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Christina Hayek and Svein Hermansen

Localization is about making a product feel tailored to users around the world. Specifically, it is the process of adapting a product to a language, culture and market.

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What's inside

Syllabus

In this lesson, we’ll talk about the history of localization broadly and at Google. We’ll explore the power of localization and cover key concepts and definitions you’ll need throughout the course.
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In lesson two, we’ll see what localization looks like in practice and how professionals approach localizing different content types, from Online Help documents to actual user interfaces.
In lesson three, you’ll meet some of the localization professionals at Google. You’ll learn about their different roles and profiles and about the skills required for each of those roles and more.
In lesson four, we’ll focus on the series of steps involved in localization project preparation, execution, testing and launch.
Localization is not possible without the help of technology. In this lesson we’ll learn about the different types of tools involved at every stage of the localization project.
Glossary & Resources

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for both those with prior knowledge and newcomers to the topic, this course takes a generalist approach to localization
Experienced industry professionals who teach the course
The course concentrates on providing a series of well-organized steps to prepare for the launch and execution of localization projects
Ideal for those interested in roles at Google
Covers the fundamentals and the nitty gritty of localization
Includes interviews with industry professionals

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Localization Essentials with these activities:
Review concepts from General and Software Engineering
Refresh your knowledge of engineering fundamentals to ensure you have a strong foundation for this course.
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  • Read through your old textbooks
  • Review your old notes
  • Retake old quizzes and exams
Identify a mentor in the field of localization
Seek guidance and support from experienced professionals in the field to enhance your learning journey.
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  • Reach out to professionals on LinkedIn or other platforms
  • Attend industry events and conferences
Join a localization study group or community
Connect with other students and professionals in the field of localization to exchange knowledge and best practices.
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  • Join online forums and discussion groups
  • Participate in meetups and events
Five other activities
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Participate in online tutorials and workshops
Supplement your learning with online tutorials and workshops to reinforce the concepts covered in the course.
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  • Follow along with video tutorials
  • Participate in online forums and discussions
  • Attend webinars and online workshops
Create a localization glossary
Develop a comprehensive glossary of localization terms and concepts to enhance your understanding.
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  • Compile a list of key terms and concepts
  • Define each term and concept clearly
  • Include examples and illustrations to aid understanding
Translate and localize sample user interfaces or documents
Reinforce your understanding of localization techniques by practicing on sample user interfaces or documents.
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  • Find sample user interfaces or documents
  • Translate and localize the content
  • Review your work and identify areas for improvement
Develop a localization plan for a specific product
Apply the concepts of localization to a real-world scenario by creating a comprehensive localization plan.
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  • Identify the target markets and languages
  • Determine the localization strategy
  • Develop a budget and timeline
  • Create a style guide and glossary
Participate in localization competitions or hackathons
Test your skills and knowledge by participating in localization competitions or hackathons.
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  • Find relevant competitions and hackathons
  • Form a team or participate individually
  • Develop a solution or project
  • Present your work and compete for prizes

