Introducción a las redes sociales. Sus objetivos y métricas. from Coursera

En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.

Los participantes obtendrán un panorama sólido de principios de herramientas digitales y de habilidades críticas y analíticas para seleccionar la plataforma de redes sociales más adecuada a sus necesidades y comprender el social listening con el fin de administrar un proyecto digital exitoso.

Es importante mencionar que este curso es introductorio al tema del social listening, por lo que solo es necesario que se tengan conocimientos básicos sobre Mercadotecnia o temas relacionados.

What's inside

Syllabus

Introducción a las redes sociales, sus objetivos y métricas

En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Antecedentes de las redes sociales y sus objetivos

En este módulo, identificarás los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripción de sus antecedentes ejecutables e históricos.

Factores principales en el desarrollo de redes sociales

En este módulo definirás y distinguirás las ventajas y limitaciones asociadas con las principales redes sociales en un análisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un análisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".

Entorno social como conductor de los medios de comunicación

En este módulo comprenderás y distinguirás los factores sociales que impactan en la construcción de un medio de comunicación digital y las implicaciones que tienen sobre las redes sociales.

Penetración en el mercado global

En este módulo, analizarás y compararás las oportunidades de globalización de las organizaciones a partir del empleo de redes sociales.

Objetivos del social listening, alcances y métricas

Al finalizar el módulo, distinguirás y explicarás los beneficios del social listening, el proceso de moderación y las principales herramientas para lograr el seguimiento de temas de conversación en las redes sociales.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dirigido a personas con conocimientos básicos de Marketing o áreas afines

Aborda aspectos introductorios sobre el social listening

Proporciona una comprensión sólida de las redes sociales en los negocios

Ofrece herramientas analíticas para seleccionar plataformas adecuadas

Reviews summary

Social media overview

Based on the reviews of this course, it seems to be a solid introductory course to social media marketing with a focus on social listening. The primary criticism is that the content could be more up-to-date.

The content could be more up-to-date.

"Es bueno, pero sería interesante agregarle contenido actualizado"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introducción a las redes sociales. Sus objetivos y métricas. with these activities:

Review digital marketing concepts

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Knowing the basics of digital marketing will give you a context for the concepts covered in this course.

Browse courses on Digital Marketing

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Read a few articles on digital marketing.
Watch a few videos on digital marketing.
Take a quiz on digital marketing.

Review social media basics

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Understanding the fundamentals of social media will strengthen your foundation for this course.

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Read a beginner's guide to social media marketing.
Watch a few tutorials on how to use different social media platforms.
Experiment with creating a few social media posts.

Find a mentor in social media marketing

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Having a mentor can provide you with guidance and support as you learn about social media marketing.

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Network with people in your industry.
Attend social media marketing events.
Reach out to people you admire online.

Six other activities

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Volunteer for a social media marketing organization

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Volunteering for a social media marketing organization will provide you with real-world experience and help you build your network.

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Research social media marketing organizations.
Contact organizations to inquire about volunteer opportunities.
Attend volunteer orientations and training sessions.

Realizar ejercicios de práctica

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Los ejercicios de práctica ayudan a reforzar la comprensión de las métricas y los objetivos de las redes sociales.

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Resolver ejercicios de preguntas y respuestas sobre las métricas de las redes sociales.
Completar estudios de caso sobre el uso de las redes sociales para lograr objetivos comerciales.

Develop a social media strategy

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By creating your own social media strategy, you will demonstrate your understanding of the concepts taught in this course.

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Define your target audience.
Set your social media goals.
Choose the right social media platforms.
Create a content calendar.
Track your results and make adjustments as needed.

Analyze social media data

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Practicing social media data analysis will allow you to apply the skills you are learning in this course to real-world scenarios.

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Use a social media analytics tool to gather data on your social media performance.
Identify trends and patterns in your data.
Use your data to make informed decisions about your social media strategy.

Participate in a social media marketing contest

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Participating in a social media marketing contest is a great way to test your skills and learn from others.

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Research social media marketing contests.
Choose a contest that is relevant to your interests.
Create a submission that meets the contest guidelines.
Promote your submission on social media.

Crear una estrategia de redes sociales para una empresa simulada

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Crear una estrategia de redes sociales te ayudará a aplicar los conceptos del curso a un escenario práctico.

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Define los objetivos de la empresa simulada.
Investiga a la audiencia objetivo.
Selecciona las plataformas de redes sociales adecuadas.
Crea un calendario de contenido.
Implementa y monitorea la estrategia.

Career center

Learners who complete Introducción a las redes sociales. Sus objetivos y métricas. will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for developing, executing, and analyzing social media strategies to promote a brand or product. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Social Media Manager.

See salaries and explore the career path for Social Media Manager

Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies for a company or organization. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Social Media Strategist.

See salaries and explore the career path for Social Media Strategist

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any marketing strategy. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Marketing Manager.

See salaries and explore the career path for Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing digital marketing strategies to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any digital marketing strategy. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Marketing Specialist

A Marketing Specialist is responsible for developing and executing marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Marketing Specialist.

See salaries and explore the career path for Marketing Specialist

Social Media Analyst

A Social Media Analyst is responsible for collecting, analyzing, and interpreting data from social media platforms to measure the success of social media campaigns. This course may be helpful for those seeking this role because it covers the key metrics used to measure the success of social media campaigns. Additionally, the course provides an overview of social media marketing, which is essential knowledge for any Social Media Analyst.

See salaries and explore the career path for Social Media Analyst

Online Marketing Specialist

An Online Marketing Specialist is responsible for developing and executing online marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any online marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Online Marketing Specialist.

See salaries and explore the career path for Online Marketing Specialist

Digital Media Specialist

A Digital Media Specialist is responsible for developing and executing digital marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any digital marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Digital Media Specialist.

See salaries and explore the career path for Digital Media Specialist

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for managing a company's online reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Public Relations Specialist.

See salaries and explore the career path for Public Relations Specialist

Content Manager

A Content Manager is responsible for developing and managing content for a company's website, blog, and social media channels. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key platform for content distribution. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Content Manager.

See salaries and explore the career path for Content Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for managing a company's online reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Public Relations Manager.

See salaries and explore the career path for Public relations manager

Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for building and managing a brand's identity and reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Brand Manager.

See salaries and explore the career path for Brand Manager

Community Manager

A Community Manager is responsible for building and managing online communities for a company or organization. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for building and managing online communities. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Community Manager.

See salaries and explore the career path for Community Manager

E-commerce Manager

An E-commerce Manager is responsible for developing and executing e-commerce strategies to achieve a company's sales goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for driving traffic to e-commerce websites. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any E-commerce Manager.

See salaries and explore the career path for E-commerce Manager

Communications Manager

A Communications Manager is responsible for creating and executing communication strategies that build a positive brand image, manage public relations, and increase brand awareness. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Communications Manager.

See salaries and explore the career path for Communications Manager