Product Development: Customer Journey Mapping with Miro from Coursera

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services.

We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

What's inside

Syllabus

Project Overview

This project-based course was developed to engage and harness your visionary and exploratory abilities. During this course, you will use proven models in strategy and product development. Together we will identify and analyze product value and features using customer journey mapping. This is an important step for individuals or companies wanting to explore new products or services. By the end of this project, you will be fluent in identifying and analyzing customer value and how to orient your products or service to capture this value. Also in asking innovative questions for the next phase of product development . You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Designed to hone visionary and exploratory skills, this course is well-tailored for those seeking to delve into product development

Emphasizes the analysis of customer journeys, making it suitable for individuals or companies seeking to understand and optimize their product or service offerings

Incorporates industry-proven models and hands-on Miro platform exercises for practical application of the concepts

Covers critical aspects such as customer segmentation, product structure, and market entry decisions

Provides a structured process for validating entrepreneurial ideas, aligning with the needs of individuals seeking to establish a new business or service

Taught by Jasper Albert, who brings expertise and experience in strategy and product development

Reviews summary

Miro-based customer journey mapping

Learners say this is a well-received course that provides a great hands-on learning experience with Miro. Beginners found the course particularly useful for understanding the basics of customer journey mapping and using Miro.

Practical, hands-on learning

"Great hands-on experience"

Course teaches Miro basics

"Such a great project with clear explanation. I learned the basic of using Miro to map projects/customer journey."

"its good course for beginner, at least you know how to make customer journey using miro, and theory also help a lot."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Development: Customer Journey Mapping with Miro with these activities:

Review your knowledge of strategy and product development

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Review your knowledge of strategy and product development to ensure a solid foundation for the course.

Browse courses on Strategy

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Read an article or blog post about strategy
Watch a video tutorial on product development
Take a practice quiz on strategy and product development concepts

Practice identifying customer pain points

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Practice identifying customer pain points to refine your understanding of customer needs.

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Brainstorm a list of potential customer pain points for a specific product or service
Conduct a survey or interview customers to gather data on their pain points
Analyze the data to identify the most common and significant pain points

Join a study group to discuss customer journey analysis

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Join a study group to discuss customer journey analysis and share insights with peers.

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Find a study group or create your own
Meet regularly to discuss course materials and customer journey analysis techniques
Share insights and best practices with your peers

Three other activities

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Follow a tutorial on customer journey analysis using Miro

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Follow a tutorial on customer journey analysis using Miro to gain practical experience with the tool.

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Find a tutorial on customer journey analysis using Miro
Follow the steps in the tutorial to create a customer journey map in Miro
Analyze the customer journey map to identify opportunities for improvement

Create a customer journey map for a new product or service

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Create a customer journey map for a new product or service to apply the concepts learned in the course.

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Identify the target audience for the new product or service
Brainstorm the key touchpoints in the customer journey
Map out the customer journey, including pain points and opportunities
Analyze the customer journey map and identify areas for improvement

Contribute to an open-source project related to customer journey mapping

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Contribute to an open-source project related to customer journey mapping to gain practical experience and help the community.

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Find an open-source project related to customer journey mapping
Identify an area where you can contribute to the project
Make a contribution to the project

Career center

Learners who complete Product Development: Customer Journey Mapping with Miro will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development and management of products. They work with engineers, designers, and other stakeholders to ensure that products meet customer needs.

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Service Designer

Service Designers are responsible for designing and improving services. They work with customers and other stakeholders to understand their needs and develop services that meet those needs.

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UX Designer

UX Designers are responsible for designing the user experience of products and services. They work with engineers and other stakeholders to ensure that products are easy to use and enjoyable.

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Innovation Consultant

Innovation Consultants help businesses to develop new products and services. They work with businesses to identify opportunities, develop ideas, and bring those ideas to market.

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Entrepreneurship Manager

Entrepreneurship Managers work with entrepreneurs to help them start and develop new businesses. They may provide mentorship, training, and other resources to help entrepreneurs succeed.

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Business Analyst

Business Analysts work with businesses to identify and solve problems. They use a variety of tools and techniques to analyze data, identify trends, and make recommendations.

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Business Development Manager

Business Development Managers are responsible for developing and executing business development strategies. They work with potential customers to identify and develop opportunities.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products and services. They work with a variety of teams to ensure that marketing campaigns are effective.

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Sales Manager

Sales Managers are responsible for managing sales teams and achieving sales goals. They work with sales representatives to develop and execute sales strategies.

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Consultant

Consultants work with businesses to help them solve problems and improve performance. They may provide expertise in a variety of areas, such as marketing, finance, and operations.

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Program Manager

Program Managers are responsible for planning and managing programs and projects. They work with stakeholders to develop and execute program plans.

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Data Analyst

Data Analysts work with data to identify trends and patterns. They use this information to help businesses make better decisions.

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Project Manager

Project Managers are responsible for planning and managing projects. They work with stakeholders to develop and execute project plans.

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Customer Success Manager

Customer Success Managers work with customers to ensure that they are successful in using a company's product or service. They may help customers with onboarding, training, troubleshooting, and other issues. This course may be useful for Customer Success Managers who want to learn more about customer journey mapping and how to use it to improve customer satisfaction.

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Operations Manager

Operations Managers are responsible for managing the day-to-day operations of a business. They work with employees to ensure that business processes are efficient and effective.

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