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By the end of this project, you will be able to conduct a PEST analysis that considers all components of service to gain intelligence on how internal and external factors impact an organization’s performance.

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By the end of this project, you will be able to conduct a PEST analysis that considers all components of service to gain intelligence on how internal and external factors impact an organization’s performance.

To conduct a PEST Analysis with Service Blueprints in Miro, you will gain hands-on experience examining political, economic, socio-cultural, and technological influences upon performance in the Miro online visual collaboration platform for teamwork.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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Syllabus

PEST Analysis with Service Blueprints in Miro
By the end of this project, you will be able to conduct a PEST analysis that considers all components of service to gain intelligence on how internal and external factors impact an organization’s performance.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
May accelerate progress in existing careers that are related to service-based industries
May strengthen a foundational understanding of political, economic, socio-cultural, and technological factors impacting an organization's performance
Teaches learners how to conduct PEST Analysis using Service Blueprints in Miro
Learners will not receive a certificate upon completion, which may not be beneficial
May be most beneficial for those currently working in a service-based industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in PEST Analysis with Service Blueprints in Miro with these activities:
Review SWOT analysis
Strengthen your foundational knowledge of SWOT analysis to better understand the PEST analysis components:
Browse courses on SWOT Analysis
Show steps
  • Define SWOT analysis and its components
  • Review how SWOT analysis is applied in service blueprints
Read 'Service Design Thinking: A Practical Guide' by Marc Stickdorn and Jakob Schneider
Gain insights into service design and its relevance to PEST analysis:
Show steps
  • Obtain a copy of the book
  • Read and comprehend the chapters related to service design
  • Reflect on how the concepts can be applied to PEST analysis
Compile a List of PEST Analysis Resources
Gather and organize valuable resources to support your learning journey:
Browse courses on PEST Analysis
Show steps
  • Conduct research to identify relevant articles, websites, and tools
  • Create a central repository for the resources
Five other activities
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Show all eight activities
Complete Online Practice Drills on PEST Analysis
Reinforce your knowledge of PEST analysis concepts through interactive practice:
Browse courses on PEST Analysis
Show steps
  • Identify online platforms or resources that offer practice drills on PEST analysis
  • Complete a variety of practice drills to test your understanding
  • Review your results and identify areas for improvement
Participate in a Study Group for Service Blueprints
Connect with peers and exchange knowledge to enhance your understanding of service blueprints:
Browse courses on Service Blueprints
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  • Find or create a study group with other students enrolled in the course
  • Regularly meet to discuss course materials, share insights, and work on assignments
Explore Miro Tutorials for Service Blueprints
Enhance your proficiency in utilizing Miro for service blueprints to conduct effective PEST Analysis:
Browse courses on Miro
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  • Access official Miro tutorials on service blueprints
  • Follow along with the instructions to create a sample service blueprint
  • Experiment with different features of Miro for customizing and analyzing service blueprints
Attend a Virtual Workshop on PEST Analysis with Service Blueprints
Engage with industry experts and delve deeper into the practical applications of PEST analysis with service blueprints:
Browse courses on PEST Analysis
Show steps
  • Identify relevant workshops offered by industry leaders
  • Register for a workshop that aligns with your learning goals
  • Actively participate in the workshop and take notes
Develop a PEST Analysis for Your Organization
Apply your understanding of PEST analysis to create a real-world deliverable that will benefit your organization:
Browse courses on PEST Analysis
Show steps
  • Identify key internal and external factors influencing your organization
  • Conduct research and gather data on each factor
  • Analyze the impact of each factor on your organization's performance
  • Develop recommendations and strategies to mitigate risks and capitalize on opportunities

Career center

Learners who complete PEST Analysis with Service Blueprints in Miro will develop knowledge and skills that may be useful to these careers:
Human Resources Manager
Human Resources Managers develop and implement human resources strategies to attract, develop, and retain employees. This course can help Human Resources Managers understand how external factors can impact an organization's human resources strategy, allowing them to make better decisions about human resources strategy. The PEST analysis framework taught in this course can be particularly useful for Human Resources Managers who work with organizations in different industries or markets.
Management Consultant
Management Consultants advise organizations on how to improve their performance. This course can help Management Consultants develop a deeper understanding of the factors that can impact an organization's success, allowing them to provide more effective recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Management Consultants who work with organizations in different industries or markets.
Business Analyst
Business Analysts design and implement solutions to improve organizational efficiency and performance. This course can help Business Analysts understand how external factors can impact an organization's performance, allowing them to make better recommendations for improving operations. The PEST analysis framework taught in this course can be particularly useful for Business Analysts who work with organizations in different industries or markets.
Operations Manager
Operations Managers develop and implement operations strategies to improve organizational efficiency and performance. This course can help Operations Managers understand how external factors can impact an organization's performance, allowing them to make better decisions about operations strategy. The PEST analysis framework taught in this course can be particularly useful for Operations Managers who work with organizations in different industries or markets.
Risk Manager
Risk Managers identify and assess risks to organizations and develop strategies to mitigate those risks. This course can help Risk Managers develop a deeper understanding of the factors that can impact an organization's risk profile, allowing them to make better decisions about risk management. The PEST analysis framework taught in this course can be particularly useful for Risk Managers who work with organizations in different industries or markets.
Market Researcher
Market Researchers conduct research to identify and understand the needs of customers and markets. This course can help Market Researchers develop a deeper understanding of the factors that can impact consumer behavior, allowing them to conduct more effective research and make better recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Market Researchers who work with organizations in different industries or markets.
Sustainability Manager
Sustainability Managers develop and implement sustainability strategies to reduce an organization's environmental impact. This course can help Sustainability Managers develop a deeper understanding of the factors that can impact an organization's sustainability performance, allowing them to make better decisions about sustainability strategy. The PEST analysis framework taught in this course can be particularly useful for Sustainability Managers who work with organizations in different industries or markets.
Strategy Consultant
Strategy Consultants advise organizations on how to develop and implement long-term strategies. This course can help Strategy Consultants develop a deeper understanding of the factors that can impact an organization's success, allowing them to make better recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Strategy Consultants who work with organizations in different industries or markets.
Public relations manager
Public Relations Managers develop and implement public relations strategies to manage an organization's reputation. This course can help Public Relations Managers develop a deeper understanding of the factors that can impact an organization's reputation, allowing them to make better decisions about public relations strategy. The PEST analysis framework taught in this course can be particularly useful for Public Relations Managers who work with organizations in different industries or markets.
Marketing Manager
Marketing Managers develop and implement marketing campaigns to promote products and services. This course can help Marketing Managers develop a deeper understanding of the factors that can impact the success of a marketing campaign, allowing them to make better decisions about marketing strategy. The PEST analysis framework taught in this course can be particularly useful for Marketing Managers who work with products or services that are sold in different markets.
Sales Manager
Sales Managers develop and implement sales strategies to increase sales revenue. This course can help Sales Managers develop a deeper understanding of the factors that can impact the success of a sales strategy, allowing them to make better decisions about sales strategy. The PEST analysis framework taught in this course can be particularly useful for Sales Managers who work with products or services that are sold in different markets.
Investment Banker
Investment Bankers provide financial advice to companies and governments on mergers and acquisitions, capital raising, and other financial transactions. This course can help Investment Bankers develop a deeper understanding of the factors that can impact the financial performance of a company or industry, allowing them to make better recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Investment Bankers who work with companies in different industries or markets.
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make better decisions. This course can help Data Analysts develop a deeper understanding of the factors that can impact data collection and analysis, allowing them to make better recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Data Analysts who work with data from different industries or markets.
Financial Analyst
Financial Analysts provide financial advice to individuals and organizations. This course can help Financial Analysts develop a deeper understanding of the factors that can impact the financial performance of a company or industry, allowing them to make better recommendations to their clients. The PEST analysis framework taught in this course can be particularly useful for Financial Analysts who work with companies in different industries or markets.
Product Manager
Product Managers are responsible for the development and launch of new products and services. This course can help Product Managers understand how external factors can impact the success of a new product or service, allowing them to make better decisions about product development and marketing. The PEST analysis framework taught in this course can be particularly useful for Product Managers who work with products or services that are sold in different markets.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in PEST Analysis with Service Blueprints in Miro .
Comprehensive guide to service design, including a step-by-step guide to conducting a PEST analysis. It would be useful as a reference text or for additional reading.
Leading textbook on strategic management, including a chapter on environmental analysis. It would be useful as a reference text or for additional reading.
Concise and practical guide to strategy, including a discussion of the importance of environmental analysis. It would be useful as additional reading.
Practical guide to lean startup methodology, including a discussion of the importance of understanding your customer and your market. It would be useful as additional reading.
Classic work on marketing and selling technology products, including a discussion of the importance of understanding your target market. It would be useful as additional reading.
Practical guide to getting customers for your startup, including a discussion of the importance of understanding your target market. It would be useful as additional reading.

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