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Jasper Albert
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
Read more
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.
Register for this course and see more details by visiting:
OpenCourser.com/course/035vqu/analyzing
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Syllabus
Project Overview
This course was developed to engage and harness your visionary and exploratory abilities. During this course, you will be using proven models in competitive strategy. Together we will explore factors identifying sector attractiveness including the powers of suppliers, buyers, substitutes, competition, and threats of new entry to the market. This is an important step for individuals or companies wanting to explore new markets for products or services.
By the end of this project, you will be fluent in identifying and analysing business markets in order to discover their attractiveness to new products and services. You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops knowledge and skills in competitive strategy and industry analysis, which are core skills for business professionals and strategists
Provides practical hands-on practice and examples, making it accessible and effective for beginners and experienced professionals alike
Leverages the Creately platform, an industry-standard tool for visual collaboration and analysis
Jasper Albert, the course instructor, is an experienced strategy consultant and entrepreneur
Part of a comprehensive series of courses, indicating a broader learning path for students
May require some background knowledge in business or economics for full comprehension
Save this course
Save Analyzing Market Attractiveness Using Creately to your list so you can find it easily later:
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Reviews summary
In-depth creately practice
Learners say that this in-depth course on Creately is engaging and imparts useful market analysis skills. Students especially enjoy the excellent lectures, readings, and assignments. Students do not have much to say about the instructor, deadlines, or certificates.
Learners describe engaging lectures.
""great course""
""Very useful""
""Interesting""
""Nice and clear guidance""
Learners describe this course as very useful.
""excellent""
""Very useful""
""very useful course""
There is a lack of remarks on the instructor.
Some students feel the screen is too small and has a clunky user experience.
""didnt really understand it. and screen is tooo small""
""The cloud sharing portion (lecturing part) has a chunky UX design, the screen is too small and has different moving parts so it is hard to focus""
Learners feel the focus is more on advertising Creately than on actual analysis.
""focus too much on the tool (Creately) and not enough on the actually analysis, feel more like a promotion for Creately""
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Analyzing Market Attractiveness Using Creately with these
activities:
Complete the 'Creately Platform for Business Analysis' tutorial
Show steps
Gain familiarity with the Creately platform, which is used in the course for market analysis.
Show steps
-
Go to the Creately tutorial website and find the 'Creately Platform for Business Analysis' tutorial.
-
Follow the steps in the tutorial to learn the basics of the platform.
-
Create a sample diagram or flowchart using the platform.
Complete 10 practice questions on Porter's Five Forces analysis
Show steps
Reinforce your understanding of Porter's Five Forces through repetitive practice.
Browse courses on
Porter's Five Forces
Show steps
-
Find a set of practice questions on Porter's Five Forces analysis.
-
Attempt to answer the questions without referring to your notes.
-
Check your answers and identify areas where you need more practice.
Review 'Competitive Strategy' by Michael E. Porter
Show steps
Understand the fundamental concepts of competitive strategy and how they apply to market analysis.
View
HBR at 100: The Most Influential and Innovative...
on Amazon
Show steps
-
Read the first three chapters of the book, focusing on the concepts of industry structure, competitive forces, and competitive advantage.
-
Summarize the key points of each chapter in your own words.
-
Identify examples of how these concepts have been applied in real-world businesses.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete the 'Market Analysis with Porter's Five Forces' tutorial
Show steps
Gain practical experience in applying Porter's Five Forces framework to analyze business markets.
Browse courses on
Porter's Five Forces
Show steps
-
Go to the Creately tutorial website and find the 'Market Analysis with Porter's Five Forces' tutorial.
-
Follow the steps in the tutorial to complete the market analysis exercise.
-
Discuss your findings with a classmate or colleague.
Participate in a peer discussion on the challenges of market analysis
Show steps
Engage with peers to exchange perspectives and learn from their experiences in market analysis.
Browse courses on
Market Analysis
Show steps
-
Find a study group or online forum where you can connect with other students.
-
Start a discussion thread on the challenges of market analysis.
-
Share your own insights and experiences.
-
Listen to the perspectives of others and ask clarifying questions.
Review 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges of innovation and how to overcome them in the face of market competition.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the first four chapters of the book, focusing on the concepts of disruptive innovation and the innovator's dilemma.
-
Summarize the key points of each chapter in your own words.
-
Identify examples of disruptive innovations in real-world businesses.
