Inglés Empresarial: el márketing y ventas from Coursera

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:

· Express your ideas through efficient emails, reports and persuasive presentations

· Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.

· Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world

· Become part of a global community of business professionals who are developing their English communication skills

Si Ud. trabaja en el marketing, las ventas, o la publicidad, ya sabe que la comunicación efectiva es un requisito del trabajo. Esto se hace aún más difícil cuando se trata de expresar sus ideas de manera persuasiva en inglés. En este curso, Ud. aprenderá a utilizar el inglés con mayor eficacia, uniéndose a los profesionales globales exitosos en todo el mundo. Ud. también desarrollará sus habilidades, junto con personajes auténticos quienes trabajan en marketing que también se esfuerzan para mejorar sus habilidades de comunicación. Finalmente, aprenderá de sus éxitos y fracasos, y reflexionara sobre su propio estilo, puntos fuertes y áreas de mejoramiento. Después de tomar este curso usted será capaz de

· Expresar sus ideas a través de correos electrónicos eficaces, informes y presentaciones persuasivas.

· Aprender palabras y frases relacionadas con las investigaciones del mercado, la marca, el marketing directo, las tarifas de publicidad y otros

· Obtener información inmediata sobre la eficacia de sus habilidades de comunicación de negocios en inglés por parte de los profesionales de ventas y marketing de todo el mundo

· Unirse hoy con una comunidad de profesionales globales quienes están desarrollando sus habilidades de comunicación en inglés.

What's inside

Syllabus

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this El Retro episode....¿Dónde comienzas con el mercadeo de un proyecto o producto? Con una lluvia de ideas efectiva ¡claro! Esta semana, aprenderás acerca de los roles que tomamos en grupos, como dar opiniones o argumentar de manera respetuosa, generando frases o técnicas para que tu producto sea un éxito. En este episodio de El Reto donde, Jake se acerca a Bridget, veras ejemplos de cómo prepararte antes de una sesión de lluvia de ideas y de las cosas que no debes hacer durante el proceso.

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.....¿Alguna vez has sido parte de una encuesta?Veras un ejemplo mientras el equipo de BioDent le pregunta a las personas en la calle su opinión acerca del producto. Las presentaciones efectivas y las encuestas comienzan con visuales claros y fáciles de interpretar. En la lección de esta semana, exploraremos gráficas, tablas y preguntas que pueden ser utilizadas para crear una buena encuesta. Aprenderemos la importancia de interpretar estas tablas y graficas antes de presentarlas.

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.....Un buen diseño es invisible. Pero, ¿cómo logramos eso? La lección de esta semana consiste en el diseño gráfico, la percepción, y como crear una campaña de mercadeo significativa y memorable. Toma tiempo para apreciar las primeras etapas de un buen diseño con un grupo de enfoque mientras disfrutas de la mini obre El Reto.

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.....Al finalizar esta semana te habrás familiarizado con el Dr. Robert Cialdini y sus seis principios de persuasión. ¿Cómo puedes lograr que tus consumidores digan “si” de manera éticamente honesta? Esta pregunta y otras serán contestadas cuando Jake se reúna con Sandy para discutir estos principios

Pitch

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement......Por qué respondemos mejor a algunos discursos de ventas que a otros? Jake le pide a Catherine consejos ya que necesita ayuda en su presentación para la alta administración. La Semana 5 está repleta de consejos para llevar a cabo presentaciones formales, discursos, discursos improvisados, guiones de venta y presentaciones de consultas que te darán mayor confianza y más emoción a tus palabras.

Review

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class....En esta semana, repasaremos y practicaremos los conceptos claves del curso. Observa los videos, comprueba tus conocimientos y analiza las técnicas que más te gustaron de esta clase de Mercadeo y Venta.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades profesionales en comunicación de marketing y ventas en inglés

Cuenta con instructores reconocidos como Wanda Huber, Andrea Mürau Haraway, Jenny Young y Beatriz Fuentes-Anderson

Proporciona oportunidades para practicar y recibir retroalimentación de profesionales de ventas y marketing de todo el mundo

Es parte de una comunidad global de profesionales de negocios que desarrollan sus habilidades de comunicación en inglés

Aborda temas relevantes para profesionales del marketing y las ventas, como la investigación de mercado y la publicidad

Requiere conocimientos previos en inglés, lo que puede ser una barrera para algunos estudiantes

Reviews summary

Professional marketing and sales tactics in english

This course offers a comprehensive range of lessons on marketing and sales strategies, especially for those interacting with the market in English. Students will learn to communicate effectively and persuasively in English while learning about market research, branding, advertising, and more.

Learn Dr. Robert Cialdini's six principles of persuasion

"By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion."

Learn about marketing research, branding, advertising, etc.

"Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc."

Effective communication skills in English

"In this course, you will learn to use English more efficiently while joining successful global professionals around the world."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Inglés Empresarial: el márketing y ventas with these activities:

Consult on successful marketing campaign principles

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Review the basic principles of marketing campaign development to establish a solid foundation for the course material.

