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Tricia Bagley and Freedom Learning Group
By the end of this project, you will be able to create a service blueprint that emphasizes digital experiences the customer has with a brand in Miro. Your project will uncover business opportunities by methodically mapping service touchpoints to mitigate risk to improve the customer experience. To optimize digital experiences with a service blueprint visualization, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer experience with the service in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who...
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By the end of this project, you will be able to create a service blueprint that emphasizes digital experiences the customer has with a brand in Miro. Your project will uncover business opportunities by methodically mapping service touchpoints to mitigate risk to improve the customer experience. To optimize digital experiences with a service blueprint visualization, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer experience with the service in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Investigates digital customer experiences while highlighting standard industry practices
Provides hands-on training for leveraging design thinking and UI knowledge in digital customer experience optimization
Emphasizes risk mitigation in enhancing customer experiences through service blueprints
Utilizes Miro, an established platform for visual collaboration and teamwork
Target audience: Professionals seeking to optimize digital customer experiences using service blueprints

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Reviews summary

Service blueprinting course criticized

Students generally disliked this course, with one reviewer stating that it did not have enough information on Service Blueprinting, despite the course's title.
The course was really just a demonstration of the Miro tool.
"More of a demo of the tool Miro."
The course had far less content than expected.
"Not enough about actual Service Blueprints."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Optimize Digital Experiences with Service Blueprints in Miro with these activities:
Review the Basics of User Experience
Reviewing the basics of user experience will provide a strong foundation for understanding the concepts covered in this course.
Show steps
  • Read articles and blog posts about UX design principles.
  • Watch videos and tutorials on UX best practices.
  • Complete online courses or workshops on UX fundamentals.
Create a Miro Board for Service Blueprinting
Creating a Miro board for service blueprinting will provide hands-on experience with the platform used in this course.
Show steps
  • Watch tutorials on how to use Miro for service blueprinting.
  • Create a new Miro board and add the necessary elements for service blueprinting.
  • Share the board with your team or classmates for feedback.
Participate in a Peer Review Session for Service Blueprints
Participating in a peer review session will provide feedback on your service blueprint and help you improve it.
Show steps
  • Find a peer or group of peers who are also taking this course.
  • Exchange service blueprints and provide constructive feedback.
  • Incorporate feedback into your own service blueprint.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Study Guide for Service Blueprint Concepts
Creating a study guide will help you organize and retain the concepts covered in this course.
Show steps
  • Review the course materials and identify key concepts.
  • Create a study guide that summarizes these concepts.
  • Use the study guide to review the material regularly.
Develop a Service Blueprint for a Real-World Business
Developing a service blueprint for a real-world business will apply the concepts learned in this course to a practical scenario.
Show steps
  • Choose a business and identify a specific service that you want to blueprint.
  • Conduct research on the business and the service.
  • Create a service blueprint using the Miro board created in the previous activity.
  • Present your service blueprint to your team or classmates for feedback.
Read "Service Design Thinking" by Adam Richardson
Reading this book will provide a deeper understanding of the principles and practices of service design, which are essential for creating effective service blueprints.
Show steps
  • Read the book and take notes on key concepts.
  • Summarize the main ideas of the book.
  • Apply the concepts to your own service blueprint project.
Enter a Service Blueprint Competition
Participating in a service blueprint competition will challenge you to apply your skills and knowledge and receive feedback from industry experts.
Show steps
  • Find a service blueprint competition that aligns with your interests.
  • Develop a service blueprint for the competition.
  • Submit your service blueprint and receive feedback from the judges.
Mentor a Peer on Service Blueprinting
Mentoring a peer on service blueprinting will reinforce your understanding of the concepts and help others succeed in this course.
Show steps
  • Find a peer who is struggling with service blueprinting concepts.
  • Provide guidance and support to your peer.
  • Reflect on your own understanding of service blueprinting.

Career center

Learners who complete Optimize Digital Experiences with Service Blueprints in Miro will develop knowledge and skills that may be useful to these careers:
Service Designer
A Service Designer works with people, processes, and technology to create a better experience for both customers and employees. This course provides a foundation in service design principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the customer experience.
UX Designer
A UX Designer focuses on the user experience of a product or service. This course provides a foundation in UX design principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the user experience.
Product Manager
A Product Manager is responsible for the planning, development, and launch of a product or service. This course provides a foundation in product management principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the product experience.
Customer Experience Manager
A Customer Experience Manager is responsible for improving the customer experience across all channels. This course provides a foundation in customer experience management principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the customer experience.
Business Analyst
A Business Analyst gathers and analyzes data to help businesses understand their customers and improve their processes. This course provides a foundation in business analysis principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the business process.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course provides a foundation in marketing principles and how to apply them to digital experiences. It also covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the marketing campaign.
Project Manager
A Project Manager is responsible for planning and executing projects. This course may be useful to a Project Manager who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the project.
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. This course may be useful to an Operations Manager who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the operations process.
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team. This course may be useful to a Sales Manager who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the sales process.
Chief Technology Officer
A Chief Technology Officer (CTO) is responsible for the technology strategy and operations of a company. This course may be useful to a CTO who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the technology strategy.
Chief Information Officer
A Chief Information Officer (CIO) is responsible for the information technology (IT) strategy and operations of a company. This course may be useful to a CIO who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the IT strategy.
Machine Learning Engineer
A Machine Learning Engineer develops and deploys machine learning models. This course may be useful to a Machine Learning Engineer who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the machine learning model.
Software Engineer
A Software Engineer designs, develops, and maintains software. This course may be useful to a Software Engineer who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the software.
Data Scientist
A Data Scientist analyzes data to solve business problems. This course may be useful to a Data Scientist who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the data analysis.
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns. This course may be useful to a Digital Marketing Specialist who wants to learn how to improve the customer experience through digital channels. It covers how to use Miro, an online visual collaboration platform, to create service blueprints that can help improve the digital marketing campaign.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Optimize Digital Experiences with Service Blueprints in Miro.
Explores the concept of design thinking and how it can be applied to business. It provides a framework for understanding the design process and how it can be used to create innovative products and services.
Provides a practical guide to the lean startup methodology, which process for developing and testing new ideas quickly and cheaply. It valuable resource for anyone who wants to learn how to create and launch successful new products or services.
Provides a comprehensive overview of UX, with a focus on the fundamentals. It covers topics such as user research, design thinking, and prototyping.
Provides a comprehensive overview of UX, with a focus on process and guidelines. It valuable resource for UX professionals who want to improve the quality of their work.
Provides a comprehensive overview of interaction design patterns. It valuable resource for UX professionals who want to learn how to design effective user interfaces.
Provides a comprehensive overview of service design, with a focus on delivering an excellent customer experience. It valuable resource for UX professionals who want to learn how to design and deliver effective services.
Provides a comprehensive overview of UX, with a focus on the elements of user experience. It valuable resource for UX professionals who want to learn how to design effective user experiences.
Provides a comprehensive overview of the innovator's dilemma, with a focus on how businesses can avoid being disrupted by new technologies. It valuable resource for UX professionals who want to learn how to design and deliver effective digital experiences.

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