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This Is Service Design Doing

Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, and Jakob Schneider

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.

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This Is Service Design Doing: Applying Service Design Thinking in the Real World

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This Is Service Design Methods: A Companion to This Is Service Design Doing

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Length: 569 pages

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