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Patricio O´Gorman
En este apasionante curso online podrás entender cómo la tecnología, la estrategia y los modelos de negocio digitales son importantes para ser innovador en tu trabajo. Además, entenderás qué es la disrupción y cuáles son las tecnologías más disruptivas para articular la estrategia de negocio en tiempos de innovación digital y ser capaz de capturar esos impactos utilizando herramientas modernas de análisis estratégico.
Read more
En este apasionante curso online podrás entender cómo la tecnología, la estrategia y los modelos de negocio digitales son importantes para ser innovador en tu trabajo. Además, entenderás qué es la disrupción y cuáles son las tecnologías más disruptivas para articular la estrategia de negocio en tiempos de innovación digital y ser capaz de capturar esos impactos utilizando herramientas modernas de análisis estratégico.
Read more
En este apasionante curso online podrás entender cómo la tecnología, la estrategia y los modelos de negocio digitales son importantes para ser innovador en tu trabajo. Además, entenderás qué es la disrupción y cuáles son las tecnologías más disruptivas para articular la estrategia de negocio en tiempos de innovación digital y ser capaz de capturar esos impactos utilizando herramientas modernas de análisis estratégico.
Para tener éxito en este curso, usted debe ser un profesional con al menos 2-3 años de experiencia en un entorno organizacional. Será útil tener experiencia específica en un puesto de diseño o trabajando con diseñadores.
Al finalizar este curso, será capaz de:
- Identificar la relación entre tecnología e innovación, reconociendo los diferentes tipos de innovación.
- Identificar el impacto de las tecnologías digitales tanto dentro de una empresa (ser digital) como desde la empresa hacia el exterior (digitalizarse).
- Aplicar el concepto de planes de negocio y utilizar herramientas modernas para resumir sus elementos principales.
Register for this course and see more details by visiting:
OpenCourser.com/course/eo0rnj/disrupcion
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What's inside
Syllabus
Tecnologías disruptivas
Comprender los antecedentes técnicos detrás de las tecnologías disruptivas, mirando los conceptos generales detrás de la innovación y la disrupción.
Read more
Syllabus
Tecnologías disruptivas
Comprender los antecedentes técnicos detrás de las tecnologías disruptivas, mirando los conceptos generales detrás de la innovación y la disrupción.
Read more
Disrupción digital en las organizaciones - Being digital
Comprender internamente el impacto de la disrupción digital en las organizaciones.
Disrupción digital en las organizaciones - Going digital
Comprender el impacto de la interrupción digital en las organizaciones externamente con los clientes.
Estrategia y planes de negocio
Comprender cómo se formula y expresa la estrategia para ser comunicada a los demás.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Aborda la relación entre la tecnología y la innovación, lo cual es estándar en la industria
Enseña cómo las tecnologías digitales impactan internamente y externamente en las organizaciones
Desarrolla planes de negocio y herramientas modernas para resumir sus elementos principales
Evalúa las tecnologías disruptivas, lo cual es altamente relevante en la industria
Examina la disrupción digital en las organizaciones, lo cual es muy relevante en la actualidad
Requiere experiencia previa en diseño o trabajo con diseñadores, lo que puede ser una limitación para algunos estudiantes
Save this course
Save Disrupción Digital to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Disrupción Digital with these
activities:
Review foundational technology concepts
Show steps
Review foundational technology concepts, such as data structures, algorithms, and software development principles, to strengthen your understanding of the course material.
Browse courses on
Technology
Show steps
-
Revisit textbooks or online resources on data structures and algorithms.
-
Practice solving coding problems on platforms like LeetCode or HackerRank.
-
Review software development methodologies, such as Agile or Waterfall.
Conduct SWOT analysis for a variety of organizations
Show steps
Enhance your analytical skills by conducting thorough SWOT analyses for different organizations in various industries.
Browse courses on
SWOT Analysis
Show steps
-
Identify the strengths, weaknesses, opportunities, and threats for each organization.
-
Analyze the internal and external factors that impact each organization.
-
Develop recommendations based on your analysis to improve the organization's performance.
Explore case studies of digital transformation
Show steps
Deepen your understanding of digital transformation and its impact on organizations by exploring real-world case studies.
Browse courses on
Digital Transformation
Show steps
-
Identify companies that have successfully implemented digital transformation initiatives.
-
Read articles, white papers, and case studies about these transformations.
-
Analyze the strategies, technologies, and outcomes of these case studies.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in peer-led discussions on emerging technologies
Show steps
Expand your knowledge and perspectives by engaging in peer-led discussions that explore the latest emerging technologies and their potential impact on business and society.
Browse courses on
Emerging Technologies
Show steps
-
Join or start a peer-led discussion group focused on emerging technologies.
