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José Antonio Cano Chambonnet and María de los Angeles Ramos Solano

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio?

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¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio?

Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que adquirimos un producto o servicio y que el medio por el cual nos enganchamos a él, fue una red social, pero también y principalmente como proveedor, nos interesa cómo sacar provecho de ellas para favorecer nuestro negocio.

En este curso podrás conocer cuáles son los elementos que necesitas considerar para realizar tu estrategia de redes sociales. El pilar de todo esto es tener una técnica apropiada que te ayude paso a paso a llevar a cabo cada etapa, en donde todo comienza con una buena planeación. Es preciso, así mismo, contar con una estructura que permita pasar de la planeación a la ejecución y finalmente saber qué y cómo medir de los resultados. Una estrategia debe de ser realista y medible, por ello, este curso está diseñado para que aumentes las posibilidades de éxito utilizando la metodología que sugerimos.

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What's inside

Syllabus

Bienvenida
En este módulo te damos la bienvenida al curso y te expondremos a grandes rasgo los temas a tratar y los objetivos a alcanzar.
Requerimientos para hacer social media marketing
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A través de este módulo podrás comprender el significado de social media marketing, los tipos de redes existentes y la importancia de enganchar con los clientes.
Modelo SOSTAC: Definición de la estrategia
En este módulo podrás revisar cuáles son los primeros pasos del Modelo SOSTAC que ayudan a ir definiendo una estructura para el desarrollo de una estrategia con redes sociales.
Modelo SOSTAC: Content Marketing
A través de este módulo, podrás conocer qué es una estrategia de Content Marketing y el por qué es importante en el desarrollo de una estrategia con redes sociales.
Modelo SOSTAC: Estrategia de comunicación
En este módulo podrás conocer el cómo crear una estrategia de comunicación, la integración de los equipos de mercadotecnia, la creación de contenido, así como su plan de acción.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Se dirige a personas interesadas en posicionar productos o servicios en redes sociales
Ofrece una metodología paso a paso para desarrollar una estrategia de redes sociales
Proporciona un marco para definir y ejecutar una estrategia de comunicación
Abarca conceptos esenciales de marketing de contenidos y su integración en las redes sociales
Requiere conocimientos previos sobre marketing de redes sociales
No menciona el uso de herramientas o plataformas específicas de redes sociales

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Reviews summary

Highly rated course on social media strategies

This course on social media strategies has received overwhelmingly positive reviews from students, with one reviewer describing it as "muy bueno". This course covers the importance of social media marketing, the types of social media networks, and how to create and execute a social media strategy using the SOSTAC model.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Requerimientos, planeación, ejecución y medición de estrategias para redes sociales with these activities:
Busca mentores de redes sociales
Encuentra mentores con experiencia en redes sociales para obtener orientación y apoyo personalizado.
Browse courses on Redes Sociales
Show steps
  • Identifica mentores potenciales en tu red profesional o en plataformas en línea.
  • Redacta un mensaje de presentación claro y conciso.
  • Solicita una reunión o llamada para explorar oportunidades de tutoría.
Review Social Network Advertising Basics
Refresh your understanding of the basic principles and strategies of social network advertising to prepare for this course.
Show steps
  • Read through your notes or textbooks from previous courses on social network advertising.
  • Look up recent articles or blog posts on social network advertising trends.
Follow Tutorials on Social Media Analytics
Enhance your understanding of social media analytics by following guided tutorials that provide hands-on practice.
Browse courses on Social Media Analytics
Show steps
  • Identify online tutorials or courses that cover social media analytics.
  • Set aside time each week to work through the tutorials.
  • Practice using social media analytics tools to analyze real-world data.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Revisar Redes sociales
Refresca tu conocimiento sobre las redes sociales para comprender mejor los conceptos del curso.
Browse courses on Redes Sociales
Show steps
  • Haz una lista de las principales redes sociales que utilizas.
  • Describe los diferentes tipos de contenido que se comparten en cada red social.
  • Analiza cómo interactúas con las redes sociales y cómo pueden usarse con fines de marketing.
Recopilar y organizar los recursos del curso
Organizar y revisar las notas, tareas, cuestionarios y exámenes del curso para reforzar la comprensión y la retención.
Show steps
  • Recopilar notas, tareas, cuestionarios y exámenes del curso.
  • Revisar y organizar los materiales por tema.
  • Resumir los puntos clave y crear una guía de estudio.
Sesiones de estudio con compañeros
Participa en sesiones de estudio con compañeros para compartir conocimientos, aclarar conceptos y apoyarse mutuamente.
Browse courses on Redes Sociales
Show steps
  • Forma un grupo de estudio con compañeros de clase o colegas.
  • Establece un horario regular para las sesiones de estudio.
  • Discute los conceptos del curso, trabaja en ejercicios y comparte recursos.
Join a Study Group for Social Media Marketing
Engage with peers and share knowledge by joining a study group focused on social media marketing.
Browse courses on Social Media Marketing
Show steps
  • Reach out to classmates or fellow professionals to form a study group.
  • Set regular meeting times to discuss course materials and industry trends.
  • Work together on projects or assignments.
Organize Course Materials
Organize your notes, assignments, quizzes, and exams from this course to improve retention.
Show steps
  • Create a dedicated folder or notebook for this course.
  • File away materials as you receive them throughout the course.
Crea un plan de contenidos
Crea un plan de contenidos para una campaña de redes sociales para reforzar tu comprensión de la estrategia de Content Marketing y la estrategia de comunicación.
Browse courses on Content Marketing
Show steps
  • Define los objetivos de tu campaña de redes sociales.
  • Identifica tu público objetivo y sus intereses.
  • Investiga diferentes tipos de contenido que resuenen con tu audiencia.
  • Crea un calendario de contenidos con fechas límite y temas.
  • Publica tu contenido y realiza un seguimiento de su rendimiento.
Develop a Social Media Marketing Plan for a Small Business
Apply your understanding of social media marketing by creating a comprehensive plan for a small business.
Browse courses on Digital Marketing Plan
Show steps
  • Identify a small business that you are familiar with.
  • Conduct research on the business's target audience and industry.
  • Develop a social media marketing strategy that aligns with the business's goals.
  • Create a content calendar and social media posting schedule.
  • Monitor and track the results of your social media marketing efforts.
Presenta una propuesta de campaña de redes sociales
Crea una propuesta de campaña de redes sociales completa para demostrar tu comprensión de los principios y estrategias cubiertos en el curso.
Browse courses on Redes Sociales
Show steps
  • Selecciona una marca o producto para el que desarrollarás la campaña.
  • Realiza una investigación de mercado para identificar al público objetivo y las tendencias del sector.
  • Desarrolla una estrategia de redes sociales que incluya objetivos, tácticas y métricas.
  • Crea un presupuesto y un cronograma para la campaña.
  • Presenta tu propuesta a un profesor, mentor o grupo de compañeros.

