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Persuasive Communication

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Persuasive communication, a persuasive speech or written literature, is the art of convincing someone, influencing their behaviour, or changing their minds by providing sound arguments and evidence. The goal is to have the audience understand, accept, and act on the speaker or author’s point of view.

Why Learn Persuasive Communication?

Beyond personal relationships, mastering persuasive communication skills is essential for career development. Whether you are a student, an employee, or a manager, you can benefit from learning the art of persuasion.

A few reasons to learn persuasive communication are:

Read more

Persuasive communication, a persuasive speech or written literature, is the art of convincing someone, influencing their behaviour, or changing their minds by providing sound arguments and evidence. The goal is to have the audience understand, accept, and act on the speaker or author’s point of view.

Why Learn Persuasive Communication?

Beyond personal relationships, mastering persuasive communication skills is essential for career development. Whether you are a student, an employee, or a manager, you can benefit from learning the art of persuasion.

A few reasons to learn persuasive communication are:

  • Persuasion builds trust and credibility. Demonstrating effective persuasive communication skills builds trust with the audience and makes them more likely to support you and your ideas.
  • Persuasive communication helps you get buy-in from others. If you can persuade others to see things your way, they are more likely to support your initiatives and follow your lead.
  • Persuasive communication helps you resolve conflicts. By using persuasive communication techniques, you can find common ground with others and reach mutually acceptable solutions.
  • Persuasive communication helps you achieve your goals. Whether you are trying to get a job, close a deal, or win an election, persuasive communication skills can help you achieve your objectives.

How Can Online Courses Help Me Learn Persuasive Communication?

There are many ways to learn persuasive communication, and one of the most accessible is through online courses.

Online courses offer several advantages over traditional in-person classes, including:

  • Flexibility: You can learn at your own pace and on your own time.
  • Convenience: You can access online courses from anywhere with an internet connection.
  • Affordability: Online courses are often more affordable than traditional in-person classes.
  • Variety: There are many different online courses available, so you can find one that fits your learning style and needs.

Online courses can provide a comprehensive learning experience for students interested in developing their persuasive communication skills. Through the mixture of video content, resources, assignments and assessments, online courses make it possible for learners to develop and practice their writing, speaking, critical thinking, and analytical abilities, all critical for effective communication.

Additionally, online courses can provide opportunities for students to interact with other students and instructors, which can be helpful for developing critical thinking skills and getting feedback on their work.

While online courses can be a helpful tool for learning persuasive communication, it is important to note that they are not a substitute for in-person experience. To become a truly effective persuasive communicator, it is important to practice your skills in real-world situations.

Careers

Persuasive communication skills are essential for a wide range of careers, including:

  • Marketing and Sales: Persuasive communication is essential for marketing and sales professionals who need to convince customers to buy their products or services.
  • Public Relations: Public relations professionals use persuasive communication to manage their client's reputation and build relationships with the media.
  • Politics: Politicians use persuasive communication to win elections and pass legislation.
  • Law: Lawyers use persuasive communication to convince judges and juries to see their side of the case.
  • Education: Teachers use persuasive communication to motivate students and help them learn.

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Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Persuasive Communication.
This seminal work by Aristotle provides the foundation for understanding persuasive communication and explores the principles of rhetoric, argumentation, and delivery.
This classic work explores the six principles of influence and provides numerous examples and case studies to illustrate their application in various contexts.
Provides a comprehensive overview of the theory and practice of persuasion, covering topics such as cognitive biases, logical fallacies, and emotional appeals.
Offers a theoretical framework for understanding persuasive communication and explores its application in various fields, including marketing, public relations, and politics.
Provides a comprehensive introduction to logic, the study of reasoning, which is essential for understanding and analyzing persuasive arguments.
Focuses on the principles and techniques of persuasive writing, providing guidance on how to craft effective written messages.
This classic work offers practical advice on how to prepare and deliver effective speeches, covering topics such as handling nervousness, using body language, and engaging the audience.
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