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Aprovechar el Diseño para Detectar Oportunidades de Negocio

Terry Behan

El objetivo de este curso es ayudarte a evaluar la importancia del diseño y la responsabilidad de los diseñadores. Examinará el papel cada vez mayor del diseño y las herramientas que lo ayudan a crecer. Analizaremos cómo los marcos de diseño pueden ayudar a encontrar oportunidades y enmarcar declaraciones de problemas. Finalmente, aprenderá a evaluar oportunidades, experiencias mediante el uso de un Lean Canvas.

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El objetivo de este curso es ayudarte a evaluar la importancia del diseño y la responsabilidad de los diseñadores. Examinará el papel cada vez mayor del diseño y las herramientas que lo ayudan a crecer. Analizaremos cómo los marcos de diseño pueden ayudar a encontrar oportunidades y enmarcar declaraciones de problemas. Finalmente, aprenderá a evaluar oportunidades, experiencias mediante el uso de un Lean Canvas.

Para tener éxito en este curso, usted debe ser un profesional con al menos 2-3 años de experiencia en un entorno organizacional. Será útil tener experiencia específica en un puesto de diseño o trabajando con diseñadores.

Al finalizar este curso, será capaz de:

- Evaluar la importancia del diseño y las responsabilidades de los diseñadores

- Examine el papel cada vez mayor del diseño y las herramientas que lo ayudan a crecer

- Analizar cómo los marcos de diseño pueden ayudar a enmarcar las declaraciones de problemas e identificar oportunidades

- Evaluar oportunidades, experiencias y el uso de un canvas

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What's inside

Syllabus

Resolución creativa de problemas: El diseño como herramienta
En esta semana, aprenderá sobre el papel cada vez mayor del diseño y verá cómo un diseño riguroso puede adaptarse a la escalabilidad. Hablará sobre la importancia que tiene el diseño en el mundo actual y pensará por qué es importante no solo diseñar, sino también rediseñar continuamente. Se le presentará el concepto de VUCA: volátil, impredecible, caótico y ambiguo. También tendrá la oportunidad de sumergirse en el panorama cambiante de la educación y ver por qué las 4C son fundamentales para los diseñadores del futuro. Finalmente, verá qué papel juega el diseñador en la preservación de la ética del diseño. Esto le ayudará a desempacar el arte frente a la ciencia del diseño.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a profesionales experimentados, este curso ahonda en el diseño de vanguardia y su función en la resolución de problemas
Este curso explora el Diseño centrado en el usuario, brindándote las herramientas para crear experiencias memorables
El enfoque en el Modelo de doble diamante te equipa con un marco probado para la innovación basada en el diseño
El curso destaca la importancia de la ética en el diseño, alentándote a considerar las implicaciones de tu trabajo
El análisis de estudios de casos reales te proporciona ejemplos prácticos de cómo el diseño puede abordar problemas en mercados emergentes
Este curso enfatiza la necesidad de rediseño continuo, reconociendo la naturaleza cambiante del mundo actual

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Reviews summary

Diseño estratégico para oportunidades de negocio

Según los estudiantes, este curso ofrece una perspectiva estratégica del diseño muy valiosa para profesionales. Los marcos de diseño como el Doble Diamante y el Lean Canvas son explicados de forma excepcionalmente clara y aplicable al ámbito empresarial. La calidad del instructor y la relevancia de los ejemplos son consistentemente destacadas. Algunos learners con experiencia avanzada en diseño estratégico señalaron que el contenido puede ser demasiado introductorio para su nivel, aunque la mayoría encuentra el curso bien estructurado y muy útil para detectar nuevas oportunidades de negocio.
El instructor es elogiado por su conocimiento profundo, claridad y ejemplos pertinentes.
"El instructor tiene un conocimiento profundo y comparte ejemplos muy relevantes."
"La profesora explica los conceptos de forma concisa y práctica."
"El instructor es muy claro y estructurado. Los materiales de lectura complementarios son un plus."
El contenido es directamente aplicable a roles profesionales con ejemplos relevantes.
"Proporciona una sólida base sobre cómo el diseño puede impulsar el negocio. Me gustó mucho el enfoque en la aplicabilidad práctica."
"Siento que ahora tengo un nuevo set de herramientas para abordar problemas en mi empresa. Muy satisfecho."
"Absolutamente crucial para cualquiera que quiera llevar sus ideas de negocio al siguiente nivel."
Las metodologías clave como el Doble Diamante y Lean Canvas se explican de forma clara.
"Los marcos de diseño como el Doble Diamante y el Lean Canvas se explican de forma muy clara y se pueden aplicar directamente."
"La explicación del modelo Doble Diamante es fundamental."
"Me encantó la forma en que se aborda el diseño desde una perspectiva de negocio. El Lean Canvas fue muy útil."
El curso posiciona el diseño como una herramienta clave para la innovación y el negocio.
"Una verdadera joya para entender cómo el diseño es una herramienta estratégica, no solo estética."
"El curso te enseña a pensar como un diseñador de oportunidades."
"Como no diseñador, me ha dado una visión estratégica del diseño que desconocía."
Algunos estudiantes deseaban más actividades prácticas o profundidad en la implementación.
"Sentí que algunas partes eran demasiado teóricas. Esperaba más actividades prácticas para aplicar los conceptos."
"Podría beneficiarse de más casos de estudio interactivos."
"Me dejó con ganas de más profundidad en la implementación... la falta de ejercicios más robustos es un punto débil."
Más adecuado para aquellos nuevos en design thinking o con poca experiencia en diseño estratégico.
"Para alguien con experiencia previa en design thinking, puede resultar un poco básico al principio."
"Me pareció que el curso era demasiado introductorio para mi nivel. Tengo 5 años de experiencia en diseño estratégico."
"Muy recomendable para profesionales que no tienen un background de diseño."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Aprovechar el Diseño para Detectar Oportunidades de Negocio with these activities:
Compilación de recursos de diseño
Recopila y organiza materiales relevantes del curso, como notas, presentaciones y tareas, para facilitar la revisión y el refuerzo del conocimiento.
Show steps
  • Recopila materiales del curso
  • Organiza y clasifica los materiales
Tutoriales sobre herramientas de diseño
Mejora tus habilidades prácticas familiarizándote con las herramientas de diseño más recientes y sus funcionalidades, lo que permitirá un flujo de trabajo más eficiente.
Show steps
  • Identifica las herramientas de diseño necesarias
  • Completa tutoriales en línea o presenciales
  • Experimenta con diferentes herramientas
Show all two activities

