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John E. Thomas
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas.
Read more
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas.
Read more
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas.
Creating a Startup Company can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Register for this course and see more details by visiting:
OpenCourser.com/course/aetu84/creating
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What's inside
Syllabus
Entrepreneurial Ecosystems
The first session presents the startup business environment as a complex ecosystem. Entrepreneurial systems thinking is introduced along with a whole company perspective. Value chains and supply chains are reviewed, and the five stages of the technology adoption life cycle are examined.
Read more
Syllabus
Entrepreneurial Ecosystems
The first session presents the startup business environment as a complex ecosystem. Entrepreneurial systems thinking is introduced along with a whole company perspective. Value chains and supply chains are reviewed, and the five stages of the technology adoption life cycle are examined.
Read more
Business Models, Concept Pitch & the Lean Business Plan
The second session takes a detailed look at business models and introduces tools for constructing them. A Concept Quick Pitch is reviewed, and the core messages are defined. Business planning is presented as a dynamic process of processes with uses that may be internal or external to the firm.
Product & Market
This session presents the concepts and methods of market segmentation and sizing, identifying target customers, and constructing a customer persona. SWOT analysis is presented as a tool for examining competitive threats. Porter’s five forces are introduced to explain the operational dynamics of a firm.
Management & Operations
In this session, the roles and responsibilities of founders, key management, and board of directors are introduced. Some of the important considerations and strategies for recruiting and retaining key management and boards are presented. The importance of effective leadership that includes authenticity and emotional intelligence is reviewed.
Operations & Planning
The last session looks at some of the practical operational questions and considerations faced by a new technology startup. The productization process is summarized and the concept and use of a minimum value product is introduced. The Balanced Scorecard is presented as a method and tool for tracking critical performance metrics. Product, Market, Management & Operations business plan outlines are presented.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches entrepreneurship, which is transferable to most industries
Emphasizes applying theory to real-world settings
Helps learners develop management skills, which are essential in the professional sector
Taught by experienced professionals, who can provide insights and guidance
Requires significant work outside of class, which may not be suitable for all learners
Does not provide hands-on experience in starting a business
Save this course
Save Creating a Technology Startup Company to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Creating a Technology Startup Company with these
activities:
Review the book 'The Lean Startup'
Show steps
Reading and reviewing 'The Lean Startup' will provide the learner with foundational knowledge on the principles and practices of lean startup methodologies, which are essential for building successful technology startups.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read and critically analyze the book's key concepts and real-world examples
-
Reflect on how lean startup principles can be applied to your own startup ideas
Review notes from previous engineering courses
Show steps
Recalling definitions, principles, and processes from previous engineering courses will refresh foundational knowledge and strengthen the learner's understanding of technology adoption and startup creation.
Browse courses on
Engineering Concepts
Show steps
-
Gather notes and materials from relevant prior engineering courses
-
Review notes, focusing on core concepts and principles
-
Identify areas where knowledge is lacking and consider additional research or review
Follow online tutorials on financial modeling and forecasting
Show steps
Engaging in online tutorials on financial modeling and forecasting will equip the learner with practical skills in analyzing financial data, predicting trends, and making informed decisions for their technology startup.
Browse courses on
Financial Modeling
Show steps
-
Identify and enroll in reputable online tutorials on financial modeling and forecasting
-
Complete the tutorials and practice the techniques demonstrated
-
Apply the skills to real-world scenarios or business case studies
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve case studies on business model development
Show steps
Applying business model concepts to real-world scenarios through case studies will deepen the learner's understanding of the complexities and nuances involved in developing effective business models for technology startups.
Browse courses on
Business Models
Show steps
-
Read and analyze business case studies provided in the course materials or from external sources
-
Identify key business model components and analyze their effectiveness
-
Develop alternative business models or improvements based on the analysis
Attend a workshop on startup pitching and presentation skills
Show steps
Participating in a workshop on startup pitching and presentation skills will equip the learner with the essential techniques and confidence to effectively communicate their ideas to potential investors and stakeholders.
Show steps
-
Identify and register for a relevant workshop on startup pitching and presentation skills
-
Actively participate in the workshop, practice pitching techniques, and receive feedback
-
Incorporate the learned skills into your own startup pitch and presentations
Participate in peer review of business plan drafts
Show steps
Collaborating with peers to review and provide feedback on business plan drafts will foster critical thinking, improve communication skills, and enhance the learner's ability to identify and address weaknesses in their startup plans.
Browse courses on
Business Plan
Show steps
-
Form peer review groups with other learners in the course
-
Exchange business plan drafts and provide constructive feedback
-
Incorporate feedback and revise business plans to improve their quality
Create a prototype for a minimum viable product (MVP)
Show steps
Building a basic prototype of a potential product will provide the learner with hands-on experience in translating ideas into tangible solutions, fostering a deeper understanding of product development and customer validation.
