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Analyzing Market Attractiveness Using Creately

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.

You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

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What's inside

Syllabus

Project Overview

This course was developed to engage and harness your visionary and exploratory abilities. During this course, you will be using proven models in competitive strategy. Together we will explore factors identifying sector attractiveness including the powers of suppliers, buyers, substitutes, competition, and threats of new entry to the market. This is an important step for individuals or companies wanting to explore new markets for products or services. By the end of this project, you will be fluent in identifying and analysing business markets in order to discover their attractiveness to new products and services. You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops knowledge and skills in competitive strategy and industry analysis, which are core skills for business professionals and strategists

Provides practical hands-on practice and examples, making it accessible and effective for beginners and experienced professionals alike

Leverages the Creately platform, an industry-standard tool for visual collaboration and analysis

Jasper Albert, the course instructor, is an experienced strategy consultant and entrepreneur

Part of a comprehensive series of courses, indicating a broader learning path for students

May require some background knowledge in business or economics for full comprehension

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Reviews summary

In-depth creately practice

Learners say that this in-depth course on Creately is engaging and imparts useful market analysis skills. Students especially enjoy the excellent lectures, readings, and assignments. Students do not have much to say about the instructor, deadlines, or certificates.

Learners describe engaging lectures.

""great course""

""Very useful""

""Interesting""

""Nice and clear guidance""

Learners describe this course as very useful.

""excellent""

""Very useful""

""very useful course""

There is a lack of remarks on the instructor.

Some students feel the screen is too small and has a clunky user experience.

""didnt really understand it. and screen is tooo small""

""The cloud sharing portion (lecturing part) has a chunky UX design, the screen is too small and has different moving parts so it is hard to focus""

Learners feel the focus is more on advertising Creately than on actual analysis.

""focus too much on the tool (Creately) and not enough on the actually analysis, feel more like a promotion for Creately""

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Analyzing Market Attractiveness Using Creately with these activities:

Complete the 'Creately Platform for Business Analysis' tutorial

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Gain familiarity with the Creately platform, which is used in the course for market analysis.

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Go to the Creately tutorial website and find the 'Creately Platform for Business Analysis' tutorial.
Follow the steps in the tutorial to learn the basics of the platform.
Create a sample diagram or flowchart using the platform.

Complete 10 practice questions on Porter's Five Forces analysis

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Reinforce your understanding of Porter's Five Forces through repetitive practice.

Browse courses on Porter's Five Forces

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Find a set of practice questions on Porter's Five Forces analysis.
Attempt to answer the questions without referring to your notes.
Check your answers and identify areas where you need more practice.

Review 'Competitive Strategy' by Michael E. Porter

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Understand the fundamental concepts of competitive strategy and how they apply to market analysis.

View HBR at 100: The Most Influential and Innovative... on Amazon

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Read the first three chapters of the book, focusing on the concepts of industry structure, competitive forces, and competitive advantage.
Summarize the key points of each chapter in your own words.
Identify examples of how these concepts have been applied in real-world businesses.

Five other activities

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Complete the 'Market Analysis with Porter's Five Forces' tutorial

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Gain practical experience in applying Porter's Five Forces framework to analyze business markets.

Browse courses on Porter's Five Forces

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Go to the Creately tutorial website and find the 'Market Analysis with Porter's Five Forces' tutorial.
Follow the steps in the tutorial to complete the market analysis exercise.
Discuss your findings with a classmate or colleague.

Participate in a peer discussion on the challenges of market analysis

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Engage with peers to exchange perspectives and learn from their experiences in market analysis.

Browse courses on Market Analysis

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Find a study group or online forum where you can connect with other students.
Start a discussion thread on the challenges of market analysis.
Share your own insights and experiences.
Listen to the perspectives of others and ask clarifying questions.

Review 'The Innovator's Dilemma' by Clayton M. Christensen

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Gain insights into the challenges of innovation and how to overcome them in the face of market competition.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the first four chapters of the book, focusing on the concepts of disruptive innovation and the innovator's dilemma.
Summarize the key points of each chapter in your own words.
Identify examples of disruptive innovations in real-world businesses.

Develop a competitive analysis report for a chosen industry

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Apply the concepts learned in the course to conduct a comprehensive competitive analysis of a specific industry.

Browse courses on Competitive Analysis

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Choose an industry that interests you or is relevant to your career goals.
Identify the key competitors in the industry.
Analyze the competitive forces using Porter's Five Forces framework.
Develop a SWOT analysis for each competitor.
Write a report summarizing your findings and providing recommendations.

Write a blog post about a recent market trend and its implications

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Develop your ability to synthesize and communicate insights about emerging market trends.

Browse courses on Market Trends

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Identify a recent market trend that you find interesting.
Research the trend and its implications for businesses.
Write a blog post that explains the trend and provides your analysis.
Publish the blog post on a relevant platform.

Career center

Learners who complete Analyzing Market Attractiveness Using Creately will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are responsible for starting and running their own businesses. This course would be very useful for Entrepreneurs to gain a better understanding of market attractiveness. This can help them to make better decisions about which businesses to start and run.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course would be very useful for Business Development Managers to gain a better understanding of market attractiveness. This can help them to identify and develop more promising business opportunities.

See salaries and explore the career path for Business Development Manager

Product Manager

Product Managers are responsible for the development and launch of new products. This course would be very useful for Product Managers to gain a better understanding of market attractiveness. This can help them to make better decisions about which products to develop and launch.

See salaries and explore the career path for Product Manager

Private Equity Investor

Private Equity Investors invest in private companies. This course would be very useful for Private Equity Investors to gain a better understanding of market attractiveness. This can help them to make better investment decisions.

See salaries and explore the career path for Private Equity Investor

Market Research Analyst

Market Research Analysts study market trends and consumer behavior. This course would be very useful for Market Research Analysts to gain a better understanding of market attractiveness. This can help them to conduct more accurate and insightful research.

See salaries and explore the career path for Market Research Analyst

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. This course would be very useful for Marketing Managers to gain a better understanding of market attractiveness. This can help them to develop more effective marketing campaigns.

See salaries and explore the career path for Marketing Manager

Venture Capitalist

Venture Capitalists invest in early-stage companies. This course would be very useful for Venture Capitalists to gain a better understanding of market attractiveness. This can help them to make better investment decisions.

See salaries and explore the career path for Venture Capitalist

Management Consultant

Management Consultants advise businesses on how to improve their performance. This course would be useful for Management Consultants to gain a better understanding of market attractiveness. This can help them to make better recommendations to their clients.

See salaries and explore the career path for Management Consultant

Data Scientist

Data Scientists use data to solve problems. This course would be useful for Data Scientists who are working on projects related to market attractiveness. It can help them to develop a better understanding of the data and methods used to analyze market attractiveness.

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Financial Analyst

Financial Analysts study financial data to make investment recommendations. This course would be useful for Financial Analysts to gain a better understanding of market attractiveness. This can help them to make more informed investment recommendations.

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Investment Banker

Investment Bankers help companies raise capital. This course would be useful for Investment Bankers to gain a better understanding of market attractiveness. This can help them to better advise their clients on how to raise capital.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. This course may be useful for Operations Managers who are responsible for developing and implementing strategies to improve market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.

See salaries and explore the career path for Operations Manager

Software Engineer

Software Engineers develop software applications. This course may be useful for Software Engineers who are working on software applications that are used to analyze market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.

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Academic Researcher

Academic Researchers conduct research on a variety of topics. This course may be useful for Academic Researchers who are studying market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. This course may be useful for Sales Managers who are responsible for developing and implementing strategies to increase sales. It can help them to develop a better understanding of the factors that make markets attractive.

See salaries and explore the career path for Sales Manager

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Analyzing Market Attractiveness Using Creately.

Competitive Strategy

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This classic work in competitive strategy provides a framework for analyzing industries and competitors, and it can be used to supplement the course material on market attractiveness analysis.

Competitive Strategy: Techniques for Analyzing...

Analyzing Market Attractiveness Using Creately

What's inside

Syllabus

Good to know

Save this course

Reviews summary

In-depth creately practice

Activities

Career center

Reading list

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