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Jasper Albert
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services.
We will practice critically examining external factors that could affect the business sector. You will engage in evaluating through examples and hands-on practice examining factors effecting business including Political, Economic, Social, Technological, Legal, and Environmental. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service.
Register for this course and see more details by visiting:
OpenCourser.com/course/q12p5u/analyzing
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What's inside
Syllabus
Project Overview
This course was developed to engage and harness your visionary and exploratory abilities. During this course, you will be using proven models in competitive strategy. Together we will explore factors identifying and analysing business macro-environmental factors and how to derive threats and opportunities from your analysis. This is an important step for individuals or companies wanting to explore new markets for products or services. By the end of this project, you will be fluent in identifying and analysing business markets in order to discover the factors affecting their potential including Political, Economic, Social, Technological, Legal, and Environmental. You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches political, economic, social, technological, legal, and environmental factors that can affect a business's ability to succeed
Helps learners develop skills in market analysis, competitive strategy, and opportunity identification
Designed for individuals and companies looking to explore new markets for their products or services
Involves practical exercises and examples to enhance understanding and application
Save this course
Save Analyzing Macro-Environmental Factors Using Creately to your list so you can find it easily later:
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Reviews summary
Creately for macro analysis
Learners say that this is a great course for pestle analysis using creatley. According to the reviews, the course is easy to understand, fun, and a great learning experience. Students also say that they learned a lot from this course, and that it was a good project for them.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Analyzing Macro-Environmental Factors Using Creately with these
activities:
Review of Economic Principles
Show steps
Refresh your knowledge of basic economic principles to strengthen your understanding of how markets function.
Browse courses on
Economics
Show steps
-
Review your notes from previous economics courses
-
Read articles and watch videos on economic concepts
-
Take practice quizzes or complete online exercises
Data Analysis Refresher
Show steps
Brush up on your data analysis skills to ensure you have a strong foundation for the course.
Browse courses on
Data Analysis
Show steps
-
Review your notes from previous data analysis courses
-
Work through practice problems and exercises
-
Complete an online refresher course or tutorial
Environmental Scanning for New Business Opportunities
Show steps
Conduct a thorough environmental scan to identify potential market opportunities and threats for your new business venture.
Browse courses on
Market Analysis
Show steps
-
Gather data from industry reports, news articles, and competitor websites
-
Analyze the data to identify trends, opportunities, and threats
-
Develop a plan to capitalize on the opportunities and mitigate the threats
Five other activities
Expand to see all activities and additional details
Show all eight activities
Social Media Marketing Strategies Practice Exercises
Show steps
Sharpen your social media marketing skills by completing practice exercises that cover various strategies and tactics.
Browse courses on
Social Media Marketing
Show steps
-
Access online practice exercises or simulations
-
Complete the exercises to test your understanding of social media marketing concepts
-
Review your results and identify areas for improvement
Course Materials Compilation
Show steps
Organize and review key course materials, including notes, assignments, and quizzes, to enhance your understanding and retention.
Show steps
-
Gather and organize your course materials
-
Review the materials regularly to reinforce your learning
-
Identify any gaps in your understanding and seek clarification
Case Study Analysis Workshop
Show steps
Participate in a workshop with peers to analyze real-world case studies and develop effective business strategies.
Browse courses on
Case Study Analysis
Show steps
-
Read and analyze the case study materials
-
Attend the workshop and actively participate in discussions
-
Develop recommendations for how the case study company could improve its performance
Advanced PEST Analysis Techniques Tutorial
Show steps
Enhance your understanding of PEST analysis by following an online tutorial that covers advanced techniques and best practices.
Browse courses on
PEST Analysis
Show steps
-
Enroll in the advanced PEST analysis tutorial
-
Complete the tutorial modules and exercises
-
Apply the advanced techniques to a real-world business case
Contribute to Open-Source Business Analysis Tools
Show steps
Contribute to the development of open-source business analysis tools to enhance your understanding of the tools and gain practical experience.
Browse courses on
Open Source
Show steps
-
Identify a suitable open-source business analysis tool
-
Join the community and contribute to the project
-
Develop new features or enhance existing ones
Review of Economic Principles
Show steps
Refresh your knowledge of basic economic principles to strengthen your understanding of how markets function.
