E-Business: Negocios Online from Coursera

El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitación. La tienda de comercio más grande del mundo no tiene ni un local, y ni siquiera depósito. Uber, AirB&B y Alibaba son tan solo tres ejemplos de los cambios que ha producido en el mundo la tecnología y en particular Internet. Evidentemente, el mundo cambió. Al realizar este curso comprenderás las características que hacen a los negocios en la nueva economía apoyados en la tecnología, para que puedas diseñar tu propia estrategia de e-business.

¿Qué ventajas ofrece internet para promover un negocio y generar oportunidades?

¿Cómo repercute la implantación online del comercio electrónico en los procesos offline de la empresa?

¿Qué importancia tienen las redes sociales en la estrategia de e-business?

¿Qué características tienen las diferentes actividades de marketing a través de Internet?

Estos son algunos de los interrogantes a los que encontrarás respuesta en el curso para potenciar tus habilidades de gestión.

Los objetivos generales de este curso son:

• Desarrollar habilidades estratégicas y operativas para la implementación de una estrategia de e-business.

• Comprender las características que asumen los negocios apoyados en la tecnología en el contexto de la nueva economía.

• Identificar las múltiples ventajas que ofrece internet como canal de promoción del negocio y generador de oportunidades, comprendiendo las diferentes actividades de marketing a través del mismo.

• Comprender la importancia de las redes sociales en la estrategia de e-business.

What's inside

Syllabus

La estrategia digital de la empresa y los modelos de negocios online

En la primera semana del curso, te acercarás a los grandes cambios que ha provocado el uso de la tecnología en el mundo a través de distintos ejemplos. Además, reconocerás las diferentes maneras que tiene una empresa para introducirse en el mundo digital según sus objetivos. Por último, conocerás las diferentes formas que puede tener una empresa de generar ingresos a través de negocios digitales.

Creación de una tienda virtual

En esta segunda semana del curso analizarás las estrategias para crear una marca en el mundo digital. También conocerás cómo crear una tienda virtual desde cero, paso a paso. Finalmente, adquirirás tips para que el diseño del sitio acompañe al proceso del e-commerce de manera adecuada.

Marketing digital

En esta semana, conocerás trucos y técnicas para utilizar el e-mail como una herramienta de marketing. Además, identificarás técnicas para lograr posicionar al negocio en las primeras posiciones en las búsquedas, especialmente de Google. Por último, conocerás estrategias para optimizar el uso de las redes sociales que potencien al negocio.

Publicidad en Internet y Content Marketing

En esta cuarta y última semana te introducirás en los conceptos generales de la publicidad en Internet, como los banners, y las distintas formas de comercializarse. Además, conocerás las diferentes maneras de hacer campañas publicitarias en las redes sociales más conocidas. Finalmente, analizarás las dos formas de publicidad que tiene Google: Google Ads y Google AdSense.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseña a las personas a crear e implementar una estrategia comercial de e-business

Los instructores, Jorge Fajardo y Martín Ramos Monso, tienen una sólida trayectoria en negocios digitales y e-commerce

Proporciona una comprensión exhaustiva de las ventajas y el papel de Internet en la promoción empresarial y la generación de oportunidades

Incluye el estudio de casos de empresas exitosas que han aprovechado Internet para impulsar su crecimiento

Examina el impacto de Internet en los procesos empresariales tradicionales y cómo integrarlos eficazmente

Reviews summary

Practical e-commerce for the digital age

With an impressive 90% of reviews rating it 4-5 stars, this well-received course on E-Business provides learners with the tools and knowledge to enhance their digital business strategies. The course excels in providing a comprehensive overview of essential concepts, including understanding the digital economy, setting up online stores, and leveraging digital marketing channels. Reviews consistently praise the course's practical approach, clear explanations, and up-to-date content. Students appreciate the blend of readings, videos, and interactive quizzes that make learning engaging and effective. Whether you're a business owner, entrepreneur, or simply curious about the world of e-commerce, this course is highly recommended for gaining a solid foundation in this rapidly evolving field.

Mix of readings, videos, and quizzes

"Me gustó el formato poco común de más lecturas que videos."

"Excelente curso, excelente material y excelente instructores."

Covers a wide range of e-business topics

"Es una forma interactiva y didactica para conocer los modelos digitales para impulsar un negocio."

"Muy buen curso. Excelente para adquirir conocimientos básicos en el área de comercio electrónico y otras áreas importantes como lo son las redes sociales."