Develop a competitive analysis report for a chosen industry
Show steps
Apply the concepts learned in the course to conduct a comprehensive competitive analysis of a specific industry.
Browse courses on
Competitive Analysis
Show steps
-
Choose an industry that interests you or is relevant to your career goals.
-
Identify the key competitors in the industry.
-
Analyze the competitive forces using Porter's Five Forces framework.
-
Develop a SWOT analysis for each competitor.
-
Write a report summarizing your findings and providing recommendations.
Write a blog post about a recent market trend and its implications
Show steps
Develop your ability to synthesize and communicate insights about emerging market trends.
Browse courses on
Market Trends
Show steps
-
Identify a recent market trend that you find interesting.
-
Research the trend and its implications for businesses.
-
Write a blog post that explains the trend and provides your analysis.
-
Publish the blog post on a relevant platform.
Complete the 'Creately Platform for Business Analysis' tutorial
Show steps
Gain familiarity with the Creately platform, which is used in the course for market analysis.
Show steps
Show steps
Show steps
- Go to the Creately tutorial website and find the 'Creately Platform for Business Analysis' tutorial.
- Follow the steps in the tutorial to learn the basics of the platform.
- Create a sample diagram or flowchart using the platform.
Complete 10 practice questions on Porter's Five Forces analysis
Show steps
Reinforce your understanding of Porter's Five Forces through repetitive practice.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Find a set of practice questions on Porter's Five Forces analysis.
- Attempt to answer the questions without referring to your notes.
- Check your answers and identify areas where you need more practice.
Review 'Competitive Strategy' by Michael E. Porter
Show steps
Understand the fundamental concepts of competitive strategy and how they apply to market analysis.
View
HBR at 100: The Most Influential and Innovative...
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters of the book, focusing on the concepts of industry structure, competitive forces, and competitive advantage.
- Summarize the key points of each chapter in your own words.
- Identify examples of how these concepts have been applied in real-world businesses.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete the 'Market Analysis with Porter's Five Forces' tutorial
Show steps
Gain practical experience in applying Porter's Five Forces framework to analyze business markets.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Go to the Creately tutorial website and find the 'Market Analysis with Porter's Five Forces' tutorial.
- Follow the steps in the tutorial to complete the market analysis exercise.
- Discuss your findings with a classmate or colleague.
Participate in a peer discussion on the challenges of market analysis
Show steps
Engage with peers to exchange perspectives and learn from their experiences in market analysis.
Browse courses on
Market Analysis
Show steps
Show steps
Show steps
- Find a study group or online forum where you can connect with other students.
- Start a discussion thread on the challenges of market analysis.
- Share your own insights and experiences.
- Listen to the perspectives of others and ask clarifying questions.
Review 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges of innovation and how to overcome them in the face of market competition.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the first four chapters of the book, focusing on the concepts of disruptive innovation and the innovator's dilemma.
- Summarize the key points of each chapter in your own words.
- Identify examples of disruptive innovations in real-world businesses.
Develop a competitive analysis report for a chosen industry
Show steps
Apply the concepts learned in the course to conduct a comprehensive competitive analysis of a specific industry.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Choose an industry that interests you or is relevant to your career goals.
- Identify the key competitors in the industry.
- Analyze the competitive forces using Porter's Five Forces framework.
- Develop a SWOT analysis for each competitor.
- Write a report summarizing your findings and providing recommendations.
Write a blog post about a recent market trend and its implications
Show steps
Develop your ability to synthesize and communicate insights about emerging market trends.
Browse courses on
Market Trends
Show steps
Show steps
Show steps
- Identify a recent market trend that you find interesting.
- Research the trend and its implications for businesses.
- Write a blog post that explains the trend and provides your analysis.
- Publish the blog post on a relevant platform.
Career center
Learners who complete Analyzing Market Attractiveness Using Creately will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course would be very useful for Entrepreneurs to gain a better understanding of market attractiveness. This can help them to make better decisions about which businesses to start and run.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course would be very useful for Business Development Managers to gain a better understanding of market attractiveness. This can help them to identify and develop more promising business opportunities.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. This course would be very useful for Product Managers to gain a better understanding of market attractiveness. This can help them to make better decisions about which products to develop and launch.
Private Equity Investor
Private Equity Investor
Private Equity Investors invest in private companies. This course would be very useful for Private Equity Investors to gain a better understanding of market attractiveness. This can help them to make better investment decisions.
