Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea from Coursera

¡Lo lograste! “Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea” es el séptimo y último curso del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Aquí, incorporarás habilidades para desarrollar estrategias que te permitirán fidelizar a los/las clientes en el comercio electrónico. También, aprenderás a utilizar herramientas específicas para comunicarte y reforzar los vínculos con tu audiencia. Al final del curso, trabajarás en un escenario en el que podrás demostrar tu capacidad para ofrecer una estrategia de comercio electrónico exitosa. Al finalizar el programa, habrás adquirido habilidades de desarrollo profesional. Te recomendamos que concluyas los cursos del 1 al 6 antes de comenzar con este, pues brindan la base necesaria para completar las actividades de cierre.

Te guiarán especialistas de Google, que actualmente trabajan en estos sectores, con actividades prácticas y ejemplos que simulan tareas comunes y frecuentes de marketing digital y comercio electrónico. Todo esto te ayudará a desarrollar tus habilidades y prepararte para trabajar.

Las y los estudiantes que completen los siete cursos de este programa estarán en condiciones de solicitar trabajos como coordinadores/as de marketing digital o especialistas en comercio electrónico en un nivel inicial. No necesitas contar con experiencia previa en el área.

Al final de este curso, podrás:

- Identificar estrategias para fidelizar a los/las clientes en el comercio electrónico

- Comprender cómo administrar con éxito las relaciones con las y los clientes y medir su satisfacción

- Monitorear la performance de una tienda de comercio electrónico

- Actualizar una tienda de comercio electrónico en función de los datos

- Buscar, postularte y prepararte para entrevistas y trabajos

- Preparar un portafolio y/o currículum para presentar ante posibles empleadores

What's inside

Syllabus

Introducción a satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea

Conocerás la importancia de la fidelización en el comercio electrónico y aprenderás a crear relaciones sólidas con tus clientes. También descubrirás cómo medir su satisfacción. Luego, explorarás técnicas para retener a tus clientes, como los programas de fidelización, el remarketing dinámico y el seguimiento posterior a la compra.

Analiza las tendencias de una tienda en línea

Investigarás la manera de recopilar y analizar datos para una tienda en línea. Luego, descubrirás cómo usar los datos recopilados para mejorar las conversiones y aumentar las ventas. Además, aprenderás a identificar qué productos están funcionando bien y cuáles están teniendo un bajo rendimiento. Finalmente, descubrirás cómo mejorar el rendimiento del producto en función de los datos.

Preparación para empleos en marketing digital y comercio electrónico

Participarás en una serie de actividades interactivas basadas en los conceptos explorados y las competencias adquiridas a lo largo del programa. También, explorarás algunas habilidades de preparación para los empleos, desarrollarás tu currículum vitae y te entrenarás en la realización de entrevistas laborales.

Revisión del certificado

Repasarás lo que aprendiste a lo largo del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Explorarás recursos profesionales adicionales y reflexionarás sobre todo lo aprendido. Al final del programa, tendrás que compartir tus objetivos profesionales con otros/as estudiantes.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Mejora las relaciones con los clientes a través de estrategias de fidelización

Analiza datos para identificar tendencias y mejorar el rendimiento del comercio electrónico

Desarrolla habilidades de preparación para el empleo, como la elaboración de currículums y la práctica de entrevistas

Requiere conocimientos previos en marketing digital y comercio electrónico

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea with these activities:

Review Course Prerequisites

Show steps

Strengthen your understanding of the essential marketing and e-commerce concepts that will be covered throughout the course.

Browse courses on Marketing Fundamentals

Show steps

Revisit key marketing concepts such as target market identification, market segmentation, and competitive analysis.
Review fundamental principles of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing.
Understand the basics of e-commerce, including website design, product management, and order fulfillment.

Support a Local E-commerce Business

Show steps

Gain hands-on experience and contribute to the growth of a local e-commerce business.

Browse courses on Community Involvement

Show steps

Identify a local e-commerce business that aligns with your interests or skills.
Offer your assistance with tasks such as website maintenance, product photography, or social media marketing.
Provide feedback and insights to help improve the business's operations.

Analyze E-commerce Metrics

Show steps

Sharpen your analytical skills by working with real-world e-commerce data.

Browse courses on E-commerce Analytics

Show steps

Gather data from an e-commerce platform or analytics tool.
Identify key metrics that measure customer behavior, website performance, and sales conversions.
Analyze the data to identify trends, patterns, and areas for improvement.
Create visualizations or reports to communicate your findings.

Two other activities

Expand to see all activities and additional details

Show all five activities

Conduct A/B Testing for E-commerce

Show steps

Enhance your conversion rates by experimenting with different elements of your e-commerce website.

Browse courses on Conversion Rate Optimization

Show steps

Identify specific pages or elements to test.
Create variations of the page or element with different designs or content.
Set up the A/B test using an analytics tool.
Analyze the results and determine which variation performed better.

Develop a Marketing Plan for an E-commerce Business

Show steps

Integrate the concepts learned throughout the course by creating a comprehensive marketing plan for an e-commerce business.

Show steps

Define the target audience and marketing objectives.
Develop strategies for each stage of the customer journey.
Create a detailed marketing budget and timeline.
Identify key performance indicators (KPIs) to measure the success of the marketing plan.

