We may earn an affiliate commission when you visit our partners.

Beneficios y características de las redes sociales más significativas

José Antonio Cano Chambonnet and María de los Angeles Ramos Solano

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Three deals to help you save

We found three deals and offers that may be relevant to this course.

Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until December 12

Annual Subscription Savings

Unlock programs from Google, Microsoft, and IBM and join 77% of learners who reported positive career outcomes.

Only $239!

Valid for a limited time only

Future-proof your career

Access O'Reilly books, live events, courses, and more. Save with an annual subscription.

Take

15%

off

What's inside

Syllabus

Interacción entre plataformas

Después de este módulo, podrás identificar los beneficios de la interacción de las intra-plataformas y su contribución a la estrategia de comunicación y social listening.

Principales redes sociales

Después de este módulo, podrás identificar las características de cada una de las redes sociales y su aportación a cada uno de los entornos de negocios. Además, podrás describir el empleo oportuno y el valor agregado a las estrategias empresariales.

El valor agregado de las plataformas hacia la estrategia digital

Después de este módulo, podrás comparar las cualidades de cada una de las principales redes sociales y validar el valor agregado a la estrategia de comunicación digital.

Cierre del curso

En este módulo, podrás encontrar información valiosa para desarrollar tu proyecto final. Con él, se concluye nuestro curso.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines principales redes sociales, indispensable para la actividad en redes sociales

Proporciona información valiosa para que el alumno pueda desarrollar su proyecto final

Enseña el valor agregado de las redes sociales hacia la estrategia digital

Explica los beneficios de la interacción por medio de intra-plataformas

Desarrolla valores agregados y aplicaciones generales del ambito de los negocios y el comercio

Advierte de la evolución de las redes sociales

Save this course

Save Beneficios y características de las redes sociales más significativas to your list so you can find it easily later:

Save

Reviews summary

Redes sociales para empresas: beneficios y características

El curso 'Beneficios y características de las redes sociales más significativas' proporciona una descripción general de las redes sociales y su importancia para las empresas. Los revisores elogian la información valiosa y los materiales de apoyo, pero señalan algunas áreas que requieren actualización y un enfoque más práctico.

Los materiales de apoyo, incluidas lecturas y videos adicionales, amplían los conceptos del curso y brindan valiosos conocimientos adicionales.

"Muy buen curso, aproveché la información en el con los documentos complementarios y vídeos de explicación, agradezco la oportunidad de tomarlo."

"Hay mucho que decir sobre el curso; lo principal es que es bastante completo..."

"Recomiendo mucho este curso a todos aquellos que quieran manejar de manera eficiente su imagen o la de su empresa de una manera eficiente.Estoy agradecido por este curso, sus maestros y todo el equipo que lo hizo posible, gracias por la información sumamente valiosa que nos aportan."

El curso brinda información práctica y orientada a resultados, que ayuda a los estudiantes a aplicar conceptos de redes sociales en sus propias estrategias comerciales.

"Excelente curso! muy completo y me ayudara mucho a futuro"

"Es un curso que le permite tener una perspectiva diferente y más real de lo que vemos día a día, en las redes sociales."

"Recomiendo mucho este curso a todos aquellos que quieran manejar de manera eficiente su imagen o la de su empresa de una manera eficiente."

Las redes sociales son cruciales para las empresas y ofrecen beneficios como una mayor difusión del mercado, mejor comprensión del cliente y generación de leads.

"Contiene información de mucha utilidad hoy por hoy."

"Fundamental para establecer las bases de la estrategia de implantación y gestión de RRSS en todo tipo de organización"

"Muy importante para conocer tema de una manera mas profunda y sobre las grandes oportuniadades que ofrece las redes sociales para tu propio negocio o diversos nichos de mercado"

El curso puede resultar repetitivo en algunos aspectos, especialmente cuando se compara con cursos introductorios.

"Materiales muy viejos, no pueden hacer un curso de Marketing Digital con materiales algunos de hace 20 años, ese material es completamente obsoleto."

"El curso 1 y 2 pudo estar en un solo curso, recibí muy poco valor de ambos cursos."

"Excelente información, solo 1 observaciones, menos textos extensos y más videos con explicaciones claras, se extrae bastante conocimientos y se entiende mejor la temática en los videos."

El contenido del curso se beneficia de una actualización, ya que algunos conceptos y ejemplos pueden estar desactualizados.

"Algunas de las lecturas son hace mas de 10 años, sin embargo el curso me permitió conocer términos desconocidos para mí, en algunos casos los link ya no están en funcionamiento y no pude realizar las lecturas por lo que busque el tema en la red."

"El curso es muy bueno, porque te enfocan y te ayudan a seguir con las estrategias más adecuadas para tu empresa y tu marca y la reputaciòn que pueden obtener a tener una claridad desde el principio "

"El curso fue bueno, porque te enfocan y te ayudan a seguir con las estrategias más adecuadas para tu empresa y tu marca y la reputaciòn que pueden obtener a tener una claridad desde el principio "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Beneficios y características de las redes sociales más significativas with these activities:

Write a blog post about social media trends

Show steps

This will help you stay updated on the latest social media trends and share your knowledge with others.

Show steps

Research social media trends.
Write a blog post about your findings.
Promote your blog post on social media.

Show all one activities

Career center

Learners who complete Beneficios y características de las redes sociales más significativas will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

Social Media Marketing Managers are responsible for developing and implementing social media marketing campaigns for an organization. They work closely with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course can help build a foundation for a career in Social Media Marketing by providing an overview of the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Social Media Marketing Manager

Social Media Analyst

Social Media Analysts collect and interpret data to understand the effectiveness of an organization's social media strategy. They monitor trends, analyze metrics, and provide insights that help businesses make more informed decisions. This course can help build a foundation for a career in Social Media Analysis by providing an overview of the major social media platforms, best practices for social listening, and how to measure success on social media.

See salaries and explore the career path for Social Media Analyst

Social Media Strategist

Social Media Strategists develop and implement social media strategies that help organizations achieve their marketing and business goals. They work closely with clients to understand their business objectives and develop strategies that leverage the power of social media. This course can help build a foundation for a career in Social Media Strategy by providing an overview of the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Social Media Strategist

Social Media Manager

A Social Media Manager leads an organization's branding strategy on social media platforms. They typically are responsible for creating, planning, and publishing content, as well as analyzing audience growth and responding to consumer queries. Taking this course can help build a foundation for a career in Social Media Management by providing an overview of social media interaction and best practices.

See salaries and explore the career path for Social Media Manager

Community Manager

Community Managers build and maintain online communities for organizations. They are responsible for engaging with customers, answering questions, and resolving complaints. Taking this course can help build a foundation for a career in Community Management by providing an overview of social media interaction and best practices.

See salaries and explore the career path for Community Manager

Social Media Specialist

Social Media Specialists manage an organization's social media presence. They are responsible for creating, planning, and publishing content, as well as analyzing audience growth and responding to consumer queries. Taking this course can help build a foundation for a career in Social Media Management by providing an overview of social media interaction and best practices.

See salaries and explore the career path for Social Media Specialist

Marketing Manager

Marketing Managers lead the development and execution of marketing strategies for an organization. They are responsible for developing and implementing campaigns that help an organization achieve its marketing goals and objectives. This course may be helpful for those seeking a career in Marketing Management by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Marketing Manager

Content Marketing Manager

Content Marketing Managers develop and execute content marketing strategies that help organizations attract and engage their target audience. They work closely with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course may be helpful for those seeking a career in Content Marketing Management by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Content Marketing Manager

Digital Media Planner

Digital Media Planners develop and execute digital marketing campaigns that help organizations reach their target audience. They work closely with clients to understand their business objectives and develop campaigns that leverage the power of digital media. This course may be helpful for those seeking a career in Digital Media Planning by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Digital Media Planner

Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital marketing campaigns that help organizations promote their products or services. They collaborate with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course may be helpful for those seeking a career in Digital Marketing by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Digital Marketing Specialist

Communications Manager

Communications Managers develop and execute communications strategies that help organizations communicate with their key stakeholders, which include customers, investors, the media, and the general public. They are responsible for protecting and promoting an organization's reputation. This course may be helpful for those seeking a career in Communications Management by introducing them to the major social media platforms and how to develop social media strategies that align with an organization's communications goals.

See salaries and explore the career path for Communications Manager

Public relations manager

Public Relations Managers build and maintain positive relationships with an organization's key stakeholders, which include customers, investors, the media, and the general public. They are responsible for protecting and promoting an organization's reputation. This course may be helpful for those seeking a career in Public Relations by introducing them to the major social media platforms and how to develop social media strategies that align with an organization's public relations goals.

See salaries and explore the career path for Public relations manager

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns that help organizations promote their products or services. They collaborate with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course may be helpful for those seeking a career in Digital Marketing by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

Brand Managers develop and execute marketing strategies that help build and maintain an organization's brand image and reputation. They work closely with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course may be helpful for those seeking a career in Brand Management by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Brand Manager

Marketing Specialist

Marketing Specialists develop and execute marketing strategies that help organizations reach their target audience. They work closely with marketing teams to develop campaigns that effectively target the appropriate audience at each stage of the marketing funnel. This course may be helpful for those seeking a career in Marketing by introducing them to the major social media platforms and how to develop social media strategies for a business.

See salaries and explore the career path for Marketing Specialist

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Beneficios y características de las redes sociales más significativas.

Marketing de contenidos. Guía práctica