Browse courses on
Economics
Show steps
Show steps
Show steps
- Review your notes from previous economics courses
- Read articles and watch videos on economic concepts
- Take practice quizzes or complete online exercises
Data Analysis Refresher
Show steps
Brush up on your data analysis skills to ensure you have a strong foundation for the course.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Review your notes from previous data analysis courses
- Work through practice problems and exercises
- Complete an online refresher course or tutorial
Environmental Scanning for New Business Opportunities
Show steps
Conduct a thorough environmental scan to identify potential market opportunities and threats for your new business venture.
Browse courses on
Market Analysis
Show steps
Show steps
Show steps
- Gather data from industry reports, news articles, and competitor websites
- Analyze the data to identify trends, opportunities, and threats
- Develop a plan to capitalize on the opportunities and mitigate the threats
Five other activities
Expand to see all activities and additional details
Show all eight activities
Social Media Marketing Strategies Practice Exercises
Show steps
Sharpen your social media marketing skills by completing practice exercises that cover various strategies and tactics.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Access online practice exercises or simulations
- Complete the exercises to test your understanding of social media marketing concepts
- Review your results and identify areas for improvement
Course Materials Compilation
Show steps
Organize and review key course materials, including notes, assignments, and quizzes, to enhance your understanding and retention.
Show steps
Show steps
Show steps
- Gather and organize your course materials
- Review the materials regularly to reinforce your learning
- Identify any gaps in your understanding and seek clarification
Case Study Analysis Workshop
Show steps
Participate in a workshop with peers to analyze real-world case studies and develop effective business strategies.
Browse courses on
Case Study Analysis
Show steps
Show steps
Show steps
- Read and analyze the case study materials
- Attend the workshop and actively participate in discussions
- Develop recommendations for how the case study company could improve its performance
Advanced PEST Analysis Techniques Tutorial
Show steps
Enhance your understanding of PEST analysis by following an online tutorial that covers advanced techniques and best practices.
Browse courses on
PEST Analysis
Show steps
Show steps
Show steps
- Enroll in the advanced PEST analysis tutorial
- Complete the tutorial modules and exercises
- Apply the advanced techniques to a real-world business case
Contribute to Open-Source Business Analysis Tools
Show steps
Contribute to the development of open-source business analysis tools to enhance your understanding of the tools and gain practical experience.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify a suitable open-source business analysis tool
- Join the community and contribute to the project
- Develop new features or enhance existing ones
Career center
Learners who complete Analyzing Macro-Environmental Factors Using Creately will develop knowledge and skills
that may be useful to these careers:
Management Consultant
Management Consultant
Management Consultants are called upon to solve complex business issues and drive positive changes within organizations. This course's focus on macro-environmental factors affecting the business environment can provide Management Consultants with the insights and tools needed to make informed decisions and drive value for clients.
Business Analyst
Business Analyst
Business Analysts enhance operations, improve business processes, and allow companies to make data-driven decisions through all stages of an organization's evolution. This course can help prepare an individual to become a Business Analyst by providing insights into the macro-environmental factors that affect businesses, which can lead to opportunities for innovation, growth, and competitive advantage.
Product Manager
Product Manager
Product Managers are responsible for the lifecycle of a product, from its conception to its launch and beyond. This course on macro-environmental factors will help Product Managers understand the external forces that can impact product development, launch, and marketing.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products or services. By understanding the macro-environmental factors that influence consumer behavior, Marketing Managers can develop more effective and targeted marketing strategies.
Strategy Consultant
Strategy Consultant
Strategy Consultants help organizations develop and implement strategies to achieve their goals. An understanding of macro-environmental factors is essential for Strategy Consultants as it provides insights into the external factors that can impact an organization's strategy.
Venture Capitalist
Venture Capitalist
Venture Capitalists provide funding and support to early-stage companies with high growth potential. This course may be useful for Venture Capitalists as it can help them identify and evaluate potential investment opportunities by providing insights into the macro-environmental factors that can affect a company's growth.
