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Andrea Mürau Haraway, Wanda Huber, and Jenny Young

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

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A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Una necesidad común entre los profesionales de negocios quienes son nuevos a un ambiente de trabajo internacional es la habilidad de crear un plan de acción para lanzar un producto nuevo. En esta tarea, uno tiene que comunicarse a través de varios departamentos diferentes dentro de una compañía incluyendo el área de mercadeo y finanzas. En este proyecto final usted creará un plan de acción para lanzar un producto nuevo. Este plan de acción incluirá:

· un reporte de avance de/del proyecto

· una copia de la campaña de marketing

· un análisis de presupuesto básico para el proyecto

· una presentación corta para la gerencia general con detalles del estado del proyecto

Este proyecto le dará la oportunidad de aplicar sus habilidades en inglés aprendidas en los cursos para desarrollar un documento útil en su trabajo actual o un documento que puede usar de ejemplo para demostrar sus nuevas habilidades y capacidades.

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What's inside

Syllabus

Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
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Week 3 CEO / CFO / CMO Deliverables
Week 4 CEO / CFO / CMO Deliverables
Final Capstone Portfolio and Business Presentation
All Executives Complete the Capstone Portfolio and Presentation.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla habilidades y conocimientos que son esenciales para los profesionales de negocios que trabajan en un entorno internacional
Enseña habilidades de comunicación efectivas, que son cruciales para interactuar con diferentes departamentos dentro de una empresa
Proporciona una base para crear planes de acción integrales para el lanzamiento de nuevos productos
Incluye un proyecto final práctico que permite a los alumnos aplicar sus conocimientos y habilidades
Requiere trabajo en equipo y colaboración, lo que prepara a los alumnos para el trabajo en un entorno empresarial
El programa está dirigido específicamente a profesionales de negocios que buscan mejorar sus habilidades para trabajar en un entorno internacional

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Reviews summary

Engaging and practical capstone

This practical course provides learners with an opportunity to apply their English skills to a real-world business scenario. Students will create a plan to launch a new product, including a project status report, marketing campaign, budget analysis, and presentation. The course content is engaging and dynamic, making the learning experience enjoyable.
Lessons are engaging and dynamic.
"Very complete content , dinamic and useful since the first class!"
Course provides practical experience in business communication.
"This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Inglés Empresarial: Proyecto Final with these activities:
Revisit essential Marketing concepts
Reviewing key Marketing fundamentals can help refresh and strengthen your understanding of concepts essential for success in this course.
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  • Review core concepts like segmentation, targeting, and positioning
  • Brush up on marketing strategies and tactics
  • Read articles and blogs to stay updated on industry trends
Read 'Marketing Management' by Philip Kotler
Reading 'Marketing Management' provides valuable insights and perspectives, complementing the course material and enhancing your understanding.
View Marketing 6.0 on Amazon
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  • Read and comprehend key chapters on marketing principles and strategies
  • Take notes and highlight important concepts
  • Reflect on how the book's content relates to the course topics
Join a Study Group or Discussion Forum
Participating in discussions and sharing knowledge with peers reinforces understanding, promotes critical thinking, and fosters a sense of community.
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  • Find or create a study group or discussion forum related to the course
  • Actively participate in discussions and ask questions
  • Take turns presenting key concepts to the group
Five other activities
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Show all eight activities
Develop a Marketing Campaign Outline
Creating a Marketing Campaign Outline helps you apply concepts learned in the course and solidifies your understanding of campaign development.
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  • Define your campaign goals and objectives
  • Identify your target audience and market segments
  • Develop creative concepts and messaging
  • Outline your campaign budget and timeline
  • Craft a compelling call-to-action
Explore Online Marketing Tools and Resources
Familiarizing yourself with online marketing tools and resources enhances your practical knowledge and prepares you to apply these tools in real-world scenarios.
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Show steps
  • Research and identify relevant online marketing tools and resources
  • Explore tutorials and guides to learn how to use these tools effectively
  • Consider using free trials or demos to gain hands-on experience
Solve Marketing Case Studies
Solving Marketing Case Studies tests your understanding of concepts and challenges you to apply your knowledge in simulated real-world situations.
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  • Read and analyze case studies provided in the course or from external sources
  • Identify key problems and opportunities
  • Develop and evaluate potential solutions
  • Present your findings and recommendations
Compile a Glossary of Marketing Terms
Creating a Glossary of Marketing Terms strengthens your understanding of key concepts and provides a valuable reference for future use.
Show steps
  • Collect and define important marketing terms from the course and other sources
  • Organize your glossary alphabetically or by category
  • Include examples or explanations to illustrate the meaning of each term
Volunteer at a Nonprofit or Marketing Organization
Volunteering allows you to apply your marketing knowledge and skills while making a positive contribution to your community.
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  • Identify nonprofit or marketing organizations in need of volunteers
  • Inquire about opportunities that align with your skills and interests
  • Commit to a regular volunteering schedule

