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E-commerce Academy

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.

A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas. Además, veremos cómo crear un negocio virtual propio, investigaremos las posibilidades del desarrollo de la tienda virtual y presentaremos otras variantes para vender por internet sin necesidad de tener una web propia.

Los objetivos son:

• Desarrollar las habilidades necesarias para montar un negocio online.

• Tomar decisiones criteriosas para comenzar a ofrecer productos o servicios en la red.

• Analizar las ventajas y las desventajas de las distintas opciones para elegir aquellas más convenientes para el negocio.

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What's inside

Syllabus

Introducción al e-commerce: ¿qué se necesita para vender online?

Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.

Los primeros pasos en la creación de la tienda virtual

Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).

El desarrollo de la tienda

Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.

Distintas alternativas para vender online

Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Esta diseñado para emprendedores y empresarios que planean vender a través de un sitio web

Está enfocado en las necesidades y retos específicos de las empresas que buscan establecer o mejorar su presencia en línea

Proporciona una visión general integral del comercio electrónico, desde la creación de una tienda en línea hasta las estrategias de marketing y logística

Desarrolla habilidades prácticas para montar y gestionar una tienda en línea, incluyendo el diseño del sitio web, la gestión de inventario y la atención al cliente

Explica los conceptos teóricos subyacentes al comercio electrónico, como el comportamiento del consumidor y las tendencias del mercado

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in E-commerce Academy with these activities:

Review basic e-commerce concepts

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Reviewing the basics of e-commerce will help you understand the concepts covered in this course more easily.

Browse courses on E-Commerce

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Read the article 'What is E-commerce?' on Wikipedia.
Watch the video 'E-commerce 101' on YouTube.
Take the online quiz 'E-commerce Basics' on Coursera.

Create a business plan for an e-commerce store

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Creating a business plan will help you to think through the key aspects of your e-commerce business, including your target market, your products or services, your marketing and sales strategies, and your financial projections.

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Identify your target market.
Research your competition.
Develop your product or service offerings.
Create your marketing and sales plan.
Develop your financial projections.

Practice creating product listings

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Practicing creating product listings will help you to develop the skills you need to create effective listings for your e-commerce store.

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Create a product listing for a product that you are familiar with.
Get feedback on your product listing from a friend or family member.
Revise your product listing based on feedback.

Four other activities

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Watch video tutorials on e-commerce marketing

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Watching video tutorials on e-commerce marketing will help you to learn about the different strategies and techniques that you can use to market your e-commerce store.

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Find a video tutorial on e-commerce marketing that interests you.
Watch the video tutorial.
Take notes on the key points from the video tutorial.

Join an online forum for e-commerce entrepreneurs

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Joining an online forum for e-commerce entrepreneurs will give you the opportunity to connect with other e-commerce business owners and learn from their experiences.

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Find an online forum for e-commerce entrepreneurs.
Create an account on the forum.
Introduce yourself to the community.

Enter an e-commerce business competition

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Entering an e-commerce business competition will give you the opportunity to test your skills and get feedback from experts.

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Find an e-commerce business competition that you are interested in.
Develop a business plan for your e-commerce store.
Submit your business plan to the competition.

Contribute to an open-source e-commerce platform

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Contributing to an open-source e-commerce platform will give you the opportunity to learn about the inner workings of an e-commerce platform and contribute to the community.

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Find an open-source e-commerce platform that you are interested in.
Create an account on the platform's GitHub repository.
Find a bug or feature that you would like to fix or add.
Create a pull request with your changes.

Career center

Learners who complete E-commerce Academy will develop knowledge and skills that may be useful to these careers:

E-commerce Consultant

E-commerce Consultants are responsible for providing advice and support to businesses on how to improve their e-commerce operations. They may be responsible for tasks such as developing e-commerce strategies, implementing e-commerce solutions, and training e-commerce staff. This course may be useful for aspiring E-commerce Consultants as it provides a foundation in e-commerce consulting principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Consultant

E-commerce Web Developer

E-commerce Web Developers are responsible for designing and developing the website for an online store. They may be responsible for tasks such as creating and managing website content, developing e-commerce functionality, and ensuring the website is mobile-friendly. This course may be useful for aspiring E-commerce Web Developers as it provides a foundation in e-commerce web development principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Web Developer

E-commerce Entrepreneur

E-commerce Entrepreneurs are responsible for starting and running their own online stores. They may be responsible for tasks such as developing a business plan, creating and managing a website, marketing their products or services, and providing customer service. This course may be useful for aspiring E-commerce Entrepreneurs as it provides a foundation in e-commerce entrepreneurship principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Entrepreneur

