Consigue la venta: crea, lanza y administra tiendas de comercio electrónico from Coursera

Este es el sexto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, y te brindará habilidades para entender cómo las empresas y las personas venden productos a través de Internet, incluso con plataformas populares como Shopify. Conocerás cómo es el proceso para armar una tienda simulada de comercio electrónico. Aprenderás a crear una tienda en Shopify, a agregar la información necesaria, a crear listas de productos, y a llegar a clientes en línea a través de campañas publicitarias.

Te guiarán especialistas de Google, que actualmente trabajan en estos sectores, con actividades prácticas y ejemplos que simulan tareas comunes y frecuentes de marketing digital y comercio electrónico. Todo esto te ayudará a desarrollar tus habilidades y prepararte para trabajar.

Las y los estudiantes que completen los siete cursos de este programa estarán en condiciones de solicitar trabajos como coordinadores/as de marketing digital o especialistas en comercio electrónico de nivel inicial. No necesitas contar con experiencia previa en el área.

Al final de este curso, podrás:

- Comprender las estrategias y prácticas esenciales de comercio electrónico

- Explicar cómo llevar a cabo una investigación de mercado y de producto

- Crear una tienda de comercio electrónico simulada utilizando Shopify

- Usar Google Ads para interactuar con clientes de comercio electrónico

- Explicar cómo las tendencias y la estacionalidad afectan a las empresas de comercio electrónico

- Utilizar las mejores prácticas para crear una experiencia atractiva en línea

- Describir el proceso de atención de pedidos a través de sus diferentes componentes: el pago, el punto de venta (POS), el envío y la entrega

- Optimizar el flujo de pago para las y los clientes

What's inside

Syllabus

Introducción a “Consigue la venta: construye, lanza y administra tiendas de comercio electrónico”

Explorarás el mundo del comercio electrónico y aprenderás sobre las numerosas ventajas de vender productos en línea. Comenzarás por estudiar los términos, herramientas, roles y estrategias más comunes que se utilizan en el comercio electrónico, antes de adentrarte en cómo llevar adelante un proyecto exitoso de comercio electrónico. Esto incluirá el uso de técnicas de investigación de mercado, análisis de la competencia, identificación del público objetivo, investigación de productos, abastecimiento de productos y estrategia de marca.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Desarrolla habilidades prácticas que preparan a los alumnos para trabajos de nivel inicial en marketing digital y comercio electrónico

Explora conceptos y prácticas esenciales del comercio electrónico, incluida la investigación de mercado, la creación de tiendas en línea y las campañas publicitarias

Proporciona ejemplos prácticos y simulaciones de tareas comunes de marketing digital y comercio electrónico

Cuenta con instructores expertos de Google que trabajan en la industria del marketing digital y el comercio electrónico

Requiere poco o ningún conocimiento previo en marketing digital o comercio electrónico

Es parte de un programa de siete cursos que conduce a un Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico

Reviews summary

Guía práctica para tiendas de e-commerce

Según los estudiantes, este curso es una excelente introducción para crear, lanzar y administrar tiendas de comercio electrónico, ideal para quienes buscan una base sólida sin experiencia previa. Se destaca por su enfoque práctico, especialmente en la creación de una tienda simulada en Shopify y la integración con Google Ads. Los instructores son claros y facilitan el aprendizaje. Aunque es altamente valorado por principiantes, algunos usuarios con conocimientos avanzados lo consideran demasiado básico, sugiriendo una mayor profundidad en temas complejos o la cobertura de otras plataformas. En general, proporciona herramientas aplicables inmediatamente para iniciar en el sector.

Principalmente centrado en Shopify, con menos cobertura de otras plataformas.

"Aunque Shopify es genial, me gustaría que hubieran explorado otras plataformas de comercio electrónico también."

"El curso está muy enfocado en Shopify, lo cual es bueno si es lo que buscas, pero limita otras opciones."