Career center

Learners who complete Aprovechar el Diseño para Detectar Oportunidades de Negocio will develop knowledge and skills that may be useful to these careers:
Design Strategist
A Design Strategist uses design thinking to help organizations solve problems and achieve their goals. This course can be particularly beneficial for those seeking a career in this field because it provides an opportunity to develop skills in evaluating the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Design Strategist
Interaction Designer
An Interaction Designer is responsible for designing the interactions between users and products and services. The topics covered in this course, such as design thinking, identifying opportunities, and evaluating experiences, are directly applicable to the responsibilities of an Interaction Designer.
See salaries and explore the career path for Interaction Designer
Design Manager
A Design Manager is responsible for overseeing the design process and ensuring that design goals are met. This course can provide a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Design Manager
Product Designer
A Product Designer is responsible for the design of a product, from its initial concept to its final form. Learners who aspire to develop or advance a career as a Product Designer may be interested in this course because it can build a foundation for understanding how to leverage design to identify and seize opportunities.
See salaries and explore the career path for Product Designer
Innovation Consultant
An Innovation Consultant helps organizations develop and implement new products, services, and processes. This course can provide a foundation for understanding how to use design thinking to identify opportunities and solve problems, which are essential skills for an Innovation Consultant.
See salaries and explore the career path for Innovation Consultant
Service Designer
A Service Designer designs services to meet the needs of users. This course may be particularly useful for those seeking a career in this field because it provides an opportunity to understand how to use design thinking to frame problem statements and identify opportunities.
See salaries and explore the career path for Service Designer
Creative Director
A Creative Director is responsible for the overall creative vision of a company or organization. This course can be useful for someone in this role because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Creative Director
Product Manager
A Product Manager is responsible for the overall development and success of a product. This course may be useful because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Product Manager
User Experience Researcher
A User Experience Researcher studies how users interact with products and services in order to improve the user experience. This course may be useful for someone in this role because it can build a foundation for understanding how to identify opportunities through design thinking and the use of design frameworks.
See salaries and explore the career path for User Experience Researcher
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course may be useful because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Marketing Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. This course can be useful for someone in this role because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Sales Manager
Design Research Lead
A Design Research Lead leads user research to help improve products and services. This course may be useful because it can help one understand the role of design in evaluating and framing problem statements, and can build a foundation for understanding how to use design frameworks like the Lean Canvas to analyze experiences.
See salaries and explore the career path for Design Research Lead
Human Resources Manager
A Human Resources Manager is responsible for overseeing the human resources department of a company or organization. This course may be useful because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Human Resources Manager
Operations Manager
An Operations Manager is responsible for overseeing the day-to-day operations of a company or organization. This course may be useful because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Operations Manager
Finance Manager
A Finance Manager is responsible for overseeing the financial operations of a company or organization. This course may be useful because it can build a foundation for understanding the importance of design, identifying opportunities, and using design frameworks to solve problems.
See salaries and explore the career path for Finance Manager

