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Jasper Albert
By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services.
Read more
By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services.
Read more
By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services.
We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.
Register for this course and see more details by visiting:
OpenCourser.com/course/5frzbu/product
What's inside
Syllabus
Project Overview
This project-based course was developed to engage and harness your visionary and exploratory abilities. During this course, you will use proven models in strategy and product development. Together we will identify and map customer research data to Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services or enhancing their existing offerings. By the end of this project, you will be fluent in identifying and analysing customer persona data and mapping them to Empathy Maps to help you orient your products or service to capture this value. Also, in asking innovative questions for the next phase of product development . You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops knowledge of the importance of recognizing and deriving opportunities from empathy mapping via analysis of user data
Teaches the use of the Miro platform for analyzing customer data and developing empathy maps
Examines proven models in strategy and product development
Led by Jasper Albert, who is recognized for their expertise in research and analysis
Suitable for individuals or companies exploring new products or services or enhancing existing offerings
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Save Product and Service Development: Empathy Mapping with Miro to your list so you can find it easily later:
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Reviews summary
Empathy mapping made easy
According to students, this course stands out because of its helpful and easy-to-follow guided projects that teach learners how to use the Miro platform. Many students expressed that the projects gave them the knowledge they needed to work with this platform. However, some students felt that the course material could be improved with more in-depth explanations and examples for different concepts, as they felt like they were simply given answers instead of guidance.
The course offers helpful projects that teach Miro.
"Thank you for this guided project!"
"I was able to know how to use the Miro platform with ease."
"I find it easy to follow."
The course lacks in-depth explanations and examples.
"I felt that the course did introduce me to using miro however the concepts and guidign questions for the different aspects could have been explained a lot better."
"It felt more like I was given the answers."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product and Service Development: Empathy Mapping with Miro with these
activities:
Compile a List of Resources on Empathy Mapping
Show steps
Helps you to gather and organize valuable resources for further learning and reference on Empathy Mapping.
Browse courses on
Empathy Mapping
Show steps
-
Search for articles, blog posts, and other resources on Empathy Mapping
-
Evaluate the quality and relevance of the resources
-
Organize the resources into a structured list or document
Watch online tutorials on Empathy Mapping
Show steps
Enhance your understanding of Empathy Mapping by watching online tutorials from experts. This will provide you with a structured and visual way to learn the concepts and techniques.
Show steps
-
Search for online tutorials on Empathy Mapping
-
Select a few reputable sources and watch the tutorials
-
Take notes on the key concepts and techniques of Empathy Mapping
Attend a Webinar on Empathy Mapping in Product Development
Show steps
Offers expert insights and practical advice on how to apply Empathy Mapping in product development.
Browse courses on
Empathy Mapping
Show steps
-
Search for upcoming webinars on Empathy Mapping
-
Register for and attend the webinar
-
Take notes and ask questions during the webinar
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Join a study group
Show steps
Connect with other students taking the course to form study groups. This will allow you to discuss course concepts, work on practice problems, and prepare for assessments together.
Show steps
-
Reach out to other students in the course through the online discussion forum or social media.
-
Organize regular meetings, either in person or virtually.
-
Set clear goals for each meeting and stick to a schedule.
-
Take turns leading discussions and presenting material.
Practice Analyzing Customer Data Using the Miro Platform
Show steps
Provides hands-on practice in using the Miro platform to analyze customer data, which is a core skill for creating Empathy Maps.
Browse courses on
Customer Data Analysis
Show steps
-
Import customer data into Miro
-
Create visualizations to analyze customer demographics and behavior
-
Use the Miro platform to identify patterns and trends in the data
Complete Empathy Mapping exercises
Show steps
Practice applying the principles of Empathy Mapping by completing exercises. This will help you develop your skills in identifying and understanding customer needs and perspectives.
Show steps
-
Find sample persona templates and customer research data online
-
Use the templates and data to create Empathy Maps for different scenarios
-
Discuss your Empathy Maps with others and seek feedback
Participate in an Empathy Mapping Workshop
Show steps
Provides a structured environment for learning and practicing Empathy Mapping techniques.
