Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras from Coursera

En este curso, examinará las metodologías y los elementos esenciales del pensamiento de diseño. Lo ayudaremos a determinar cómo seleccionar un modelo comercial para maximizar las oportunidades y administrar los turnos. Revisará los desafíos en el proceso de diseño. Luego, desarrollaremos soluciones para diseñar desafíos y puntos débiles con los que podría encontrarse durante el proceso de diseño.

Para tener éxito en este curso, usted debe ser un profesional con al menos 2-3 años de experiencia en un entorno organizacional. Será útil tener experiencia específica en un puesto de diseño o trabajando con diseñadores.

Al finalizar este curso, será capaz de:

- Examinar metodologías y elementos esenciales del pensamiento de diseño

- Determinar la selección del modelo de negocio para maximizar la oportunidad y gestionar los turnos

- Revisar los desafíos en el proceso de diseño

- Desarrollar soluciones a los desafíos y puntos débiles en el diseño

What's inside

Syllabus

Metodologías de Diseño Alternativas

En esta semana, explorará el pensamiento de diseño y las brechas de conocimiento. Comenzará a pensar qué es el sesgo y cómo manejarlo en el proceso de diseño. Describiremos las cinco etapas del pensamiento de diseño y obtendrá información sobre las pruebas con un prototipo. Finalmente, consideraremos por qué las personas contratan y despiden productos o servicios mientras analiza la relación entre las metodologías de diseño y el modelo de trabajos por realizar.

Eligiendo un modelo de negocios para llevar tu solución al mercado

En esta semana, aprenderá más sobre los modelos de negocio. Veremos la diferencia entre el cambio incremental o la innovación radical y el propósito de cada uno. Veremos ejemplos específicos de cambios exitosos en el modelo de negocio y nos centraremos en la relación entre los modelos de negocio y la experiencia del producto. También aprenderá sobre los tres pilares de los modelos de negocios sostenibles. Lo hará a través de una exploración de seis tipos de modelos de negocios. Finalmente, discutiremos las recomendaciones de cambios en el modelo de negocios dado el contexto de una empresa.

Herramientas Comerciales

En esta semana, aprenderá acerca de los tres tipos de ajuste: ajuste problema-solución, ajuste producto-mercado y ajuste comercial. Obtendrá información sobre cómo se aplica el valor compartido en el mercado, y también analizará cómo la selección del modelo de negocio afecta la creación de valor compartido. Le presentaremos el concepto del embudo de conversión y compartiremos cómo se aplica a través del proceso de diseño. Finalmente, aprenderá a usar el análisis heurístico para identificar problemas y oportunidades en el embudo de conversión.

Puntos de Dolor y Éxito

En esta semana, exploraremos la neurociencia detrás de la carga cognitiva y el beneficio para el usuario. Verá el papel de la tecnología y considerará cómo algunas empresas e industrias aprovechan la carga cognitiva y aumentan bien el beneficio del usuario, y qué sucede si no pueden hacerlo. Exploraremos análisis y perspectivas sobre el growth hacking. Reconocerá cómo equilibrar la entrega rápida y la innovación al mismo tiempo. Finalmente, proporcionaremos algunos consejos útiles para implementar prácticas de diseño.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Se enfoca en metodologías de diseño sólidas, que son esenciales en el campo del diseño

Provee herramientas comerciales valiosas, como el análisis heurístico y el embudo de conversión, que son importantes en el diseño

Desarrolla la comprensión de los puntos débiles y el éxito, lo que permite a los alumnos mejorar el diseño

Requiere experiencia previa en diseño, lo que puede ser limitante para algunos alumnos

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras with these activities:

Organiza tus notas y recursos de clase

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Mantén una organización eficaz de los materiales del curso, incluidas las notas de clase, los materiales de lectura y los recursos adicionales, para facilitar la revisión y el aprendizaje continuo.

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Revisa tus notas de clase y resúmenes después de cada sesión.
Organiza los materiales de lectura y los recursos adicionales en carpetas o bases de datos.
Crea un sistema de codificación o etiquetado para facilitar el acceso a la información.

Revisit the Design Thinking process

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Review the key stages of the design thinking process to refresh your understanding of the framework.

