Digital Media and Strategic Planning in Technology Markets from Coursera

An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models. Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.

This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

What's inside

Syllabus

Defining the Business Concept

Introduction to Marketing Strategic Analysis.

Stress Testing: Analysis Tools and Practices

Learn to Employ the Best Analytical Tools.

Choosing an Initial Strategy

SEO and Content Marketing

Learn Professional Practice in Tech Branding, Content Marketing and Search Engine Optimization.

Social Media and Influencers

Employ Social Media Platform Marketing and Influencers.

Paid Search, Video and Email Marketing

The Core of Many Tech Marketing Campaigns: Search, Video and Email Marketing.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines business models of top cryptocurrency companies

Appropriate for technical professionals who want to step into leadership roles

Emphasizes aligning a startup's strategy with the needs of both businesses and consumers

Provides opportunities to practice professional techniques in tech branding

Leverages a previously-developed research foundation to enhance strategic planning

Covers the fundamentals of search engine optimization

Career center

Learners who complete Digital Media and Strategic Planning in Technology Markets will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Brand Manager

Brand Managers are responsible for developing and executing marketing campaigns that build and maintain a brand's image. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing campaigns for specific products or services. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Marketing Analyst

Marketing Analysts are responsible for collecting and analyzing data to help businesses understand their customers and make better marketing decisions. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Social Media Marketing Manager

Social Media Marketing Managers are responsible for developing and executing social media marketing campaigns. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Public relations manager

Public Relations Managers are responsible for developing and executing public relations campaigns to promote a company or organization. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of public relations.

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Growth Marketing Manager

Growth Marketing Managers are responsible for developing and executing marketing campaigns that drive business growth. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Marketing Director

Marketing Directors are responsible for developing and executing marketing strategies for organizations. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Business Analyst

Business Analysts are responsible for analyzing business processes and developing solutions to improve efficiency. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of business analysis.

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Account Manager

Account Managers are responsible for developing and maintaining relationships with clients. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of sales.

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Marketing Consultant

Marketing Consultants provide advice and support to businesses on marketing strategies and campaigns. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Chief Marketing Officer

Chief Marketing Officers are responsible for leading all marketing activities for an organization. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of marketing.

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Sales Manager

Sales Managers are responsible for developing and executing sales strategies. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of sales.

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Product Manager

Product Managers are responsible for developing and managing products. This course may be useful to you if you are interested in becoming a Product Manager because it will provide you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of product management.

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Software Engineer

Software Engineers design, develop, and maintain software applications. This course may be useful to you if you are interested in becoming a Software Engineer because it will provide you with a strong foundation in digital media and strategic planning. You will learn how to use analytical tools to identify and target your audience, develop effective marketing campaigns, and measure the results of your efforts. This course can also help you build a network of professionals in the field of software engineering.

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Digital Media and Strategic Planning in Technology Markets

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