E-commerce Marketing Manager

E-commerce Marketing Managers are responsible for developing and implementing marketing strategies to promote an online store's products or services. They may be responsible for tasks such as creating and managing social media campaigns, email marketing, search engine optimization (SEO), and paid advertising. This course may be useful for aspiring E-commerce Marketing Managers as it provides a foundation in e-commerce marketing principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Marketing Manager

E-commerce Product Manager

E-commerce Product Managers are responsible for managing the development and launch of new products or services for an online store. They may be responsible for tasks such as conducting market research, defining product requirements, managing product development, and launching new products. This course may be useful for aspiring E-commerce Product Managers as it provides a foundation in e-commerce product management principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Product Manager

E-commerce Data Analyst

E-commerce Data Analysts are responsible for collecting, analyzing, and interpreting data to help e-commerce businesses make informed decisions. They may be responsible for tasks such as identifying trends, developing data-driven insights, and creating reports and presentations. This course may be useful for aspiring E-commerce Data Analysts as it provides a foundation in e-commerce data analysis principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Data Analyst

E-commerce SEO Specialist

E-commerce SEO Specialists are responsible for optimizing an online store's website for search engines. They may be responsible for tasks such as conducting keyword research, creating and managing meta tags, and building backlinks. This course may be useful for aspiring E-commerce SEO Specialists as it provides a foundation in e-commerce SEO principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce SEO Specialist

E-commerce PPC Specialist

E-commerce PPC Specialists are responsible for managing pay-per-click (PPC) advertising campaigns for online stores. They may be responsible for tasks such as creating and managing PPC campaigns, targeting keywords, and analyzing data to improve campaign performance. This course may be useful for aspiring E-commerce PPC Specialists as it provides a foundation in e-commerce PPC principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce PPC Specialist

E-commerce Email Marketing Specialist

E-commerce Email Marketing Specialists are responsible for developing and implementing email marketing campaigns for online stores. They may be responsible for tasks such as creating and managing email content, segmenting email lists, and analyzing data to improve campaign performance. This course may be useful for aspiring E-commerce Email Marketing Specialists as it provides a foundation in e-commerce email marketing principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Email Marketing Specialist

E-commerce Social Media Manager

E-commerce Social Media Managers are responsible for developing and implementing social media strategies for online stores. They may be responsible for tasks such as creating and managing social media content, engaging with customers, and running social media advertising campaigns. This course may be useful for aspiring E-commerce Social Media Managers as it provides a foundation in e-commerce social media principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Social Media Manager

E-commerce Operations Manager

E-commerce Operations Managers are responsible for overseeing the day-to-day operations of an online store's fulfillment center. They may be responsible for tasks such as managing inventory, processing orders, shipping products, and managing customer service. This course may be useful for aspiring E-commerce Operations Managers as it provides a foundation in e-commerce operations principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Operations Manager

E-commerce Customer Service Manager

E-commerce Customer Service Managers are responsible for managing a team of customer service representatives and providing excellent customer service to online shoppers. They may be responsible for tasks such as developing and implementing customer service policies, training and managing customer service representatives, and resolving customer complaints. This course may be useful for aspiring E-commerce Customer Service Managers as it provides a foundation in e-commerce customer service principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Customer Service Manager

E-commerce Store Manager

E-commerce Store Managers are responsible for overseeing the day-to-day operations of an online store. They may be responsible for tasks such as developing and implementing marketing strategies, managing inventory, processing orders, managing customer service, and analyzing data to improve the store's performance. This course may be useful for aspiring E-commerce Store Managers as it provides a comprehensive overview of the e-commerce industry and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Store Manager

E-commerce Graphic Designer

E-commerce Graphic Designers are responsible for creating and managing visual content for online stores. They may be responsible for tasks such as designing product images, creating social media graphics, and developing email templates. This course may be useful for aspiring E-commerce Graphic Designers as it provides a foundation in e-commerce graphic design principles and the skills needed to succeed in this role.

See salaries and explore the career path for E-commerce Graphic Designer

E-commerce Content Writer

E-commerce Content Writers are responsible for creating and managing content for online stores. They may be responsible for tasks such as writing product descriptions, creating blog posts, and managing social media content. This course may be useful for aspiring E-commerce Content Writers as it provides a foundation in e-commerce content writing principles and the skills needed to succeed in this role.

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in E-commerce Academy.

Search Engine Optimization All-in-One For Dummies

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Esta guía práctica ofrece consejos y estrategias comprobados para construir y administrar un negocio de comercio electrónico exitoso. Cubre temas como el diseño de sitios web, el marketing de motores de búsqueda y la gestión de pagos.

E-commerce Academy

Three deals to help you save

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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