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Read the course syllabus and review the section on Design Thinking Process.
Watch a video or tutorial that provides an overview of the Design Thinking Process.
Take notes on the key stages and principles of the Design Thinking Process.

Sumérgete en las herramientas de Design Thinking

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Explora tutoriales en línea y recursos que demuestren el uso práctico de herramientas de Design Thinking para resolver problemas y generar ideas.

Browse courses on Design Tools

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Busca tutoriales o cursos en línea sobre herramientas y técnicas específicas de Design Thinking.
Sigue los tutoriales y aplica las herramientas en situaciones de la vida real o proyectos personales.
Reflexiona sobre la eficacia de las herramientas y comparte tus experiencias con otros.

Four other activities

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¡Diseña una lluvia de ideas para un nuevo modelo de negocio que resuelva un problema!

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Participa en una lluvia de ideas para generar ideas para un nuevo modelo de negocio que aborde un problema del mundo real, utilizando las metodologías de Design Thinking.

Browse courses on Business Model Innovation

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Selecciona un problema que te gustaría resolver.
Investiga el problema y recopila información sobre él.
Genera ideas para posibles soluciones utilizando técnicas de Design Thinking.
Desarrolla un modelo de negocio para tu solución.
Presenta tu modelo de negocio a otros para recibir comentarios y retroalimentación.

Practica el pensamiento crítico a través del análisis de casos

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Participa en el análisis de casos prácticos para desarrollar habilidades de pensamiento crítico y resolución de problemas dentro del contexto de Design Thinking.

Browse courses on Critical Thinking

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Revisa estudios de casos y ejemplos de la industria relacionados con Design Thinking.
Aplica los principios de Design Thinking para analizar los casos.
Identifica los desafíos, oportunidades y posibles soluciones.
Presenta tus análisis y recomendaciones a otros para recibir comentarios.

Diseña un prototipo para abordar un desafío específico

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Crea un prototipo tangible o digital que represente una solución a un desafío o problema del mundo real, utilizando principios y metodologías de Design Thinking.

Browse courses on Prototyping

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Selecciona un desafío o problema que te gustaría abordar.
Desarrolla ideas y soluciones potenciales utilizando Design Thinking.
Crea un prototipo que represente tu solución.
Prueba y evalúa tu prototipo con usuarios u otras partes interesadas.
Refina y mejora tu prototipo en función de los comentarios.

Participa en un proyecto de diseño práctico como consultor o miembro del equipo

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Participa en un proyecto de diseño del mundo real como consultor o miembro del equipo, aplicando principios y metodologías de Design Thinking para abordar un desafío o problema específico.

Browse courses on Teamwork

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Identifica una organización o proyecto que se beneficiaría de Design Thinking.
Forma un equipo o trabaja como consultor.
Define el ámbito y los objetivos del proyecto.
Aplica el proceso de Design Thinking para generar ideas y soluciones.
Presenta recomendaciones y entrega los resultados del proyecto.

Career center

Learners who complete Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers lead the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet customer needs. This course can help you build the skills you need to succeed as a Product Manager by teaching you about design thinking, business models, and customer research. You will learn how to identify customer problems, develop solutions, and bring products to market. This course will help you build the foundation you need to succeed as a Product Manager.

See salaries and explore the career path for Product Manager

User Experience Designer

User Experience Designers create products that are easy to use and enjoyable to interact with. They work with engineers and designers to create products that meet the needs of users. This course can help you build the skills you need to succeed as a User Experience Designer by teaching you about design thinking, user research, and prototyping. You will learn how to create products that are both useful and enjoyable to use. This course will help you build the foundation you need to succeed as a User Experience Designer.

See salaries and explore the career path for User Experience Designer

Service Designer

Service Designers create services that are efficient, effective, and enjoyable to use. They work with businesses and organizations to improve the customer experience. This course can help you build the skills you need to succeed as a Service Designer by teaching you about design thinking, customer research, and service design. You will learn how to create services that meet the needs of customers and improve their experience. This course will help you build the foundation you need to succeed as a Service Designer.

