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Jasper Albert
By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services.
We will practice critically examining customer segments and products structures...
Read more
By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services.
We will practice critically examining customer segments and products structures...
Read more
By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services.
We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.
Register for this course and see more details by visiting:
OpenCourser.com/course/head3q/product
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops strong foundational knowledge about products and services including how to identify and create them
Teaches a proven methodology for analyzing customer personas and evaluating products
Engages students through hands-on exercises and simulations
Students build a strong foundation for pursuing a new business venture
Teaches students to identify opportunities and derive positive results from their analysis
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Reviews summary
Practical and informative course
Product Development: Customer Persona Development with Miro is a practical and informative course that teaches students how to identify and create customer personas for new products and services. The course is designed to engage and harness students' visionary and exploratory abilities. Students will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Development: Customer Persona Development with Miro with these
activities:
Inspired: How to Create Products Customers Love
Show steps
This book provides insights into the product development process and how to create products that customers will love.
View
Transformed
on Amazon
Show steps
-
Read the book.
-
Take notes on the key concepts and ideas.
-
Discuss the book with other product managers or entrepreneurs.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Show steps
This book provides a framework for building successful startups and products by focusing on customer feedback and iteration.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
-
Read the book.
-
Take notes on the key concepts and ideas.
-
Discuss the book with other product managers or entrepreneurs.
Discuss Customer Segmentation
Show steps
Discussing customer segmentation with peers will help you to better understand different approaches to segmenting customers and the benefits of each approach.
Browse courses on
Customer Segmentation
Show steps
-
Research different customer segmentation approaches.
-
Discuss the pros and cons of each approach with peers.
-
Develop a customer segmentation plan for a specific product or service.
Two other activities
Expand to see all activities and additional details
Show all five activities
Empathy Mapping Exercise
Show steps
Practicing empathy mapping will help you better understand customer needs and wants, which is essential for creating successful products and services.
Browse courses on
Empathy Mapping
Show steps
-
Choose a target customer.
-
Interview the customer to gather insights into their thoughts, feelings, and behaviors.
-
Create an empathy map based on the interview data.
Develop a Customer Persona
Show steps
Creating a customer persona will help you to better understand your target audience and their needs, which can help you to develop more effective marketing and product strategies.
Browse courses on
Customer Personas
Show steps
-
Identify the key characteristics of the target audience.
-
Develop a narrative that describes the customer's journey.
-
Create a visual representation of the customer persona.
Inspired: How to Create Products Customers Love
Show steps
This book provides insights into the product development process and how to create products that customers will love.
View
Transformed
on Amazon
Show steps
Show steps
Show steps
- Read the book.
- Take notes on the key concepts and ideas.
- Discuss the book with other product managers or entrepreneurs.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Show steps
This book provides a framework for building successful startups and products by focusing on customer feedback and iteration.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book.
- Take notes on the key concepts and ideas.
- Discuss the book with other product managers or entrepreneurs.
Discuss Customer Segmentation
Show steps
Discussing customer segmentation with peers will help you to better understand different approaches to segmenting customers and the benefits of each approach.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Research different customer segmentation approaches.
- Discuss the pros and cons of each approach with peers.
- Develop a customer segmentation plan for a specific product or service.
Two other activities
Expand to see all activities and additional details
Show all five activities
Empathy Mapping Exercise
Show steps
Practicing empathy mapping will help you better understand customer needs and wants, which is essential for creating successful products and services.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Choose a target customer.
- Interview the customer to gather insights into their thoughts, feelings, and behaviors.
- Create an empathy map based on the interview data.
Develop a Customer Persona
Show steps
Creating a customer persona will help you to better understand your target audience and their needs, which can help you to develop more effective marketing and product strategies.
Browse courses on
Customer Personas
Show steps
Show steps
Show steps
- Identify the key characteristics of the target audience.
- Develop a narrative that describes the customer's journey.
- Create a visual representation of the customer persona.
Career center
Learners who complete Product Development: Customer Persona Development with Miro will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers are responsible for the development and management of new products and services. By undertaking this course, individuals can enhance their understanding of customer personas, which are vital in defining the target market and developing products that meet their specific needs and desires. This course equips learners with the necessary skills and knowledge to effectively identify, analyze, and derive opportunities from customer personas, enabling them to contribute to the successful launch and management of new products.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. A deep understanding of customer personas is crucial for Marketing Managers as it enables them to tailor their marketing strategies to specific customer segments, maximizing the effectiveness of their campaigns. This course offers valuable insights into the process of identifying and creating customer personas, providing Marketing Managers with a strong foundation for developing targeted and impactful marketing initiatives.
Business Analyst
Business Analyst
Business Analysts identify and analyze business needs and develop solutions to improve business processes. This course provides Business Analysts with a structured approach to understanding customer needs and preferences through the development of customer personas. By leveraging the skills and knowledge gained from this course, Business Analysts can effectively gather and interpret customer data, enabling them to make informed recommendations and drive business growth.