Browse courses on
Minimum Viable Product
Show steps
-
Define the core features and functionality of the MVP
-
Design and develop a prototype using appropriate software or tools
-
Test and evaluate the prototype with target users or potential customers
-
Iterate and refine the prototype based on feedback and user insights
Review the book 'The Lean Startup'
Show steps
Reading and reviewing 'The Lean Startup' will provide the learner with foundational knowledge on the principles and practices of lean startup methodologies, which are essential for building successful technology startups.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Read and critically analyze the book's key concepts and real-world examples
- Reflect on how lean startup principles can be applied to your own startup ideas
Review notes from previous engineering courses
Show steps
Recalling definitions, principles, and processes from previous engineering courses will refresh foundational knowledge and strengthen the learner's understanding of technology adoption and startup creation.
Browse courses on
Engineering Concepts
Show steps
Show steps
Show steps
- Gather notes and materials from relevant prior engineering courses
- Review notes, focusing on core concepts and principles
- Identify areas where knowledge is lacking and consider additional research or review
Follow online tutorials on financial modeling and forecasting
Show steps
Engaging in online tutorials on financial modeling and forecasting will equip the learner with practical skills in analyzing financial data, predicting trends, and making informed decisions for their technology startup.
Browse courses on
Financial Modeling
Show steps
Show steps
Show steps
- Identify and enroll in reputable online tutorials on financial modeling and forecasting
- Complete the tutorials and practice the techniques demonstrated
- Apply the skills to real-world scenarios or business case studies
Four other activities
Expand to see all activities and additional details
Show all seven activities
Solve case studies on business model development
Show steps
Applying business model concepts to real-world scenarios through case studies will deepen the learner's understanding of the complexities and nuances involved in developing effective business models for technology startups.
Browse courses on
Business Models
Show steps
Show steps
Show steps
- Read and analyze business case studies provided in the course materials or from external sources
- Identify key business model components and analyze their effectiveness
- Develop alternative business models or improvements based on the analysis
Attend a workshop on startup pitching and presentation skills
Show steps
Participating in a workshop on startup pitching and presentation skills will equip the learner with the essential techniques and confidence to effectively communicate their ideas to potential investors and stakeholders.
Show steps
Show steps
Show steps
- Identify and register for a relevant workshop on startup pitching and presentation skills
- Actively participate in the workshop, practice pitching techniques, and receive feedback
- Incorporate the learned skills into your own startup pitch and presentations
Participate in peer review of business plan drafts
Show steps
Collaborating with peers to review and provide feedback on business plan drafts will foster critical thinking, improve communication skills, and enhance the learner's ability to identify and address weaknesses in their startup plans.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Form peer review groups with other learners in the course
- Exchange business plan drafts and provide constructive feedback
- Incorporate feedback and revise business plans to improve their quality
Create a prototype for a minimum viable product (MVP)
Show steps
Building a basic prototype of a potential product will provide the learner with hands-on experience in translating ideas into tangible solutions, fostering a deeper understanding of product development and customer validation.
Browse courses on
Minimum Viable Product
Show steps
Show steps
Show steps
- Define the core features and functionality of the MVP
- Design and develop a prototype using appropriate software or tools
- Test and evaluate the prototype with target users or potential customers
- Iterate and refine the prototype based on feedback and user insights
Career center
Learners who complete Creating a Technology Startup Company will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. They are responsible for all aspects of the business, from developing the product or service to marketing and sales. The Creating a Technology Startup Company course can be helpful for Entrepreneurs who want to learn more about the process of starting and growing a technology company.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. They work closely with other engineers to create software that is efficient, reliable, and user-friendly. The Creating a Technology Startup Company course can be helpful for Software Engineers who want to learn more about the process of developing and launching a new software product.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. They work closely with engineering, marketing, and sales teams to ensure that the product meets the needs of the market and is successful. The Creating a Technology Startup Company course can be helpful for Product Managers who want to learn more about the process of developing and launching a new product.
Data Scientist
Data Scientist
A Data Scientist is responsible for collecting, analyzing, and interpreting data to identify trends and patterns. They work closely with other scientists and engineers to develop solutions to real-world problems. The Creating a Technology Startup Company course can be helpful for Data Scientists who want to learn more about the process of starting and growing a technology company.
Operations Manager
Operations Manager
An Operations Manager is responsible for overseeing the day-to-day operations of a company. They work closely with other departments to ensure that the company is running smoothly and efficiently. The Creating a Technology Startup Company course can be helpful for Operations Managers who want to learn more about the process of starting and growing a technology company.
