We may earn an affiliate commission when you visit our partners.
Jorge Fajardo
Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.
Read more
Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.
Read more
Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.
A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas. Además, veremos cómo crear un negocio virtual propio, investigaremos las posibilidades del desarrollo de la tienda virtual y presentaremos otras variantes para vender por internet sin necesidad de tener una web propia.
Los objetivos son:
• Desarrollar las habilidades necesarias para montar un negocio online.
• Tomar decisiones criteriosas para comenzar a ofrecer productos o servicios en la red.
• Analizar las ventajas y las desventajas de las distintas opciones para elegir aquellas más convenientes para el negocio.
Register for this course and see more details by visiting:
OpenCourser.com/course/fpb42v/e
Two deals to help you save
We found two deals and offers that may be relevant to this course.
Save money when you learn.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
What's inside
Syllabus
Introducción al e-commerce: ¿qué se necesita para vender online?
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.
Read more
Syllabus
Introducción al e-commerce: ¿qué se necesita para vender online?
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.
Read more
Los primeros pasos en la creación de la tienda virtual
Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).
El desarrollo de la tienda
Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.
Distintas alternativas para vender online
Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Esta diseñado para emprendedores y empresarios que planean vender a través de un sitio web
Está enfocado en las necesidades y retos específicos de las empresas que buscan establecer o mejorar su presencia en línea
Proporciona una visión general integral del comercio electrónico, desde la creación de una tienda en línea hasta las estrategias de marketing y logística
Desarrolla habilidades prácticas para montar y gestionar una tienda en línea, incluyendo el diseño del sitio web, la gestión de inventario y la atención al cliente
Explica los conceptos teóricos subyacentes al comercio electrónico, como el comportamiento del consumidor y las tendencias del mercado
Save this course
Save E-commerce Academy to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in E-commerce Academy with these
activities:
Review basic e-commerce concepts
Show steps
Reviewing the basics of e-commerce will help you understand the concepts covered in this course more easily.
Browse courses on
E-Commerce
Show steps
-
Read the article 'What is E-commerce?' on Wikipedia.
-
Watch the video 'E-commerce 101' on YouTube.
-
Take the online quiz 'E-commerce Basics' on Coursera.
Create a business plan for an e-commerce store
Show steps
Creating a business plan will help you to think through the key aspects of your e-commerce business, including your target market, your products or services, your marketing and sales strategies, and your financial projections.
Show steps
-
Identify your target market.
-
Research your competition.
-
Develop your product or service offerings.
-
Create your marketing and sales plan.
-
Develop your financial projections.
Practice creating product listings
Show steps
Practicing creating product listings will help you to develop the skills you need to create effective listings for your e-commerce store.
Show steps
-
Create a product listing for a product that you are familiar with.
-
Get feedback on your product listing from a friend or family member.
-
Revise your product listing based on feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Watch video tutorials on e-commerce marketing
Show steps
Watching video tutorials on e-commerce marketing will help you to learn about the different strategies and techniques that you can use to market your e-commerce store.
Show steps
-
Find a video tutorial on e-commerce marketing that interests you.
-
Watch the video tutorial.
-
Take notes on the key points from the video tutorial.
Join an online forum for e-commerce entrepreneurs
Show steps
Joining an online forum for e-commerce entrepreneurs will give you the opportunity to connect with other e-commerce business owners and learn from their experiences.
Show steps
-
Find an online forum for e-commerce entrepreneurs.
-
Create an account on the forum.
-
Introduce yourself to the community.
Enter an e-commerce business competition
Show steps
Entering an e-commerce business competition will give you the opportunity to test your skills and get feedback from experts.
Show steps
-
Find an e-commerce business competition that you are interested in.
-
Develop a business plan for your e-commerce store.
-
Submit your business plan to the competition.
Contribute to an open-source e-commerce platform
Show steps
Contributing to an open-source e-commerce platform will give you the opportunity to learn about the inner workings of an e-commerce platform and contribute to the community.
Show steps
-
Find an open-source e-commerce platform that you are interested in.
-
Create an account on the platform's GitHub repository.
-
Find a bug or feature that you would like to fix or add.
-
Create a pull request with your changes.