"Me sirvió mucho para Shopify, pero si usas otra plataforma, puede que no sea tan directamente aplicable."

Enseña a utilizar Google Ads para llegar a clientes potenciales.

"La sección sobre Google Ads fue muy reveladora, me dio una buena base para futuras campañas."

"Ahora sé cómo utilizar Google Ads para atraer tráfico a mi tienda de comercio electrónico."

"Aprendí sobre la importancia de la publicidad online y cómo implementarla con Google Ads."

Cubre el proceso de e-commerce desde la creación hasta la venta.

"El curso me dio una comprensión global de todo el proceso de una tienda en línea, desde la idea hasta la venta."

"Siento que ahora entiendo mejor cómo funcionan las estrategias de e-commerce y cómo se relacionan entre sí."

"Me ayudó a ver el panorama completo de lo que implica vender productos a través de Internet."

Permite construir una tienda simulada con una plataforma popular.

"La parte de crear la tienda simulada en Shopify fue lo más útil y práctico del curso."

"Me gustó mucho poder aplicar los conocimientos directamente en la creación de mi propia tienda simulada."

"Aprendí a configurar productos y colecciones, y a navegar por la interfaz de Shopify de manera efectiva."

Ofrece una guía clara y accesible para quienes se inician en e-commerce.

"Este curso es una base sólida para comenzar en el comercio electrónico, muy fácil de entender sin experiencia previa."

"Soy nuevo en esto y sentí que el curso me llevó de la mano a través de cada paso."

"Para mí, que no sabía nada de Shopify, ha sido una revelación y una gran introducción."

Puede ser demasiado básico para usuarios con experiencia previa.

"Si ya tienes experiencia, encontrarás que este curso es muy básico y no aporta mucho nuevo."

"Esperaba más detalles sobre estrategias avanzadas de optimización o análisis."

"Para mí, que ya tenía conocimientos, algunas partes se sintieron un poco superficiales."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Consigue la venta: crea, lanza y administra tiendas de comercio electrónico with these activities:

Revisit foundational concepts

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Reviewing these concepts will ensure your success throughout the course

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Start by reviewing notes from previous courses or textbooks on e-commerce and digital marketing. Identify any gaps in your knowledge and make sure to address them before starting this course.
Consider taking an online or in-person refresher course on e-commerce or digital marketing.
If you find yourself struggling with certain concepts, reach out to a friend, family member, or colleague who has experience in e-commerce or digital marketing.

Organize your course materials

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Having organized notes will help you study smarter, not harder.

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Create a system for organizing your notes, assignments, and other course materials
Use a binder, notebook, or digital note-taking app
Make sure to regularly review your notes and update them as needed

Join a study group

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Study groups foster peer learning and solidify the concepts you've learned through discussions and shared perspectives.

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Find a study group or start your own
Meet regularly to discuss course materials, share notes, and quiz each other
Work together on projects and assignments

One other activity

Expand to see all activities and additional details

Show all four activities

Build a resource hub on e-commerce and digital marketing

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Compile valuable resources in one place for easy access and future reference.

Browse courses on Digital Marketing Tools

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Create a central location, such as a website, blog, or shared document, to store your resources
Gather and curate high-quality articles, videos, podcasts, and other resources on e-commerce and digital marketing
Organize your resources into categories and subcategories for easy navigation

Career center

Learners who complete Consigue la venta: crea, lanza y administra tiendas de comercio electrónico will develop knowledge and skills that may be useful to these careers:

E-commerce Consultant

An E-commerce Consultant is responsible for helping businesses develop and implement e-commerce strategies. This course may be useful to an E-commerce Consultant, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce consulting techniques and tools that can be used to help businesses improve their e-commerce operations.

See salaries and explore the career path for E-commerce Consultant

Web Developer

A Web Developer is responsible for designing and developing websites. This course may be useful to a Web Developer, as it provides an overview of the e-commerce landscape and the technical aspects of building an e-commerce website. The course also covers web development tools and technologies that can be used to create a user-friendly and effective e-commerce website.

