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Online Marketing Specialist

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April 11, 2024 Updated May 26, 2025 17 minute read
Jump to salaries, courses, and books

Embarking on a Career as an Online Marketing Specialist

An Online Marketing Specialist is a professional who harnesses the power of the internet and digital technologies to promote products, services, or brands. Their work encompasses a wide array of activities, all aimed at reaching target audiences, engaging them, and ultimately driving business growth. This role is dynamic, blending creativity with analytical thinking, and it sits at the heart of how many modern businesses connect with their customers.

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Salaries for Online Marketing Specialist

City
Median
New York
$97,000
San Francisco
$106,000
Seattle
$95,000
See all salaries
City
Median
New York
$97,000
San Francisco
$106,000
Seattle
$95,000
Austin
$80,000
Toronto
$69,000
London
£83,500
Paris
€73,000
Berlin
€79,000
Tel Aviv
₪256,000
Singapore
S$66,000
Beijing
¥53,200
Shanghai
¥92,000
Shenzhen
¥754,000
Bengalaru
₹652,000
Delhi
₹48,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Online Marketing Specialist

Take the first step.
We've curated 17 courses to help you on your path to Online Marketing Specialist. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Reading list

We haven't picked any books for this reading list yet.
Cover image
Ultimate Guide to Google Ads
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This guide offers a comprehensive introduction to the Google Ads platform, covering everything from setup and targeting to bidding and campaign management. If you're new to Google Ads, this great starting point.
Ultimate Guide to Google Ads
Paperback
$$
Ultimate Guide to Google Ads
Kindle Edition
$
Cover image
Advanced Google AdWords
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Must-read for any business that wants to take their Google Ads campaigns to the next level. It covers advanced topics such as retargeting, conversion optimization, and cross-device tracking.
Advanced Google AdWords
Paperback
$$
Advanced Google AdWords
Paperback
$$
Advanced Google AdWords, Second Edition
Paperback
$
Advanced Google AdWords
Kindle Edition
$$
Cover image
Mastering Search Advertising
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If you're a complete beginner to Google Ads, this book great place to start. It covers everything you need to know to get up and running, from creating your first campaign to tracking your results.
Mastering Search Advertising
Paperback
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Mastering Search Advertising
Kindle Edition
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Cover image
The Ultimate Lead Generation Plan
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Comprehensive guide to using Google Ads to generate leads for your business. It covers everything you need to know, from creating effective ads to tracking your results.
The Ultimate Lead Generation Plan
Paperback
$$
Cover image
Marketing and Advertising Using Google
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Comprehensive guide to using Google Ads to promote your retail business. It covers everything you need to know, from setting up your account to creating effective campaigns.
Marketing and Advertising Using Google
Paperback
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Marketing and Advertising Using Google
Kindle Edition
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Cover image
Web Marketing All-in-One Desk Reference For Dummies
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Comprehensive guide to using Google Ads (formerly known as Google AdWords) for beginners. It covers everything you need to know, from setting up your account to creating effective campaigns.
Web Marketing All-in-One Desk Reference For Dummies
Paperback
$
Relevant careers
Content Marketing Specialist
Social Media Marketing Manager
Ecommerce Marketing Manager
Search Engine Optimization Specialist
Related topics
Google Ads
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