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Aprovechar el Diseño para Detectar Oportunidades de Negocio.
Lean Startup: How Today's Entrepreneurs Use...
Save
Must-read for anyone who wants to learn about the lean startup methodology. It provides practical advice on how to validate your business ideas, build a minimum viable product, and get customer feedback.
(English) The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
(English) The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
Things That Make Us Smart
Save
Classic in the field of design. It provides a comprehensive overview of the principles of good design. It must-read for anyone who wants to learn more about the basics of design.
(English) Things That Make Us Smart: Defending Human...
Kindle Edition
$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Classic in the field of innovation. It provides a framework for understanding why large companies often fail to innovate. It must-read for anyone who wants to learn more about the challenges of innovation.
(English) The Disruptive Innovation Set (2 Books)
Paperback
$$
(English) The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
The Crux
Save
Provides a framework for understanding what makes a good strategy. It must-read for anyone who wants to learn more about the challenges of developing and implementing successful strategies.
(English) The Crux: How Leaders Become Strategists
Hardcover
$$
(English) The Crux: How Leaders Become Strategists
Kindle Edition
$$
El camino hacia el Lean Startup
Save
Este libro es una lectura obligada para cualquiera que quiera aprender sobre la metodología lean startup. Proporciona consejos prácticos sobre cómo validar sus ideas de negocio, construir un producto mínimo viable y obtener comentarios de los clientes.
El camino hacia el Lean Startup: Cómo aprovechar la...
Kindle Edition
$
Cover image
What You Do Is Who You Are: How to Create Your...
Save
Provides a behind-the-scenes look at the challenges of building a successful startup. It great resource for anyone who wants to learn more about the challenges of entrepreneurship.
(English) What You Do Is Who You Are: How to Create Your...
Hardcover
$$
(English) What You Do Is Who You Are: How to Create Your...
Kindle Edition
$$
Cover image
Traction
Save
Provides a practical guide to using the traction model to grow your startup. It great resource for anyone who wants to learn more about the challenges of building a successful startup.
(English) Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Zero to One: Notes on Startups, Or How to Build the...
Save
Provides a unique perspective on the challenges of building a successful startup. It great resource for anyone who wants to learn more about the challenges of entrepreneurship.
(English) Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
(English) Zero to One: Notes on Startups, or How to Build the...
Kindle Edition
$$
Cover image
The Infinite Staircase
Save
Provides a framework for understanding the challenges of marketing and selling new products to mainstream customers. It must-read for anyone who wants to learn more about the challenges of bringing new products to market.
(English) The Infinite Staircase: What the Universe Tells Us...
Hardcover
$$
(English) The Infinite Staircase
Kindle Edition
$$
Cover image
The Big Pad of 50 Blank, Extra-Large Business Model...
Save
Provides a step-by-step guide to creating a value proposition that resonates with your target customers. It great resource for anyone who wants to learn more about the basics of value proposition design.
The Big Pad of 50 Blank, Extra-Large Business Model...
Paperback
Check
The Big Pad of 50 Blank, Extra-Large Business Model...
Kindle Edition
Check
Cover image
Sci-Fi Ultimate Collection: 160+ Space Adventures,...
Save
Provides a practical guide to designing products and services that are both user-friendly and enjoyable to use. It great resource for anyone who wants to learn more about the principles of user experience design.
(English) Sci-Fi Boxed Set: 160+ Space Adventures, Lost...
Kindle Edition
$
Cover image
Innovation by Design
Save
Provides a comprehensive overview of the design thinking process, from understanding the problem to finding creative solutions. It great resource for anyone who wants to learn more about the basics of design thinking.
(English) Innovation by Design: How Any Organization Can...
Paperback
$$
(English) Innovation by Design: How Any Organization Can...
Kindle Edition
$
Cover image
The Lean Product Playbook
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Provides a practical guide to using the lean product development process to build successful products. It great resource for anyone who wants to learn more about the challenges of bringing new products to market.
(English) The Lean Product Playbook: How to Innovate with...
Hardcover
$$
(English) The Lean Product Playbook: How to Innovate with...
Kindle Edition
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Course image
Effort
4 semanas; 3-4 horas por semana
Level
Intermediate
Via
Coursera
Institution
Parsons School of Design, The New School
Instructor
Terry Behan
Language
Español
This course belongs to a collection called Innovación en los Negocios y Disrupción Digital. It's comprised of four courses:
  1. Storytelling - Relanza tu Marca
  2. Disrupción Digital
  3. Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras
  4. Aprovechar el Diseño para Detectar Oportunidades de Negocio (viewing)
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a profesionales experimentados, este curso ahonda en el diseño de vanguardia y su función en la resolución de problemas
Este curso explora el Diseño centrado en el usuario, brindándote las herramientas para crear experiencias memorables
El enfoque en el Modelo de doble diamante te equipa con un marco probado para la innovación basada en el diseño
El curso destaca la importancia de la ética en el diseño, alentándote a considerar las implicaciones de tu trabajo
El análisis de estudios de casos reales te proporciona ejemplos prácticos de cómo el diseño puede abordar problemas en mercados emergentes
Este curso enfatiza la necesidad de rediseño continuo, reconociendo la naturaleza cambiante del mundo actual
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