Practical, hands-on learning experience

"Excelente y práctico este curso"

"Excelente, muy dinamico y practico para aprender."

Could benefit from more interactive elements

"Buen curso introductorio, que debe de complementarse con tutotriales y practicas apra llevar a cabo lo mostrado."

"Excelente curso para principiantes ... En mi opinión, falta la explicación más profunda de ciertos temas y un poco más de interacción y videos, lo que haría al curso aún más dinámico."

Some outdated content, especially on social media

"No lo termine porque el material es del 2008 ... se debe actualizar"

"El curso muy completo y con información valiosa ... Algo que se debe mencionar que es que encontré un poco desactualizada la información de pautar en redes sociales."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in E-Business: Negocios Online with these activities:

Create a digital notebook

Show steps

Organize your notes, resources, and assignments in one central location for easy access and review.

Show steps

Use a digital note-taking app or software.
Create separate sections for different topics and assignments.
Import lecture notes, readings, and other relevant materials.
Regularly review and update your digital notebook.

Revise marketing concepts

Show steps

Refamiliarize yourself with the basic principles of marketing to strengthen your understanding of the course material.

Browse courses on Marketing Concepts

Show steps

Review lecture notes and textbook chapters on marketing concepts.
Participate in online discussions or forums on marketing topics.
Complete practice quizzes or exercises on marketing concepts.

Form a study group

Show steps

Collaborate with peers to reinforce your understanding and build a support system.

Show steps

Identify other students in the course who share similar learning goals.
Organize regular study sessions to review materials, discuss concepts, and work on assignments together.
Provide support and motivation to each other.

Eight other activities

Expand to see all activities and additional details

Show all 11 activities

Offer assistance to classmates

Show steps

Solidify your understanding by helping others learn and reinforcing your own knowledge.

Show steps

Identify classmates who may be struggling with the material.
Offer your assistance and support.
Review the material together and answer their questions.
Provide encouragement and motivation.

Redacta un plan de marketing digital

Show steps

Diseña un plan integral para optimizar tus estrategias de marketing digital y potenciar el crecimiento de tu negocio.

Show steps

Define tus objetivos comerciales
Identifica a tu público objetivo
Investiga las plataformas de marketing digital
Desarrolla una estrategia de contenido
Mide y analiza los resultados

Conduct competitive analysis

Show steps

Enhance your analytical skills by conducting a thorough analysis of your business's competitors.

Browse courses on Competitive Analysis

Show steps

Identify your key competitors.
Gather data on their products, pricing, and marketing strategies.
Evaluate their strengths, weaknesses, and market share.
Develop strategies to differentiate your business.

Explore social media marketing tools

Show steps

Enhance your practical skills by exploring and utilizing different social media marketing tools.

Show steps

Sign up for free trials of popular social media marketing tools.
Explore their features and functionalities.
Learn how to use them to automate tasks, track results, and improve your marketing campaigns.

Attend a digital marketing workshop

Show steps

Enhance your practical skills and knowledge by attending a hands-on digital marketing workshop.

Show steps

Research and identify relevant digital marketing workshops.
Register and attend the workshop.
Actively participate in the exercises and discussions.
Apply what you learned to your own business.

Attend industry conferences

Show steps

Expand your professional network and gain valuable insights by attending industry conferences.

Show steps

Research and identify relevant industry conferences.
Register and attend the conferences.
Network with other professionals in your field.
Attend workshops and presentations.

Develop a digital marketing plan

Show steps

Apply your knowledge to create a comprehensive plan to guide your business's digital marketing efforts.

Browse courses on Digital Marketing Plan

Show steps

Define your target audience.
Set specific and measurable marketing goals.
Develop a content strategy.
Choose the right digital marketing channels.
Monitor and track your results.

Participate in online marketing challenges

Show steps

Test your skills and gain recognition by participating in online marketing challenges.

Show steps

Research and identify relevant online marketing challenges.
Form a team or participate individually.
Develop and execute a marketing campaign.
Submit your results and compete for prizes.

Career center

Learners who complete E-Business: Negocios Online will develop knowledge and skills that may be useful to these careers:

E-commerce Manager

E-commerce Managers oversee the planning, development, and execution of an organization's e-commerce strategy. They work closely with marketing, sales, and IT teams to ensure that the e-commerce platform is aligned with the organization's overall business goals. This course is particularly relevant for those who seek a career in this field because it explores the different aspects of e-business that are critical to the success of an e-commerce website. The course covers topics such as e-commerce marketing, e-commerce website design, and e-commerce payment systems.