Review basic e-commerce concepts
Show steps
Reviewing the basics of e-commerce will help you understand the concepts covered in this course more easily.
Browse courses on
E-Commerce
Show steps
Show steps
Show steps
- Read the article 'What is E-commerce?' on Wikipedia.
- Watch the video 'E-commerce 101' on YouTube.
- Take the online quiz 'E-commerce Basics' on Coursera.
Create a business plan for an e-commerce store
Show steps
Creating a business plan will help you to think through the key aspects of your e-commerce business, including your target market, your products or services, your marketing and sales strategies, and your financial projections.
Show steps
Show steps
Show steps
- Identify your target market.
- Research your competition.
- Develop your product or service offerings.
- Create your marketing and sales plan.
- Develop your financial projections.
Practice creating product listings
Show steps
Practicing creating product listings will help you to develop the skills you need to create effective listings for your e-commerce store.
Show steps
Show steps
Show steps
- Create a product listing for a product that you are familiar with.
- Get feedback on your product listing from a friend or family member.
- Revise your product listing based on feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Watch video tutorials on e-commerce marketing
Show steps
Watching video tutorials on e-commerce marketing will help you to learn about the different strategies and techniques that you can use to market your e-commerce store.
Show steps
Show steps
Show steps
- Find a video tutorial on e-commerce marketing that interests you.
- Watch the video tutorial.
- Take notes on the key points from the video tutorial.
Join an online forum for e-commerce entrepreneurs
Show steps
Joining an online forum for e-commerce entrepreneurs will give you the opportunity to connect with other e-commerce business owners and learn from their experiences.
Show steps
Show steps
Show steps
- Find an online forum for e-commerce entrepreneurs.
- Create an account on the forum.
- Introduce yourself to the community.
Enter an e-commerce business competition
Show steps
Entering an e-commerce business competition will give you the opportunity to test your skills and get feedback from experts.
Show steps
Show steps
Show steps
- Find an e-commerce business competition that you are interested in.
- Develop a business plan for your e-commerce store.
- Submit your business plan to the competition.
Contribute to an open-source e-commerce platform
Show steps
Contributing to an open-source e-commerce platform will give you the opportunity to learn about the inner workings of an e-commerce platform and contribute to the community.
Show steps
Show steps
Show steps
- Find an open-source e-commerce platform that you are interested in.
- Create an account on the platform's GitHub repository.
- Find a bug or feature that you would like to fix or add.
- Create a pull request with your changes.
Career center
Learners who complete E-commerce Academy will develop knowledge and skills
that may be useful to these careers:
E-commerce Consultant
E-commerce Consultant
E-commerce Consultants are responsible for providing advice and support to businesses on how to improve their e-commerce operations. They may be responsible for tasks such as developing e-commerce strategies, implementing e-commerce solutions, and training e-commerce staff. This course may be useful for aspiring E-commerce Consultants as it provides a foundation in e-commerce consulting principles and the skills needed to succeed in this role.
E-commerce Web Developer
E-commerce Web Developer
E-commerce Web Developers are responsible for designing and developing the website for an online store. They may be responsible for tasks such as creating and managing website content, developing e-commerce functionality, and ensuring the website is mobile-friendly. This course may be useful for aspiring E-commerce Web Developers as it provides a foundation in e-commerce web development principles and the skills needed to succeed in this role.
E-commerce Entrepreneur
E-commerce Entrepreneur
E-commerce Entrepreneurs are responsible for starting and running their own online stores. They may be responsible for tasks such as developing a business plan, creating and managing a website, marketing their products or services, and providing customer service. This course may be useful for aspiring E-commerce Entrepreneurs as it provides a foundation in e-commerce entrepreneurship principles and the skills needed to succeed in this role.
E-commerce Marketing Manager
E-commerce Marketing Manager
E-commerce Marketing Managers are responsible for developing and implementing marketing strategies to promote an online store's products or services. They may be responsible for tasks such as creating and managing social media campaigns, email marketing, search engine optimization (SEO), and paid advertising. This course may be useful for aspiring E-commerce Marketing Managers as it provides a foundation in e-commerce marketing principles and the skills needed to succeed in this role.
