De me gusta a leads: interactúa con las y los clientes en línea from Coursera

“De me gusta a leads: interactúa con las y los clientes en línea” es el tercero de siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Este curso te ayudará a desarrollar estrategias de marketing en redes sociales. Las redes sociales son un canal clave de marketing digital para muchas empresas, debido a la gran cantidad de personas que las utilizan para socializar, interactuar con las empresas y compartir contenido. Ninguna estrategia de marketing digital está completa sin una presencia de marca en línea que permita a las y los clientes interactuar con una marca. En este curso, explorarás las plataformas de redes sociales e identificarás cuál es la más adecuada para cada necesidad específica. Aprenderás a crear contenido para redes sociales al usar los principios de diseño gráfico de las y los especialistas de marketing. También aprenderás cómo administrar una presencia en redes sociales y establecer objetivos y métricas de éxito para los anuncios en esas redes.

Te guiarán especialistas de Google, que actualmente trabajan en estos campos, con actividades prácticas y ejemplos que simulan tareas comunes y frecuentes de estos sectores. Además, te mostrarán algunas de las mejores herramientas y recursos utilizados en el trabajo.

Las y los estudiantes que completen los siete cursos de este programa estarán en condiciones de solicitar trabajos como coordinadores/as de marketing digital o especialistas en comercio electrónico en un nivel inicial. No necesitas contar con experiencia previa en el área.

Al finalizar este curso, podrás:

- Identificar los cinco pilares básicos del marketing en redes sociales: estrategia, planificación y publicación, escucha e interacción, informes y estadística, y redes sociales de pago

- Determinar qué plataformas de redes sociales elegir para una campaña de marketing

- Comprender cómo aumentar la interacción en redes sociales

- Redactar, diseñar y reutilizar contenido atractivo para redes sociales

- Reconocer cómo utilizar los datos recopilados de la analítica de redes sociales para tomar mejores decisiones

- Presentar informes de redes sociales

- Alcanzar objetivos de marketing específicos mediante el uso de redes sociales de pago

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Syllabus

Introducción a “De Me gusta a Leads: interactúa con las y los clientes en línea”

Aprenderás sobre la importancia del marketing en redes sociales para promocionar un negocio o producto. A continuación, explorarás las plataformas de redes sociales más utilizadas en marketing digital y verás cómo elegir la mejor para cada campaña. Luego, descubrirás los cinco pilares básicos del marketing en redes sociales: estrategia, planificación y publicación, escucha e interacción, analítica e informes, y redes sociales de pago.

Estrategia, planificación y publicación en redes sociales

Conocerás los principales pilares del marketing en redes sociales: la estrategia, la planificación y la publicación de contenido. Además, verás cómo alcanzar objetivos de negocio a través de una campaña de marketing en redes sociales, cómo identificar a un público objetivo y cómo construir una identidad de marca en estas plataformas. También, aprenderás la diferencia entre el marketing en redes sociales con medios pagados, propios, ganados y orgánicos. Por último, descubrirás cómo determinar la frecuencia y el momento adecuados para publicar contenidos en redes sociales.

Escucha e interacción en redes sociales

Conocerás el tercero de los pilares fundamentales del marketing en redes sociales: escucha e interacción. Aprenderás la importancia de la escucha social y cómo usar las herramientas más comunes para ello. Luego, vas a explorar las diferentes formas de desarrollar relaciones con tus clientes y construir la autoridad de marca.

Analítica e informes de redes sociales

Conocerás el cuarto pilar básico del marketing en redes sociales: analítica e informes. Aprenderás acerca de la importancia de la analítica de redes sociales y cómo esta puede ayudarte a comprender mejor a tu audiencia y optimizar tus esfuerzos de marketing. Luego, descubrirás los diferentes tipos de analítica de segmentos y explorarás las herramientas de analítica más utilizadas. También, aprenderás a interpretar los datos recopilados para tomar decisiones y mejorar tu estrategia de redes sociales. Por último, analizarás la importancia de los informes de redes sociales y practicarás cómo crearlos de manera efectiva.

Redes sociales de pago

Te enfocarás en el quinto de los pilares principales del marketing en redes sociales: las redes sociales de pago. Conocerás las ventajas de la publicidad pagada en las redes sociales y cómo elegir las mejores plataformas para tus campañas. También explorarás los distintos formatos de anuncios y tipos de contenido para las diferentes plataformas de redes sociales, y medirás el impacto de una campaña publicitaria en una plataforma de redes sociales. Al finalizar este curso, podrás describir las formas más comunes de pruebas en redes sociales y cómo realizarlas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Especialmente diseñado para estudiantes que quieren trabajar como Coordinador de Marketing Digital o Especialista en Comercio Electrónico

Ayuda a los estudiantes que quieren explorar diferentes plataformas de redes sociales para encontrar la mejor opción para sus necesidades específicas

Explica cómo los principiantes pueden crear contenido para redes sociales con principios de diseño gráfico; ideal para quienes buscan aprender lo básico

Enseña a los estudiantes a usar los datos recopilados por la analítica de redes sociales para tomar mejores decisiones y mejorar sus estrategias

Incluye actividades prácticas y ejemplos que simulan tareas comunes y frecuentes en el sector para un aprendizaje más práctico

Requiere conocimientos previos de marketing en redes sociales o temas relacionados; no es apto para principiantes absolutos

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in De me gusta a leads: interactúa con las y los clientes en línea with these activities:

Revisa los conceptos básicos de marketing digital

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Revisar los conceptos básicos de marketing digital te ayudará a construir una base sólida para el marketing en redes sociales, que es un canal clave de marketing digital.