Browse courses on
Empathy Mapping
Show steps
-
Find and register for an Empathy Mapping workshop
-
Attend the workshop and participate actively
-
Apply the techniques learned in the workshop to a real-world project
Develop an Empathy Map for Your Business
Show steps
Allows you to apply the course concepts to a real-world scenario and gain practical experience in creating Empathy Maps.
Browse courses on
Empathy Mapping
Show steps
-
Define your target customer segment
-
Conduct research to gather customer insights
-
Create an Empathy Map using the Miro platform
-
Analyze the Empathy Map to identify opportunities for new products or services
Write a Blog Post on the Importance of Empathy Mapping
Show steps
Helps you to solidify your understanding of Empathy Mapping and its applications, while also enhancing your communication skills.
Browse courses on
Empathy Maps
Show steps
-
Research the benefits and best practices of Empathy Mapping
-
Outline the key points of your blog post
-
Write the first draft
-
Edit and finalize your blog post
Mentor Junior Product Managers on Empathy Mapping
Show steps
Provides an opportunity to reinforce your understanding of Empathy Mapping while also supporting the development of others.
Browse courses on
Empathy Mapping
Show steps
-
Connect with junior product managers who are interested in learning about Empathy Mapping
-
Share your knowledge and experience on the topic
-
Provide guidance and support as they apply Empathy Mapping to their work
Compile a List of Resources on Empathy Mapping
Show steps
Helps you to gather and organize valuable resources for further learning and reference on Empathy Mapping.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Search for articles, blog posts, and other resources on Empathy Mapping
- Evaluate the quality and relevance of the resources
- Organize the resources into a structured list or document
Watch online tutorials on Empathy Mapping
Show steps
Enhance your understanding of Empathy Mapping by watching online tutorials from experts. This will provide you with a structured and visual way to learn the concepts and techniques.
Show steps
Show steps
Show steps
- Search for online tutorials on Empathy Mapping
- Select a few reputable sources and watch the tutorials
- Take notes on the key concepts and techniques of Empathy Mapping
Attend a Webinar on Empathy Mapping in Product Development
Show steps
Offers expert insights and practical advice on how to apply Empathy Mapping in product development.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Search for upcoming webinars on Empathy Mapping
- Register for and attend the webinar
- Take notes and ask questions during the webinar
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Join a study group
Show steps
Connect with other students taking the course to form study groups. This will allow you to discuss course concepts, work on practice problems, and prepare for assessments together.
Show steps
Show steps
Show steps
- Reach out to other students in the course through the online discussion forum or social media.
- Organize regular meetings, either in person or virtually.
- Set clear goals for each meeting and stick to a schedule.
- Take turns leading discussions and presenting material.
Practice Analyzing Customer Data Using the Miro Platform
Show steps
Provides hands-on practice in using the Miro platform to analyze customer data, which is a core skill for creating Empathy Maps.
Browse courses on
Customer Data Analysis
Show steps
Show steps
Show steps
- Import customer data into Miro
- Create visualizations to analyze customer demographics and behavior
- Use the Miro platform to identify patterns and trends in the data
Complete Empathy Mapping exercises
Show steps
Practice applying the principles of Empathy Mapping by completing exercises. This will help you develop your skills in identifying and understanding customer needs and perspectives.
Show steps
Show steps
Show steps
- Find sample persona templates and customer research data online
- Use the templates and data to create Empathy Maps for different scenarios
- Discuss your Empathy Maps with others and seek feedback
Participate in an Empathy Mapping Workshop
Show steps
Provides a structured environment for learning and practicing Empathy Mapping techniques.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Find and register for an Empathy Mapping workshop
- Attend the workshop and participate actively
- Apply the techniques learned in the workshop to a real-world project
Develop an Empathy Map for Your Business
Show steps
Allows you to apply the course concepts to a real-world scenario and gain practical experience in creating Empathy Maps.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Define your target customer segment
- Conduct research to gather customer insights
- Create an Empathy Map using the Miro platform
- Analyze the Empathy Map to identify opportunities for new products or services
Write a Blog Post on the Importance of Empathy Mapping
Show steps
Helps you to solidify your understanding of Empathy Mapping and its applications, while also enhancing your communication skills.
