Consigue la venta: crea, lanza y administra tiendas de comercio electrónico from Coursera

Este es el sexto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, y te brindará habilidades para entender cómo las empresas y las personas venden productos a través de Internet, incluso con plataformas populares como Shopify. Conocerás cómo es el proceso para armar una tienda simulada de comercio electrónico. Aprenderás a crear una tienda en Shopify, a agregar la información necesaria, a crear listas de productos, y a llegar a clientes en línea a través de campañas publicitarias.

Te guiarán especialistas de Google, que actualmente trabajan en estos sectores, con actividades prácticas y ejemplos que simulan tareas comunes y frecuentes de marketing digital y comercio electrónico. Todo esto te ayudará a desarrollar tus habilidades y prepararte para trabajar.

Las y los estudiantes que completen los siete cursos de este programa estarán en condiciones de solicitar trabajos como coordinadores/as de marketing digital o especialistas en comercio electrónico de nivel inicial. No necesitas contar con experiencia previa en el área.

Al final de este curso, podrás:

- Comprender las estrategias y prácticas esenciales de comercio electrónico

- Explicar cómo llevar a cabo una investigación de mercado y de producto

- Crear una tienda de comercio electrónico simulada utilizando Shopify

- Usar Google Ads para interactuar con clientes de comercio electrónico

- Explicar cómo las tendencias y la estacionalidad afectan a las empresas de comercio electrónico

- Utilizar las mejores prácticas para crear una experiencia atractiva en línea

- Describir el proceso de atención de pedidos a través de sus diferentes componentes: el pago, el punto de venta (POS), el envío y la entrega

- Optimizar el flujo de pago para las y los clientes

What's inside

Syllabus

Introducción a “Consigue la venta: construye, lanza y administra tiendas de comercio electrónico”

Explorarás el mundo del comercio electrónico y aprenderás sobre las numerosas ventajas de vender productos en línea. Comenzarás por estudiar los términos, herramientas, roles y estrategias más comunes que se utilizan en el comercio electrónico, antes de adentrarte en cómo llevar adelante un proyecto exitoso de comercio electrónico. Esto incluirá el uso de técnicas de investigación de mercado, análisis de la competencia, identificación del público objetivo, investigación de productos, abastecimiento de productos y estrategia de marca.

Aprende sobre las tiendas en línea

Aprenderás sobre las diferentes tiendas y plataformas de comercio electrónico, incluida Shopify. Además, adquirirás habilidades para crear, diseñar y optimizar una tienda en línea para vender tus productos. Una vez que hayas incorporado las técnicas necesarias, tendrás la oportunidad de aplicar tus conocimientos en la construcción de una tienda simulada en Shopify, en la que podrás armar y publicar listados de productos de manera efectiva.

Anuncios y campañas en comercio electrónico

Descubrirás cómo llegar a clientes en línea a través de métodos como campañas publicitarias y analizarás las ventajas de la publicidad en línea. Luego, entenderás cómo afecta la estacionalidad a las empresas de comercio electrónico. Por último, aprenderás a optimizar una estrategia de marketing de comercio electrónico para alcanzar los objetivos de una campaña.

Capta clientes a través de tu tienda en línea

Aprenderás a interactuar con las/los clientes en línea. Descubrirás cómo funciona el proceso de pago en línea y cómo captar a clientes para que compren un producto. También aprenderás a guiarlos de manera eficiente a través del flujo de una tienda de Shopify. Cuando termines el curso, conocerás la importancia de crear un recorrido de compra exitoso y entenderás cómo funciona el proceso de envío y cumplimiento de pedidos.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades prácticas que preparan a los alumnos para trabajos de nivel inicial en marketing digital y comercio electrónico

Explora conceptos y prácticas esenciales del comercio electrónico, incluida la investigación de mercado, la creación de tiendas en línea y las campañas publicitarias

Proporciona ejemplos prácticos y simulaciones de tareas comunes de marketing digital y comercio electrónico

Cuenta con instructores expertos de Google que trabajan en la industria del marketing digital y el comercio electrónico

Requiere poco o ningún conocimiento previo en marketing digital o comercio electrónico

Es parte de un programa de siete cursos que conduce a un Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Consigue la venta: crea, lanza y administra tiendas de comercio electrónico with these activities:

Revisit foundational concepts

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Reviewing these concepts will ensure your success throughout the course

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Start by reviewing notes from previous courses or textbooks on e-commerce and digital marketing. Identify any gaps in your knowledge and make sure to address them before starting this course.
Consider taking an online or in-person refresher course on e-commerce or digital marketing.
If you find yourself struggling with certain concepts, reach out to a friend, family member, or colleague who has experience in e-commerce or digital marketing.

Organize your course materials

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Having organized notes will help you study smarter, not harder.

