Gestión de redes sociales from Coursera

Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.

Al finalizar este curso, serás capaz de:

• Establecer y gestionar una presencia en redes sociales

• Crear una página de Facebook para empresa y una cuenta profesional de Instagram

• Comprender cómo y por qué crear contenido para las redes sociales

• Crear una marca y un tono de voz para construir presencia en las redes sociales

• Administrar un calendario de contenido para crear presencia en las redes sociales

• Evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

• Crear un calendario de contenido para crear presencia en las redes sociales

• Gestionar el contenido para redes sociales con datos del mundo real

Este curso está orientado a aquellas personas que desean aprender a crear y gestionar la presencia comercial en las redes sociales, incluida la creación de contenido, la interacción y participación con los clientes en las redes sociales y la evaluación de los resultados de distintas publicaciones.

Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el curso 1 (Introducción al marketing en redes sociales) de este programa.

What's inside

Syllabus

Establecer tu presencia

En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

Contenido para redes sociales

Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

Gestión de contenido para redes sociales

Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

Evaluar tus acciones

Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Fortalece una base existente para estudiantes intermedios

Desarrolla habilidades de gestión y creación de contenido fundamentales

Explora la gestión y creación de contenido de redes sociales, que es estándar en la industria

Está orientado a quienes desean aprender a crear y gestionar la presencia comercial en redes sociales

Enseña a establecer un proceso continuo para gestionar el contenido, mejorar la efectividad de las publicaciones y optimizar el rendimiento

Reviews summary

Social media management: key foundations

The ‘Social Media Management: Key Foundations’ course offers comprehensive guidance on establishing and managing a social media presence for businesses. Through practical exercises and real-world examples, learners gain valuable skills in content creation, brand building, and performance analysis. The course is highly interactive, with opportunities for peer feedback and support.

Offers opportunities for constructive feedback from peers.

"las calificaciones de los compañeros te hacen corregir"

Provides clear and well-explained lessons and objectives.

"Curso muy completo y claro."

"Todo muy bien con este curso, bien explicados los objetivos y las lecciones"

Develops practical skills for managing social media accounts.

"The course is very practical and complete."

"Aprendí conocimiento práctico y aplicable a cualquier negocio."

Multiple-choice exams may contain errors in answer choices.

"there are many exams of which multiple choice answers are programmed incorrectly"

Course materials may be outdated due to rapid changes in social media platforms.

"Los cursos son geniales, pero estan desactualizados, los videos son de 2018 ..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Gestión de redes sociales with these activities:

Crea un plan de contenido para una página de Facebook empresarial

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Aplica los principios de creación de contenido para redes sociales y desarrolla un plan para gestionar eficazmente tu presencia en Facebook.

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Define los objetivos de tu página de Facebook empresarial.
Identifica tu público objetivo y averigua dónde y cómo interactúan en las redes sociales.
Crea un calendario de contenido con una variedad de tipos de contenido (texto, imágenes, vídeos).
Desarrolla un tono de voz y una estética de marca consistentes para tu contenido.

Gestiona publicaciones en redes sociales utilizando Hootsuite

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Domina las funcionalidades de Hootsuite para programar y gestionar publicaciones en redes sociales de manera eficiente.

Browse courses on Hootsuite

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Regístrate para obtener una cuenta gratuita de Hootsuite.
Conecta tus cuentas de redes sociales (Facebook, Instagram, Twitter).
Crea un nuevo flujo de trabajo y agrega publicaciones de redes sociales.
Programa las publicaciones para que se publiquen en momentos óptimos.

Show all two activities

Career center

Learners who complete Gestión de redes sociales will develop knowledge and skills that may be useful to these careers:

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content to attract and engage an audience. This course can help you develop the skills you need to succeed in this role by teaching you how to create social media content, manage a content calendar, and measure the success of your content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

A Social Media Manager is responsible for overseeing and managing an organization's social media presence. This course can help prepare you for a role as a Social Media Manager by teaching you how to create a social media strategy, manage a content calendar, and measure the success of your social media campaigns.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This course can help prepare you for a role as a Digital Marketing Manager by teaching you how to use social media, email marketing, and other digital marketing channels to reach your target audience.

See salaries and explore the career path for Digital Marketing Manager

Public relations manager

A Public Relations Manager is responsible for managing an organization's public image and reputation. This course can help prepare you for a role as a Public Relations Manager by teaching you how to create a social media strategy, manage media relations, and respond to crises.

See salaries and explore the career path for Public relations manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns. This course can help prepare you for a role as a Marketing Manager by teaching you how to create a marketing plan, manage a marketing budget, and measure the success of your marketing campaigns.

See salaries and explore the career path for Marketing Manager

Social Media Strategist

A Social Media Strategist is responsible for developing and executing social media strategies. This course can help prepare you for a role as a Social Media Strategist by teaching you how to create a social media strategy, manage a content calendar, and measure the success of your social media campaigns.

See salaries and explore the career path for Social Media Strategist

Community Manager

A Community Manager is responsible for building and managing online communities. This course can help prepare you for a role as a Community Manager by teaching you how to create a social media strategy, manage a content calendar, and moderate online communities.

See salaries and explore the career path for Community Manager

Web Content Writer

A Web Content Writer is responsible for creating and editing content for websites. This course can help prepare you for a role as a Web Content Writer by teaching you how to write effective social media content, manage a content calendar, and measure the success of your content marketing campaigns.

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Customer Service Representative

A Customer Service Representative provides customer service to customers. This course can be helpful, as it teaches social media content creation and management.

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Project Manager

A Project Manager is responsible for planning, executing, and delivering projects. This course may be helpful for this career, as it teaches skills in social media content, content calendar management, and how to measure success.

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Search Engine Optimization (SEO) Specialist

A SEO Specialist is responsible for optimizing websites for search engines. This course may be helpful for this career, as it teaches skills in social media content, content calendar management, and how to measure success.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course can be helpful, as analysing social media data is highly relevant.

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Social Media Consultant

A Social Media Consultant helps businesses use social media effectively. This course can be helpful, as it teaches the creation of a social media strategy and content calendar.

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Business Analyst

A Business Analyst identifies and solves business problems. This course may be useful for this career, as it teaches skills in social media content, content calendar management, and how to measure success.

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Sales Manager

A Sales Manager is responsible for leading sales teams and managing sales performance. This course may be helpful for this career, as it teaches skills in social media content, content calendar management, and how to measure success.

See salaries and explore the career path for Sales Manager