E-commerce Product Manager
E-commerce Product Manager
E-commerce Product Managers are responsible for managing the development and launch of new products or services for an online store. They may be responsible for tasks such as conducting market research, defining product requirements, managing product development, and launching new products. This course may be useful for aspiring E-commerce Product Managers as it provides a foundation in e-commerce product management principles and the skills needed to succeed in this role.
E-commerce Data Analyst
E-commerce Data Analyst
E-commerce Data Analysts are responsible for collecting, analyzing, and interpreting data to help e-commerce businesses make informed decisions. They may be responsible for tasks such as identifying trends, developing data-driven insights, and creating reports and presentations. This course may be useful for aspiring E-commerce Data Analysts as it provides a foundation in e-commerce data analysis principles and the skills needed to succeed in this role.
E-commerce SEO Specialist
E-commerce SEO Specialist
E-commerce SEO Specialists are responsible for optimizing an online store's website for search engines. They may be responsible for tasks such as conducting keyword research, creating and managing meta tags, and building backlinks. This course may be useful for aspiring E-commerce SEO Specialists as it provides a foundation in e-commerce SEO principles and the skills needed to succeed in this role.
E-commerce PPC Specialist
E-commerce PPC Specialist
E-commerce PPC Specialists are responsible for managing pay-per-click (PPC) advertising campaigns for online stores. They may be responsible for tasks such as creating and managing PPC campaigns, targeting keywords, and analyzing data to improve campaign performance. This course may be useful for aspiring E-commerce PPC Specialists as it provides a foundation in e-commerce PPC principles and the skills needed to succeed in this role.
E-commerce Email Marketing Specialist
E-commerce Email Marketing Specialist
E-commerce Email Marketing Specialists are responsible for developing and implementing email marketing campaigns for online stores. They may be responsible for tasks such as creating and managing email content, segmenting email lists, and analyzing data to improve campaign performance. This course may be useful for aspiring E-commerce Email Marketing Specialists as it provides a foundation in e-commerce email marketing principles and the skills needed to succeed in this role.
E-commerce Social Media Manager
E-commerce Social Media Manager
E-commerce Social Media Managers are responsible for developing and implementing social media strategies for online stores. They may be responsible for tasks such as creating and managing social media content, engaging with customers, and running social media advertising campaigns. This course may be useful for aspiring E-commerce Social Media Managers as it provides a foundation in e-commerce social media principles and the skills needed to succeed in this role.
E-commerce Operations Manager
E-commerce Operations Manager
E-commerce Operations Managers are responsible for overseeing the day-to-day operations of an online store's fulfillment center. They may be responsible for tasks such as managing inventory, processing orders, shipping products, and managing customer service. This course may be useful for aspiring E-commerce Operations Managers as it provides a foundation in e-commerce operations principles and the skills needed to succeed in this role.
E-commerce Customer Service Manager
E-commerce Customer Service Manager
E-commerce Customer Service Managers are responsible for managing a team of customer service representatives and providing excellent customer service to online shoppers. They may be responsible for tasks such as developing and implementing customer service policies, training and managing customer service representatives, and resolving customer complaints. This course may be useful for aspiring E-commerce Customer Service Managers as it provides a foundation in e-commerce customer service principles and the skills needed to succeed in this role.
E-commerce Store Manager
E-commerce Store Manager
E-commerce Store Managers are responsible for overseeing the day-to-day operations of an online store. They may be responsible for tasks such as developing and implementing marketing strategies, managing inventory, processing orders, managing customer service, and analyzing data to improve the store's performance. This course may be useful for aspiring E-commerce Store Managers as it provides a comprehensive overview of the e-commerce industry and the skills needed to succeed in this role.
E-commerce Graphic Designer
E-commerce Graphic Designer
E-commerce Graphic Designers are responsible for creating and managing visual content for online stores. They may be responsible for tasks such as designing product images, creating social media graphics, and developing email templates. This course may be useful for aspiring E-commerce Graphic Designers as it provides a foundation in e-commerce graphic design principles and the skills needed to succeed in this role.
E-commerce Content Writer
E-commerce Content Writer
E-commerce Content Writers are responsible for creating and managing content for online stores. They may be responsible for tasks such as writing product descriptions, creating blog posts, and managing social media content. This course may be useful for aspiring E-commerce Content Writers as it provides a foundation in e-commerce content writing principles and the skills needed to succeed in this role.