See salaries and explore the career path for Web Developer

E-commerce Entrepreneur

An E-commerce Entrepreneur is an individual who starts and runs their own e-commerce business. This course may be useful to an E-commerce Entrepreneur, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce business development techniques and tools that can be used to help entrepreneurs launch and grow their own e-commerce businesses.

See salaries and explore the career path for E-commerce Entrepreneur

E-commerce Strategist

An E-commerce Strategist is responsible for developing and executing e-commerce strategies to help businesses achieve their goals. This course may be useful to an E-commerce Strategist, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce strategy development techniques and tools that can be used to help businesses develop and implement successful e-commerce strategies.

See salaries and explore the career path for E-commerce Strategist

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. This course may be useful to a Data Analyst, as it provides an overview of the e-commerce landscape and the importance of data in driving sales. The course also covers data analysis techniques and tools that can be used to identify trends and patterns in e-commerce data.

See salaries and explore the career path for Data Analyst

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns to promote products or services. This course may be useful to a Digital Marketing Specialist, as it provides an overview of the e-commerce landscape and the role of digital marketing in driving sales. The course also covers specific digital marketing techniques, such as search engine optimization (SEO), social media marketing, and email marketing.

See salaries and explore the career path for Digital Marketing Specialist

UX Designer

A UX Designer is responsible for the user experience of a website or app. This course may be useful to a UX Designer, as it provides an overview of the e-commerce landscape and the importance of user experience in driving sales. The course also covers UX design principles and techniques that can be used to create a user-friendly and effective e-commerce website.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This course may be useful to a Marketing Manager, as it provides an overview of the e-commerce landscape and the role of marketing in driving sales. The course also covers specific marketing techniques, such as search engine optimization (SEO), social media marketing, and email marketing.

See salaries and explore the career path for Marketing Manager

Financial Analyst

A Financial Analyst is responsible for analyzing financial data to help businesses make better decisions. This course may be useful to a Financial Analyst, as it provides an overview of the e-commerce landscape and the importance of financial data in driving sales. The course also covers financial analysis techniques and tools that can be used to identify trends and patterns in e-commerce data.

See salaries and explore the career path for Financial Analyst

Sales Manager

A Sales Manager is responsible for leading and motivating a team of sales professionals to achieve sales targets. This course may be useful to a Sales Manager, as it provides an overview of the e-commerce landscape and the challenges of selling online. The course also covers sales techniques and strategies that can be used to increase sales.

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Operations Manager

An Operations Manager is responsible for the day-to-day operations of a business. This course may be useful to an Operations Manager, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers operations management techniques and tools that can be used to improve the efficiency and effectiveness of e-commerce businesses.

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E-commerce Manager

An E-commerce Manager is an individual responsible for the planning, coordinating, and execution of all e-commerce activities within an organization. This course may be useful to an E-commerce Manager, as it provides an overview of the e-commerce landscape, including topics such as market research, product selection, and online marketing. The course also covers the technical aspects of e-commerce, such as website design and payment processing.

See salaries and explore the career path for E-commerce Manager

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. This course may be useful to a Business Analyst, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers business analysis techniques and tools that can be used to identify areas for improvement in e-commerce businesses.

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Product Manager

A Product Manager is responsible for the development and launch of new products or services. This course may be useful to a Product Manager, as it provides an overview of the e-commerce landscape and the factors that influence product success. The course also covers the product development process, from market research to product launch.

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Customer Service Representative

A Customer Service Representative is responsible for providing support to customers who have questions or concerns about products or services. This course may be useful to a Customer Service Representative, as it provides an overview of the e-commerce landscape and the importance of customer service in driving sales. The course also covers customer service techniques and strategies that can be used to resolve customer issues.

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