Financial Analyst
Financial Analyst
Financial Analysts provide investment advice and make recommendations to clients. This course may be useful for Financial Analysts as it can help them understand the macro-environmental factors that can impact financial markets and investment decisions.
Market Researcher
Market Researcher
Market Researchers conduct research to gather information about target markets. This course may be useful for Market Researchers as it can help them understand the macro-environmental factors that can impact consumer behavior.
Economist
Economist
Economists study the production, distribution, and consumption of goods and services. This course may be useful for Economists as it provides a framework for analyzing the macro-environmental factors that can impact economic activity.
Policy Analyst
Policy Analyst
Policy Analysts research and analyze public policies to make recommendations to policymakers. This course may be useful for Policy Analysts as it can help them understand the macro-environmental factors that can impact the development and implementation of public policies.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers oversee the flow of goods and services from suppliers to customers. This course may be useful for Supply Chain Managers as it can help them understand the macro-environmental factors that can impact supply chains.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. This course may be useful for Sales Managers as it can help them understand the macro-environmental factors that can impact sales performance.
Marketing Research Analyst
Marketing Research Analyst
Marketing Research Analysts conduct research to gather information about target markets. This course may be useful for Marketing Research Analysts as it can help them understand the macro-environmental factors that can impact consumer behavior.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of an organization. This course may be useful for Operations Managers as it can help them understand the macro-environmental factors that can impact operational efficiency.
Human Resources Manager
Human Resources Manager
Human Resources Managers oversee the human resources department of an organization. This course may be useful for Human Resources Managers as it can help them understand the macro-environmental factors that can impact human capital management.
For more career information including salaries, visit:
OpenCourser.com/course/q12p5u/analyzing
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Analyzing Macro-Environmental Factors Using Creately.
Save
Comprehensive guide to global marketing management. It provides an overview of the global marketing environment, including the political, economic, social, technological, legal, and environmental factors that affect businesses.
Provides a practical guide to conducting PEST analysis. It explains the different factors that need to be considered when conducting a PEST analysis, and provides examples of how to use PEST analysis to make informed business decisions.
Classic work on innovation. It explains why large companies often fail to innovate, and provides a framework for how to overcome the innovator's dilemma.
Save
Guide to creating new markets and competing in them successfully. It explains how to identify and exploit uncontested market space, and provides a framework for developing blue ocean strategies.
Practical guide to building a successful startup. It explains how to use the lean startup method to validate your business ideas, and provides a framework for iterating and improving your products and services.
Classic work on marketing to early adopters. It explains the challenges of crossing the chasm between early adopters and mainstream customers, and provides a framework for how to do so successfully.
Practical guide to building and running a successful startup. It provides advice on how to deal with the challenges of being a CEO, and provides insights into the mindset of a successful entrepreneur.
Guide to building a successful startup. It explains the importance of creating a unique product or service, and provides a framework for how to do so.
Save
Guide to living a more fulfilling life by working less. It provides advice on how to automate your income, outsource your tasks, and live a more productive life.
Guide to getting rich quickly. It provides advice on how to start a business, invest in real estate, and build a passive income stream.
Guide to financial literacy. It provides advice on how to make money, manage your finances, and invest for the future.
Classic work on investing. It provides advice on how to invest wisely, and provides a framework for how to make sound investment decisions.
Save
Classic work on security analysis. It provides advice on how to analyze companies and their stocks, and provides a framework for how to make sound investment decisions.
Collection of essays by Warren Buffett. It provides insights into Buffett's investment philosophy and his approach to business.
Save
Guide to common sense investing. It provides advice on how to invest wisely, and provides a framework for how to make sound investment decisions.
Guide to the psychology of money. It provides insights into how people think about money, and how to make sound financial decisions.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/q12p5u/analyzing
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Effort
60 Minutes
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Jasper Albert
Language
English
Good to know
Teaches political, economic, social, technological, legal, and environmental factors that can affect a business's ability to succeed
Helps learners develop skills in market analysis, competitive strategy, and opportunity identification
Designed for individuals and companies looking to explore new markets for their products or services
Involves practical exercises and examples to enhance understanding and application
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