Chief Technology Officer
Chief Technology Officer
A Chief Technology Officer, or CTO, is responsible for overseeing the development and implementation of technology within a company. They work closely with the executive team to develop the company's technology strategy and ensure that it is aligned with the company's overall business goals. The Creating a Technology Startup Company course can be helpful for CTOs who want to learn more about the process of starting and growing a technology company.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing strategies for a company. They work closely with sales and product teams to create marketing campaigns that reach the target market and drive sales. The Creating a Technology Startup Company course can be helpful for Marketing Managers who want to learn more about the process of starting and growing a technology company.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team. They work closely with the sales team to develop and implement sales strategies and drive revenue. The Creating a Technology Startup Company course can be helpful for Sales Managers who want to learn more about the process of starting and growing a technology company.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and implementing business strategies for a company. They work closely with sales and marketing teams to identify and develop new business opportunities. The Creating a Technology Startup Company course can be helpful for Business Development Managers who want to learn more about the process of starting and growing a technology company.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and providing recommendations to businesses. They work closely with senior management to make decisions about investments, acquisitions, and other financial matters. The Creating a Technology Startup Company course can be helpful for Financial Analysts who want to learn more about the process of starting and growing a technology company.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products and services. They work closely with customers to identify their needs and ensure that they are getting the most value from the company's offerings. The Creating a Technology Startup Company course can be helpful for Customer Success Managers who want to learn more about the process of starting and growing a technology company.
Researcher
Researcher
A Researcher is responsible for conducting research and developing new products and technologies. They work closely with other scientists and engineers to develop solutions to real-world problems. The Creating a Technology Startup Company course can be helpful for Researchers who want to learn more about the process of starting and growing a technology company.
Consultant
Consultant
A Consultant is responsible for providing advice and guidance to businesses on a variety of topics. They work closely with clients to identify their needs and develop solutions to their problems. The Creating a Technology Startup Company course can be helpful for Consultants who want to learn more about the process of starting and growing a technology company.
Technical Writer
Technical Writer
A Technical Writer is responsible for creating written materials that explain technical concepts to non-technical audiences. They work closely with engineers and other technical experts to translate complex information into clear and concise language. The Creating a Technology Startup Company course can be helpful for Technical Writers who want to learn more about the process of starting and growing a technology company.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for managing the human resources department of a company. They work closely with other departments to ensure that the company is meeting its legal obligations and that employees are treated fairly and respectfully. The Creating a Technology Startup Company course can be helpful for Human Resources Managers who want to learn more about the process of starting and growing a technology company.
For more career information including salaries, visit:
OpenCourser.com/course/aetu84/creating
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Creating a Technology Startup Company.
Provides a practical guide to building a successful startup using the lean methodology. It is particularly useful for entrepreneurs who are looking to launch a new product or service.
Provides a comprehensive guide to building a successful startup. It is particularly useful for entrepreneurs who are looking for a step-by-step approach.
Provides a candid account of the challenges of building a successful startup. It is particularly useful for entrepreneurs who are looking for support and guidance.
Explores the common pitfalls that startups face. It is particularly useful for entrepreneurs who are looking to avoid the mistakes that can lead to failure.
Save
Provides a step-by-step guide to acquiring customers for a new startup. It is particularly useful for entrepreneurs who are looking to scale their business.
Save
Provides a guide to scaling a startup quickly and efficiently. It is particularly useful for entrepreneurs who are looking to build a large and successful company.
Provides a practical guide to using the lean product development process. It is particularly useful for entrepreneurs who are looking to build products that meet the needs of their customers.
Provides a unique perspective on the startup world from one of the most successful entrepreneurs of all time. It is particularly useful for entrepreneurs who are looking to think big.
Explores the challenges that large companies face when they are trying to innovate. It is particularly useful for entrepreneurs who are looking to understand the competitive landscape.
Explores the challenges of marketing and selling technology products to mainstream customers. It is particularly useful for entrepreneurs who are looking to scale their business.
Save
This novel parable about the challenges of software development in the modern age. It is particularly useful for entrepreneurs who are looking to build a successful technology company.
Save
Explores the culture of successful teams and organizations. It is particularly useful for entrepreneurs who are looking to build a strong and cohesive team.
Save
This classic book on strategy is still relevant today for entrepreneurs who are looking to compete in a competitive market.
Save
Provides a framework for developing a good strategy. It is particularly useful for entrepreneurs who are looking to create a sustainable business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/aetu84/creating
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Effort
Six to eight hours a week for five weeks
Level
Introductory
Via
Coursera
Institution
University of Colorado Boulder
Instructor
John E. Thomas
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Technology Entrepreneurship. It's comprised of three courses:
- Creating a Technology Startup Company (viewing)
- Getting Started with Technology Startups
- Forming, Funding, and Launching a Technology Startup Company
Good to know
Teaches entrepreneurship, which is transferable to most industries
Emphasizes applying theory to real-world settings
Helps learners develop management skills, which are essential in the professional sector
Taught by experienced professionals, who can provide insights and guidance
Requires significant work outside of class, which may not be suitable for all learners
Does not provide hands-on experience in starting a business
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