OpenCourser brand icon
Sign in
We may earn an affiliate commission when you visit our partners.
Course image
Course image
Coursera logo

Marketing en Redes Sociales Proyecto Final

José Antonio Cano Chambonnet and María de los Angeles Ramos Solano

Por medio de este proyecto podrás poner en práctica los conocimientos adquiridos durante la realización de los 4 cursos complementarios al programa de la especialidad. Estos conocimientos te llevarán a realizar una estrategia de mercado por medio de las redes sociales, esto con un enfoque comercial B2B.

Durante el desarrollo del proyecto contarás con el apoyo de expertos, así como el apoyo de los alumnos inscritos al curso, este trabajo colaborativo te ayudará a cumplir con éxito los requisitos básicos para que tu estrategia de mercado puedas llevarla a la vida real.

Enroll now

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until March 12, 2027
Save 40% Off 3 Months
Access thousands of top-rated learning programs with a Coursera Plus monthly subscription and take 40% off 3 months for a limited time.
Take
40%
off
Get offer

What's inside

Syllabus

Bienvenida
En este módulo conocerás en qué consiste el proyecto final, en el cual asumirás que eres parte de una agencia de estrategia digital a la que se le han asignado dos nuevos clientes, uno es una empresa multinacional y el otro es un negocio local. Sin embargo, ambos requieren de una estrategia de mercadotecnia con redes sociales, por lo que es momento de que aportes tus conocimientos y los asesores. Debes de elegir a una de las empresas y llevar a cabo tu recomendación. ¡Te deseamos mucho éxito!
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores fundamentos del marketing en redes sociales para profesionales B2B
Desarrolla una estrategia integral de marketing en redes sociales considerando objetivos, tácticas y medición
Proporciona una visión práctica con ejemplos de estrategias para empresas multinacionales y locales
Incluye apoyo de expertos y colaboración entre alumnos para enriquecer el aprendizaje
Requiere conocimientos previos en marketing y redes sociales
El enfoque B2B puede limitar la aplicabilidad para otros tipos de empresas

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Aplicando marketing digital b2b

Según los alumnos, este curso proyecto es una experiencia valiosa para aplicar conocimientos previos de marketing digital en escenarios B2B reales. Los participantes destacan la utilidad de los casos prácticos y reales de las empresas presentadas (Panduit y Alas) y cómo el modelo PRACE se convierte en una herramienta fundamental y clara para estructurar una estrategia. Muchos aprecian la oportunidad de consolidar y poner en práctica lo aprendido en cursos anteriores, lo que les ayuda a sentirse preparados para el mundo profesional. Aunque algunos encuentran el proyecto demandante en tiempo o la información inicial un poco limitada, en general, la experiencia es vista como muy enriquecedora y aplicable.
Prepara para desafíos laborales reales.
"Me sentí más preparado para enfrentar desafíos profesionales después de completar este proyecto."
"Te da una idea muy cercana a lo que enfrentas en un puesto de marketing digital."
"Es muy útil para el mundo laboral."
PRACE es una guía clara y efectiva.
"El modelo PRACE se presenta como una herramienta esencial que ayuda a estructurar la estrategia de forma lógica y completa."
"El modelo PRACE es fundamental para seguir los pasos del proyecto."
"Me resultó muy útil el modelo PRACE para organizar la información y la estrategia."
"La guía del modelo PRACE es excelente para la elaboración del proyecto."
Ayuda a consolidar conocimientos previos.
"El proyecto final permite consolidar los conocimientos adquiridos en la especialización, logrando una visión integral."
"Ayuda a reafirmar los conocimientos y a integrar todo lo aprendido anteriormente."
"Es el cierre perfecto para asentar todos los temas vistos."
Estudios de caso realistas y útiles.
"El caso de estudio es muy práctico y realista, que te obliga a pensar de manera estratégica en el entorno B2B."
"Me gustó mucho la forma en que se plantean casos de estudio de empresas reales, ya que te da una idea muy clara de cómo funciona el marketing."
"Abordar casos de empresas reales como Panduit y Alas fue clave para entender la aplicación de estrategias."
"El caso de estudio es muy bueno, te permite pensar en una situación real."
Excelente para aplicar conocimientos teóricos.
"Es un excelente proyecto para poder aplicar todos los conocimientos adquiridos en el transcurso de los 4 cursos pasados."
"Muy buen curso para aplicar todos los conocimientos adquiridos en la Especialización."
"Me ha servido mucho para poner en práctica todos los conocimientos vistos en los otros cursos de la Especialización y consolidar mi aprendizaje."
"Pude aplicar y reafirmar todo el conocimiento obtenido en los 4 cursos anteriores."
Requiere dedicación significativa de tiempo.
"El proyecto es extenso y requiere tiempo considerable, pero es muy valioso por la aplicación práctica."
"Aunque es demandante en tiempo, la inversión vale la pena por lo aprendido."
"Se necesita bastante dedicación para completar el proyecto en tiempo y forma."
"Me pareció un poco laborioso, pero se aprende bastante."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing en Redes Sociales Proyecto Final with these activities:
Revise Marketing Concepts
Reinforce your understanding of key marketing concepts to prepare for the course content.
View Dirección de Marketing on Amazon
Show steps
  • Read the assigned chapters from the textbook.
  • Take notes on the key concepts and their applications.
  • Summarize the main takeaways from each chapter in your own words.
Social Media Marketing Resource Hub
Compile a collection of valuable resources, tools, and templates to support your marketing efforts.
Browse courses on Digital Marketing Tools
Show steps
  • Identify and gather relevant resources from various sources.
  • Organize the resources into categories or topics.
  • Create a shareable document or online hub for easy access.
Industry Trends and Best Practices
Stay up-to-date on the latest industry trends and best practices to inform your marketing strategies.
Show steps
  • Follow industry blogs and publications.
  • Attend webinars and online conferences.
  • Connect with professionals in the field.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Social Media Analytics Exercises
Enhance your data analysis skills by practicing with real-world social media data.
Browse courses on Social Media Analytics
Show steps
  • Use social media analytics tools to collect data from different platforms.
  • Analyze the data to identify key metrics and trends.
  • Generate reports and dashboards to visualize the data.
Marketing Discussion Forum
Engage with fellow students and share insights on marketing concepts and case studies.
Browse courses on Marketing Case Studies
Show steps
  • Participate in online discussions.
  • Provide feedback on others' ideas.
  • Gain different perspectives on marketing challenges.
Develop a Marketing Plan
Apply your knowledge of marketing concepts to create a comprehensive marketing plan for a real-world business.
Browse courses on Marketing Plan Development
Show steps
  • Define the target audience and market segments.
  • Conduct a competitive analysis.
  • Develop a marketing strategy aligned with business objectives.
  • Create a marketing budget and timeline.
  • Monitor and evaluate the effectiveness of the plan.
Social Media Marketing Campaign Proposal
Demonstrate your understanding of social media marketing by creating a proposal for a targeted campaign.
Show steps
  • Identify the target audience for the campaign.
  • Set specific and measurable campaign goals.
  • Develop a creative and engaging content strategy.
  • Outline the budget and timeline for the campaign.
  • Evaluate the potential impact and ROI of the campaign.