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Design Researcher

Design Researchers conduct research to understand the needs of users. They work with designers and engineers to create products and services that meet those needs. This course can help you build the skills you need to succeed as a Design Researcher by teaching you about user research, data analysis, and design thinking. You will learn how to conduct research that informs the design process and creates products and services that meet the needs of users. This course will help you build the foundation you need to succeed as a Design Researcher.

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Interaction Designer

Interaction Designers create the user interface for products and services. They work with engineers and designers to create products that are easy to use and enjoyable to interact with. This course can help you build the skills you need to succeed as an Interaction Designer by teaching you about design thinking, user research, and prototyping. You will learn how to create user interfaces that are both useful and enjoyable to use. This course will help you build the foundation you need to succeed as an Interaction Designer.

See salaries and explore the career path for Interaction Designer

Management Consultant

Management Consultants work with businesses to improve their performance. They use their expertise in business analysis, strategy, and operations to help businesses achieve their goals. This course can help you build the skills you need to succeed as a Management Consultant by teaching you about business analysis, strategy, and operations. You will learn how to help businesses improve their performance and achieve their goals. This course will help you build the foundation you need to succeed as a Management Consultant.

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Business Analyst

Business Analysts work with businesses to identify and solve problems. They use data and analysis to develop solutions that improve business operations. This course can help you build the skills you need to succeed as a Business Analyst by teaching you about business analysis, data analysis, and problem-solving. You will learn how to identify and solve problems that impact businesses. This course will help you build the foundation you need to succeed as a Business Analyst.

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Project Manager

Project Managers plan and execute projects to achieve project goals. They work with project teams to develop and implement project plans. This course can help you build the skills you need to succeed as a Project Manager by teaching you about project management, project planning, and project execution. You will learn how to plan and execute projects to achieve project goals. This course will help you build the foundation you need to succeed as a Project Manager.

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Sales Manager

Sales Managers lead sales teams to achieve sales goals. They work with sales teams to develop and implement sales strategies. This course can help you build the skills you need to succeed as a Sales Manager by teaching you about sales management, sales strategy, and sales techniques. You will learn how to lead sales teams and achieve sales goals. This course will help you build the foundation you need to succeed as a Sales Manager.

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Operations Manager

Operations Managers plan and execute operations to achieve business goals. They work with operations teams to develop and implement operations strategies. This course can help you build the skills you need to succeed as an Operations Manager by teaching you about operations management, operations strategy, and operations planning. You will learn how to plan and execute operations to achieve business goals. This course will help you build the foundation you need to succeed as an Operations Manager.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They work with marketing teams to develop and implement marketing strategies. This course can help you build the skills you need to succeed as a Marketing Manager by teaching you about marketing principles, marketing strategy, and marketing campaigns. You will learn how to plan and execute marketing campaigns that achieve business goals. This course will help you build the foundation you need to succeed as a Marketing Manager.

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Software Engineer

Software Engineers design, develop, and maintain software systems. They work with software teams to develop and implement software solutions. This course can help you build the skills you need to succeed as a Software Engineer by teaching you about software engineering, software development, and software design. You will learn how to design, develop, and maintain software systems. This course will help you build the foundation you need to succeed as a Software Engineer.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They work with data teams to develop and implement data analysis solutions. This course can help you build the skills you need to succeed as a Data Analyst by teaching you about data analysis, data mining, and data visualization. You will learn how to collect, analyze, and interpret data to help businesses make informed decisions. This course will help you build the foundation you need to succeed as a Data Analyst.

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Financial Analyst

Financial Analysts analyze financial data to help businesses make informed financial decisions. They work with finance teams to develop and implement financial plans. This course can help you build the skills you need to succeed as a Financial Analyst by teaching you about financial analysis, financial modeling, and financial planning. You will learn how to analyze financial data and make informed financial decisions. This course will help you build the foundation you need to succeed as a Financial Analyst.

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Business Development Manager

Business Development Managers generate new business for companies. They work with sales teams to identify and develop new business opportunities. This course can help you build the skills you need to succeed as a Business Development Manager by teaching you about business development, sales, and marketing. You will learn how to generate new business for companies and develop new business opportunities. This course will help you build the foundation you need to succeed as a Business Development Manager.

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