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Create a system for organizing your notes, assignments, and other course materials
Use a binder, notebook, or digital note-taking app
Make sure to regularly review your notes and update them as needed

Join a study group

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Study groups foster peer learning and solidify the concepts you've learned through discussions and shared perspectives.

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Find a study group or start your own
Meet regularly to discuss course materials, share notes, and quiz each other
Work together on projects and assignments

One other activity

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Build a resource hub on e-commerce and digital marketing

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Compile valuable resources in one place for easy access and future reference.

Browse courses on Digital Marketing Tools

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Create a central location, such as a website, blog, or shared document, to store your resources
Gather and curate high-quality articles, videos, podcasts, and other resources on e-commerce and digital marketing
Organize your resources into categories and subcategories for easy navigation

Career center

Learners who complete Consigue la venta: crea, lanza y administra tiendas de comercio electrónico will develop knowledge and skills that may be useful to these careers:

Web Developer

A Web Developer is responsible for designing and developing websites. This course may be useful to a Web Developer, as it provides an overview of the e-commerce landscape and the technical aspects of building an e-commerce website. The course also covers web development tools and technologies that can be used to create a user-friendly and effective e-commerce website.

See salaries and explore the career path for Web Developer

E-commerce Entrepreneur

An E-commerce Entrepreneur is an individual who starts and runs their own e-commerce business. This course may be useful to an E-commerce Entrepreneur, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce business development techniques and tools that can be used to help entrepreneurs launch and grow their own e-commerce businesses.

See salaries and explore the career path for E-commerce Entrepreneur

E-commerce Strategist

An E-commerce Strategist is responsible for developing and executing e-commerce strategies to help businesses achieve their goals. This course may be useful to an E-commerce Strategist, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce strategy development techniques and tools that can be used to help businesses develop and implement successful e-commerce strategies.

See salaries and explore the career path for E-commerce Strategist

E-commerce Consultant

An E-commerce Consultant is responsible for helping businesses develop and implement e-commerce strategies. This course may be useful to an E-commerce Consultant, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers e-commerce consulting techniques and tools that can be used to help businesses improve their e-commerce operations.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This course may be useful to a Marketing Manager, as it provides an overview of the e-commerce landscape and the role of marketing in driving sales. The course also covers specific marketing techniques, such as search engine optimization (SEO), social media marketing, and email marketing.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. This course may be useful to a Data Analyst, as it provides an overview of the e-commerce landscape and the importance of data in driving sales. The course also covers data analysis techniques and tools that can be used to identify trends and patterns in e-commerce data.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data to help businesses make better decisions. This course may be useful to a Financial Analyst, as it provides an overview of the e-commerce landscape and the importance of financial data in driving sales. The course also covers financial analysis techniques and tools that can be used to identify trends and patterns in e-commerce data.

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UX Designer

A UX Designer is responsible for the user experience of a website or app. This course may be useful to a UX Designer, as it provides an overview of the e-commerce landscape and the importance of user experience in driving sales. The course also covers UX design principles and techniques that can be used to create a user-friendly and effective e-commerce website.

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Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns to promote products or services. This course may be useful to a Digital Marketing Specialist, as it provides an overview of the e-commerce landscape and the role of digital marketing in driving sales. The course also covers specific digital marketing techniques, such as search engine optimization (SEO), social media marketing, and email marketing.

See salaries and explore the career path for Digital Marketing Specialist

E-commerce Manager

An E-commerce Manager is an individual responsible for the planning, coordinating, and execution of all e-commerce activities within an organization. This course may be useful to an E-commerce Manager, as it provides an overview of the e-commerce landscape, including topics such as market research, product selection, and online marketing. The course also covers the technical aspects of e-commerce, such as website design and payment processing.

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Sales Manager

A Sales Manager is responsible for leading and motivating a team of sales professionals to achieve sales targets. This course may be useful to a Sales Manager, as it provides an overview of the e-commerce landscape and the challenges of selling online. The course also covers sales techniques and strategies that can be used to increase sales.

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Operations Manager

An Operations Manager is responsible for the day-to-day operations of a business. This course may be useful to an Operations Manager, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers operations management techniques and tools that can be used to improve the efficiency and effectiveness of e-commerce businesses.

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Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. This course may be useful to a Business Analyst, as it provides an overview of the e-commerce landscape and the challenges of running an e-commerce business. The course also covers business analysis techniques and tools that can be used to identify areas for improvement in e-commerce businesses.

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Customer Service Representative

A Customer Service Representative is responsible for providing support to customers who have questions or concerns about products or services. This course may be useful to a Customer Service Representative, as it provides an overview of the e-commerce landscape and the importance of customer service in driving sales. The course also covers customer service techniques and strategies that can be used to resolve customer issues.

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Product Manager

A Product Manager is responsible for the development and launch of new products or services. This course may be useful to a Product Manager, as it provides an overview of the e-commerce landscape and the factors that influence product success. The course also covers the product development process, from market research to product launch.

See salaries and explore the career path for Product Manager