Browse courses on Marketing Fundamentals

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Read articles and blog posts about successful marketing campaigns.
Attend a webinar or workshop on marketing campaign development.
Review case studies of successful marketing campaigns.

Attend a workshop on persuasive communication techniques

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Develop your persuasive communication skills by attending a workshop focused on techniques for effectively conveying ideas and influencing audiences.

Browse courses on Persuasive Communication

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Research and identify relevant workshops.
Register and attend the workshop.
Actively participate in exercises and discussions.

Practice using online marketing tools and resources

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Familiarize yourself with industry-standard online marketing tools and resources by following guided tutorials and completing exercises.

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Explore online tutorials on Google Analytics, social media marketing, and email marketing.
Create a free account on a marketing automation platform.
Follow step-by-step guides to set up marketing campaigns.

Four other activities

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Connect with marketing professionals at industry events

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Expand your network and gain insights from industry professionals by attending marketing-related events such as conferences, meetups, or webinars.

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Identify and register for relevant industry events.
Prepare an elevator pitch and business cards.
Attend the event and actively engage with attendees.

Develop a marketing strategy for a hypothetical product launch

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Apply the principles learned in the course by creating a comprehensive marketing strategy for a hypothetical product launch, considering market research, target audience, and competitive analysis.

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Identify a target market and conduct market research.
Develop a product positioning and value proposition.
Create a marketing mix (4Ps).
Develop a marketing budget and timeline.
Evaluate and adjust the marketing strategy based on results.

Participate in a marketing competition or hackathon

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Challenge yourself and showcase your skills by participating in a marketing competition or hackathon, where you can collaborate with others to solve real-world marketing problems.

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Identify and register for a relevant competition or hackathon.
Form a team or work independently.
Develop a creative and innovative solution to the challenge.
Present your solution to a panel of judges.

Develop a marketing plan for a local business or non-profit organization

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Apply your knowledge and skills to develop a comprehensive marketing plan for a real-world organization, providing valuable support to the community while enhancing your own marketing expertise.

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Identify a local business or non-profit organization to collaborate with.
Conduct a thorough analysis of the organization's target market, competitive landscape, and marketing goals.
Develop a comprehensive marketing plan outlining strategies, tactics, and timelines.
Present the marketing plan to the organization and seek feedback.
Implement and monitor the marketing plan, making adjustments as needed.

Career center

Learners who complete Inglés Empresarial: el márketing y ventas will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager develops and executes marketing strategies, including advertising, public relations, and promotions, to increase brand awareness and sales. This course provides a strong foundation in marketing principles, market research techniques, and persuasive communication skills, which are essential for success in this role.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager leads and motivates a team of sales representatives to achieve sales targets. This course can help build a foundation in sales techniques, negotiation strategies, and customer relationship management, which are critical for success in this role.

See salaries and explore the career path for Sales Manager

Product Manager

A Product Manager is responsible for the development, launch, and lifecycle management of products or services. This course provides insights into product development, market research, and customer segmentation, which are essential for success in this role.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity, reputation, and marketing strategy. This course helps build a foundation in brand positioning, marketing communications, and customer loyalty, which are crucial for success in this role.

See salaries and explore the career path for Brand Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public relations and communications strategies. This course provides insights into media relations, crisis management, and reputation management, which are essential for success in this role.

See salaries and explore the career path for Public relations manager

Account Manager

An Account Manager is responsible for managing relationships with clients and ensuring their satisfaction. This course can help build a foundation in customer relationship management, communication skills, and negotiation strategies, which are critical for success in this role.

See salaries and explore the career path for Account Manager

Market Research Analyst

A Market Research Analyst collects and analyzes market data to provide insights into consumer behavior and market trends. This course provides a strong foundation in research methods, data analysis, and interpretation, which are essential for success in this role.

See salaries and explore the career path for Market Research Analyst

Copywriter

A Copywriter creates written content for marketing and advertising campaigns. This course can help build a foundation in copywriting techniques, storytelling, and persuasive writing, which are essential for success in this role.

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Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns. This course provides insights into digital marketing channels, social media marketing, and search engine optimization, which are essential for success in this role.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketer

A Content Marketer is responsible for creating and distributing content to engage and attract customers. This course can help build a foundation in content marketing strategies, storytelling, and social media marketing, which are essential for success in this role.

See salaries and explore the career path for Content Marketer

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence and developing social media marketing campaigns. This course provides insights into social media platforms, content creation, and community management, which are essential for success in this role.

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Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. This course provides insights into advertising principles, media planning, and campaign evaluation, which are essential for success in this role.

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Event Manager

An Event Manager is responsible for planning and executing events, such as conferences, trade shows, and product launches. This course may help build a foundation in event planning, logistics, and budgeting, which are essential for success in this role.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course may provide insights into market research, customer relationship management, and negotiation strategies, which are essential for success in this role.

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Entrepreneur

An Entrepreneur starts and manages their own business. This course may provide insights into business planning, marketing, and sales, which are essential for success in this role.

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