May 1, 2024
3 minute read
Persuasive communication, a persuasive speech or written literature, is the art of convincing someone, influencing their behaviour, or changing their minds by providing sound arguments and evidence. The goal is to have the audience understand, accept, and act on the speaker or author’s point of view.
Why Learn Persuasive Communication?
Beyond personal relationships, mastering persuasive communication skills is essential for career development. Whether you are a student, an employee, or a manager, you can benefit from learning the art of persuasion.
A few reasons to learn persuasive communication are:
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Find a path to becoming a Persuasive Communication. Learn more at:
OpenCourser.com/topic/kqjpmz/persuasive
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Persuasive Communication.
This seminal work by Aristotle provides the foundation for understanding persuasive communication and explores the principles of rhetoric, argumentation, and delivery.
Provides an in-depth examination of the psychological principles that underlie persuasion, offering practical techniques and strategies for effectively influencing others.
This classic work explores the six principles of influence and provides numerous examples and case studies to illustrate their application in various contexts.
Explores advanced persuasion techniques and strategies, with a focus on the latest research in psychology and neuroscience.
Provides a comprehensive overview of the theory and practice of persuasion, covering topics such as cognitive biases, logical fallacies, and emotional appeals.
Offers a theoretical framework for understanding persuasive communication and explores its application in various fields, including marketing, public relations, and politics.
Provides a comprehensive introduction to logic, the study of reasoning, which is essential for understanding and analyzing persuasive arguments.
Focuses on the principles and techniques of persuasive writing, providing guidance on how to craft effective written messages.
This classic work offers practical advice on how to prepare and deliver effective speeches, covering topics such as handling nervousness, using body language, and engaging the audience.
Explores the science of habits and how they influence our decisions and behaviors, which is relevant for understanding how persuasive messages can shape our habits.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/kqjpmz/persuasive
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