Career center

Learners who complete Requerimientos, planeación, ejecución y medición de estrategias para redes sociales will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager devises and executes social media strategies. They manage and curate content for different platforms, analyze results for performance and growth, and may collaborate with other teams, such as content creation. This course, Requerimientos, planeación, ejecución y medición de estrategias para redes sociales, provides fundamental knowledge and insights that can help inform one's work as a Social Media Manager. With its focus on strategy building and a step-by-step approach to implementation, this course gives individuals the tools to succeed in this fast-paced and evolving field.
Digital Marketing Manager
A Digital Marketing Manager plans, executes, and analyzes digital marketing campaigns across multiple channels, including social media. They develop strategies, create content, and track results to optimize performance. This course aligns well with the responsibilities of a Digital Marketing Manager, as it provides a solid foundation in social media strategy, content creation, and measurement. The course's emphasis on developing realistic and measurable strategies can be particularly beneficial for professionals in this role.
Content Marketer
A Content Marketer creates and distributes valuable, compelling, and engaging content to attract and retain a clearly defined audience. They understand the target audience, develop content strategies, and measure the effectiveness of their efforts. This course offers valuable insights for Content Marketers, as it covers the importance of content marketing in social media strategies. The course also provides guidance on creating engaging content and developing a content plan, which are essential skills for success in this role.
Social Media Analyst
A Social Media Analyst gathers, analyzes, and interprets data from social media platforms to measure the effectiveness of marketing campaigns and provide insights for decision-making. They track key metrics, identify trends, and make recommendations for improvement. This course provides a solid foundation for Social Media Analysts, as it covers the principles of social media strategy, measurement, and evaluation. The course's emphasis on data analysis and interpretation can help individuals develop the skills necessary to succeed in this role.
Community Manager
A Community Manager builds and manages online communities around a brand or organization. They engage with customers, answer questions, and create a positive and supportive environment. This course may be useful for Community Managers, as it provides insights into developing communication strategies and engaging with customers on social media. The course's emphasis on creating and managing content can also be beneficial for individuals in this role.
Social Media Specialist
A Social Media Specialist manages social media accounts, creates and schedules content, and engages with followers. They may also assist with developing and implementing social media strategies. This course offers a comprehensive overview of social media marketing, providing individuals with the skills and knowledge needed to succeed as a Social Media Specialist. The course's focus on strategy, content creation, and measurement can help individuals develop a strong foundation in this field.
Digital Marketing Specialist
A Digital Marketing Specialist plans, executes, and analyzes digital marketing campaigns. They use various channels, including social media, search engine optimization (SEO), and email marketing, to reach target audiences and achieve marketing goals. This course can be beneficial for Digital Marketing Specialists, as it provides a broad understanding of social media marketing and its integration with other digital marketing channels. The course's emphasis on developing measurable strategies can also help individuals succeed in this role.
Marketing Manager
A Marketing Manager plans, develops, and executes marketing campaigns to promote products, services, or brands. They collaborate with various teams, including sales, product development, and customer service, to ensure alignment with the overall marketing strategy. This course provides valuable insights for Marketing Managers, as it covers the principles of social media marketing and its integration with other marketing channels. The course's emphasis on developing and implementing effective strategies can help individuals succeed in this role.
Brand Manager
A Brand Manager develops and manages a brand's identity, reputation, and messaging. They work to create a consistent brand experience across all channels, including social media. This course can be beneficial for Brand Managers, as it provides insights into developing social media strategies that align with the overall brand identity. The course's emphasis on communication and content creation can also help individuals succeed in this role.
Public relations manager
A Public Relations Manager develops and manages public relations campaigns to build and maintain a positive public image for an organization. They work with the media, customers, and other stakeholders to communicate key messages and manage reputation. This course may be useful for Public Relations Managers, as it provides insights into developing communication strategies and engaging with audiences on social media. The course's emphasis on content creation and media relations can also be beneficial for individuals in this role.
Communications Manager
A Communications Manager develops and manages internal and external communications strategies. They work with various stakeholders, including employees, customers, and the media, to ensure that key messages are communicated effectively. This course may be helpful for Communications Managers, as it provides insights into developing communication strategies and engaging with audiences on social media. The course's emphasis on content creation and media relations can also be beneficial for individuals in this role.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses and organizations. They help clients develop and implement marketing plans, strategies, and campaigns. This course can be beneficial for Marketing Consultants, as it provides a comprehensive overview of social media marketing. The course's emphasis on developing measurable strategies can also help individuals succeed in this role.
Business Development Manager
A Business Development Manager identifies and develops new business opportunities for an organization. They work with clients to understand their needs and develop solutions that meet those needs. This course may be useful for Business Development Managers, as it provides insights into developing communication strategies and engaging with potential clients on social media. The course's emphasis on content creation and media relations can also be beneficial for individuals in this role.
Advertising Manager
An Advertising Manager plans, develops, and executes advertising campaigns across various channels, including social media. They work with clients to define advertising goals and objectives, develop creative campaigns, and track results. This course may be useful for Advertising Managers, as it provides insights into developing social media advertising strategies. The course's emphasis on content creation and media relations can also be beneficial for individuals in this role.
Sales Manager
A Sales Manager leads and manages a sales team to achieve sales goals and objectives. They develop and implement sales strategies, train and motivate sales representatives, and track sales performance. This course may be useful for Sales Managers, as it provides insights into developing communication strategies and engaging with potential customers on social media. The course's emphasis on content creation and media relations can also be beneficial for individuals in this role.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Requerimientos, planeación, ejecución y medición de estrategias para redes sociales.
Esta obra ofrece una guía práctica para el marketing en redes sociales, que proporciona estrategias y tácticas probadas para lograr el éxito comercial. Es particularmente valioso para desarrollar campañas creativas y efectivas en varias plataformas de redes sociales.
Esta guía estratégica proporciona una descripción general completa del marketing en redes sociales, que incluye la planificación, la ejecución y la medición. Es un recurso útil para los estudiantes que buscan una comprensión más profunda de los principios y las mejores prácticas del marketing en redes sociales.
Este libro proporciona una guía completa para crear y ejecutar una estrategia de marketing de contenidos efectiva. Es particularmente valioso para comprender los fundamentos del marketing de contenidos y desarrollar un plan de contenido sólido.
Esta guía definitiva sobre marketing de contenidos cubre todos los aspectos de la creación y distribución de contenido valioso para atraer y retener clientes. Es un recurso esencial para los estudiantes que buscan desarrollar una estrategia de marketing de contenidos eficaz.
Este libro ofrece una guía práctica para desarrollar una estrategia de marketing en redes sociales para pequeñas empresas y emprendedores. Es particularmente útil para crear un plan integral que se alinee con los objetivos comerciales y los recursos disponibles.
Este libro ofrece una guía paso a paso para la comercialización en redes sociales, adecuada para principiantes. Es particularmente útil para desarrollar una estrategia básica para redes sociales y comprender los fundamentos del marketing en redes sociales.
Este libro ofrece una guía accesible para el marketing en redes sociales, adecuada para principiantes. Es particularmente útil para comprender los conceptos básicos y desarrollar una estrategia básica para las redes sociales.
Este libro se centra en medir el retorno de la inversión (ROI) del marketing en redes sociales. Proporciona métodos y herramientas prácticas para evaluar el impacto de las campañas de redes sociales y demostrar su valor comercial.

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