Career center

Learners who complete Marketing en Redes Sociales Proyecto Final will develop knowledge and skills that may be useful to these careers:
Social Media Analyst
A Social Media Analyst is responsible for analyzing and interpreting data to help a company understand how its social media strategies are performing. They may also be responsible for developing and implementing new social media campaigns. This course can help you become a Social Media Analyst by providing you with the skills and knowledge you need to analyze and interpret data, and to develop and implement effective social media campaigns. You will also learn about the different social media platforms and how to use them to reach your target audience.
See salaries and explore the career path for Social Media Analyst
Social Media Manager
A Social Media Manager is responsible for overseeing a company's social media strategy. They may be responsible for developing and implementing social media campaigns, managing a team of social media specialists, and tracking and analyzing data to measure the success of social media efforts. This course can help you become a Social Media Manager by providing you with the skills and knowledge you need to develop and implement effective social media campaigns, manage a team of social media specialists, and track and analyze data. You will also learn about the different social media platforms and how to use them to reach your target audience.
See salaries and explore the career path for Social Media Manager
Social Media Coordinator
A Social Media Coordinator is responsible for managing a company's social media presence. They may be responsible for creating and posting content, responding to comments and messages, and running social media campaigns. This course can help you become a Social Media Coordinator by providing you with the skills and knowledge you need to create and post engaging content, respond to comments and messages, and run successful social media campaigns. You will also learn about the different social media platforms and how to use them to reach your target audience.
See salaries and explore the career path for Social Media Coordinator
Digital Marketer
A Digital Marketer is responsible for implementing digital marketing campaigns for clients. They may be responsible for creating and posting content, managing social media accounts, and running email marketing campaigns. This course can help you become a Digital Marketer by providing you with the skills and knowledge you need to create and post engaging content, manage social media accounts, and run email marketing campaigns. You will also learn about the different digital marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Digital Marketer
Digital Marketing Manager
A Digital Marketing Manager is responsible for overseeing a company's digital marketing strategy. They may be responsible for developing and implementing digital marketing campaigns, managing a team of digital marketing specialists, and tracking and analyzing data to measure the success of digital marketing efforts. This course can help you become a Digital Marketing Manager by providing you with the skills and knowledge you need to develop and implement effective digital marketing campaigns, manage a team of digital marketing specialists, and track and analyze data. You will also learn about the different digital marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Digital Marketing Manager
Social Media Strategist
A Social Media Strategist is responsible for developing and implementing social media strategies for clients. They may be responsible for conducting social media audits, developing social media content, and tracking and analyzing data to measure the success of social media campaigns. This course can help you become a Social Media Strategist by providing you with the skills and knowledge you need to develop and implement effective social media strategies, conduct social media audits, and develop social media content. You will also learn about the different social media platforms and how to use them to reach your target audience.
See salaries and explore the career path for Social Media Strategist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for implementing digital marketing campaigns for clients. They may be responsible for creating and posting content, managing social media accounts, and running email marketing campaigns. This course can help you become a Digital Marketing Specialist by providing you with the skills and knowledge you need to create and post engaging content, manage social media accounts, and run email marketing campaigns. You will also learn about the different digital marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Digital Marketing Specialist
Marketing Analyst
A Marketing Analyst is responsible for tracking and analyzing data to measure the success of marketing campaigns. They may be responsible for conducting market research, analyzing customer data, and developing marketing reports. This course can help you become a Marketing Analyst by providing you with the skills and knowledge you need to track and analyze data, conduct market research, and develop marketing reports. You will also learn about the different marketing analytics tools and how to use them to measure the success of marketing campaigns.
See salaries and explore the career path for Marketing Analyst
Content Marketing Strategist
A Content Marketing Strategist is responsible for developing and implementing content marketing strategies for clients. They may be responsible for creating and posting content, managing social media accounts, and running email marketing campaigns. This course can help you become a Content Marketing Strategist by providing you with the skills and knowledge you need to create and post engaging content, manage social media accounts, and run email marketing campaigns. You will also learn about the different content marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Content Marketing Strategist
Social Media Specialist
A Social Media Specialist is responsible for implementing social media marketing campaigns for clients. They may be responsible for creating and posting content, managing social media accounts, and running social media ads. This course can help you become a Social Media Specialist by providing you with the skills and knowledge you need to create and post engaging content, manage social media accounts, and run social media ads. You will also learn about the different social media platforms and how to use them to reach your target audience.
See salaries and explore the career path for Social Media Specialist
Brand Manager
A Brand Manager is responsible for overseeing a company's brand. They may be responsible for developing and implementing brand strategies, managing a team of brand specialists, and tracking and analyzing data to measure the success of brand efforts. This course can help you become a Brand Manager by providing you with the skills and knowledge you need to develop and implement effective brand strategies, manage a team of brand specialists, and track and analyze data. You will also learn about the different branding techniques and how to use them to build a strong brand.
See salaries and explore the career path for Brand Manager
Public relations manager
A Public Relations Manager is responsible for overseeing a company's public relations strategy. They may be responsible for developing and implementing public relations campaigns, managing a team of public relations specialists, and tracking and analyzing data to measure the success of public relations efforts. This course can help you become a Public Relations Manager by providing you with the skills and knowledge you need to develop and implement effective public relations campaigns, manage a team of public relations specialists, and track and analyze data. You will also learn about the different public relations techniques and how to use them to build a positive reputation for your company.
See salaries and explore the career path for Public relations manager
Communications Manager
A Communications Manager is responsible for overseeing a company's communications strategy. They may be responsible for developing and implementing communications campaigns, managing a team of communications specialists, and tracking and analyzing data to measure the success of communications efforts. This course can help you become a Communications Manager by providing you with the skills and knowledge you need to develop and implement effective communications campaigns, manage a team of communications specialists, and track and analyze data. You will also learn about the different communications channels and how to use them to reach your target audience.
See salaries and explore the career path for Communications Manager
Marketing Consultant
A Marketing Consultant is responsible for providing marketing advice to clients. They may be responsible for developing and implementing marketing strategies, conducting marketing research, and tracking and analyzing data to measure the success of marketing campaigns. This course can help you become a Marketing Consultant by providing you with the skills and knowledge you need to develop and implement effective marketing strategies, conduct marketing research, and track and analyze data. You will also learn about the different marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Marketing Consultant
Marketing Manager
A Marketing Manager is responsible for overseeing a company's marketing strategy. They may be responsible for developing and implementing marketing campaigns, managing a team of marketing specialists, and tracking and analyzing data to measure the success of marketing efforts. This course can help you become a Marketing Manager by providing you with the skills and knowledge you need to develop and implement effective marketing campaigns, manage a team of marketing specialists, and track and analyze data. You will also learn about the different marketing channels and how to use them to reach your target audience.
See salaries and explore the career path for Marketing Manager

