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Social Media Campaigns with AI

From Strategy to Design

Jana Porter

This Guided Project, led by Jana Porter, and expert in AI-driven social media communication, was created to help social media professionals and marketers harness AI tools to strategize and design a social media campaign tailored for the successful launch of a product by using ChatGPT, Canva's integrated AI-powered tools and human creativity.

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This Guided Project, led by Jana Porter, and expert in AI-driven social media communication, was created to help social media professionals and marketers harness AI tools to strategize and design a social media campaign tailored for the successful launch of a product by using ChatGPT, Canva's integrated AI-powered tools and human creativity.

In this project-based course, you will learn how to set up a Canva account with a Pro trial and Brand Hub, design effective ChatGPT prompts for the development of a social media campaign strategy, combine AI-powered tools within Canva Magic Studio and human creativity to design branded and accessible social media content, and develop a social media campaign pack by exporting social media content in formats suitable for platform distribution.

To achieve this, you'll step into the shoes of a Social Media Manager at SKIN Beauty, a small skincare start-up, tasked with strategizing and designing a social media campaign on Instagram to launch your new all-natural ingredient foundation, called NKD, making young, environmentally-conscious consumers aware of your new product.

This project is unique because it combines the strategic power of ChatGPT with the design prowess of Canva to support every step of your creative process. While tailored for Instagram, the skills acquired in this Guided Project are applicable across various social media platforms. To succeed in this project, you need a Canva Pro Account using Canva's 30-day free trial, a free or paid ChatGPT account and knowledge of basic design principles and social media platforms.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Combines the power of AI-driven tools with the design prowess of a reputable brand that's popular for its design tools
In addition to ChatGPT, the course also teaches Canva's integrated AI-powered tools
Suitable for anyone with basic design principles and social media knowledge
Teaches you how to set up a Canva account and Brand Hub
Tailored for Instagram, but the skills are applicable across various social media platforms
Taught by an expert in AI-driven social media

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Reviews summary

Ai-powered social media campaigns: strategy & design

According to students, this concise AI-driven project is a highly practical and hands-on guide for social media professionals and marketers. Learners find it an excellent resource for streamlining workflow by leveraging ChatGPT for strategy and Canva's integrated AI tools for design. The instructor provides clear guidance, making it easy to follow the steps for creating a social media campaign. While many appreciate its efficiency, some note its fast-paced nature, suggesting it's best for those with some prior knowledge of design and marketing basics rather than complete beginners, and may offer less depth for advanced users. Overall, it's a highly effective, quick learning experience.
Requires a Canva Pro trial for full participation in the project.
"To succeed, you need a Canva Pro Account using Canva's 30-day free trial. Make sure to have it ready."
"My only minor gripe is the reliance on the Canva Pro trial – it would be nice to have some alternative for free users, even if simplified."
"Be prepared to have your Canva Pro trial and ChatGPT accounts ready beforehand. It's essential for completing the project."
Provides a practical overview rather than deep, advanced strategies.
"The course is okay, but it felt a bit too basic for me. I was hoping for more advanced strategies or unique prompt engineering tips."
"It's a good starting point for absolute beginners, but experienced users might not gain much new insight. It's more of an application course than a deep dive."
"Good for a quick practical overview, but not for deep dives. Very useful for applying what you already know rather than learning entirely new concepts."
Pace is quick, best for those with some prior design/marketing basics.
"My main critique is that it's quite fast-paced, and if you're not already familiar with Canva or basic marketing concepts, you might need to pause a lot."
"I struggled a bit with this one. I felt like I needed more foundational knowledge before diving into this project. The 'basic design principles' prerequisite might be understated."
"It’s good for a quick practical overview, but be prepared to have your Canva Pro trial and ChatGPT accounts ready beforehand. The pace is quite quick."
Instructor Jana Porter provides clear, concise, and effective instructions.
"The instructor, Jana Porter, did an excellent job guiding us through using ChatGPT and Canva. Her explanations were clear."
"Jana explains everything clearly and the instructions were super clear, even for the AI parts."
"Fantastic project! The instructor is knowledgeable and makes the complex topic easy to understand."
Demonstrates effective integration of ChatGPT and Canva's AI tools.
"I loved how it combined strategy with design using ChatGPT and Canva's integrated AI-powered tools."
"The ChatGPT prompting part particularly insightful. Canva's AI tools are impressive and seamlessly integrated."
"It truly shows how to integrate AI into your social media workflow for tangible results. The focus on integrating ChatGPT for strategy and Canva for design is spot on."
Offers a highly practical, project-based learning experience.
"This course was incredibly practical and hands-on! The step-by-step process for the skincare product launch was very relatable."
"Absolutely brilliant! As a social media manager, I'm always looking for ways to streamline my workflow. This project showed me exactly how to use AI to brainstorm and create content much faster."
"In just an hour, I learned how to create a complete social media campaign using AI. This is exactly what I needed to boost my productivity."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Campaigns with AI: From Strategy to Design with these activities:
Review essential social media marketing concepts
Strengthen your understanding of key social media marketing concepts before diving into the course material.
Browse courses on Social Media Management
Show steps
  • Read articles or blog posts on social media marketing fundamentals
  • Watch videos or attend webinars on social media marketing best practices
  • Take a short course or complete online modules on social media marketing
Practice designing social media content using Canva
Practice using Canva to create and design social media content that you can later use for your project.
Browse courses on Canva
Show steps
  • Open Canva and create a new design
  • Explore the different templates and tools available
  • Experiment with different design elements such as text, images, and colors
Share and discuss social media campaign ideas with peers
Connect with other learners, share your campaign ideas, and gather feedback to refine your strategy.
Show steps
  • Join an online or offline study group or forum for the course
  • Present your campaign strategy and ideas for discussion
  • Provide constructive feedback to your peers
  • Incorporate feedback into your own campaign strategy
One other activity
Expand to see all activities and additional details
Show all four activities
Participate in a social media marketing competition or hackathon
Challenge yourself and test your skills against others in real-time social media marketing scenarios.
Show steps
  • Find and register for relevant competitions or hackathons
  • Develop a team and brainstorm ideas
  • Execute your campaign strategy
  • Submit your work and present to judges

Career center

Learners who complete Social Media Campaigns with AI: From Strategy to Design will develop knowledge and skills that may be useful to these careers:

Reading list

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Course image
Effort
1 hour
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Jana Porter
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Combines the power of AI-driven tools with the design prowess of a reputable brand that's popular for its design tools
In addition to ChatGPT, the course also teaches Canva's integrated AI-powered tools
Suitable for anyone with basic design principles and social media knowledge
Teaches you how to set up a Canva account and Brand Hub
Tailored for Instagram, but the skills are applicable across various social media platforms
Taught by an expert in AI-driven social media
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