We may earn an affiliate commission when you visit our partners.
Jasper Albert
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.
Register for this course and see more details by visiting:
OpenCourser.com/course/035vqu/analyzing
Two deals to help you save
Save money when you learn. Here are two deals and offers that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until July 14
Coursera Plus Annual
Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.
Up to
40%
off
Get offer
Valid until August 30
Google AI App Builder
Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind
Take
100%
off
Get offer
What's inside
Syllabus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops knowledge and skills in competitive strategy and industry analysis, which are core skills for business professionals and strategists
Provides practical hands-on practice and examples, making it accessible and effective for beginners and experienced professionals alike
Leverages the Creately platform, an industry-standard tool for visual collaboration and analysis
Jasper Albert, the course instructor, is an experienced strategy consultant and entrepreneur
Part of a comprehensive series of courses, indicating a broader learning path for students
May require some background knowledge in business or economics for full comprehension
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
Save
Reviews summary
Practical market attractiveness with creately
According to students, this guided project offers a quick and practical introduction to analyzing market attractiveness using the Creately platform. Many appreciate the hands-on activities and step-by-step guidance that facilitate direct application of concepts like Porter's Five Forces. It is often described as ideal for beginners or as a useful refresher for those already familiar with competitive strategy. However, some learners caution that the course provides introductory depth, suggesting it lacks extensive theoretical coverage and may require additional study for a more profound understanding of complex strategic models.
Offers a concise overview, best for beginners or refreshers.
"The course provides a decent introduction to market analysis... very basic, suitable for absolute beginners."
"It's a great refresher for those familiar with the concepts or a solid start for beginners."
"I found it too brief and would have liked more depth on strategy application beyond just identifying factors."
Valued for its short duration and quick acquisition of skills.
"This guided project was incredibly helpful for understanding market attractiveness... Highly recommend for quick learning."
"I found this guided project to be a valuable and efficient way to learn market attractiveness."
"It serves its purpose as a quick overview and helps achieve learning objectives rapidly."
Provides practical experience using Creately for market analysis.
"The hands-on approach made it easy to grasp Porter's Five Forces and apply them."
"The step-by-step guidance in Creately was excellent, making the practical application straightforward."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Some found the theoretical links unclear, needing outside research.
"The explanations of the competitive strategy models were superficial, and the connection between the theory and the tool wasn't always clear."
"I needed to do external research to fully understand the concepts taught in this course."
"While the Creately tool was interesting, the project felt rushed and didn't thoroughly explain the strategic implications."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Analyzing Market Attractiveness Using Creately with these
activities:
Complete the 'Creately Platform for Business Analysis' tutorial
Show steps
Gain familiarity with the Creately platform, which is used in the course for market analysis.
Show steps
-
Go to the Creately tutorial website and find the 'Creately Platform for Business Analysis' tutorial.
-
Follow the steps in the tutorial to learn the basics of the platform.
-
Create a sample diagram or flowchart using the platform.
Complete 10 practice questions on Porter's Five Forces analysis
Show steps
Reinforce your understanding of Porter's Five Forces through repetitive practice.
Browse courses on
Porter's Five Forces
Show steps
-
Find a set of practice questions on Porter's Five Forces analysis.
-
Attempt to answer the questions without referring to your notes.
-
Check your answers and identify areas where you need more practice.
Review 'Competitive Strategy' by Michael E. Porter
Show steps
Understand the fundamental concepts of competitive strategy and how they apply to market analysis.
View
HBR at 100: The Most Influential and Innovative...
on Amazon
Show steps
-
Read the first three chapters of the book, focusing on the concepts of industry structure, competitive forces, and competitive advantage.
-
Summarize the key points of each chapter in your own words.
-
Identify examples of how these concepts have been applied in real-world businesses.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete the 'Market Analysis with Porter's Five Forces' tutorial
Show steps
Gain practical experience in applying Porter's Five Forces framework to analyze business markets.
Browse courses on
Porter's Five Forces
Show steps
-
Go to the Creately tutorial website and find the 'Market Analysis with Porter's Five Forces' tutorial.
-
Follow the steps in the tutorial to complete the market analysis exercise.
-
Discuss your findings with a classmate or colleague.
Participate in a peer discussion on the challenges of market analysis
Show steps
Engage with peers to exchange perspectives and learn from their experiences in market analysis.
Browse courses on
Market Analysis
Show steps
-
Find a study group or online forum where you can connect with other students.
-
Start a discussion thread on the challenges of market analysis.
-
Share your own insights and experiences.
-
Listen to the perspectives of others and ask clarifying questions.
Review 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges of innovation and how to overcome them in the face of market competition.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the first four chapters of the book, focusing on the concepts of disruptive innovation and the innovator's dilemma.
-
Summarize the key points of each chapter in your own words.
-
Identify examples of disruptive innovations in real-world businesses.
Develop a competitive analysis report for a chosen industry
Show steps
Apply the concepts learned in the course to conduct a comprehensive competitive analysis of a specific industry.
Browse courses on
Competitive Analysis
Show steps
-
Choose an industry that interests you or is relevant to your career goals.
-
Identify the key competitors in the industry.
-
Analyze the competitive forces using Porter's Five Forces framework.
-
Develop a SWOT analysis for each competitor.
-
Write a report summarizing your findings and providing recommendations.
Write a blog post about a recent market trend and its implications
Show steps
Develop your ability to synthesize and communicate insights about emerging market trends.
Browse courses on
Market Trends
Show steps
-
Identify a recent market trend that you find interesting.
-
Research the trend and its implications for businesses.
-
Write a blog post that explains the trend and provides your analysis.
-
Publish the blog post on a relevant platform.
Complete the 'Creately Platform for Business Analysis' tutorial
Show steps
Gain familiarity with the Creately platform, which is used in the course for market analysis.
Show steps
Show steps
Show steps
- Go to the Creately tutorial website and find the 'Creately Platform for Business Analysis' tutorial.
- Follow the steps in the tutorial to learn the basics of the platform.
- Create a sample diagram or flowchart using the platform.
Complete 10 practice questions on Porter's Five Forces analysis
Show steps
Reinforce your understanding of Porter's Five Forces through repetitive practice.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Find a set of practice questions on Porter's Five Forces analysis.
- Attempt to answer the questions without referring to your notes.
- Check your answers and identify areas where you need more practice.
Review 'Competitive Strategy' by Michael E. Porter
Show steps
Understand the fundamental concepts of competitive strategy and how they apply to market analysis.
View
HBR at 100: The Most Influential and Innovative...
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters of the book, focusing on the concepts of industry structure, competitive forces, and competitive advantage.
- Summarize the key points of each chapter in your own words.
- Identify examples of how these concepts have been applied in real-world businesses.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete the 'Market Analysis with Porter's Five Forces' tutorial
Show steps
Gain practical experience in applying Porter's Five Forces framework to analyze business markets.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Go to the Creately tutorial website and find the 'Market Analysis with Porter's Five Forces' tutorial.
- Follow the steps in the tutorial to complete the market analysis exercise.
- Discuss your findings with a classmate or colleague.
Participate in a peer discussion on the challenges of market analysis
Show steps
Engage with peers to exchange perspectives and learn from their experiences in market analysis.
Browse courses on
Market Analysis
Show steps
Show steps
Show steps
- Find a study group or online forum where you can connect with other students.
- Start a discussion thread on the challenges of market analysis.
- Share your own insights and experiences.
- Listen to the perspectives of others and ask clarifying questions.
Review 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges of innovation and how to overcome them in the face of market competition.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the first four chapters of the book, focusing on the concepts of disruptive innovation and the innovator's dilemma.
- Summarize the key points of each chapter in your own words.
- Identify examples of disruptive innovations in real-world businesses.
Develop a competitive analysis report for a chosen industry
Show steps
Apply the concepts learned in the course to conduct a comprehensive competitive analysis of a specific industry.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Choose an industry that interests you or is relevant to your career goals.
- Identify the key competitors in the industry.
- Analyze the competitive forces using Porter's Five Forces framework.
- Develop a SWOT analysis for each competitor.
- Write a report summarizing your findings and providing recommendations.
Write a blog post about a recent market trend and its implications
Show steps
Develop your ability to synthesize and communicate insights about emerging market trends.
Browse courses on
Market Trends
Show steps
Show steps
Show steps
- Identify a recent market trend that you find interesting.
- Research the trend and its implications for businesses.
- Write a blog post that explains the trend and provides your analysis.
- Publish the blog post on a relevant platform.
Career center
Learners who complete Analyzing Market Attractiveness Using Creately will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course would be very useful for Entrepreneurs to gain a better understanding of market attractiveness. This can help them to make better decisions about which businesses to start and run.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course would be very useful for Business Development Managers to gain a better understanding of market attractiveness. This can help them to identify and develop more promising business opportunities.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. This course would be very useful for Product Managers to gain a better understanding of market attractiveness. This can help them to make better decisions about which products to develop and launch.
Market Research Analyst
Market Research Analyst
Market Research Analysts study market trends and consumer behavior. This course would be very useful for Market Research Analysts to gain a better understanding of market attractiveness. This can help them to conduct more accurate and insightful research.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. This course would be very useful for Marketing Managers to gain a better understanding of market attractiveness. This can help them to develop more effective marketing campaigns.
Private Equity Investor
Private Equity Investor
Private Equity Investors invest in private companies. This course would be very useful for Private Equity Investors to gain a better understanding of market attractiveness. This can help them to make better investment decisions.
Venture Capitalist
Venture Capitalist
Venture Capitalists invest in early-stage companies. This course would be very useful for Venture Capitalists to gain a better understanding of market attractiveness. This can help them to make better investment decisions.
Management Consultant
Management Consultant
Management Consultants advise businesses on how to improve their performance. This course would be useful for Management Consultants to gain a better understanding of market attractiveness. This can help them to make better recommendations to their clients.
Financial Analyst
Financial Analyst
Financial Analysts study financial data to make investment recommendations. This course would be useful for Financial Analysts to gain a better understanding of market attractiveness. This can help them to make more informed investment recommendations.
Investment Banker
Investment Banker
Investment Bankers help companies raise capital. This course would be useful for Investment Bankers to gain a better understanding of market attractiveness. This can help them to better advise their clients on how to raise capital.
Data Scientist
Data Scientist
Data Scientists use data to solve problems. This course would be useful for Data Scientists who are working on projects related to market attractiveness. It can help them to develop a better understanding of the data and methods used to analyze market attractiveness.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course may be useful for Sales Managers who are responsible for developing and implementing strategies to increase sales. It can help them to develop a better understanding of the factors that make markets attractive.
Software Engineer
Software Engineer
Software Engineers develop software applications. This course may be useful for Software Engineers who are working on software applications that are used to analyze market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course may be useful for Operations Managers who are responsible for developing and implementing strategies to improve market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
Academic Researcher
Academic Researcher
Academic Researchers conduct research on a variety of topics. This course may be useful for Academic Researchers who are studying market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
For more career information including salaries, visit:
OpenCourser.com/course/035vqu/analyzing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Analyzing Market Attractiveness Using Creately.
Save
This classic work in competitive strategy provides a framework for analyzing industries and competitors, and it can be used to supplement the course material on market attractiveness analysis.
Save
Provides a clear and concise guide to developing good strategy, and it can be used to help students apply the concepts learned in the course to their own businesses.
Examines the challenges that established companies face when they are disrupted by new technologies, and it can be used to help students understand the importance of market attractiveness analysis in the context of innovation.
Provides a practical guide to using the lean startup methodology to develop and validate new products and services, and it can be used to help students apply the concepts learned in the course to their own entrepreneurial ventures.
This ancient Chinese military treatise provides insights into the principles of strategy and competition, and it can be used to help students develop a deeper understanding of the factors that contribute to market attractiveness.
Provides a unique perspective on the challenges and opportunities of starting a new business, and it can be used to help students identify and evaluate new market opportunities.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers, and it can be used to help students develop strategies for entering new markets.
Provides a deeper dive into the concepts introduced in The Innovator's Dilemma, and it can be used to help students develop a more comprehensive understanding of the challenges and opportunities of innovation.
Save
Provides a framework for creating new market space and avoiding competition, and it can be used to help students identify and develop new business opportunities.
Provides a practical guide to the challenges of building a successful business, and it can be used to help students develop the mindset and skills necessary to succeed in the competitive business world.
Save
Provides a step-by-step guide to getting customers for your new business, and it can be used to help students develop a customer acquisition strategy.
Provides a practical guide to using the lean product development methodology to develop and launch new products, and it can be used to help students apply the concepts learned in the course to their own product development efforts.
Provides a framework for designing value propositions that meet the needs of customers, and it can be used to help students develop more effective marketing and sales strategies.
Provides a step-by-step guide to developing and launching successful products, and it can be used to help students apply the concepts learned in the course to their own product development efforts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/035vqu/analyzing
Share
Similar courses
Similar courses are unavailable at this time. Please try again later.
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2025 OpenCourser