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing en Redes Sociales Proyecto Final.
Cover image
Innovación y marketing de servicios en la era...
Save
Este libro proporciona una visión general integral del marketing en redes sociales, cubriendo aspectos como la estrategia, el contenido, el análisis y la medición.
Innovación y marketing de servicios en la era...
Paperback
$$
Innovación y marketing de servicios en la era...
Kindle Edition
$$
Cover image
Digital Marketing
Save
Este libro proporciona una guía práctica para desarrollar e implementar estrategias efectivas de marketing en redes sociales.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
Considerado un clásico en el campo del marketing en redes sociales, este libro ofrece una visión general completa de las principales plataformas de redes sociales y las estrategias para utilizarlas de manera efectiva.
(English) Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Digital Marketing
Save
Este libro proporciona un enfoque paso a paso para desarrollar una estrategia integral de marketing en redes sociales, que cubre desde la investigación de la audiencia hasta la medición del retorno de la inversión.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
The Social Media Bible
Save
Considerado un clásico en el campo, este libro ofrece una visión general completa de las redes sociales y cómo utilizarlas para los negocios.
The Social Media Bible
Paperback
Check
The Social Media Bible
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
Este libro es una guía completa para el marketing en redes sociales, que cubre todo, desde la creación de contenido hasta la medición del ROI.
(English) Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Epic Content Marketing: How to Tell a Different...
Save
Este libro va más allá de las tácticas de marketing en redes sociales y se centra en la creación de contenido valioso y atractivo que atraiga y convierta a los clientes.
(English) Epic Content Marketing: How to Tell a Different...
Hardcover
$$
Cover image
Inbound Marketing, Revised and Updated
Save
Este libro aborda el marketing en redes sociales como parte de una estrategia de marketing entrante más amplia, que se centra en atraer clientes a través de contenido valioso.
(English) Inbound Marketing, Revised and Updated: Attract,...
Paperback
$$
(English) Inbound Marketing, Revised and Updated: Attract,...
Kindle Edition
$$
Cover image
Social Media ROI
Save
Este libro ayuda a los lectores a comprender cómo medir el retorno de la inversión en marketing en redes sociales, proporcionando métricas y metodologías prácticas.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Invisible Influence
Save
Aunque no se enfoca específicamente en el marketing en redes sociales, este libro proporciona información valiosa sobre cómo crear contenido viral y atractivo.
(English) Invisible Influence: The Hidden Forces that Shape...
Paperback
$$
看不見的影響力：華頓商學院教你看清自己如何受影響，做最好的決定【暢銷慶祝版】: Invisible...
Kindle Edition
$
(English) Jonah Berger Collection 3 Books Set (Contagious,...
Paperback
$$$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Similar a la versión en español, este libro proporciona una guía paso a paso para las empresas que buscan utilizar las redes sociales para el marketing.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$
Cover image
Digital Analytics for Marketing
Save
Provides a complete guide to social media marketing. It would be a valuable resource for students who want to learn everything they need to know about social media marketing.
(English) Digital Analytics for Marketing (Mastering Business...
Paperback
$$
(English) Digital Analytics for Marketing (Mastering Business...
Kindle Edition
$$
Cover image
Museum Basics
Save
Provides a practical guide to social media marketing. It would be a valuable resource for students who want to learn how to implement social media marketing strategies.
(English) Museum Basics
Paperback
$$$$
Cover image
Social Media Marketing All-in-One For Dummies
Save
Provides a beginner's guide to social media marketing. It would be a valuable resource for students who are new to social media marketing.
(English) Social Media Marketing All-in-One For Dummies
Paperback
$$
(English) Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
$$
Cover image
Ultimate Guide to Social Media Marketing
Save
Provides a step-by-step guide to building a business using social media. It would be a valuable resource for students who want to learn how to use social media to grow their business.
(English) Ultimate Guide to Social Media Marketing
Paperback
$$
(English) Ultimate Guide to Social Media Marketing
Kindle Edition
$
Cover image
How to Make Money with Social Media
Save
Provides a complete step-by-step guide to social media marketing. It would be a valuable resource for students who want to learn everything they need to know about social media marketing.
(English) How to Make Money with Social Media: An Insider's...
Kindle Edition
$$
(English) How to Make Money with Social Media: An Insider's...
Hardcover
$$