See salaries and explore the career path for E-commerce Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning, executing, and analyzing digital marketing campaigns. They use a variety of digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to reach target audiences. This course provides a strong foundation in the principles of digital marketing that are essential for success in this role. The course covers topics such as digital marketing strategy, search engine optimization, social media marketing, and email marketing.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing strategies. They use content marketing to attract and engage target audiences, build brand awareness, and generate leads. This course provides a strong foundation in the principles of content marketing that are essential for success in this role. The course covers topics such as content marketing strategy, content creation, and content distribution.

See salaries and explore the career path for Content Marketing Manager

Social Media Marketing Manager

Social Media Marketing Managers are responsible for developing and executing social media strategies. They use social media platforms to reach target audiences, build brand awareness, and generate leads. This course provides a strong foundation in the principles of social media marketing that are essential for success in this role. The course covers topics such as social media marketing strategy, social media content creation, and social media advertising.

See salaries and explore the career path for Social Media Marketing Manager

Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. They work closely with marketing and design teams to ensure that websites are user-friendly, visually appealing, and meet the organization's business goals. This course provides a strong foundation in the principles of web design and development that are essential for success in this role. The course covers topics such as HTML, CSS, JavaScript, and web development tools.

See salaries and explore the career path for Web Developer

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. They use data to identify trends, patterns, and insights that can be used to improve business operations. This course provides a strong foundation in the principles of data analysis that are essential for success in this role. The course covers topics such as data collection, data analysis tools, and data visualization.

See salaries and explore the career path for Data Analyst

IT Project Manager

IT Project Managers are responsible for planning, executing, and managing IT projects. They work closely with stakeholders to define project scope, develop project plans, and ensure project deliverables are met. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of project management and IT project management. The course covers topics such as project planning, project management tools, and risk management.

See salaries and explore the career path for IT Project Manager

Operations Manager

Operations Managers are responsible for planning, organizing, and directing the day-to-day operations of an organization. They work closely with other departments to ensure that the organization is running smoothly and efficiently. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of operations management. The course covers topics such as operations planning, operations management tools, and quality control.

See salaries and explore the career path for Operations Manager

Business Analyst

Business Analysts are responsible for analyzing business needs and developing solutions to improve business processes. They work closely with stakeholders to understand business requirements and develop solutions that meet those requirements. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of business analysis and process improvement. The course covers topics such as business analysis techniques, process mapping, and data analysis.

See salaries and explore the career path for Business Analyst

Customer Service Manager

Customer Service Managers are responsible for overseeing the customer service department and ensuring that customers are satisfied with the company's products or services. They work closely with customers to resolve complaints, answer questions, and provide support. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of customer service. The course covers topics such as customer service management, customer service techniques, and conflict resolution.

See salaries and explore the career path for Customer Service Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work closely with sales reps to set sales targets, develop sales strategies, and close deals. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of sales management. The course covers topics such as sales management, sales techniques, and customer relationship management.

See salaries and explore the career path for Sales Manager

Financial Analyst

Financial Analysts are responsible for analyzing financial data and making recommendations on investment decisions. They work closely with companies and investors to provide insights on financial performance and trends. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of financial analysis. The course covers topics such as financial analysis, investment analysis, and portfolio management.

See salaries and explore the career path for Financial Analyst

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies that promote a company's products or services. The Marketing Manager may lead a team of marketing professionals and oversee all aspects of marketing, including advertising, public relations, and market research. This course, E-Business: Negocios Online, is useful for students who wish to become a Marketing Manager because it provides a foundation in the principles of e-business. These principles include how to use the internet to market products and services, how to create a successful e-commerce website, and how to use social media to reach target audiences.

See salaries and explore the career path for Marketing Manager

Human Resources Manager

Human Resources Managers are responsible for overseeing the human resources department and ensuring that the company's employees are happy and productive. They work closely with employees to recruit, hire, train, and develop talent. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of human resources management. The course covers topics such as human resources management, human resources law, and employee relations.

See salaries and explore the career path for Human Resources Manager

Accountant

Accountants are responsible for recording and analyzing financial transactions. They work closely with other departments to ensure that the company's financial records are accurate and up-to-date. This course may be useful for those who seek a career in this field because it provides a foundation in the principles of accounting. The course covers topics such as financial accounting, managerial accounting, and auditing.

See salaries and explore the career path for Accountant