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Lee artículos sobre marketing digital.
Ve videos sobre marketing digital.
Realiza un cuestionario sobre marketing digital.

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Career center

Learners who complete De me gusta a leads: interactúa con las y los clientes en línea will develop knowledge and skills that may be useful to these careers:

Freelance Social Media Manager

Freelance Social Media Managers provide social media marketing services to clients on a project-by-project basis. This course, “From Likes to Leads: Engaging with Customers Online”, will help you to develop the skills you need to be successful in this role, such as how to create engaging content, build relationships with customers, and measure your success.

See salaries and explore the career path for Freelance Social Media Manager

Social Media Manager

A Social Media Manager is responsible for creating and executing social media campaigns, as well as monitoring and analyzing social media data. Gaining these critical skills is a part of this course, entitled “From Likes to Leads: Engaging with Customers Online”. If you want to succeed in this role, it is imperative that you are able to identify and use the right social media platforms, create engaging content, and use social media analytics to measure your success. This course will teach you all of this and more.

See salaries and explore the career path for Social Media Manager

Marketing Communications Manager

A Marketing Communications Manager is responsible for developing and executing marketing communications campaigns. This may involve a variety of channels, including social media, email, and paid advertising. This course, “From Likes to Leads: Engaging with Customers Online”, will teach you how to create engaging content, use social media data to improve your efforts, and measure your success. These are all critical skills for a Marketing Communications Manager.

See salaries and explore the career path for Marketing Communications Manager

Marketing Consultant

A Marketing Consultant helps businesses develop and implement marketing strategies. This may involve a variety of services, such as market research, competitive analysis, and campaign development. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to develop a strong foundation in social media marketing, which is an essential component of any marketing plan.

See salaries and explore the career path for Marketing Consultant

Community Manager

A Community Manager is responsible for building and managing online communities. This may involve creating content, moderating discussions, and responding to customer inquiries. This course, “From Likes to Leads: Engaging with Customers Online”, will help you develop the skills you need to be successful in this role, such as how to create engaging content, build relationships with customers, and use social media data to improve your efforts.

See salaries and explore the career path for Community Manager

Content Marketing Manager

The Content Marketing Manager plans and executes content marketing campaigns to achieve business goals. These campaigns may involve social media, but they could also leverage other channels, such as email or paid advertising. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will teach you how to create engaging content that will appeal to your target audience and help you to achieve your marketing goals.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Manager

As a manager of Digital Marketing, you oversee your company's strategies for connecting with its target audience. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful to you because it will help you to build a strong foundation in social media marketing, which is an essential component of any digital marketing plan. It will also teach you how to use social media data to improve your marketing efforts and measure your success.

See salaries and explore the career path for Digital Marketing Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public relations efforts. This may involve writing press releases, managing media relations, and developing and executing public relations campaigns. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful to you because it will help you to build a strong foundation in social media marketing, which is an essential component of any public relations campaign.

See salaries and explore the career path for Public relations manager

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. This may involve a variety of channels, including social media, email, and paid advertising. This course, “From Likes to Leads: Engaging with Customers Online”, will teach you how to create engaging content, use social media data to improve your efforts, and measure your success. These are all critical skills for an Advertising Manager.

See salaries and explore the career path for Advertising Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This may involve providing support, resolving complaints, and developing customer loyalty programs. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will teach you how to build relationships with customers and use social media to improve your customer service efforts.

See salaries and explore the career path for Customer Success Manager

Business Analyst

A Business Analyst is responsible for analyzing a company's business processes and developing solutions to improve efficiency. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to understand the importance of social media marketing and how to use it to gather data and insights about your customers.

See salaries and explore the career path for Business Analyst

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. This may involve creating brand guidelines, developing marketing campaigns, and managing the company's social media presence. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to build a strong foundation in social media marketing, which is an essential component of any brand management strategy.

See salaries and explore the career path for Brand Manager

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. This may involve setting sales goals, developing sales strategies, and providing training to sales staff. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to understand the importance of social media marketing and how to use it to generate leads and grow your sales.

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Entrepreneur

Entrepreneurs start and run their own businesses. This may involve a variety of tasks, such as developing business plans, marketing products or services, and managing finances. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to understand the importance of social media marketing and how to use it to grow your business.

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Product Manager

A Product Manager is responsible for managing a company's products. This may involve developing product roadmaps, working with engineering to develop new features, and marketing the products to customers. This course, “From Likes to Leads: Engaging with Customers Online”, may be useful because it will help you to understand the importance of social media marketing and how to use it to generate demand for your products.

See salaries and explore the career path for Product Manager

De me gusta a leads

interactúa con las y los clientes en línea

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