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Kathryn Tobey

The most effective leaders in complex technical organizations are successful leading the performance of large-scale technical endeavors. These leaders have generally established a network of professional relationships, supporting them throughout their career. This third Leading Technical Organizations course, "Value Creation and Building Enduring Relationships", explores techniques for building relationships that have a multiplicative impact on business success. The course provides insight into how authentic leadership yields employee engagement that is critical to strategizing, planning and performing large scale technical endeavors.

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The most effective leaders in complex technical organizations are successful leading the performance of large-scale technical endeavors. These leaders have generally established a network of professional relationships, supporting them throughout their career. This third Leading Technical Organizations course, "Value Creation and Building Enduring Relationships", explores techniques for building relationships that have a multiplicative impact on business success. The course provides insight into how authentic leadership yields employee engagement that is critical to strategizing, planning and performing large scale technical endeavors.

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

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What's inside

Syllabus

Stakeholder Perspectives
This first module of Leading Technical Organizations examines stakeholders and how meeting the needs of stakeholders is important to business. You will take an in-depth look at the stakeholders for your fictional aerospace corporation, LTO, and identify the specific relationships that exist between each group of stakeholders and the company. Stakeholder mapping will be introduced as a way to make a project or initiative at a company more successful.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Taught by Kathryn Tobey, who is a leader in engineering management
Explores topics in engineering management, a necessary field for companies facing modern challenges
Taught by Kathryn Tobey, who has significant experience in engineering management
Provides frameworks for success as a leader
Engages with real-world examples from guest speaker Tom Galambos, Global Chief Operating Officer and President of Hitachi Solutions America

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Value Creation and Building Enduring Relationships with these activities:
Attend Industry Events
Expand your professional network and learn from industry experts.
Browse courses on Professional Development
Show steps
  • Research upcoming industry events and conferences.
  • Register for events and prepare your elevator pitch.
  • Network with attendees and share your insights.
Read Building a StoryBrand
Gain insights into developing a clear and compelling message for your business.
Show steps
  • Read the book cover to cover.
  • Take notes on key concepts and insights.
  • Reflect on how these concepts apply to your own work.
Learn About Competitive Strategy
Gain knowledge about different competitive strategies and their implications.
Browse courses on Business Strategy
Show steps
  • Watch videos or read articles on competitive strategy.
  • Research different companies and their competitive strategies.
  • Apply your learnings to analyze your own organization's competitive position.
Four other activities
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Join a Study Group
Engage with peers to reinforce your understanding and challenge your perspectives.
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Show steps
  • Find or form a study group with fellow students.
  • Meet regularly to discuss course materials and assignments.
  • Work together to solve problems and share insights.
Create a Stakeholder Map
Develop a deeper understanding of stakeholder relationships and identify potential risks and opportunities.
Browse courses on Stakeholder Management
Show steps
  • Identify all stakeholders involved in your project or organization.
  • Analyze the interests and needs of each stakeholder.
  • Create a visual representation of the stakeholder map.
Conduct Stakeholder Interviews
Practice effective communication and gather valuable insights from stakeholders.
Browse courses on Stakeholder Management
Show steps
  • Prepare a list of interview questions.
  • Schedule interviews with key stakeholders.
  • Conduct the interviews and take thorough notes.
  • Analyze the interview results and identify key findings.
Develop a Personal Strategic Plan
Create a roadmap for your professional development and career journey.
Browse courses on Career Planning
Show steps
  • Reflect on your strengths, weaknesses, and career goals.
  • Research different career paths and industries.
  • Identify opportunities for growth and development.
  • Create a plan that outlines your goals, strategies, and timeline.

Career center

Learners who complete Value Creation and Building Enduring Relationships will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for the development of various products and overseeing their performance in the market. Developing personal strategic plans is an important part of their job. This course can help aspiring Product Managers understand how to create and refine a strategic plan for new products, features, and more.
Data Scientist
Data Scientists use mathematical and statistical models to draw conclusions from data. Stakeholders often have different opinions regarding what conclusions data should lead to. This course can help aspiring Data Scientists learn more about managing relationships between stakeholders and understanding different stakeholder viewpoints.
Business Analyst
Business Analysts create and implement plans to improve operations within a company. To make effective plans, Business Analysts need to understand how to build enduring relationships with stakeholders. This course can help aspiring Business Analysts learn how to do just that.
Project Manager
Project Managers oversee all aspects of a project, including planning, execution, and completion. Building enduring relationships with stakeholders is essential to ensuring project success. This course can help aspiring Project Managers cultivate the skills and knowledge necessary to establish these vital relationships.
Marketing Manager
Marketing Managers develop and implement marketing campaigns. To do this effectively, they must understand the needs and interests of different stakeholders. This course can help aspiring Marketing Managers gain a better understanding of stakeholder viewpoints and how to meet their needs.
Operations Manager
Operations Managers oversee the day-to-day operations of a company. To do this effectively, they must be able to build and maintain strong relationships with employees, customers, and suppliers. This course can help aspiring Operations Managers develop the skills and knowledge needed to build lasting and productive relationships.
Sales Manager
Sales Managers are responsible for leading and motivating a team of salespeople. To be successful, they must be able to build and maintain strong relationships with customers and clients. This course can help aspiring Sales Managers develop the skills and knowledge needed to build enduring relationships that drive sales.
Human Resources Manager
Human Resources Managers oversee all aspects of employee relations, including hiring, training, and performance management. To be successful, they must be able to build and maintain strong relationships with employees and managers. This course can help aspiring Human Resources Managers develop the skills and knowledge needed to build enduring relationships that foster a positive and productive work environment.
Account Manager
Account Managers are responsible for managing relationships with key clients. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course can help aspiring Account Managers develop the skills and knowledge needed to build enduring relationships that drive revenue and customer satisfaction.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. To be successful, they must be able to build and maintain strong relationships with potential customers and partners. This course can help aspiring Business Development Managers develop the skills and knowledge needed to build enduring relationships that drive business growth.
Consultant
Consultants provide advice and guidance to businesses and organizations. To be successful, they must be able to build and maintain strong relationships with clients. This course can help aspiring Consultants develop the skills and knowledge needed to build enduring relationships that lead to repeat business and referrals.
Entrepreneur
Entrepreneurs start and run their own businesses. To be successful, they must be able to build and maintain strong relationships with customers, investors, and employees. This course can help aspiring Entrepreneurs develop the skills and knowledge needed to build enduring relationships that drive business success.
Investment Banker
Investment Bankers provide financial advice to companies and individuals. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course can help aspiring Investment Bankers develop the skills and knowledge needed to build enduring relationships that drive deal flow and revenue.
Financial Analyst
Financial Analysts provide financial advice to companies and individuals. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course may be useful for aspiring Financial Analysts who want to learn more about building and maintaining relationships with clients and other stakeholders.
Lawyer
Lawyers provide legal advice to individuals and businesses. To be successful, they must be able to build and maintain strong relationships with clients and other stakeholders. This course may be useful for aspiring Lawyers who want to learn more about building and maintaining relationships with clients and other stakeholders.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Value Creation and Building Enduring Relationships.
Provides a clear and concise framework for developing and evaluating strategies. It must-read for anyone in a leadership position.
Provides a framework for understanding how disruptive technologies can lead to the downfall of large, established companies. It valuable read for anyone interested in innovation and technology management.
Provides a unique perspective on building a successful startup. It valuable read for anyone who wants to think differently about innovation and technology.
Provides a practical guide to building and growing a successful startup. It valuable read for anyone interested in entrepreneurship and innovation.
This ancient Chinese military treatise provides valuable insights into strategy and leadership. It must-read for anyone in a leadership position.
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Provides a new understanding of what motivates people. It valuable read for anyone who wants to be more effective in their work or personal life.
Provides a simple but powerful guide to financial literacy. It valuable read for anyone who wants to improve their financial IQ.
Provides a thought-provoking overview of human history. It valuable read for anyone who wants to understand the human condition.
This classic work of self-help provides a framework for personal and professional success. It valuable read for anyone who wants to improve their life.
Provides a controversial but inspiring guide to escaping the traditional 9-to-5 workweek. It valuable read for anyone who wants to live a more fulfilling life.

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