User Experience (UX) Designer
User Experience (UX) Designer
UX Designers focus on designing and improving the user experience of products and services. A thorough understanding of customer personas is essential for UX Designers as it helps them create user-centric designs that meet the specific needs and expectations of target users. This course provides UX Designers with the tools and techniques to develop and utilize customer personas, ensuring that they create intuitive and engaging user experiences.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring customer satisfaction and retention. A comprehensive understanding of customer personas is fundamental for Customer Success Managers as it empowers them to build strong relationships with customers, identify their pain points, and develop strategies to address their specific needs. This course equips Customer Success Managers with the skills and knowledge necessary to effectively manage customer relationships and drive customer loyalty.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue targets. Understanding customer personas is vital for Sales Managers as it enables them to develop targeted sales strategies that resonate with specific customer segments. This course provides Sales Managers with insights into customer behavior and preferences, equipping them to tailor their sales pitches and negotiate effectively, ultimately driving sales growth.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers develop and execute marketing strategies for specific products or services. A deep understanding of customer personas is essential for Product Marketing Managers as it helps them define the target market, position the product effectively, and develop messaging that resonates with potential customers. This course provides Product Marketing Managers with the tools and techniques to create and utilize customer personas, enabling them to create impactful marketing campaigns that drive product adoption.
Market Researcher
Market Researcher
Market Researchers conduct research to understand market trends and customer behavior. A strong understanding of customer personas is crucial for Market Researchers as it enables them to design and execute research studies that effectively capture customer insights. This course provides Market Researchers with a structured approach to developing customer personas, ensuring that they gather relevant and actionable data to inform business decisions.
Entrepreneur
Entrepreneur
Entrepreneurs start and manage their own businesses. A deep understanding of customer personas is vital for Entrepreneurs as it helps them identify market opportunities, develop products or services that meet customer needs, and build a loyal customer base. This course empowers Entrepreneurs with the skills and knowledge to effectively research, analyze, and utilize customer personas, increasing their chances of business success.
Consultant
Consultant
Consultants provide expert advice and solutions to businesses. Understanding customer personas is important for Consultants as it enables them to tailor their recommendations to the specific needs and objectives of their clients. This course equips Consultants with the tools and techniques to develop and utilize customer personas, ensuring that they provide valuable and actionable insights to their clients.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities for their organizations. A strong understanding of customer personas is beneficial for Business Development Managers as it enables them to target the right prospects, build relationships with potential customers, and negotiate deals that are mutually beneficial. This course may provide Business Development Managers with valuable insights into customer behavior and preferences, helping them improve their outreach efforts and close more deals.
Account Manager
Account Manager
Account Managers manage relationships with existing customers to ensure their satisfaction and retention. Understanding customer personas is important for Account Managers as it enables them to tailor their communication and service offerings to the specific needs of each customer. This course may provide Account Managers with valuable insights into developing and utilizing customer personas, helping them build stronger customer relationships and drive customer loyalty.
Project Manager
Project Manager
Project Managers plan, execute, and deliver projects. A basic understanding of customer personas may be beneficial for Project Managers as it can help them identify and engage stakeholders, manage expectations, and ensure that project deliverables align with customer needs. This course may provide Project Managers with some insights into understanding and considering customer perspectives, although it is not a core focus of the curriculum.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of an organization. A basic understanding of customer personas can be helpful for Operations Managers as it enables them to align operational processes with customer needs and expectations. This course may provide Operations Managers with some insights into developing and utilizing customer personas, although it is not a core focus of the curriculum.
Technical Writer
Technical Writer
Technical Writers create documentation for technical products or services. Understanding customer personas may be beneficial for Technical Writers as it enables them to tailor their documentation to the specific needs and understanding of different user groups. This course may provide Technical Writers with some insights into understanding and considering customer perspectives, although it is not a core focus of the curriculum.
For more career information including salaries, visit:
OpenCourser.com/course/head3q/product
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Development: Customer Persona Development with Miro.
Save
Provides a comprehensive overview of the design thinking process, which is essential for product development. It covers the five stages of design thinking: empathize, define, ideate, prototype, and test. The book also includes case studies of companies that have successfully used design thinking to develop new products and services.
Provides a comprehensive guide to the new product development process. It covers topics such as product planning, market research, product design, and product launch.
Provides a practical guide to building a successful startup. It covers topics such as customer development, product development, and marketing. The book is based on the principles of the Lean Startup methodology, which emphasizes building, measuring, and learning as quickly as possible.
Provides a practical guide to building a successful product. It covers topics such as customer development, product design, and marketing.
Save
Provides a guide to fostering innovation in your organization. It covers topics such as design thinking, brainstorming, and prototyping.
Provides a guide to developing the skills and mindsets of an innovator. It covers topics such as creative thinking, risk-taking, and collaboration.
Provides a unique perspective on building a successful startup. It covers topics such as identifying a unique opportunity, building a monopoly, and creating a lasting company.
Save
Provides a framework for developing good strategies. It covers topics such as setting clear goals, identifying key assumptions, and developing a plan to achieve your goals.
Provides a framework for understanding the challenges of crossing the chasm between early adopters and mainstream customers. It covers topics such as the chasm, the bowling alley effect, and the pragmatist's dilemma.
Save
Provides a practical guide to getting customers for your startup. It covers topics such as customer acquisition, marketing, and sales.
Provides a framework for understanding why large companies often fail to innovate. It covers topics such as the Innovator's Dilemma, the Innovator's Solution, and the Innovator's Curse.
Provides a honest and insightful look at the challenges of running a startup. It covers topics such as hiring and firing, fundraising, and managing growth.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/head3q/product
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Jasper Albert
Good to know
Develops strong foundational knowledge about products and services including how to identify and create them
Teaches a proven methodology for analyzing customer personas and evaluating products
Engages students through hands-on exercises and simulations
Students build a strong foundation for pursuing a new business venture
Teaches students to identify opportunities and derive positive results from their analysis
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