Career center

Learners who complete Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea will develop knowledge and skills that may be useful to these careers:

E-commerce Manager

E-commerce Managers are responsible for the overall success of an online store and may oversee a team of marketing, customer service, and operations professionals. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” has strategies for customer loyalty in e-commerce, as well as customer relationship management and satisfaction measurement. These are key areas for E-commerce Managers. By taking this course, you can gain knowledge of how to track the performance of an e-commerce store, and how to update it based on data for better performance and customer satisfaction.

See salaries and explore the career path for E-commerce Manager

Marketing Manager

A Marketing Manager’s duties include analyzing marketing data and developing strategies to increase brand visibility, grow revenue, and improve customer satisfaction. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build a foundation in customer satisfaction for this career path. The course goes over developing strategies for customer loyalty in e-commerce and making use of specific tools to communicate and strengthen relationships with an audience. Successfully completing this course can help you understand how to manage customer relationships and measure their satisfaction. It could help you stand out to prospective employers as someone with an understanding of customer loyalty and retention strategies.

See salaries and explore the career path for Marketing Manager

Customer Relationship Manager (CRM)

Customer Relationship Managers (CRMs) are responsible for building and maintaining relationships with customers to increase satisfaction and loyalty. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in this area. It covers techniques for retaining customers such as loyalty programs, remarketing, and post-purchase follow-up. The course also emphasizes measuring customer satisfaction, which is key to the role of a CRM. This course may be useful for someone who wants to become a CRM or enter the field of customer relationship management.

See salaries and explore the career path for Customer Relationship Manager (CRM)

Digital Marketing Specialist

Digital Marketing Specialists develop and execute digital marketing campaigns to promote products or services online. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of digital marketing. The course covers understanding customer behavior, developing loyalty programs, and using marketing automation tools. By taking this course, you can better understand customer behavior and needs, and develop strategies to keep them engaged.

See salaries and explore the career path for Digital Marketing Specialist

Product Manager

Product Managers are responsible for the development and launch of new products or services. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty. This is a crucial aspect of product management. The course covers understanding customer needs, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can gain knowledge of how to develop products or services that meet customer needs and build customer loyalty.

See salaries and explore the career path for Product Manager

Data Analyst

Data Analysts collect, analyze, interpret, and present data to help businesses make informed decisions. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in data analysis, a key skill for Data Analysts. The course covers collecting and analyzing data to improve customer satisfaction. By taking this course, you can learn how to use data to understand customer behavior, identify trends, and develop strategies to improve customer loyalty.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts analyze business processes and identify opportunities for improvement. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of business analysis. The course covers understanding customer needs, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to analyze business processes, identify opportunities for improvement, and develop strategies to improve customer loyalty.

See salaries and explore the career path for Business Analyst

Marketing Consultant

Marketing Consultants provide marketing advice and services to businesses. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key area for Marketing Consultants. The course covers developing strategies for customer loyalty in e-commerce, managing customer relationships, and measuring customer satisfaction. By taking this course, you can gain knowledge of how to develop and implement marketing strategies that improve customer loyalty.

See salaries and explore the career path for Marketing Consultant

Sales Manager

Sales Managers lead and manage sales teams to achieve sales goals. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of sales management. The course covers developing strategies for customer loyalty in e-commerce, managing customer relationships, and measuring customer satisfaction. By taking this course, you can learn how to develop and implement sales strategies that improve customer loyalty.

See salaries and explore the career path for Sales Manager

Market Researcher

Marketing Researchers conduct research to understand customer needs and develop marketing strategies. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key area for Market Researchers. The course covers understanding customer behavior, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to conduct market research, analyze data, and develop marketing strategies that improve customer loyalty.

See salaries and explore the career path for Market Researcher

Customer Success Manager

Customer Success Managers work to ensure that customers are satisfied with a company’s products or services. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build a foundation in customer satisfaction for this career path. The course covers developing strategies for customer loyalty in e-commerce and making use of specific tools to communicate and strengthen relationships with an audience.

See salaries and explore the career path for Customer Success Manager

Entrepreneurship

Entrepreneurs start and run their own businesses. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of entrepreneurship. The course covers understanding customer behavior, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to develop and implement business strategies that improve customer loyalty.

See salaries and explore the career path for Entrepreneurship

User Experience (UX) Designer

UX Designers design and evaluate user interfaces to make them easy to use and enjoyable. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer satisfaction, a key aspect of UX design. The course covers understanding customer behavior, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to design and evaluate user interfaces that improve customer loyalty.

See salaries and explore the career path for User Experience (UX) Designer

Content Marketing Manager

Content Marketing Managers plan, create, and distribute content to attract and engage target audiences. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of content marketing. The course covers understanding customer behavior, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to develop and implement content marketing strategies that improve customer loyalty.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

Social Media Managers develop and execute social media strategies to promote brands and products. This course, “Satisfaction Guaranteed: Develop Customer Loyalty Strategies Online,” can help build knowledge in customer loyalty, a key aspect of social media marketing. The course covers understanding customer behavior, developing loyalty programs, and using data to improve customer satisfaction. By taking this course, you can learn how to develop and implement social media strategies that improve customer loyalty.

See salaries and explore the career path for Social Media Manager