Career center

Learners who complete Inglés Empresarial: Proyecto Final will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns. They work closely with other departments, such as finance and sales, to ensure that marketing efforts are aligned with the overall business strategy. This course can help build a foundation for success in Marketing Management by providing students with the skills they need to create effective marketing campaigns.
Product Manager
Product Managers oversee the development and launch of new products. They work with cross-functional teams to gather requirements and develop a product vision. This course can help build a foundation for success in Product Management by providing students with the skills they need to work effectively with cross-functional teams.
Sales Manager
Sales Managers oversee the sales team and are responsible for driving revenue. They work closely with marketing and product development to ensure that the sales team has the resources they need to be successful. This course can help build a foundation for success in Sales Management by providing students with the skills they need to work effectively with cross-functional teams.
Financial Analyst
Financial Analysts gather and analyze financial data to make investment decisions. They work with clients to develop investment strategies. This course can help build a foundation for success in Financial Analysis by providing students with the skills they need to gather and analyze financial data.
Business Analyst
Business Analysts gather and analyze data to identify business needs. They work with stakeholders to develop solutions that improve business processes. This course can help build a foundation for success in Business Analysis by providing students with the skills they need to gather and analyze data.
Operations Manager
Operations Managers oversee the day-to-day operations of a business. They work with cross-functional teams to ensure that the business is running smoothly and efficiently. This course can help build a foundation for success in Operations Management by providing students with the skills they need to manage cross-functional teams.
Project Manager
Project Managers oversee the planning, execution, and closure of projects. They work with cross-functional teams to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help build a foundation for success in Project Management by providing students with the skills they need to plan and execute projects.
Human Resources Manager
Human Resources Managers oversee the recruitment, development, and retention of employees. They work with senior management to develop and implement HR policies and procedures. This course may be useful for Human Resources Managers by providing them with the skills they need to work effectively with senior management.
Information Technology Manager
Information Technology Managers oversee the planning, implementation, and maintenance of IT systems. They work with cross-functional teams to ensure that IT systems are aligned with the overall business strategy. This course may be useful for Information Technology Managers by providing them with the skills they need to work effectively with cross-functional teams.
Supply Chain Manager
Supply Chain Managers oversee the planning, execution, and control of the flow of goods and services. They work with cross-functional teams to ensure that the supply chain is efficient and effective. This course may be useful for Supply Chain Managers by providing them with the skills they need to work effectively with cross-functional teams.
Technical Writer
Technical Writers create and maintain technical documentation. They work with cross-functional teams to ensure that technical documentation is accurate and easy to understand. This course may be useful for Technical Writers by providing them with the skills they need to work effectively with cross-functional teams.
Customer Service Representative
Customer Service Representatives provide customer service to clients. They work with cross-functional teams to ensure that customer needs are met. This course may be useful for Customer Service Representatives by providing them with the skills they need to work effectively with clients.
Administrative Assistant
Administrative Assistants provide administrative and operational support to executives and other senior managers. They work with cross-functional teams to ensure that the office runs smoothly and efficiently. This course may be useful for Administrative Assistants by providing them with the skills they need to work effectively with senior management.
Data Analyst
Data Analysts gather and analyze data to identify trends and patterns. They work with stakeholders to develop solutions that improve business processes. This course may be useful for Data Analysts by providing them with the skills they need to gather and analyze data.
Software Engineer
Software Engineers design, develop, and maintain software systems. They work with cross-functional teams to ensure that software systems are aligned with the overall business strategy. This course may be useful for Software Engineers by providing them with the skills they need to work effectively with cross-functional teams.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Inglés Empresarial: Proyecto Final.
Este libro es un texto clásico sobre marketing y proporciona una base sólida para comprender los conceptos y prácticas clave del marketing. Es particularmente útil para aquellos que buscan una comprensión más profunda de los principios de marketing y cómo aplicarlos en un entorno empresarial internacional.
Este libro de texto clásico proporciona una base sólida en los principios y prácticas de marketing. Cubre temas esenciales como segmentación, posicionamiento, desarrollo de productos y estrategias de precios.
Este libro de texto clásico proporciona una base sólida en los principios económicos. Cubre temas esenciales como la oferta y la demanda, el crecimiento económico y la política monetaria.
Este libro fascinante explora la ciencia detrás de los hábitos y cómo podemos usarla para mejorar nuestras vidas. Proporciona información valiosa sobre la formación de hábitos, la ruptura de viejos patrones y la creación de nuevos hábitos positivos.
Esta obra antigua proporciona estrategias y tácticas intemporales para lograr el éxito en los negocios y en la vida. Sus principios sobre el engaño, la maniobra y la gestión de recursos siguen siendo relevantes hoy en día.
Este libro explora el concepto de que el 20% de nuestras acciones generan el 80% de nuestros resultados. Proporciona herramientas y técnicas para identificar y concentrarse en las tareas más importantes.
Este libro influyente explica por qué las empresas establecidas a menudo tienen dificultades para innovar y cómo pueden superar estos desafíos. Ofrece un marco para comprender el proceso de innovación y desarrollar productos y servicios nuevos y disruptivos.
Este libro conmovedor ofrece una perspectiva filosófica sobre el significado y el propósito de la vida. Proporciona ideas valiosas para encontrar motivación y resiliencia, incluso en tiempos difíciles.
Este libro inspirador promueve el poder de una actitud positiva y la fe. Proporciona estrategias para superar los obstáculos y lograr el éxito personal y profesional.

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