Share

Help others find this course page by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email

Similar courses

Here are nine courses similar to Marketing en Redes Sociales Proyecto Final.
Marketing Mix Fundamentals
Most relevant
Dubai Hospitality Marketing
Most relevant
Engagement & Nurture Marketing Strategies
Most relevant
Design a Professional Business card with QR code using...
Most relevant
GenAI for Social Media and Influencer Marketing
Most relevant
Email Marketing
Most relevant
Creating Engaging Content for YouTube
Most relevant
Digital Marketing Trends
Most relevant
Generative AI for SEO: Be the #1 Answer in AI Search
Most relevant

Coursera Buyer Protection & Guarantee

Verified partner policies & purchase protections

Accredited University Partner
Free Trial & Audit

7-Day Free Trial & Free Audit

7-day free trial on monthly Coursera Plus subscriptions; free audit option available on most individual courses to explore video lectures and readings at no charge.

Return & Refund Policy

14-Day Refund Guarantee

14-day refund window on annual Coursera Plus subscriptions and single-course purchases prior to certificate issuance. Monthly subscriptions do not offer refunds once billed.

Buyer Protections

Verified Academic & Industry Partner

Accredited university and industry certifications (e.g. Stanford, Google, IBM, Yale), secure SSL payment processing, and verifiable digital certificate links.

Key Purchase Protections
14-day refund window on annual Coursera Plus and single courses
7-day free trial on monthly Coursera Plus subscriptions
Free course audit option for lectures and readings
Verified certificates from top universities & companies
OpenCourser Verified Partner Policy details last reviewed: 2026-10-22
Course image
Effort
5 semanas de estudio, 4-5 horas por semana
Level
Introductory
Via
Coursera
Institution
Tecnológico de Monterrey
Instructors
José Antonio Cano Chambonnet
María de los Angeles Ramos Solano
Language
Español
This course belongs to a collection called Marketing con Redes Sociales. It's comprised of five courses:
  1. Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
  2. Introducción a las redes sociales. Sus objetivos y métricas.
  3. Beneficios y características de las redes sociales más significativas
  4. Las redes sociales en acción
  5. Marketing en Redes Sociales Proyecto Final (viewing)
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Explores fundamentos del marketing en redes sociales para profesionales B2B
Desarrolla una estrategia integral de marketing en redes sociales considerando objetivos, tácticas y medición
Proporciona una visión práctica con ejemplos de estrategias para empresas multinacionales y locales
Incluye apoyo de expertos y colaboración entre alumnos para enriquecer el aprendizaje
Requiere conocimientos previos en marketing y redes sociales
El enfoque B2B puede limitar la aplicabilidad para otros tipos de empresas
Share this
Share to help others discover this course.
Facebook LinkedIn X Reddit Link Email
Begin learning today
Enroll now to gain full access to Marketing en Redes Sociales Proyecto Final.
Enroll now
Save for later
Add this course to your list. Find it anytime.
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser