Creatividad en la bandeja de entrada: marketing por correo electrónico from Coursera

“Creatividad en la bandeja de entrada: marketing por correo electrónico” es el cuarto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Aprenderás a ejecutar campañas de marketing por correo electrónico de forma exitosa. El e-mail es uno de los canales más utilizados como parte de las estrategias de marketing digital. El correo electrónico es una vía para comunicarse con las y los clientes, impulsar las ventas y fidelizar audiencias. En este curso, profundizarás tus conocimientos sobre marketing por correo electrónico y aprenderás a crear estrategias, ejecutar campañas y medir resultados. También, aprenderás a usar listas de correo y a automatizar flujos de trabajo.

Te guiarán especialistas de Google, que actualmente trabajan en estos sectores, con actividades prácticas y ejemplos que simulan tareas comunes y frecuentes de marketing digital y comercio electrónico. Todo esto te ayudará a desarrollar tus habilidades y prepararte para trabajar.

Las y los estudiantes que completen los siete cursos de este programa estarán en condiciones de solicitar trabajos como coordinadores/as de marketing digital o especialistas en comercio electrónico en un nivel inicial. No necesitas contar con experiencia previa en el área..

Al final de este curso, podrás:

- Redactar de forma efectiva la vista previa y asunto de tus correos electrónicos, siguiendo las mejores prácticas

- Automatizar flujos de trabajo

- Crear y mantener listas de correo electrónico

- Redactar de forma efectiva correos electrónicos

- Administrar los contactos y segmentar las listas

- Implementar las mejores prácticas para manejar la información de identificación personal (PII) y los datos de las audiencias de forma segura

- Medir y analizar los resultados de las campañas de correo electrónico

What's inside

Syllabus

Introducción a ”Creatividad en la bandeja de entrada: marketing por correo electrónico”

Conocerás qué es el marketing por correo electrónico, cómo funciona y para qué es útil. También comprenderás su importancia para cumplir con los objetivos de negocio. Luego, utilizarás los análisis PESTEL y FODA para establecer objetivos SMART de marketing por correo electrónico. Para concluir la semana 1, aprenderás las mejores prácticas de marketing por correo electrónico y cómo aplicarlas.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Diseñada para principiantes sin experiencia previa en marketing digital

Brinda una base sólida para estudiantes intermedios en marketing

Desarrolla habilidades profesionales en marketing por correo electrónico, preparándote para el mercado laboral

El plan de estudios está alineado con los objetivos de negocio y las prácticas de la industria

Los instructores son expertos en marketing digital y comercio electrónico de Google

Reviews summary

Marketing por correo electrónico: fundamentos prácticos

Según los estudiantes, este curso ofrece una sólida introducción al marketing por correo electrónico, siendo altamente valorado por principiantes o aquellos sin experiencia previa. Muchos resaltan la claridad de las explicaciones y el enfoque en ejemplos prácticos y el proyecto final, que ayudan a aplicar los conocimientos. Las herramientas útiles como Mailchimp y HubSpot son bien recibidas. Sin embargo, algunos consideran el contenido demasiado introductorio para perfiles con experiencia, sugiriendo que podría profundizar más en análisis de datos o estrategias avanzadas. En general, es una excelente base para el marketing digital.

Contenido bien organizado con explicaciones fáciles de seguir.

"Excelente curso, muy bien estructurado. Las explicaciones son claras..."

"Me encantó la claridad de los instructores de Google."

"Bien estructurado."

Actividades y un proyecto final facilitan la aplicación de conceptos.

"Los ejemplos prácticos son muy útiles para entender cómo funciona el marketing por correo electrónico en la vida real."

"El proyecto final es muy útil para aplicar todo lo aprendido."

"La práctica de redactar correos y el proyecto final me ayudaron a ganar confianza."

Cubre los fundamentos del email marketing, perfecto para iniciar.

"¡Recomiendo encarecidamente este curso para principiantes!"

"Un curso fantástico para entender los fundamentos del email marketing... ideal para quienes empiezan desde cero."

"Para quien no sabe nada, es perfecto."

Algunos desean mayor detalle en análisis de datos o automatización.

"En la parte de análisis de datos, sentí que podría haberse profundizado un poco más."

"La automatización se vio por encima."

"Necesitaré buscar otros recursos para técnicas más complejas de segmentación y automatización."

Puede ser un repaso si ya tienes conocimientos previos en el área.

"Esperaba algo más avanzado. Si ya tienes nociones de marketing digital, gran parte del curso será un repaso."

