May 1, 2024
2 minute read
Service Blueprints serve as comprehensive blueprints or detailed visual representations of the various touchpoints and interactions a customer has throughout their journey with a service. They provide a holistic overview of the service by mapping out the steps, actors, and touchpoints involved, offering valuable insights into the customer experience.
Why Learn Service Blueprints?
Understanding Service Blueprints brings numerous benefits, including:
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Find a path to becoming a Service Blueprints. Learn more at:
OpenCourser.com/topic/0hc1j8/service
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Service Blueprints.
Provides a practical guide to Service Blueprinting. It is written by Paul Boag, a leading expert in customer experience.
Provides a comprehensive overview of service management. It includes a chapter on Service Blueprints and how they can be used to improve service operations and strategy.
Provides a comprehensive overview of service design. It includes a chapter on Service Blueprints and how they can be used to create value through service.
Provides a comprehensive overview of service design, including a chapter on Service Blueprints. It is written by three leading experts in service design.
Provides a comprehensive overview of service design and delivery. It includes a chapter on Service Blueprints and how they can be used to improve service quality and customer satisfaction.
Discusses the importance of customer centricity and how to build a business that puts customers first. It includes a chapter on Service Blueprints and how they can be used to improve customer experience.
Provides a theoretical overview of the service-dominant logic of marketing. It includes a discussion of Service Blueprints and how they can be used to implement service-dominant logic principles.
Provides a practical guide to design thinking for service innovation. It includes a chapter on Service Blueprints and how they can be used to develop new and improved services.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/0hc1j8/service
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