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Building a Business Presence With Facebook Marketing

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

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What's inside

Syllabus

Promoting your Business Page with Facebook Marketing

The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The project begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills that are core for digital marketing strategies

Emphasizes practical application of digital marketing concepts

Utilizes a case study approach to demonstrate real-world scenarios

Facilitates hands-on experience through assignments and projects

Led by instructors with expertise in digital marketing

Provides opportunities to engage with Facebook users and grow audience

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Reviews summary

Facebook marketing for business growth

Learners say the course on Facebook Marketing is largely positive and engaging. They emphasize the well-structured lessons and appreciate the clear and detailed guidance that makes it easy to follow and apply. Students find the course particularly helpful for those new to Facebook marketing. They highlight practical exercises and hands-on learning as strengths. However, some students had difficulty accessing course materials or navigating the Facebook platform. Overall, learners recommend the course for its informative and engaging content.

Practical exercises and hands-on learning

"Thank you for this great opportunity! I've learned a lot!"

"I have learned a lot by doing this course"

"This course has been well designed to guide a beginner digital marketer from setting up a facebook page for a business to optimizing same to the right audience."

Clear and detailed explanations

"The coures was so intereting and was easy to undertand particularly the hand on activities has made my learning so easy to follw"

"Excellent course, Thank you dear Teacher"

"The coach do a great teaching job and the Coursera Videos is clear for view, 5 star."

Well-structured and easy to follow

"Well , it is good but creating the page with the instructions was not that easy admittedly."

"I found this both easy to follow along with and practicle for anyone looking at trying something new."

"It was a simple but fundamental course. I have learned how can i open a facebook page for my business. I will do that i learned from this course first thing in the morning."

Helpful and engaging lessons

"Very clear explanation of how facebook page works."

"Helped provide an indebt knowledge about the not so common information on creating a facebook page"

"very informative have learned how to keep my customers in touch using Facebook ads to build a business presence."

Outdated Facebook platform

"The guided tutorial needs to be updated with the most recent version of Facebook."

"Well , it is good but creating the page with the instructions was not that easy admittedly."

May require some prior knowledge

"Very basic"

"Course was great but needs an update."

"Seems like prior knowledge is helpful, not necessary."

Issues accessing course materials

"I was unable to access the Instructor files with the necessary documents."

"I keep getting a message the says "access denied" when I try to login to Facebook."

"I could only access the cover page photo and profile. And unable to access rest all other documents from that folder told in the video to complete the project."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Building a Business Presence With Facebook Marketing with these activities:

Join a Facebook Marketing Study Group

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This will allow you to connect with other learners and share knowledge.

Browse courses on Facebook Advertising

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Find a relevant study group
Join the study group
Participate actively in the study group

Review Facebook Advertising Fundamentals

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This will help you understand the basics of Facebook advertising as it relates to the course.

Browse courses on Facebook Advertising

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Go through Facebook's 'Create an Ad' tutorial
Read up on advertising best practices on Facebook

Connect with Facebook marketing experts

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Build your network and learn from others who are actively engaged in Facebook marketing.

Browse courses on Facebook

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Attend industry events and conferences
Join online communities and forums
Reach out to individuals in your network
Offer to collaborate or share knowledge

12 other activities

Expand to see all activities and additional details

Show all 15 activities

Create a Facebook Business Page for Your Business

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This will allow you to practice setting up a Facebook Business Page from scratch.

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Decide on a business name and create a logo
Set up a Facebook Business Page for your business
Customize your Facebook Business Page
Add relevant information to your Facebook Business Page

Exercise 1: Practice posting on Facebook

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Reinforce your understanding of how to create and post content on Facebook.

Browse courses on Facebook

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Log into your Facebook account
Navigate to your business page
Create a new post
Add text, images, or videos to your post
Publish your post

Attend a Facebook marketing workshop

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Enhance your knowledge and skills with hands-on guidance from experienced professionals.

Browse courses on Facebook

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Find a workshop that aligns with your needs
Register and attend the workshop
Participate actively and ask questions
Apply what you learn to your own business

Attend a Facebook Marketing Workshop

Show steps

This will allow you to learn from experts in the field and ask questions.

Browse courses on Facebook Advertising

Show steps

Research and find a relevant workshop
Register for the workshop
Attend the workshop and participate actively
Follow up with the workshop organizers or speakers

Review Facebook case study

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Gain insights from real-world examples of successful Facebook marketing campaigns.

Browse courses on Facebook

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Read or watch a case study
Identify the key strategies and tactics used
Consider how you can apply the lessons to your own business

Create a Facebook Ad Campaign

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This will help you apply the principles of Facebook advertising to a real-world scenario.

Browse courses on Facebook Advertising

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Define your target audience
Set a budget for your ad campaign
Create ad copy and design visuals
Launch your ad campaign
Monitor and track the performance of your ad campaign

Exercise 2: Target your Facebook audience

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Enhance your targeting skills to reach the right audience for your Facebook ads.

Browse courses on Facebook

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Identify your target demographics
Create a custom audience
Set up your ad campaign
Monitor and adjust your targeting

Create a Facebook marketing plan

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Develop a comprehensive plan to guide your Facebook marketing efforts and track your progress.

Browse courses on Facebook

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Define your target audience
Set your goals
Choose your strategies and tactics
Set up a budget
Establish metrics to track your progress

Engage with Facebook Users

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This will help you understand how to interact with potential customers on Facebook.