Market Research Analyst
Market Research Analyst
Market Research Analysts study market trends and consumer behavior. This course would be very useful for Market Research Analysts to gain a better understanding of market attractiveness. This can help them to conduct more accurate and insightful research.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. This course would be very useful for Marketing Managers to gain a better understanding of market attractiveness. This can help them to develop more effective marketing campaigns.
Venture Capitalist
Venture Capitalist
Venture Capitalists invest in early-stage companies. This course would be very useful for Venture Capitalists to gain a better understanding of market attractiveness. This can help them to make better investment decisions.
Management Consultant
Management Consultant
Management Consultants advise businesses on how to improve their performance. This course would be useful for Management Consultants to gain a better understanding of market attractiveness. This can help them to make better recommendations to their clients.
Data Scientist
Data Scientist
Data Scientists use data to solve problems. This course would be useful for Data Scientists who are working on projects related to market attractiveness. It can help them to develop a better understanding of the data and methods used to analyze market attractiveness.
Financial Analyst
Financial Analyst
Financial Analysts study financial data to make investment recommendations. This course would be useful for Financial Analysts to gain a better understanding of market attractiveness. This can help them to make more informed investment recommendations.
Investment Banker
Investment Banker
Investment Bankers help companies raise capital. This course would be useful for Investment Bankers to gain a better understanding of market attractiveness. This can help them to better advise their clients on how to raise capital.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course may be useful for Operations Managers who are responsible for developing and implementing strategies to improve market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
Software Engineer
Software Engineer
Software Engineers develop software applications. This course may be useful for Software Engineers who are working on software applications that are used to analyze market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
Academic Researcher
Academic Researcher
Academic Researchers conduct research on a variety of topics. This course may be useful for Academic Researchers who are studying market attractiveness. It can help them to develop a better understanding of the factors that make markets attractive.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course may be useful for Sales Managers who are responsible for developing and implementing strategies to increase sales. It can help them to develop a better understanding of the factors that make markets attractive.
For more career information including salaries, visit:
OpenCourser.com/course/035vqu/analyzing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Analyzing Market Attractiveness Using Creately.
Save
This classic work in competitive strategy provides a framework for analyzing industries and competitors, and it can be used to supplement the course material on market attractiveness analysis.
Save
Provides a clear and concise guide to developing good strategy, and it can be used to help students apply the concepts learned in the course to their own businesses.
Examines the challenges that established companies face when they are disrupted by new technologies, and it can be used to help students understand the importance of market attractiveness analysis in the context of innovation.
Provides a practical guide to using the lean startup methodology to develop and validate new products and services, and it can be used to help students apply the concepts learned in the course to their own entrepreneurial ventures.
This ancient Chinese military treatise provides insights into the principles of strategy and competition, and it can be used to help students develop a deeper understanding of the factors that contribute to market attractiveness.
Provides a unique perspective on the challenges and opportunities of starting a new business, and it can be used to help students identify and evaluate new market opportunities.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers, and it can be used to help students develop strategies for entering new markets.
Provides a deeper dive into the concepts introduced in The Innovator's Dilemma, and it can be used to help students develop a more comprehensive understanding of the challenges and opportunities of innovation.
Save
Provides a framework for creating new market space and avoiding competition, and it can be used to help students identify and develop new business opportunities.
Provides a practical guide to the challenges of building a successful business, and it can be used to help students develop the mindset and skills necessary to succeed in the competitive business world.
Save
Provides a step-by-step guide to getting customers for your new business, and it can be used to help students develop a customer acquisition strategy.
Provides a practical guide to using the lean product development methodology to develop and launch new products, and it can be used to help students apply the concepts learned in the course to their own product development efforts.
Provides a framework for designing value propositions that meet the needs of customers, and it can be used to help students develop more effective marketing and sales strategies.
Provides a step-by-step guide to developing and launching successful products, and it can be used to help students apply the concepts learned in the course to their own product development efforts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/035vqu/analyzing
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Effort
90 Minutes
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Jasper Albert
Language
English
Good to know
Develops knowledge and skills in competitive strategy and industry analysis, which are core skills for business professionals and strategists
Provides practical hands-on practice and examples, making it accessible and effective for beginners and experienced professionals alike
Leverages the Creately platform, an industry-standard tool for visual collaboration and analysis
Jasper Albert, the course instructor, is an experienced strategy consultant and entrepreneur
Part of a comprehensive series of courses, indicating a broader learning path for students
May require some background knowledge in business or economics for full comprehension
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