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José Antonio Cano Chambonnet
and
María de los Angeles Ramos Solano
En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Los participantes obtendrán un panorama sólido de principios de herramientas digitales y de habilidades críticas y analíticas para seleccionar la plataforma de redes sociales más adecuada a sus necesidades y comprender el social listening con el fin de administrar un proyecto digital exitoso.
Read more
En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Los participantes obtendrán un panorama sólido de principios de herramientas digitales y de habilidades críticas y analíticas para seleccionar la plataforma de redes sociales más adecuada a sus necesidades y comprender el social listening con el fin de administrar un proyecto digital exitoso.
Read more
En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Los participantes obtendrán un panorama sólido de principios de herramientas digitales y de habilidades críticas y analíticas para seleccionar la plataforma de redes sociales más adecuada a sus necesidades y comprender el social listening con el fin de administrar un proyecto digital exitoso.
Es importante mencionar que este curso es introductorio al tema del social listening, por lo que solo es necesario que se tengan conocimientos básicos sobre Mercadotecnia o temas relacionados.
Register for this course and see more details by visiting:
OpenCourser.com/course/ylm6mb/introduccion
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What's inside
Syllabus
Introducción a las redes sociales, sus objetivos y métricas
En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
Read more
Syllabus
Introducción a las redes sociales, sus objetivos y métricas
En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Dirigido a personas con conocimientos básicos de Marketing o áreas afines
Aborda aspectos introductorios sobre el social listening
Proporciona una comprensión sólida de las redes sociales en los negocios
Ofrece herramientas analíticas para seleccionar plataformas adecuadas
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
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Reviews summary
Fundamentos de redes sociales y social listening
Según los estudiantes, este curso de Introducción a las Redes Sociales del Tecnológico de Monterrey ofrece una sólida base y una comprensión clara de los conceptos fundamentales, objetivos y métricas clave. Muchos lo consideran ideal para principiantes en marketing digital o aquellos que buscan estructurar sus conocimientos sobre redes sociales. El contenido es relevante y aborda temas esenciales como el social listening y la selección estratégica de plataformas. Los estudiantes valoran la claridad de las explicaciones y la utilidad de los temas para su aplicación profesional. Aunque cubre los aspectos básicos de manera efectiva, algunos mencionan que podría beneficiarse de actualizaciones periódicas debido al rápido cambio del entorno digital.
Buena explicación del social listening.
"El módulo sobre social listening fue muy interesante y me abrió los ojos."
"Entendí la importancia del social listening y cómo empezar a hacerlo."
"Me gustó cómo abordaron los objetivos y herramientas básicas de social listening."
Conceptos explicados de forma sencilla.
"El contenido está muy bien explicado, los temas son fáciles de entender."
"Agradecí mucho la forma clara en que se presentaron los objetivos y métricas."
"Las explicaciones hicieron que temas complejos parecieran simples."
Conocimientos aplicables al trabajo.
"Lo que aprendí lo puedo aplicar directamente en mi trabajo diario con redes sociales."
"Me ayudó a estructurar mejor las estrategias que usamos en la oficina."
"Los conceptos de social listening y métricas son muy relevantes para mi carrera."
Excelente punto de partida para novatos.
"Me dio una base muy sólida para entender las redes sociales desde cero."
"Este curso es perfecto si estás empezando y no sabes mucho de marketing digital."
"Aprendí los fundamentos necesarios para empezar a trabajar con redes sociales en mi empresa."
Algunos temas podrían necesitar refrescarse.
"Las redes sociales cambian muy rápido, algunas partes se sienten un poco desactualizadas."
"Sería genial si pudieran actualizar los ejemplos y estadísticas para reflejar las tendencias actuales."
"Aunque la base es buena, el contenido sobre plataformas específicas podría estar más al día."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a las redes sociales. Sus objetivos y métricas. with these
activities:
Review digital marketing concepts
Show steps
Knowing the basics of digital marketing will give you a context for the concepts covered in this course.
Browse courses on
Digital Marketing
Show steps
-
Read a few articles on digital marketing.
-
Watch a few videos on digital marketing.
-
Take a quiz on digital marketing.
Review social media basics
Show steps
Understanding the fundamentals of social media will strengthen your foundation for this course.
Show steps
-
Read a beginner's guide to social media marketing.
-
Watch a few tutorials on how to use different social media platforms.
-
Experiment with creating a few social media posts.
Find a mentor in social media marketing
Show steps
Having a mentor can provide you with guidance and support as you learn about social media marketing.
Show steps
-
Network with people in your industry.
-
Attend social media marketing events.
-
Reach out to people you admire online.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Volunteer for a social media marketing organization
Show steps
Volunteering for a social media marketing organization will provide you with real-world experience and help you build your network.
Show steps
-
Research social media marketing organizations.
-
Contact organizations to inquire about volunteer opportunities.
-
Attend volunteer orientations and training sessions.
Realizar ejercicios de práctica
Show steps
Los ejercicios de práctica ayudan a reforzar la comprensión de las métricas y los objetivos de las redes sociales.
Show steps
-
Resolver ejercicios de preguntas y respuestas sobre las métricas de las redes sociales.
-
Completar estudios de caso sobre el uso de las redes sociales para lograr objetivos comerciales.
Develop a social media strategy
Show steps
By creating your own social media strategy, you will demonstrate your understanding of the concepts taught in this course.
Show steps
-
Define your target audience.
-
Set your social media goals.
-
Choose the right social media platforms.
-
Create a content calendar.
-
Track your results and make adjustments as needed.
Analyze social media data
Show steps
Practicing social media data analysis will allow you to apply the skills you are learning in this course to real-world scenarios.
Show steps
-
Use a social media analytics tool to gather data on your social media performance.
-
Identify trends and patterns in your data.
-
Use your data to make informed decisions about your social media strategy.
Participate in a social media marketing contest
Show steps
Participating in a social media marketing contest is a great way to test your skills and learn from others.
Show steps
-
Research social media marketing contests.
-
Choose a contest that is relevant to your interests.
-
Create a submission that meets the contest guidelines.
-
Promote your submission on social media.
Crear una estrategia de redes sociales para una empresa simulada
Show steps
Crear una estrategia de redes sociales te ayudará a aplicar los conceptos del curso a un escenario práctico.
Show steps
-
Define los objetivos de la empresa simulada.
-
Investiga a la audiencia objetivo.
-
Selecciona las plataformas de redes sociales adecuadas.
-
Crea un calendario de contenido.
-
Implementa y monitorea la estrategia.
Review digital marketing concepts
Show steps
Knowing the basics of digital marketing will give you a context for the concepts covered in this course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Read a few articles on digital marketing.
- Watch a few videos on digital marketing.
- Take a quiz on digital marketing.
Review social media basics
Show steps
Understanding the fundamentals of social media will strengthen your foundation for this course.
Show steps
Show steps
Show steps
- Read a beginner's guide to social media marketing.
- Watch a few tutorials on how to use different social media platforms.
- Experiment with creating a few social media posts.
Find a mentor in social media marketing
Show steps
Having a mentor can provide you with guidance and support as you learn about social media marketing.
Show steps
Show steps
Show steps
- Network with people in your industry.
- Attend social media marketing events.
- Reach out to people you admire online.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Volunteer for a social media marketing organization
Show steps
Volunteering for a social media marketing organization will provide you with real-world experience and help you build your network.
Show steps
Show steps
Show steps
- Research social media marketing organizations.
- Contact organizations to inquire about volunteer opportunities.
- Attend volunteer orientations and training sessions.
Realizar ejercicios de práctica
Show steps
Los ejercicios de práctica ayudan a reforzar la comprensión de las métricas y los objetivos de las redes sociales.
Show steps
Show steps
Show steps
- Resolver ejercicios de preguntas y respuestas sobre las métricas de las redes sociales.
- Completar estudios de caso sobre el uso de las redes sociales para lograr objetivos comerciales.
Develop a social media strategy
Show steps
By creating your own social media strategy, you will demonstrate your understanding of the concepts taught in this course.
Show steps
Show steps
Show steps
- Define your target audience.
- Set your social media goals.
- Choose the right social media platforms.
- Create a content calendar.
- Track your results and make adjustments as needed.
Analyze social media data
Show steps
Practicing social media data analysis will allow you to apply the skills you are learning in this course to real-world scenarios.
Show steps
Show steps
Show steps
- Use a social media analytics tool to gather data on your social media performance.
- Identify trends and patterns in your data.
- Use your data to make informed decisions about your social media strategy.
Participate in a social media marketing contest
Show steps
Participating in a social media marketing contest is a great way to test your skills and learn from others.
Show steps
Show steps
Show steps
- Research social media marketing contests.
- Choose a contest that is relevant to your interests.
- Create a submission that meets the contest guidelines.
- Promote your submission on social media.
Crear una estrategia de redes sociales para una empresa simulada
Show steps
Crear una estrategia de redes sociales te ayudará a aplicar los conceptos del curso a un escenario práctico.
Show steps
Show steps
Show steps
- Define los objetivos de la empresa simulada.
- Investiga a la audiencia objetivo.
- Selecciona las plataformas de redes sociales adecuadas.
- Crea un calendario de contenido.
- Implementa y monitorea la estrategia.
Career center
Learners who complete Introducción a las redes sociales. Sus objetivos y métricas. will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing, executing, and analyzing social media strategies to promote a brand or product. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Social Media Manager.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and implementing social media strategies for a company or organization. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Social Media Strategist.
Marketing Specialist
Marketing Specialist
A Marketing Specialist is responsible for developing and executing marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Marketing Specialist.
Digital Media Specialist
Digital Media Specialist
A Digital Media Specialist is responsible for developing and executing digital marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any digital marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Digital Media Specialist.
Online Marketing Specialist
Online Marketing Specialist
An Online Marketing Specialist is responsible for developing and executing online marketing campaigns to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any online marketing campaign. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Online Marketing Specialist.
Social Media Analyst
Social Media Analyst
A Social Media Analyst is responsible for collecting, analyzing, and interpreting data from social media platforms to measure the success of social media campaigns. This course may be helpful for those seeking this role because it covers the key metrics used to measure the success of social media campaigns. Additionally, the course provides an overview of social media marketing, which is essential knowledge for any Social Media Analyst.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any marketing strategy. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Marketing Manager.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing strategies to achieve a company's marketing goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key component of any digital marketing strategy. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Digital Marketing Manager.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for developing and executing e-commerce strategies to achieve a company's sales goals. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for driving traffic to e-commerce websites. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any E-commerce Manager.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for managing a company's online reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Public Relations Manager.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for building and managing a brand's identity and reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Brand Manager.
Content Manager
Content Manager
A Content Manager is responsible for developing and managing content for a company's website, blog, and social media channels. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key platform for content distribution. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Content Manager.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities for a company or organization. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for building and managing online communities. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Community Manager.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image and reputation. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, which is a key tool for managing a company's online reputation. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Public Relations Specialist.
Communications Manager
Communications Manager
A Communications Manager is responsible for creating and executing communication strategies that build a positive brand image, manage public relations, and increase brand awareness. This course may be helpful for those seeking this role because it offers a comprehensive overview of social media marketing, including best practices for developing and implementing social media strategies. Additionally, the course covers the key metrics used to measure the success of social media campaigns, which is essential knowledge for any Communications Manager.
For more career information including salaries, visit:
OpenCourser.com/course/ylm6mb/introduccion
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a las redes sociales. Sus objetivos y métricas. .
Save
Esta obra brinda una visión integral de las redes sociales, explorando sus estrategias, objetivos y métricas. Proporciona una base sólida para comprender su funcionamiento y su aplicación en el marketing y la comunicación.
Este libro proporciona una visión integral del marketing en redes sociales, cubriendo estrategias, tácticas y mediciones. Es un recurso valioso para los estudiantes que desean profundizar su comprensión del uso de las redes sociales para el marketing.
Esta guía práctica ofrece estrategias y tácticas específicas para utilizar las redes sociales de manera efectiva en los negocios. Proporciona información valiosa sobre cómo medir el ROI y construir una presencia en línea sólida.
Este libro integral cubre todos los aspectos del marketing en redes sociales, desde la creación de contenido hasta la gestión de campañas. Es un recurso útil para principiantes y estudiantes que buscan una base sólida en el tema.
Save
Este libro se centra en el análisis de las redes sociales, proporcionando herramientas y técnicas para medir el impacto de las campañas de redes sociales. Es un recurso valioso para los estudiantes que buscan desarrollar habilidades analíticas para el marketing en redes sociales.
Save
Este libro enfatiza la importancia de brindar valor antes de pedir algo a cambio en las redes sociales. Ofrece estrategias prácticas para construir relaciones sólidas y generar clientes potenciales utilizando contenido valioso.
Save
Este libro se centra específicamente en el ROI del marketing en redes sociales, proporcionando métodos y técnicas para medir el impacto de las campañas. Es una lectura esencial para los estudiantes que buscan comprender cómo demostrar el valor del marketing en redes sociales.
Save
Este libro explora los principios de contagio, proporcionando información sobre cómo crear contenido que se comparta y se vuelva viral en las redes sociales. Es una lectura esencial para los estudiantes que buscan comprender cómo influir en el comportamiento del consumidor a través de las redes sociales.
Este libro clásico sobre psicología social proporciona información sobre los principios de persuasión. Es una lectura valiosa para los estudiantes que buscan comprender cómo influir en las audiencias en las redes sociales.
Esta guía accesible proporciona una introducción integral al marketing en redes sociales. Es un recurso útil para principiantes que buscan aprender los conceptos básicos y construir una presencia en línea efectiva.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ylm6mb/introduccion
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Effort
5 semanas de estudio, 4-7 horas por semana
Level
Introductory
Via
Coursera
Institution
Tecnológico de Monterrey
Instructors
José Antonio Cano Chambonnet
María de los Angeles Ramos Solano
Language
Español
Transcript
English
This course belongs to a
collection
called
Marketing con Redes Sociales. It's comprised of five courses:
- Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
- Introducción a las redes sociales. Sus objetivos y métricas. (viewing)
- Beneficios y características de las redes sociales más significativas
- Las redes sociales en acción
- Marketing en Redes Sociales Proyecto Final
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