For more career information including salaries, visit:
OpenCourser.com/course/fpb42v/e
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
E-commerce Academy.
Esta guía práctica ofrece consejos y estrategias comprobados para construir y administrar un negocio de comercio electrónico exitoso. Cubre temas como el diseño de sitios web, el marketing de motores de búsqueda y la gestión de pagos.
This accessible guide provides a comprehensive overview of digital marketing strategies and techniques. It is particularly helpful for those new to the field or who want to brush up on the basics.
Save
This beginner-friendly guide provides a step-by-step introduction to Google Analytics. It is particularly helpful for those who want to learn how to track and analyze their website traffic.
Save
This comprehensive guide provides a detailed overview of search engine optimization (SEO) techniques. It is particularly useful for those who want to improve their website's visibility in search results.
Este libro explora los factores psicológicos que influyen en el comportamiento de compra en línea. Cubre temas como la motivación, la percepción y la toma de decisiones.
This practical guide provides an overview of email marketing strategies and techniques. It is particularly helpful for those new to the field or who want to brush up on the basics.
This inspiring book provides a framework for developing and testing new business ideas. It is particularly valuable for entrepreneurs who want to create innovative products and services.
Save
This thought-provoking book explores the principles of building successful startups. It is particularly valuable for entrepreneurs who want to create innovative products and services.
This influential book examines the challenges that established companies face in innovating. It is particularly valuable for entrepreneurs who want to understand the challenges of disruptive innovation.
This classic book provides a framework for marketing and selling technology products to mainstream customers. It is particularly valuable for entrepreneurs who want to understand the challenges of crossing the chasm.
Esta guía práctica proporciona instrucciones paso a paso sobre cómo optimizar un sitio web de comercio electrónico para los motores de búsqueda. Cubre temas como la investigación de palabras clave, la optimización de contenido y la construcción de enlaces.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fpb42v/e
Share
Similar courses
Here are nine courses similar to
E-commerce Academy.
Introducción a la calidad
OpenCourser.com/course/l1gx1r/introduccion
Introducción a la calidad
Most relevant
Las redes sociales en acción
OpenCourser.com/course/y9rhje/las
Las redes sociales en acción
Most relevant
Trazabilidad: la clave de la eficiencia logística
OpenCourser.com/course/s9qpmu/trazabilidad
Trazabilidad: la clave de la eficiencia logística
Most relevant
Diseñe una invitación para un evento con Google Forms
OpenCourser.com/course/smnzz1/disene
Diseñe una invitación para un evento con Google Forms
Most relevant
Disrupción Digital
OpenCourser.com/course/eo0rnj/disrupcion
Disrupción Digital
Most relevant
Product Management, Visión y Estrategia
OpenCourser.com/course/jbk80m/product
Product Management, Visión y Estrategia
Most relevant
Calidad de Datos (GS1: Data Quality Framework)
OpenCourser.com/course/nfsccx/calidad
Calidad de Datos (GS1: Data Quality Framework)
Most relevant
Desarrollo rápido de productos innovadores para mercados emergentes
OpenCourser.com/course/6cfeuz/desarrollo
Desarrollo rápido de productos innovadores para mercados...
Most relevant
Gestión de compras eficientes para tu empresa
OpenCourser.com/course/ayob5b/gestion
Gestión de compras eficientes para tu empresa
Most relevant
Effort
12 horas, 3 horas por semana
Level
Introductory
Via
Coursera
Institution
Universidad de Palermo
Instructor
Jorge Fajardo
Language
Español
Good to know
Esta diseñado para emprendedores y empresarios que planean vender a través de un sitio web
Está enfocado en las necesidades y retos específicos de las empresas que buscan establecer o mejorar su presencia en línea
Proporciona una visión general integral del comercio electrónico, desde la creación de una tienda en línea hasta las estrategias de marketing y logística
Desarrolla habilidades prácticas para montar y gestionar una tienda en línea, incluyendo el diseño del sitio web, la gestión de inventario y la atención al cliente
Explica los conceptos teóricos subyacentes al comercio electrónico, como el comportamiento del consumidor y las tendencias del mercado
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2024 OpenCourser