OpenCourser brand icon
Sign in
We may earn an affiliate commission when you visit our partners.
Image of book cover for Global Marketing

Global Marketing

Warren J. Keegan and Mark C. Green
3.6 Filled star Filled star Filled star Half star Empty star
Based on 140 ratings
Download the Kindle Edition
Free with Kindle Unlimited

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

Read on Amazon
Or Download the Kindle Edition
Read this for free with Kindle Unlimited

Available editions

Global Marketing
Kindle Edition
$$$
Global Marketing
Paperback
$$
Global Marketing (8th Edition)
Paperback
$$$$
Global Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Paperback
$$$$
Global Marketing
Paperback
$$$
Global Marketing Management
Hardcover
$$$
Global Marketing
Paperback
$$
MyLab Marketing with Pearson eText -- Access Card -- for Global Marketing
Misc. Supplies
$$
Global Marketing, Student Value Edition (8th Edition)
Loose Leaf
$$$$
Global Marketing By Keegan & Green (5th, Fifth Edition)
Paperback
$$$$

Related Courses

Global Strategy II: Doing Business in The Global...
University of Illinois at Urbana-Champaign
International Business and Culture
University of Colorado Boulder
Cultura e Consumo no Marketing Digital
Fundação Instituto de Administração
Global Marketing: Building Iconic Brands
University of Illinois at Urbana-Champaign
مقاييس التسويق وربحية التسويق
Alfaisal University | KLD
Creating Global Brands with Jagdish Sheth
University System of Georgia
Effective Marketing in the Global Marketplace
University of Central Florida
Marketing Strategy
University of Denver
Localization Essentials
Udacity
Global Impact: Cultural Psychology
University of Illinois at Urbana-Champaign
4.7 Filled star Filled star Filled star Filled star Half star
175 ratings
Marketing Science e Estratégia de Marketing
Fundação Instituto de Administração
Developing a Winning Marketing Strategy
University of Illinois at Urbana-Champaign
4.8 Filled star Filled star Filled star Filled star Half star
1,742 ratings
Applying Data Analytics in Marketing
University of Illinois at Urbana-Champaign
Analyzing Macro-Environmental Factors Using Creately
Coursera Project Network
Inglés Empresarial: Proyecto Final
Arizona State University
International Marketing & Cross Industry Growth...
Yonsei University

Save this book

Create your own learning path. Save this book to your list so you can find it easily later.
Save

Share

Help others find this book page by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser