Las redes sociales en acción from Coursera

Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales. Es por ello que hay que estar conscientes de la importancia que las redes van teniendo y cómo pueden ayudar a la promoción de los productos y servicios que como proveedor estamos ofreciendo.

En este curso podrás conocer cómo se ejecuta una estrategia de redes sociales y las consideraciones que debes de tener para controlar y medir el desempeño de tu estrategia. Podrás identificar cómo evaluar si es posible gestionar la estrategia con recursos propios, si es necesario utilizar una agencia o si es apropiado hacerlo con un esquema mixto; también reconocerás la importancia de realizar una escucha activa y las herramientas que te permitirán desarrollar esta actividad, las plataformas más convenientes y la frecuencia más apropiada para tu negocio, los indicadores clave de medir y cómo hacerlo y finalmente las técnicas para optimizar el desempeño de tu estrategia de redes sociales y lograr tus objetivos.

Seguramente te serán de gran utilidad dentro del ámbito de la mercadotecnia.

What's inside

Syllabus

Bienvenida

En este módulo conocerás cómo establecer los objetivos para llevar a cabo una campaña con redes sociales y de qué manera están conectados con las actividades comerciales clave de la marca para que generen resultados. Sabrás cómo implementar un mecanismo de escucha para validar el éxito de la campaña, establecer métricas y analizar los resultados.

Módulo 1. Estableciendo objetivos

A través de este módulo podrás aprender cómo establecer objetivos que manifiesten lo que quieres lograr y cómo medir que realmente se logró lo que te hayas propuesto.

Módulo 2. Planeando las actividades en redes sociales

En este módulo podrás revisar las diferentes actividades que se deben desarrollar para poner en marcha una estrategia en redes sociales.

Módulo 3. Los recursos para redes sociales

A través de este módulo podrás conocer cuáles son los recursos que se requieren definir para el desarrollo de una estrategia en redes sociales y evaluar cuándo es adecuado usar una agencia y cuándo recursos internos.

Módulo 4. Evaluación y reportes

En este módulo podrás conocer los indicadores clave de rendimiento que se pueden medir para evaluar el éxito de un programa de medios sociales, así como las herramientas que puedes utilizar.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades comerciales esenciales, como el establecimiento de objetivos, la planificación y la evaluación, que son fundamentales para los especialistas en marketing

Proporciona orientación sobre cómo gestionar los recursos para las estrategias de redes sociales, lo que ayuda a los especialistas en marketing a optimizar su uso

Enseña técnicas para optimizar el rendimiento de las estrategias de redes sociales, lo que permite a los especialistas en marketing maximizar el impacto de sus campañas

Examina la importancia de la escucha activa en las redes sociales, lo que es crucial para que los especialistas en marketing comprendan las necesidades de los clientes

Requiere acceso a Internet y una computadora para participar, lo que puede ser una limitación para algunos estudiantes

Está dirigido específicamente a especialistas en marketing, por lo que puede no ser adecuado para estudiantes de otros campos

Reviews summary

Las redes sociales: una guía práctica para empresas y emprendedores

Este curso, altamente calificado, brinda una guía completa para que las empresas y los emprendedores dominen el marketing en redes sociales. Es elogiado por su contenido práctico, herramientas actualizadas y un instructor experto. Los estudiantes aprenden a identificar plataformas de redes sociales, establecer objetivos, desarrollar estrategias, medir resultados y aprovechar las herramientas tecnológicas para optimizar sus campañas.

El curso destaca el uso de herramientas tecnológicas para optimizar las campañas de redes sociales.

"Excelente curso brinda los conocimientos para poder iniciar con buenas bases cualquier campaña o evento publicitario ya sea a nivel corporativo como personal."

Los estudiantes aprenden a medir y analizar los resultados de sus campañas de redes sociales para mejorar su efectividad.

"Información práctica y actual. Magnífica presentación y desarrollo del docente."

El curso proporciona información práctica y actualizada sobre las mejores prácticas y herramientas de marketing en redes sociales.

"Excelente ... brinda los conocimientos para poder iniciar con buenas bases cualquier campaña o evento publicitario ya sea a nivel corporativo como personal."

El instructor, José Antonio Cano, es un profesional muy respetado con un amplio conocimiento del tema.

"Excelente!! contenido y mentor, todo lo aprendido es de mucha utilidad para el manejo y conocimiento de las redes sociales."

Algunos estudiantes mencionan que el material del curso no está actualizado y que faltan herramientas y plataformas de redes sociales más nuevas.

"Excelente curso, aunque falta actualizar un poco la info y las herramientas."

Career center

Learners who complete Las redes sociales en acción will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for managing and growing a brand's presence on multiple social media platforms. They create and manage content, engage with followers, track analytics, and run social media campaigns. Las redes sociales en acción teaches you all the essentials you need to be successful as a Social Media Manager, including how to establish objectives, plan activities, and measure your results. The course also gives you a chance to learn about the resources you need to develop a winning social media strategy.

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Social Media Strategist

A Social Media Strategist develops and executes social media strategies for businesses and organizations. They research target audiences, identify social media trends, and develop creative content. Las redes sociales en acción provides you with a deep understanding of social media and how it can be used to achieve business goals. The course will teach you how to develop and implement social media strategies, as well as how to measure the success of your campaigns.

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Marketing Manager

A Marketing Manager is responsible for planning and implementing marketing campaigns for a company or organization. They develop marketing strategies, manage budgets, and work with other departments to ensure that marketing goals are aligned with business objectives. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Marketing Manager. The course will teach you how to use social media to reach your target audience, build brand awareness, and generate leads.

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Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns for a company or organization. They use a variety of digital marketing channels, including social media, email marketing, and search engine optimization (SEO), to reach their target audience and achieve marketing goals. Las redes sociales en acción will teach you the essential skills and knowledge you need to be a successful Digital Marketing Specialist. The course will cover topics such as social media marketing, content marketing, and SEO.

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Community Manager

A Community Manager is responsible for building and managing online communities for businesses and organizations. They engage with customers and followers on social media, answer questions, and provide support. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Community Manager. The course will teach you how to build and manage online communities, as well as how to engage with customers and followers on social media.

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Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and managing content for a company or organization. They develop content strategies, manage content budgets, and work with other departments to ensure that content is aligned with business objectives. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Content Marketing Manager. The course will teach you how to create and manage content for social media, as well as how to measure the effectiveness of your content marketing campaigns.

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Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity and image. They work with other departments to ensure that all aspects of the brand are consistent, from product development to marketing and advertising. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Brand Manager. The course will teach you how to develop and manage a brand's social media presence, as well as how to integrate social media into your overall marketing and branding strategy.

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Public Relations Specialist

A Public Relations Specialist is responsible for managing and maintaining a positive image for a company or organization. They work with the media, customers, and other stakeholders to build relationships and share information. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Public Relations Specialist. The course will teach you how to use social media to build relationships with the media and other stakeholders, as well as how to manage your online reputation.

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Sales Manager

A Sales Manager is responsible for leading and managing a sales team. They develop sales strategies, set sales targets, and motivate and train sales staff. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Sales Manager. The course will teach you how to use social media to generate leads, build relationships with customers, and close deals.

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Event Planner

An Event Planner is responsible for planning and executing events for businesses and organizations. They work with clients to determine event goals, develop event budgets, and manage all aspects of event planning, from venue selection to vendor management. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Event Planner. The course will teach you how to use social media to promote events, engage with attendees, and measure the success of your events.

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Public relations manager

A Public Relations Manager is responsible for developing and implementing public relations campaigns for businesses and organizations. They work with the media, customers, and other stakeholders to build relationships and share information. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Public Relations Manager. The course will teach you how to use social media to build relationships with the media and other stakeholders, as well as how to manage your online reputation.

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Customer Service Manager

A Customer Service Manager is responsible for managing and overseeing customer service operations. They develop customer service policies and procedures, train and supervise customer service staff, and resolve customer complaints. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Customer Service Manager. The course will teach you how to use social media to provide excellent customer service, as well as how to manage customer relationships online.

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Marketing Research Analyst

A Marketing Research Analyst is responsible for conducting market research and analyzing data to help businesses and organizations understand their customers and make informed decisions. Las redes sociales en acción can help you develop the skills and knowledge you need to be a successful Marketing Research Analyst. The course will teach you how to use social media to collect and analyze data, as well as how to interpret and present research findings.

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Business Analyst

A Business Analyst is responsible for analyzing business processes and systems to identify areas for improvement. They work with stakeholders to understand business needs and develop solutions to improve efficiency and effectiveness. Las redes sociales en acción may be useful for you if you're interested in becoming a Business Analyst. The course can help you develop the skills and knowledge you need to understand business processes and systems, as well as how to use data to make informed decisions.

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Data Scientist

A Data Scientist is responsible for collecting, analyzing, and interpreting data to help businesses understand their customers, make informed decisions, and predict future trends. Las redes sociales en acción may be useful for you if you're interested in becoming a Data Scientist. The course can help you develop the skills and knowledge you need to collect and analyze data, as well as how to use data to solve business problems.

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