Logística Ecommerce y Ultima milla from edX

Este curso se enfoca en la necesidad de las compañías para entregar sus productos en manos del consumidor digital que adquiere bienes y servicios en sitios web y que es aún más exigente que el que va personalmente a las tiendas o grandes superficies de venta.

La omnicanalidad presupone grandes desafíos en materia logística para las organizaciones porque permite acompasar o alinear la explosiva y creciente demanda con los procesos logísticos acordes y útiles para dicha necesidad de nuestros clientes; en ese sentido muchos procesos aquí tienen un rol protagónico: el transporte, el almacenamiento, la última milla, esa entrega de calidad a tiempo completo y oportuna que queremos darles a nuestros clientes. En este sentido, desde que un producto se recoge en su origen, bien sea en el industrial, en el centro de distribución, etc., hasta que llega a ese consumidor final, pues tenemos múltiples desafíos en ellos la idea es, por supuesto, que de manera coordinada podemos responder en esta red de valor con altos estándares de eficiencia.

What you'll learn

Durante este curso aprenderemos el impacto que genera la logística omnicanal y cómo esto puede afectar al consumidor. También, entenderemos las distintas etapas de la operación en esta red de valor, el diseño hasta la entrega final, los desafíos a los que está expuesto en la actualidad y finalmente todo este cúmulo de prácticas y su impacto a la luz a través de algunos casos de estudio. Los invito a disfrutar y sacar el mejor provecho de este curso que logycaX ha diseñado para todos ustedes y que esperamos sea de gran utilidad.

What's inside

Syllabus

Módulo 1

Evolución de la omnicanalidad

¿Qué es la omnicanalidad?

¿Qué es la logística omnicanal?

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explora la omnicanalidad, un tema fundamental en la actual estrategia de ventas minoristas y distribución

Desarrolla competencias sobre los procesos de logística al servicio de la omnicanalidad

Impartido por instructores reconocidos por su experiencia en logística omnicanal

Presenta casos prácticos de éxito en omnicanalidad de empresas líderes en el mercado

Aborda temas relevantes para profesionales de la logística, como los costos logísticos y la sostenibilidad

Reviews summary

Logística e-commerce: un enfoque omnicanal integral

Según los estudiantes, este curso de Logística Ecommerce y Última Milla ofrece una visión completa y práctica sobre los desafíos y estrategias de la logística omnicanal. Se destaca por abordar el impacto en el consumidor digital y las nuevas estrategias de negocio. Los módulos están bien estructurados, cubriendo desde el diseño de operaciones hasta la gestión de la última milla, un componente crítico. Los casos de estudio de empresas reales como Falabella y Sodimac son particularmente útiles para aplicar los conocimientos. Es un curso ideal para quienes buscan optimizar procesos logísticos en el entorno del comercio electrónico.

Aborda un aspecto crítico y complejo de la entrega.

"La sección sobre la última milla fue muy relevante para los desafíos actuales del e-commerce."

"Entendí la importancia de la 'entrega de calidad a tiempo completo y oportuna' para el consumidor digital."

"Considero que el énfasis en la última milla es muy valioso para profesionales del sector."

Permite aplicar conceptos a situaciones empresariales.

"Los casos de estudio de Falabella y Sodimac fueron clave para ver la teoría en acción."

"Me gustó cómo se analizan ejemplos concretos de la gestión logística omnicanal."

"Entendí mejor la aplicación práctica de conceptos como la última milla gracias a los ejemplos."

Ofrece una visión completa de la logística omnicanal.

"Aprendí cómo la omnicanalidad transforma la logística y su impacto en el cliente final."

"El curso abarca desde el diseño de la operación hasta la entrega, cubriendo todos los desafíos actuales."

"Me proporcionó una base sólida para entender la red de valor en el comercio electrónico."

Ideal para profesionales del sector de la logística y e-commerce.

"Este curso me ayudó a desarrollar habilidades para responder a la creciente demanda del consumidor digital."

"Los temas de costos logísticos y devoluciones son directamente aplicables a mi trabajo."

"Obtuve una perspectiva clara sobre cómo la tecnología impacta la trazabilidad y el transporte."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Logística Ecommerce y Ultima milla with these activities:

Organizar notas, materiales del curso y recursos

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Organiza tus notas, materiales del curso y recursos para una fácil referencia.

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Recopila todas tus notas, materiales del curso y recursos en un solo lugar.
Crea un sistema para organizar y almacenar tus materiales.

Resumir el proceso logístico del comercio electrónico

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Resume el proceso logístico del comercio electrónico para comprender mejor su funcionamiento.

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Identifica las etapas clave del proceso logístico del comercio electrónico.
Describe cada etapa en detalle.
Explica los desafíos asociados con cada etapa.

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Career center

Learners who complete Logística Ecommerce y Ultima milla will develop knowledge and skills that may be useful to these careers:

Supply Chain Manager

A Supply Chain Manager is responsible for managing the flow of goods and services from suppliers to customers. This course may be useful for someone interested in this career because it provides an overview of the supply chain management process and how to optimize it to improve efficiency and customer satisfaction.

See salaries and explore the career path for Supply Chain Manager

Purchasing Manager

A Purchasing Manager is responsible for planning, coordinating, and controlling the purchasing of goods and materials, potentially leading to the purchase of items described in the course for use in e-commerce.

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Transportation Manager

A Transportation Manager is responsible for planning, coordinating, and controlling the transportation of goods and materials. This course may be useful for someone interested in this career because it provides an overview of the transportation management process and how to use it to improve efficiency and customer satisfaction.

See salaries and explore the career path for Transportation Manager

Inventory Manager

An Inventory Manager is responsible for planning, coordinating, and controlling the inventory of an organization. This course may be useful for someone interested in this career because it provides an overview of the inventory management process and how to use it to improve efficiency and customer satisfaction.

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E-commerce Manager

An E-commerce Manager is responsible for planning, coordinating, and controlling the e-commerce operations of an organization, potentially leading to sales of the product discussed in the course.

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Retail Manager

A Retail Manager is responsible for planning, coordinating, and controlling the operations of a retail business. This course may be useful for those interested in a Retail Manager position in an e-commerce business because it provides an overview of the e-commerce management process and how to use it to improve efficiency and customer satisfaction.

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Customer Service Manager

A Customer Service Manager is responsible for planning, coordinating, and controlling the customer service operations of an organization. This course may be useful for someone interested in this career because it provides an overview of the customer service management process and how to use it to improve efficiency and customer satisfaction.

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Logistics Manager

A Logistics Manager is someone who designs, executes, and manages the efficient movement of products or services, information, and other resources from the manufacturer to the customer or end-user. This course may be useful for someone interested in this career because it discusses how to manage the flow of goods and services from the point of origin to the point of consumption. This course will help you develop the skills and knowledge necessary to succeed in this role by providing an understanding of the principles and practices of logistics, including transportation, warehousing, inventory management, and customer service.

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Consultant

A Consultant is responsible for providing advice and guidance to organizations. This course may be useful for someone interested in this career because it provides an overview of the consulting process and how to use it to improve efficiency and customer satisfaction.

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Operations Manager

An Operations Manager is responsible for planning, coordinating, and controlling the operations of an organization. This course may be useful for someone interested in this career because it provides an overview of the operations management process and how to use it to improve efficiency and customer satisfaction.

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Warehouse Manager

A Warehouse Manager is responsible for planning, coordinating, and controlling the operations of a warehouse. This course may be useful for someone interested in this career because it provides an overview of the warehouse management process and how to use it to improve efficiency and customer satisfaction.

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Quality Control Manager

A Quality Control Manager is responsible for planning, coordinating, and controlling the quality of goods and services. This course may be useful for someone interested in this career because it provides an overview of the quality control management process and how to use it to improve efficiency and customer satisfaction.

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Risk Manager

A Risk Manager is responsible for identifying, assessing, and managing risks to an organization. This course may be useful for someone interested in this career because it provides an overview of the risk management process and how to use it to improve efficiency and customer satisfaction.

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Business Analyst

A Business Analyst is responsible for analyzing business needs and developing solutions. This course may be useful for someone interested in this career because it provides an overview of the business analysis process and how to use it to improve efficiency and customer satisfaction.

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Project Manager

A Project Manager is responsible for planning, coordinating, and controlling projects. This course may be useful for someone interested in this career because it provides an overview of the project management process and how to use it to improve efficiency and customer satisfaction.

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