-
Prepare for discussions by reading articles, attending webinars, or watching videos on the latest trends.
-
Actively participate in discussions, share your insights, and listen to the perspectives of others.
Attend industry meetups and conferences on digital innovation
Show steps
Expand your professional network and stay up-to-date on the latest advancements in digital innovation by attending industry meetups and conferences.
Browse courses on
Digital Innovation
Show steps
-
Identify industry meetups and conferences relevant to your interests.
-
Register for and attend these events.
-
Actively engage with speakers, attendees, and potential collaborators.
Develop a comprehensive business plan
Show steps
Apply your knowledge of business strategy and planning by developing a comprehensive business plan for a digital product or service.
Browse courses on
Business Plan
Show steps
-
Define the problem or opportunity that your product or service will address.
-
Conduct market research to identify your target audience and competition.
-
Develop a value proposition and business model that outlines your product's unique features and revenue streams.
-
Create a marketing and sales plan to reach your target audience and generate revenue.
-
Write a financial plan that projects your revenue, expenses, and profitability.
Create a collection of resources on digital transformation
Show steps
Compile and organize a collection of valuable resources, such as articles, videos, and websites, on the topic of digital transformation.
Browse courses on
Digital Transformation
Show steps
-
Identify and gather relevant resources from reputable sources.
-
Categorize and organize the resources based on topic or theme.
-
Create a platform or document to share your collection, making it accessible to others.
Develop a prototype of a digital product or service
Show steps
Put your learning into practice by developing a prototype of a digital product or service that addresses a real-world problem or opportunity.
Browse courses on
Product Development
Show steps
-
Identify a problem or opportunity that you want to solve.
-
Research and validate your problem or opportunity.
-
Design and develop a prototype of your product or service.
-
Test and iterate on your prototype based on user feedback.
-
Prepare a presentation or report on your project.
Review foundational technology concepts
Show steps
Review foundational technology concepts, such as data structures, algorithms, and software development principles, to strengthen your understanding of the course material.
Browse courses on
Technology
Show steps
Show steps
Show steps
- Revisit textbooks or online resources on data structures and algorithms.
- Practice solving coding problems on platforms like LeetCode or HackerRank.
- Review software development methodologies, such as Agile or Waterfall.
Conduct SWOT analysis for a variety of organizations
Show steps
Enhance your analytical skills by conducting thorough SWOT analyses for different organizations in various industries.
Browse courses on
SWOT Analysis
Show steps
Show steps
Show steps
- Identify the strengths, weaknesses, opportunities, and threats for each organization.
- Analyze the internal and external factors that impact each organization.
- Develop recommendations based on your analysis to improve the organization's performance.
Explore case studies of digital transformation
Show steps
Deepen your understanding of digital transformation and its impact on organizations by exploring real-world case studies.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Identify companies that have successfully implemented digital transformation initiatives.
- Read articles, white papers, and case studies about these transformations.
- Analyze the strategies, technologies, and outcomes of these case studies.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in peer-led discussions on emerging technologies
Show steps
Expand your knowledge and perspectives by engaging in peer-led discussions that explore the latest emerging technologies and their potential impact on business and society.
Browse courses on
Emerging Technologies
Show steps
Show steps
Show steps
- Join or start a peer-led discussion group focused on emerging technologies.
- Prepare for discussions by reading articles, attending webinars, or watching videos on the latest trends.
- Actively participate in discussions, share your insights, and listen to the perspectives of others.
Attend industry meetups and conferences on digital innovation
Show steps
Expand your professional network and stay up-to-date on the latest advancements in digital innovation by attending industry meetups and conferences.
Browse courses on
Digital Innovation
Show steps
Show steps
Show steps
- Identify industry meetups and conferences relevant to your interests.
- Register for and attend these events.
- Actively engage with speakers, attendees, and potential collaborators.
Develop a comprehensive business plan
Show steps
Apply your knowledge of business strategy and planning by developing a comprehensive business plan for a digital product or service.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Define the problem or opportunity that your product or service will address.
- Conduct market research to identify your target audience and competition.
- Develop a value proposition and business model that outlines your product's unique features and revenue streams.
- Create a marketing and sales plan to reach your target audience and generate revenue.
- Write a financial plan that projects your revenue, expenses, and profitability.
Create a collection of resources on digital transformation
Show steps
Compile and organize a collection of valuable resources, such as articles, videos, and websites, on the topic of digital transformation.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Identify and gather relevant resources from reputable sources.
- Categorize and organize the resources based on topic or theme.
- Create a platform or document to share your collection, making it accessible to others.
