing Enduring Relationships

There is nothing more important in your career than the professional relationships that you develop. This module features guest speaker Tom Galambos, Global Chief Operating Officer and President of Hitachi Solutions America. He shares how his team partners with their customers to develop win-win outcomes. Developing a mentor-mentee relationship is often one of the most valuable relationships you will develop during your career and at the heart of all relationships is the ability to communicate effectively. This module is designed to help you build enduring professional relationships.

You as an Organizational Leader

This final module of the Leading Technical Organizations specialization brings the core concepts of what we have learned together to give a six-step framework for succeeding as a leader. The module also includes a presentation by Mike Gazarik, the Vice President of Engineering at Ball Aerospace. He tells his career story and highlights the leadership skills that served him best on his journey. Hope you enjoyed Leading Technical Organizations and thank you for investing your time in this specialization.

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Know what's good

, what to watch for

, and possible dealbreakers

Taught by Kathryn Tobey, who is a leader in engineering management

Explores topics in engineering management, a necessary field for companies facing modern challenges

Taught by Kathryn Tobey, who has significant experience in engineering management

Provides frameworks for success as a leader

Engages with real-world examples from guest speaker Tom Galambos, Global Chief Operating Officer and President of Hitachi Solutions America

Career center

Learners who complete Value Creation and Building Enduring Relationships will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development of various products and overseeing their performance in the market. Developing personal strategic plans is an important part of their job. This course can help aspiring Product Managers understand how to create and refine a strategic plan for new products, features, and more.

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Data Scientist

Data Scientists use mathematical and statistical models to draw conclusions from data. Stakeholders often have different opinions regarding what conclusions data should lead to. This course can help aspiring Data Scientists learn more about managing relationships between stakeholders and understanding different stakeholder viewpoints.

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Business Analyst

Business Analysts create and implement plans to improve operations within a company. To make effective plans, Business Analysts need to understand how to build enduring relationships with stakeholders. This course can help aspiring Business Analysts learn how to do just that.

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Project Manager

Project Managers oversee all aspects of a project, including planning, execution, and completion. Building enduring relationships with stakeholders is essential to ensuring project success. This course can help aspiring Project Managers cultivate the skills and knowledge necessary to establish these vital relationships.

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Marketing Manager

Marketing Managers develop and implement marketing campaigns. To do this effectively, they must understand the needs and interests of different stakeholders. This course can help aspiring Marketing Managers gain a better understanding of stakeholder viewpoints and how to meet their needs.

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Operations Manager

Operations Managers oversee the day-to-day operations of a company. To do this effectively, they must be able to build and maintain strong relationships with employees, customers, and suppliers. This course can help aspiring Operations Managers develop the skills and knowledge needed to build lasting and productive relationships.

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Sales Manager

Sales Managers are responsible for leading and motivating a team of salespeople. To be successful, they must be able to build and maintain strong relationships with customers and clients. This course can help aspiring Sales Managers develop the skills and knowledge needed to build enduring relationships that drive sales.

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Human Resources Manager

Human Resources Managers oversee all aspects of employee relations, including hiring, training, and performance management. To be successful, they must be able to build and maintain strong relationships with employees and managers. This course can help aspiring Human Resources Managers develop the skills and knowledge needed to build enduring relationships that foster a positive and productive work environment.

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Account Manager

Account Managers are responsible for managing relationships with key clients. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course can help aspiring Account Managers develop the skills and knowledge needed to build enduring relationships that drive revenue and customer satisfaction.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. To be successful, they must be able to build and maintain strong relationships with potential customers and partners. This course can help aspiring Business Development Managers develop the skills and knowledge needed to build enduring relationships that drive business growth.

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Consultant

Consultants provide advice and guidance to businesses and organizations. To be successful, they must be able to build and maintain strong relationships with clients. This course can help aspiring Consultants develop the skills and knowledge needed to build enduring relationships that lead to repeat business and referrals.

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Entrepreneur

Entrepreneurs start and run their own businesses. To be successful, they must be able to build and maintain strong relationships with customers, investors, and employees. This course can help aspiring Entrepreneurs develop the skills and knowledge needed to build enduring relationships that drive business success.

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Investment Banker

Investment Bankers provide financial advice to companies and individuals. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course can help aspiring Investment Bankers develop the skills and knowledge needed to build enduring relationships that drive deal flow and revenue.

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Financial Analyst

Financial Analysts provide financial advice to companies and individuals. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course may be useful for aspiring Financial Analysts who want to learn more about building and maintaining relationships with clients and other stakeholders.

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Lawyer

Lawyers provide legal advice to individuals and businesses. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course may be useful for aspiring Lawyers who want to learn more about building and maintaining relationships with clients and other stakeholders.

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Value Creation and Building Enduring Relationships

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