Browse courses on
Empathy Maps
Show steps
Show steps
Show steps
- Research the benefits and best practices of Empathy Mapping
- Outline the key points of your blog post
- Write the first draft
- Edit and finalize your blog post
Mentor Junior Product Managers on Empathy Mapping
Show steps
Provides an opportunity to reinforce your understanding of Empathy Mapping while also supporting the development of others.
Browse courses on
Empathy Mapping
Show steps
Show steps
Show steps
- Connect with junior product managers who are interested in learning about Empathy Mapping
- Share your knowledge and experience on the topic
- Provide guidance and support as they apply Empathy Mapping to their work
Career center
Learners who complete Product and Service Development: Empathy Mapping with Miro will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
The Product Manager is responsible for all aspects of product development, from concept to launch. They work closely with customers to understand their needs and translate them into product requirements. Empathy Mapping is a critical tool for Product Managers, as it allows them to deeply understand the customer's perspective and create products that meet their needs. This course will help you develop the skills and knowledge you need to be a successful Product Manager.
UX Designer
UX Designer
The UX Designer is responsible for the user experience of a product. They work to ensure that products are easy to use, enjoyable, and meet the needs of the user. Empathy Mapping is a key part of the UX design process, as it allows UX Designers to understand the user's mental models and create products that are intuitive and easy to use. This course will help you develop the skills and knowledge you need to be a successful UX Designer.
Service Designer
Service Designer
The Service Designer is responsible for designing and improving services. They work to ensure that services are efficient, effective, and meet the needs of the customer. Empathy Mapping is a critical tool for Service Designers, as it allows them to deeply understand the customer's experience and create services that are tailored to their needs. This course will help you develop the skills and knowledge you need to be a successful Service Designer.
Customer Success Manager
Customer Success Manager
The Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. They work to build relationships with customers and resolve any issues that may arise. Empathy Mapping is a critical skill for Customer Success Managers, as it allows them to deeply understand the customer's experience and provide support that is tailored to their needs. This course will help you develop the skills and knowledge you need to be a successful Customer Success Manager.
Product Innovator
Product Innovator
The Product Innovator is responsible for developing new products and services. They work to identify customer needs and develop products that meet those needs. Empathy Mapping is a critical tool for Product Innovators, as it allows them to deeply understand the customer's perspective and create products that are innovative and meet their needs. This course will help you develop the skills and knowledge you need to be a successful Product Innovator.
Marketing Manager
Marketing Manager
The Marketing Manager is responsible for developing and executing marketing campaigns. They work to promote products and services to target audiences. Empathy Mapping is a valuable tool for Marketing Managers, as it allows them to understand the target audience's needs and desires, and create marketing campaigns that are targeted and effective. This course will help you develop the skills and knowledge you need to be a successful Marketing Manager.
Sales Manager
Sales Manager
The Sales Manager is responsible for leading and motivating a sales team. They work to develop and implement sales strategies to achieve sales targets. Empathy Mapping is a key skill for Sales Managers, as it allows them to understand the customer's needs and build relationships with customers. This course will help you develop the skills and knowledge you need to be a successful Sales Manager.
Market Researcher
Market Researcher
The Market Researcher is responsible for conducting research to understand the market for a product or service. They work to gather data and analyze it to identify trends and opportunities. Empathy Mapping is a valuable tool for Market Researchers, as it allows them to understand the customer's needs and desires, and conduct research that is targeted and effective. This course will help you develop the skills and knowledge you need to be a successful Market Researcher.
Interaction Designer
Interaction Designer
The Interaction Designer is responsible for designing the user interface of a product or service. They work to create interfaces that are easy to use, enjoyable, and meet the needs of the user. Empathy Mapping is a key part of the Interaction Design process, as it allows Interaction Designers to understand the user's mental models and create interfaces that are intuitive and easy to use. This course will help you develop the skills and knowledge you need to be a successful Interaction Designer.