Career center

Learners who complete Localization Essentials will develop knowledge and skills that may be useful to these careers:
Internationalization Engineer
Internationalization Engineers are responsible for designing and developing products and services that can be easily localized. This course can help you build a foundation in internationalization by teaching you the principles of internationalization, the different types of internationalization challenges, and the tools and technologies used in internationalization. You will also learn about the skills and experience that are required for a successful career as an Internationalization Engineer.
Localization Engineer
Localization Engineers are responsible for adapting products and services to different languages and cultures. This course can help you build a foundation in localization by teaching you the history of localization, the different types of content that can be localized, and the tools and technologies used in localization. You will also learn about the skills and experience that are required for a successful career as a Localization Engineer.
Translation Project Manager
Translation Project Managers are responsible for managing the translation of products and services into different languages. This course can help you build a foundation in translation project management by teaching you the different stages of a translation project, the different types of translation resources, and the tools and technologies used in translation project management. You will also learn about the skills and experience that are required for a successful career as a Translation Project Manager.
Localization Manager
Localization Managers are responsible for overseeing the localization of products and services. This course can help you build a foundation in localization management by teaching you the different aspects of localization management, the different types of localization teams, and the tools and technologies used in localization management. You will also learn about the skills and experience that are required for a successful career as a Localization Manager.
Global Marketing Manager
Global Marketing Managers are responsible for developing and executing marketing campaigns for products and services that are sold in different countries. This course can help you build a foundation in global marketing by teaching you the different aspects of global marketing, the different types of global marketing campaigns, and the tools and technologies used in global marketing. You will also learn about the skills and experience that are required for a successful career as a Global Marketing Manager.
Product Manager
Product Managers are responsible for developing and managing products and services. This course can help you build a foundation in product management by teaching you the different aspects of product management, the different types of product teams, and the tools and technologies used in product management. You will also learn about the skills and experience that are required for a successful career as a Product Manager. This course may be particularly relevant to Product Managers who are responsible for products and services that are sold in different countries.
Technical Writer
Technical Writers are responsible for writing documentation for products and services. This course can help you build a foundation in technical writing by teaching you the different aspects of technical writing, the different types of technical writing documents, and the tools and technologies used in technical writing. You will also learn about the skills and experience that are required for a successful career as a Technical Writer. This course may be particularly relevant to Technical Writers who are responsible for writing documentation for products and services that are sold in different countries.
User Experience Designer
User Experience Designers are responsible for designing the user interface and user experience of products and services. This course can help you build a foundation in user experience design by teaching you the different aspects of user experience design, the different types of user experience design teams, and the tools and technologies used in user experience design. You will also learn about the skills and experience that are required for a successful career as a User Experience Designer. This course may be particularly relevant to User Experience Designers who are responsible for designing the user interface and user experience of products and services that are sold in different countries.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. This course can help you build a foundation in software engineering by teaching you the different aspects of software engineering, the different types of software engineering teams, and the tools and technologies used in software engineering. You will also learn about the skills and experience that are required for a successful career as a Software Engineer. This course may be particularly relevant to Software Engineers who are responsible for developing software that is sold in different countries.
Web Developer
Web Developers are responsible for designing, developing, and maintaining websites. This course can help you build a foundation in web development by teaching you the different aspects of web development, the different types of web development teams, and the tools and technologies used in web development. You will also learn about the skills and experience that are required for a successful career as a Web Developer. This course may be particularly relevant to Web Developers who are responsible for developing websites for products and services that are sold in different countries.
Multicultural Marketing Specialist
Multicultural Marketing Specialists develop and implement marketing campaigns that are tailored to different cultures. This course can help you build a foundation in multicultural marketing by teaching you the different aspects of multicultural marketing, the different types of multicultural marketing campaigns, and the tools and technologies used in multicultural marketing. You will also learn about the skills and experience that are required for a successful career as a Multicultural Marketing Specialist. This course may be particularly relevant to Multicultural Marketing Specialists who are interested in working with products and services that are sold in different countries.
Translator
Translators convert written or spoken text from one language to another. This course can help you build a foundation in translation by teaching you the different aspects of translation, the different types of translation services, and the tools and technologies used in translation. You will also learn about the skills and experience that are required for a successful career as a Translator. This course may be particularly relevant to Translators who are interested in working with products and services that are sold in different countries.
International Relations Specialist
International Relations Specialists analyze and interpret political, economic, and social issues that affect relations between countries. This course can help you build a foundation in international relations by teaching you the different aspects of international relations, the different types of international relations organizations, and the tools and technologies used in international relations. You will also learn about the skills and experience that are required for a successful career as an International Relations Specialist. This course may be particularly relevant to International Relations Specialists who are interested in working with products and services that are sold in different countries.
Global Business Consultant
Global Business Consultants advise businesses on how to expand their operations into new markets. This course can help you build a foundation in global business consulting by teaching you the different aspects of global business consulting, the different types of global business consulting services, and the tools and technologies used in global business consulting. You will also learn about the skills and experience that are required for a successful career as a Global Business Consultant. This course may be particularly relevant to Global Business Consultants who are interested in working with businesses that sell products and services in different countries.
Cultural Anthropologist
Cultural Anthropologists study the culture and behavior of different societies. This course can help you build a foundation in cultural anthropology by teaching you the different aspects of cultural anthropology, the different types of cultural anthropology research, and the tools and technologies used in cultural anthropology. You will also learn about the skills and experience that are required for a successful career as a Cultural Anthropologist. This course may be particularly relevant to Cultural Anthropologists who are interested in working with products and services that are sold in different countries.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Localization Essentials.
A comprehensive resource exploring the complex relationship between language and globalization, providing a rich understanding of its impact on communication, identity, and society.
Provides a comprehensive overview of translation, with a focus on the challenges and opportunities of translating for the global market. It valuable resource for anyone who wants to learn more about translation.
Collection of essays on translation theory and practice. It valuable resource for anyone who wants to learn more about the different approaches to translation.
Comprehensive overview of the field of translation studies, covering topics such as the history of translation, the different theories of translation, and the different applications of translation. It valuable resource for anyone who wants to learn more about translation studies.
Practical guide to translation, covering topics such as the different types of translation, the different techniques of translation, and the different tools and resources available to translators. It valuable resource for anyone who wants to learn more about the practice of translation.
Guide to localization, covering topics such as the different types of localization, the different tools and technologies used in localization, and the different challenges facing localizers. It valuable resource for anyone who wants to learn more about the practice of localization.

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