Disrupción Digital from Coursera

En este apasionante curso online podrás entender cómo la tecnología, la estrategia y los modelos de negocio digitales son importantes para ser innovador en tu trabajo. Además, entenderás qué es la disrupción y cuáles son las tecnologías más disruptivas para articular la estrategia de negocio en tiempos de innovación digital y ser capaz de capturar esos impactos utilizando herramientas modernas de análisis estratégico.

Para tener éxito en este curso, usted debe ser un profesional con al menos 2-3 años de experiencia en un entorno organizacional. Será útil tener experiencia específica en un puesto de diseño o trabajando con diseñadores.

Al finalizar este curso, será capaz de:

- Identificar la relación entre tecnología e innovación, reconociendo los diferentes tipos de innovación.

- Identificar el impacto de las tecnologías digitales tanto dentro de una empresa (ser digital) como desde la empresa hacia el exterior (digitalizarse).

- Aplicar el concepto de planes de negocio y utilizar herramientas modernas para resumir sus elementos principales.

What's inside

Syllabus

Tecnologías disruptivas

Comprender los antecedentes técnicos detrás de las tecnologías disruptivas, mirando los conceptos generales detrás de la innovación y la disrupción.

Disrupción digital en las organizaciones - Being digital

Comprender internamente el impacto de la disrupción digital en las organizaciones.

Disrupción digital en las organizaciones - Going digital

Comprender el impacto de la interrupción digital en las organizaciones externamente con los clientes.

Estrategia y planes de negocio

Comprender cómo se formula y expresa la estrategia para ser comunicada a los demás.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Aborda la relación entre la tecnología y la innovación, lo cual es estándar en la industria

Enseña cómo las tecnologías digitales impactan internamente y externamente en las organizaciones

Desarrolla planes de negocio y herramientas modernas para resumir sus elementos principales

Evalúa las tecnologías disruptivas, lo cual es altamente relevante en la industria

Examina la disrupción digital en las organizaciones, lo cual es muy relevante en la actualidad

Requiere experiencia previa en diseño o trabajo con diseñadores, lo que puede ser una limitación para algunos estudiantes

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Disrupción Digital with these activities:

Review foundational technology concepts

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Review foundational technology concepts, such as data structures, algorithms, and software development principles, to strengthen your understanding of the course material.

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Revisit textbooks or online resources on data structures and algorithms.
Practice solving coding problems on platforms like LeetCode or HackerRank.
Review software development methodologies, such as Agile or Waterfall.

Conduct SWOT analysis for a variety of organizations

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Enhance your analytical skills by conducting thorough SWOT analyses for different organizations in various industries.

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Identify the strengths, weaknesses, opportunities, and threats for each organization.
Analyze the internal and external factors that impact each organization.
Develop recommendations based on your analysis to improve the organization's performance.

Explore case studies of digital transformation

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Deepen your understanding of digital transformation and its impact on organizations by exploring real-world case studies.

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Identify companies that have successfully implemented digital transformation initiatives.
Read articles, white papers, and case studies about these transformations.
Analyze the strategies, technologies, and outcomes of these case studies.

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Participate in peer-led discussions on emerging technologies

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Expand your knowledge and perspectives by engaging in peer-led discussions that explore the latest emerging technologies and their potential impact on business and society.

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Join or start a peer-led discussion group focused on emerging technologies.
Prepare for discussions by reading articles, attending webinars, or watching videos on the latest trends.
Actively participate in discussions, share your insights, and listen to the perspectives of others.

Attend industry meetups and conferences on digital innovation

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Expand your professional network and stay up-to-date on the latest advancements in digital innovation by attending industry meetups and conferences.

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Identify industry meetups and conferences relevant to your interests.
Register for and attend these events.
Actively engage with speakers, attendees, and potential collaborators.

Develop a comprehensive business plan

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Apply your knowledge of business strategy and planning by developing a comprehensive business plan for a digital product or service.

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Define the problem or opportunity that your product or service will address.
Conduct market research to identify your target audience and competition.
Develop a value proposition and business model that outlines your product's unique features and revenue streams.
Create a marketing and sales plan to reach your target audience and generate revenue.
Write a financial plan that projects your revenue, expenses, and profitability.