Develop a prototype of a digital product or service
Show steps
Put your learning into practice by developing a prototype of a digital product or service that addresses a real-world problem or opportunity.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Identify a problem or opportunity that you want to solve.
- Research and validate your problem or opportunity.
- Design and develop a prototype of your product or service.
- Test and iterate on your prototype based on user feedback.
- Prepare a presentation or report on your project.
Career center
Learners who complete Disrupción Digital will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data Analysts work with data to translate it into actionable insights for business decision-makers. To do this, they use modern tools to analyze strategic data and generate recommendations based on that data. The Disrupción Digital course can help prepare one for this role by teaching how to identify and utilize these modern tools and by providing a foundation in strategic analysis.
Business Analyst
Business Analyst
Business Analysts help organizations understand and improve their business processes. They use data-driven analysis to identify areas where processes can be optimized and more efficient. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a solid foundation in business analysis.
Management Consultant
Management Consultant
Management Consultants work with businesses to improve their performance and achieve their goals. They use logical frameworks to analyze a client's needs and recommend solutions. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in business analysis.
Product Manager
Product Manager
Product Managers are responsible for the lifecycle of a product, from its conception to its launch and beyond. They work with cross-functional teams to ensure that the product meets the needs of the market. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in product management.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. They oversee all aspects of the business, from production to customer service. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in operations management.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project scope, timelines, and budgets. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in project management.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve revenue targets. They develop sales strategies and work with customers to close deals. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in sales management.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote a company's products or services. They use market research to identify target audiences and develop strategies to reach them effectively. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in marketing.
Financial Analyst
Financial Analyst
Financial Analysts use financial data to make investment recommendations. They analyze financial statements, market trends, and economic data to identify undervalued or overvalued stocks. The Disrupción Digital course may help prepare one for this role by providing a foundation in financial analysis.
Market Researcher
Market Researcher
Market Researchers collect and analyze data about consumer behavior. They use this data to help businesses understand their customers and develop marketing strategies. The Disrupción Digital course may help prepare one for this role by providing a foundation in market research.
Investment Banker
Investment Banker
Investment Bankers help companies raise capital through the issuance of stocks or bonds. They work with clients to develop financial plans and execute transactions. The Disrupción Digital course may help prepare one for this role by providing a foundation in financial analysis and investment banking.
UX Designer
UX Designer
UX Designers create user interfaces that are easy to use and visually appealing. They work with engineers and product managers to ensure that products meet the needs of users. The Disrupción Digital course may help prepare one for this role by providing a foundation in UX design.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They develop and implement machine learning models to identify patterns and trends in data. The Disrupción Digital course may help prepare one for this role by providing a foundation in data science.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with stakeholders to define software requirements and develop solutions. The Disrupción Digital course may help prepare one for this role by providing a foundation in software engineering.
Web Developer
Web Developer
Web Developers design and develop websites. They work with designers and content creators to ensure that websites are visually appealing and easy to use. The Disrupción Digital course may help prepare one for this role by providing a foundation in web development.
For more career information including salaries, visit:
OpenCourser.com/course/eo0rnj/disrupcion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Disrupción Digital.
Explores the concept of platform revolution and how it is transforming the economy. It provides valuable insights into the strategies and business models that are driving this transformation.
This classic work on innovation provides a framework for understanding how disruptive technologies can challenge established businesses.
This widely-read book provides a practical guide to the lean startup methodology, which can help businesses to quickly and efficiently test and iterate their ideas.
Este libro explora las implicaciones de la Cuarta Revolución Industrial, caracterizada por la convergencia de tecnologías como la inteligencia artificial, la robótica y el internet de las cosas.
Save
Provides a step-by-step guide to acquiring customers for a new business.
This classic work on marketing technology products provides insights into the challenges of crossing the chasm from early adopters to mainstream customers.
Identifies the five skills that are essential for successful disruptive innovation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eo0rnj/disrupcion
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Effort
4 semanas de estudio, 3-4 horas/semana
Level
Intermediate
Via
Coursera
Institution
Universidad de Palermo
Instructor
Patricio O´Gorman
Language
Español
This course belongs to a
collection
called
Innovación en los Negocios y Disrupción Digital. It's comprised of four courses:
Good to know
Aborda la relación entre la tecnología y la innovación, lo cual es estándar en la industria
Enseña cómo las tecnologías digitales impactan internamente y externamente en las organizaciones
Desarrolla planes de negocio y herramientas modernas para resumir sus elementos principales
Evalúa las tecnologías disruptivas, lo cual es altamente relevante en la industria
Examina la disrupción digital en las organizaciones, lo cual es muy relevante en la actualidad
Requiere experiencia previa en diseño o trabajo con diseñadores, lo que puede ser una limitación para algunos estudiantes
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