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Business Basics

Technology leaders and product developers are expected to create products for their organization that align seamlessly to business goals and product strategy, but many individuals find themselves in over their head with little or no education in product strategy or the market dynamics and business structure and processes that influence that strategy. In this course, Business Basics, you’ll gain an understanding of markets as defined by consumer and business behaviors and recognize the broad influence of business purpose and corporate structure and governance on product strategy. First, you’ll explore the meaning of markets and learn a couple essential basic theories of business and consumer behaviors. Next, you’ll discover how a business’s purpose is explicitly defined and shapes the behaviors of its employees. Finally, you’ll learn how to identify the impacts of corporate structure and governance on your product strategy. When you’re finished with this course, you’ll understand the key foundational elements of a business that are required to identify relevant markets and ultimately create effective product strategies.

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Pluralsight

Rating Not enough ratings
Length 0.5 hours
Starts On Demand (Start anytime)
Cost $35/month (Access to entire library- free trial available)
From Pluralsight
Instructors J, o, e, l
Download Videos On Windows, MacOS, iOS, and Android Pluralsight app
Language English
Tags Business Professional

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Associate Product Strategy $76k

Product Strategy Analyst $88k

Product Strategy Advisor $88k

Strategy & Product Analyst $91k

Senior Manager, Product Strategy 2 $109k

Product Marketing Strategy Manager $121k

Strategy and Product Development $124k

Manager, Product Strategy $130k

Product & Strategy Manager $135k

Marketing and Product Strategy $149k

Project Manager - Product Strategy $153k

Strategy and Product Manager $182k

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Pluralsight

Rating Not enough ratings
Length 0.5 hours
Starts On Demand (Start anytime)
Cost $35/month (Access to entire library- free trial available)
From Pluralsight
Instructors J, o, e, l
Download Videos On Windows, MacOS, iOS, and Android Pluralsight app
Language English
Tags Business Professional

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