Create a collection of resources on digital transformation

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Compile and organize a collection of valuable resources, such as articles, videos, and websites, on the topic of digital transformation.

Browse courses on Digital Transformation

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Identify and gather relevant resources from reputable sources.
Categorize and organize the resources based on topic or theme.
Create a platform or document to share your collection, making it accessible to others.

Develop a prototype of a digital product or service

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Put your learning into practice by developing a prototype of a digital product or service that addresses a real-world problem or opportunity.

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Identify a problem or opportunity that you want to solve.
Research and validate your problem or opportunity.
Design and develop a prototype of your product or service.
Test and iterate on your prototype based on user feedback.
Prepare a presentation or report on your project.

Career center

Learners who complete Disrupción Digital will develop knowledge and skills that may be useful to these careers:

Data Analyst

Data Analysts work with data to translate it into actionable insights for business decision-makers. To do this, they use modern tools to analyze strategic data and generate recommendations based on that data. The Disrupción Digital course can help prepare one for this role by teaching how to identify and utilize these modern tools and by providing a foundation in strategic analysis.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts help organizations understand and improve their business processes. They use data-driven analysis to identify areas where processes can be optimized and more efficient. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a solid foundation in business analysis.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants work with businesses to improve their performance and achieve their goals. They use logical frameworks to analyze a client's needs and recommend solutions. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in business analysis.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for the lifecycle of a product, from its conception to its launch and beyond. They work with cross-functional teams to ensure that the product meets the needs of the market. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in product management.

See salaries and explore the career path for Product Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. They oversee all aspects of the business, from production to customer service. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in operations management.

See salaries and explore the career path for Operations Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project scope, timelines, and budgets. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in project management.

See salaries and explore the career path for Project Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve revenue targets. They develop sales strategies and work with customers to close deals. The Disrupción Digital course may help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in sales management.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote a company's products or services. They use market research to identify target audiences and develop strategies to reach them effectively. The Disrupción Digital course can help prepare one for this role by teaching how to develop and execute strategic plans and by providing a foundation in marketing.

See salaries and explore the career path for Marketing Manager

Financial Analyst

Financial Analysts use financial data to make investment recommendations. They analyze financial statements, market trends, and economic data to identify undervalued or overvalued stocks. The Disrupción Digital course may help prepare one for this role by providing a foundation in financial analysis.

See salaries and explore the career path for Financial Analyst

Market Researcher

Market Researchers collect and analyze data about consumer behavior. They use this data to help businesses understand their customers and develop marketing strategies. The Disrupción Digital course may help prepare one for this role by providing a foundation in market research.

See salaries and explore the career path for Market Researcher

Investment Banker

Investment Bankers help companies raise capital through the issuance of stocks or bonds. They work with clients to develop financial plans and execute transactions. The Disrupción Digital course may help prepare one for this role by providing a foundation in financial analysis and investment banking.

See salaries and explore the career path for Investment Banker

UX Designer

UX Designers create user interfaces that are easy to use and visually appealing. They work with engineers and product managers to ensure that products meet the needs of users. The Disrupción Digital course may help prepare one for this role by providing a foundation in UX design.

See salaries and explore the career path for UX Designer

Data Scientist

Data Scientists use data to solve business problems. They develop and implement machine learning models to identify patterns and trends in data. The Disrupción Digital course may help prepare one for this role by providing a foundation in data science.

See salaries and explore the career path for Data Scientist

Software Engineer

Software Engineers design, develop, and maintain software applications. They work with stakeholders to define software requirements and develop solutions. The Disrupción Digital course may help prepare one for this role by providing a foundation in software engineering.

See salaries and explore the career path for Software Engineer

Web Developer

Web Developers design and develop websites. They work with designers and content creators to ensure that websites are visually appealing and easy to use. The Disrupción Digital course may help prepare one for this role by providing a foundation in web development.

See salaries and explore the career path for Web Developer

Disrupción Digital

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