Innovation Consultant
Innovation Consultant
The Innovation Consultant is responsible for helping organizations to develop and implement new products and services. They work with clients to identify customer needs and develop solutions that meet those needs. Empathy Mapping is a critical tool for Innovation Consultants, as it allows them to deeply understand the customer's perspective and create solutions that are innovative and meet their needs. This course will help you develop the skills and knowledge you need to be a successful Innovation Consultant.
Business Analyst
Business Analyst
The Business Analyst is responsible for analyzing business processes and developing solutions to improve those processes. They work with stakeholders to identify needs and develop solutions that meet those needs. Empathy Mapping is a valuable tool for Business Analysts, as it allows them to understand the customer's needs and desires, and develop solutions that are targeted and effective. This course will help you develop the skills and knowledge you need to be a successful Business Analyst.
Management Consultant
Management Consultant
The Management Consultant is responsible for helping organizations to improve their performance. They work with clients to identify problems and develop solutions to those problems. Empathy Mapping is a valuable tool for Management Consultants, as it allows them to understand the customer's needs and desires, and develop solutions that are targeted and effective. This course will help you develop the skills and knowledge you need to be a successful Management Consultant. This course may also be useful for those who wish to enter the field of Management Consulting.
Strategy Consultant
Strategy Consultant
The Strategy Consultant is responsible for helping organizations to develop and implement strategies to achieve their goals. They work with clients to identify opportunities and develop plans to capitalize on those opportunities. Empathy Mapping is a valuable tool for Strategy Consultants, as it allows them to understand the customer's needs and desires, and develop strategies that are targeted and effective. This course will help you develop the skills and knowledge you need to be a successful Strategy Consultant.
Scrum Master
Scrum Master
The Scrum Master is responsible for facilitating agile development teams. They work with teams to ensure that they are following agile principles and practices, and that they are delivering high-quality products. Empathy Mapping is a valuable tool for Scrum Masters, as it allows them to understand the team's needs and desires, and facilitate teams in a way that is targeted and effective. This course may be useful for those who wish to enter the field of Agile Development.
Data Analyst
Data Analyst
The Data Analyst is responsible for analyzing data to identify trends and opportunities. They work with data to develop insights that can be used to make better decisions. Empathy Mapping may be a useful tool for Data Analysts, as it can help them to understand the human side of data and make more effective recommendations.
For more career information including salaries, visit:
OpenCourser.com/course/5frzbu/product
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product and Service Development: Empathy Mapping with Miro.
Provides a step-by-step guide to creating empathy maps, a tool for understanding the needs, wants, and motivations of customers.
Provides a comprehensive overview of the design thinking process and its application in different industries. It offers practical tools and techniques for generating and evaluating ideas, prototyping, and testing solutions.
Save
Provides a step-by-step guide to conducting design sprints, a five-day process for solving critical business challenges.
Introduces the concept of the Lean Startup approach, which emphasizes building and testing products quickly and cheaply to minimize risk and maximize learning.
Introduces the Value Proposition Canvas, a tool for creating and testing value propositions.
Provides practical guidance on how to apply lean principles to product development.
Save
Provides a practical guide to acquiring customers for a startup.
Save
Introduces the Lean Canvas, a one-page business plan template for startups.
Save
Offers a framework for developing effective strategies and avoiding common pitfalls.
Provides insights into the principles of human-centered design and how they can be applied to product development.
Provides guidance on how to successfully introduce new products to the mass market.
Investigates the characteristics of successful innovators.
Save
Provides a detailed guide to the innovation process, from problem identification to solution implementation.
Explores the challenges faced by established companies in responding to disruptive innovations.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5frzbu/product
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Jasper Albert
Language
English
Good to know
Develops knowledge of the importance of recognizing and deriving opportunities from empathy mapping via analysis of user data
Teaches the use of the Miro platform for analyzing customer data and developing empathy maps
Examines proven models in strategy and product development
Led by Jasper Albert, who is recognized for their expertise in research and analysis
Suitable for individuals or companies exploring new products or services or enhancing existing offerings
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