"Demasiado introductorio. Pensé que iría más allá en estrategias avanzadas."

"Para alguien con algo de experiencia, puede que no sea tan revelador..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creatividad en la bandeja de entrada: marketing por correo electrónico with these activities:

Analizar campañas de correo electrónico exitosas

Show steps

Analizar campañas de correo electrónico exitosas te ayudará a comprender las mejores prácticas y aprender de los éxitos de otros profesionales del marketing.

Show steps

Reúnete con un compañero o grupo de estudio
Selecciona una campaña de correo electrónico exitosa para analizar
Examina los elementos clave de la campaña, como el asunto, el cuerpo del correo electrónico y el llamado a la acción
Discute las estrategias y tácticas que contribuyeron al éxito de la campaña

Show all one activities

Career center

Learners who complete Creatividad en la bandeja de entrada: marketing por correo electrónico will develop knowledge and skills that may be useful to these careers:

Email Marketing Specialist

An Email Marketing Specialist plans and executes email marketing campaigns to build relationships with customers and promote products and services. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to write effective email copy, design eye-catching visuals, and track campaign performance. With this course under your belt, you'll be well-equipped to help businesses reach their target audiences and achieve their marketing goals through email.

See salaries and explore the career path for Email Marketing Specialist

Digital Marketing Manager

A Digital Marketing Manager oversees all aspects of a company's digital marketing strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses achieve their marketing goals through email and other digital channels.

See salaries and explore the career path for Digital Marketing Manager

Marketing Manager

A Marketing Manager oversees all aspects of a company's marketing strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses achieve their marketing goals through email and other marketing channels.

See salaries and explore the career path for Marketing Manager

Marketing Consultant

A Marketing Consultant provides guidance and support to businesses on all aspects of their marketing strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses achieve their marketing goals through email and other marketing channels.

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E-commerce Manager

An E-commerce Manager oversees all aspects of a company's e-commerce strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses achieve their marketing goals through email and other e-commerce channels.

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Content Writer

A Content Writer creates written content for a variety of purposes, including email marketing campaigns. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to write effective email copy, design eye-catching visuals, and track campaign performance. With this course under your belt, you'll be well-equipped to help businesses create engaging and persuasive email content that drives results.

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Public relations manager

A Public Relations Manager oversees all aspects of a company's public relations strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses build relationships with key stakeholders and promote their products and services through email and other public relations channels.

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Product Manager

A Product Manager oversees all aspects of a company's product strategy, including email marketing. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses launch and grow successful products through email and other marketing channels.

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Customer Relationship Manager

A Customer Relationship Manager (CRM) builds and maintains relationships with customers to drive sales and improve customer satisfaction. The course “Creativity in the Inbox: Email Marketing” can help you develop the skills needed to succeed in this role, such as how to develop and execute email marketing campaigns, track campaign performance, and analyze data to improve results. With this course under your belt, you'll be well-equipped to help businesses build lasting relationships with their customers through email and other CRM channels.

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Business Analyst

A Business Analyst analyzes business processes and data to identify opportunities for improvement. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to collect and analyze data, and make recommendations for improving business processes. With this course under your belt, you'll be well-equipped to help businesses improve their email marketing campaigns and other business processes.

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Data Analyst

A Data Analyst collects and analyzes data to identify trends and patterns. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to collect and analyze data, and make recommendations for improving business processes. With this course under your belt, you'll be well-equipped to help businesses improve their email marketing campaigns and other business processes.

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Software Engineer

A Software Engineer designs, develops, and maintains software applications. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to understand the business requirements of software applications, and design and develop software solutions that meet those requirements. With this course under your belt, you'll be well-equipped to help businesses develop software applications that meet their needs.

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Web Developer

A Web Developer designs, develops, and maintains websites. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to understand the business requirements of websites, and design and develop websites that meet those requirements. With this course under your belt, you'll be well-equipped to help businesses develop websites that meet their needs.

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Graphic Designer

A Graphic Designer creates visual content, such as logos, brochures, and websites. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to understand the business requirements of visual content, and design and develop visual content that meets those requirements. With this course under your belt, you'll be well-equipped to help businesses develop visual content that meets their needs.

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Social Media Manager

A Social Media Manager develops and executes social media strategies for businesses. The course “Creativity in the Inbox: Email Marketing” may be useful for this role, as it can help you develop the skills needed to understand the business requirements of social media strategies, and design and execute social media strategies that meet those requirements. With this course under your belt, you'll be well-equipped to help businesses develop social media strategies that meet their needs.

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