Browse courses on Social Media Marketing

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Respond to comments and messages on your Facebook Business Page
Answer questions from potential customers
Create and post engaging content

Exercise 3: Analyze Facebook ad performance

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Learn to track and evaluate the effectiveness of your Facebook advertising campaigns.

Browse courses on Facebook

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Set up tracking metrics
Monitor your ad performance
Analyze your data
Make adjustments to improve results

Contribute to Facebook marketing projects

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Make a valuable contribution to the Facebook marketing community and enhance your skills.

Browse courses on Facebook

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Find open-source projects related to Facebook marketing
Identify areas where you can contribute your skills
Submit code, documentation, or other contributions
Collaborate with other contributors

Develop a Facebook Marketing Plan

Show steps

This will help you implement what you have learned in the course to develop a tailored marketing plan.

Browse courses on Facebook Advertising

Show steps

Define your target audience
Set your marketing goals
Develop a content strategy
Create a budget
Track your results

Career center

Learners who complete Building a Business Presence With Facebook Marketing will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. This includes creating and posting content, engaging with followers, and running social media ads. This course can help you develop the skills you need to be a successful Social Media Manager. You will learn how to use Facebook to build a community around your brand, generate leads, and drive sales. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Social Media Manager

Community Manager

A Community Manager is responsible for building and managing online communities. This includes creating and moderating discussion forums, social media groups, and other online spaces. This course can help you develop the skills you need to be a successful Community Manager. You will learn how to use Facebook to build a community around your brand and engage with your audience. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Community Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns. This includes creating and managing content, running ads, and tracking results. This course can help you develop the skills you need to be a successful Digital Marketing Specialist. You will learn how to use Facebook to reach your target audience, generate leads, and drive sales. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote a company's products or services. This course can help you develop the skills you need to create and manage successful Facebook marketing campaigns. You will learn how to set up a business page on Facebook, create and post content, and target your audience with ads. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Marketing Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image. This includes developing and implementing public relations campaigns, managing media relations, and responding to crises. This course can help you develop the skills you need to be a successful Public Relations Manager. You will learn how to use Facebook to build relationships with key stakeholders and promote your company's brand. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Public relations manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. This includes creating and implementing brand strategies, managing brand assets, and ensuring brand consistency across all channels. This course can help you develop the skills you need to be a successful Brand Manager. You will learn how to use Facebook to build a strong brand identity and reach your target audience. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Brand Manager

Content Marketer

A Content Marketer is responsible for creating and distributing content to attract and engage a target audience. This includes writing blog posts, articles, social media posts, and other types of content. This course can help you develop the skills you need to be a successful Content Marketer. You will learn how to create engaging content that will help you reach your target audience on Facebook. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Content Marketer

Entrepreneur

An Entrepreneur is someone who starts and runs their own business. This course can help you develop the skills you need to be a successful Entrepreneur. You will learn how to use Facebook to build a brand, generate leads, and drive sales. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Entrepreneur

Digital Nomad

A Digital Nomad is someone who works remotely from anywhere in the world. This course can help you develop the skills you need to be a successful Digital Nomad. You will learn how to use Facebook to build a business, generate leads, and drive sales. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Digital Nomad

Freelance Marketer

A Freelance Marketer is someone who provides marketing services to clients on a contract basis. This course can help you develop the skills you need to be a successful Freelance Marketer. You will learn how to use Facebook to find clients, develop marketing campaigns, and track results. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Freelance Marketer

Product Manager

A Product Manager is responsible for developing and managing a company's products. This includes conducting market research, defining product requirements, and overseeing product development. This course can help you develop the skills you need to be a successful Product Manager. You will learn how to use Facebook to gather customer feedback and insights. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Product Manager

Sales Manager

A Sales Manager is responsible for developing and managing a company's sales team. This includes setting sales goals, developing sales strategies, and motivating and training sales representatives. This course can help you develop the skills you need to be a successful Sales Manager. You will learn how to use Facebook to generate leads and close deals. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Sales Manager

Business Development Manager

A Business Development Manager is responsible for developing and managing a company's business relationships. This includes identifying new business opportunities, developing sales strategies, and negotiating contracts. This course can help you develop the skills you need to be a successful Business Development Manager. You will learn how to use Facebook to generate leads and close deals. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This includes onboarding new customers, providing technical support, and resolving customer issues. This course can help you develop the skills you need to be a successful Customer Success Manager. You will learn how to use Facebook to build relationships with customers and provide support. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Customer Success Manager

Online Business Owner

An Online Business Owner is someone who runs a business that operates primarily online. This course can help you develop the skills you need to be a successful Online Business Owner. You will learn how to use Facebook to build a website, generate leads, and drive sales. This course can help you build a foundation in Facebook marketing that will be valuable in this role.

See salaries and explore the career path for Online Business Owner

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Building a Business Presence With Facebook Marketing.

Ultimate Guide to Social Media Marketing

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Provides a comprehensive overview of Facebook marketing, covering everything from creating a Facebook page and building a community to running ads and measuring your results. It would be a great supplemental resource for this course, providing additional depth and breadth to the material covered in the course.

Building a Business Presence With Facebook Marketing

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Facebook marketing for business growth

Activities

Career center

Reading list

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